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ON1 Effects 2026 now available

✇Photo Rumors
Par : PR admin


The new 2026 ON1 Effects is now officially released and available as a standalone application or as a plugin for Lightroom Classic and Photoshop. Version 2026 introduces new 1-click subject and background masks, layer-based masking, improved mask quality, and four new creative filters, all designed to give you speed without sacrificing control. Additional information:

  • Photo RAW users can already access Effects inside that app; this release adds a standalone option
  • Subject and Background Masks: AI-powered one-click masking to instantly isolate the main subject or background in an image, enabling precise adjustments without manual brushing.
  • Depth Lighting Filter: Uses AI depth detection to add cinematic lighting effects, balancing light and shadow for dramatic, three-dimensional results in portraits or landscapes.
  • Split Field Filter: Simulates a tilt-shift lens to compress perspectives, bringing distant backgrounds closer while keeping the foreground sharp—ideal for creative landscape edits.
  • Double Exposure Filter: Easily blends two images or exposures into artistic composites without needing multiple layers or in-camera techniques, turning simple shots into surreal artwork.
  • Motion Filter: Applies realistic motion blur effects like panning, zooming, or twisting to static photos, adding a sense of movement and dynamism.
  • Effects Starting Points: Kick off edits with pre-selected favorite filters or looks applied instantly, streamlining the creative process for consistent styling across images.
  • New Add Filter Dialog: An updated interface for quicker access to commonly used filters, with search, favorites, and the ability to hide unused options for a more personalized workflow.

ON1 Photo RAW 2026.2 now available

The post ON1 Effects 2026 now available appeared first on Photo Rumors.

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2026 BCN awards

✇Photo Rumors
Par : PR admin



BCN Corporation, headquartered in Tokyo, announced the winners in the camera category for 2026. BCN collects POS sales data from most retail stores in Japan (January to December, 2025). Here is the latest ranking:

Mirrorless cameras:

  1. Sony: 29.9%
  2. Canon: 27.4%
  3. Nikon: 15.1%

DSLR cameras:

  1. Canon: 44.3%
  2. Nikon: 38%
  3. Ricoh/Pentax: 17.7%

Digital compact cameras with an integrated lens:

  1. Kodak: 24%
  2. Fujifilm: 13.9%
  3. Kenko Tokina: 13.3%

Action cameras:

  1. DJI: 40.1%
  2. Arashi Vision: 37.9%
  3. GoPro: 18.9%

Video cameras:

  1. DJI: 64.7%
  2. Panasonic: 18.9%
  3. Sony: 11.1%

Interchangeable lenses

  1. Tamron: 23%
  2. Sigma: 17.8%
  3. Sony: 13.1%

Overall Trends and Insights

  • Mirrorless Growth vs. DSLR Decline: Mirrorless rankings show a fragmented but vibrant market, with Sony holding strong. DSLR sales are likely shrinking, as evidenced by lower overall volumes implied in historical data (e.g., Canon’s 2025 DSLR share was 69.4%, but no 2026 figure available). Nikon remains competitive in both but could benefit from more aggressive Z-system marketing.
  • Non-Traditional Brands Rising: DJI’s double win in video and action categories signals a shift to versatile, tech-integrated devices over pure camera hardware. This could pressure traditional brands like Nikon to innovate in video features.
  • Lens Market Dynamics: Third-party lenses leading points to price sensitivity in Japan. For Nikon fans, this means opportunities to pair Z-mount bodies with affordable Tamron or Sigma glass, potentially boosting system adoption.
  • Nikon-Specific Analysis: Nikon appears in three categories (DSLR 2nd, mirrorless 3rd, binoculars 3rd), a respectable showing amid intense competition. Compared to 2025 (where Nikon was 3rd in mirrorless and 2nd in DSLR), there’s consistency, but to climb higher, focusing on entry-level mirrorless or hybrid video capabilities could help. No appearance in lens top three suggests Nikon’s native optics are premium-positioned, not volume leaders.

These awards reflect Japanese retail trends, which may differ globally due to regional preferences (e.g., instant cameras are popular in Asia).

Past rankings can be found here and here:

The latest Nikon market share in Japan according to BCN: Nikon is moving up

2024 BCN awards announced (camera market share in Japanese retail stores)

The 2023 BCN awards are out

The 2022 BCN awards are out (camera market share in Japanese retail stores)

Source: BCNaward (press release) via NikonRumors

The post 2026 BCN awards appeared first on Photo Rumors.

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No evidence that a new Fujifilm X-Pro4 camera is coming soon

✇Photo Rumors
Par : PR admin


Some random websites are reporting that a new Fujifilm X-Pro4 camera is coming soon. The Fujifilm X-Pro3 camera has been discontinued for a while without any replacement in sight:

The Fujifilm X-Pro3 camera is discontinued

Fujifilm X-Pro3 camera is being discontinued

Digging deeper with AI, the Fujifilm X-Pro4 camera rumors appear to be just clickbait:

The Fujifilm X-Pro4 remains in the realm of rumors and speculation, with no concrete evidence of an imminent launch (e.g., within the next few months). Most credible sources point to a potential release sometime in the second half of 2026 or even later, possibly tied to Fujifilm’s next-generation X-Trans VI sensor and processor updates, but this is unconfirmed. Here is a break down all references found online:

Official Fujifilm Websites

  • Searches across Fujifilm’s global and regional sites (e.g., fujifilm-x.com, fujifilm.com, fujifilm.com.cn) yield no official references to the X-Pro4. These sites focus on existing models like the X-Pro3 (released in 2019), X-T5, X-H2S, and others.
  • Fujifilm’s product pages and news sections discuss updates to current lines but make no mention of an X-Pro4.
  • In interviews (e.g., with Fujifilm executives like Yuji Igarashi), the company has acknowledged demand for an X-Pro successor but emphasized it won’t be a “boring refresh” and is still in conceptual stages, with no timeline given.
  • No product listings, teasers, or firmware mentions appear on Fujifilm China (fujifilm.com.cn) or other regional variants. If it were officially coming soon, we’d expect teasers or placeholders on these sites, but there’s nothing.

Retailer References

Major retailers show no active listings or pre-orders for the X-Pro4, indicating it’s not available for sale or even teased commercially. Searches often redirect to the X-Pro3 or unrelated accessories.

Social Media References (X/Twitter)

On X (formerly Twitter), the X-Pro4 is a hot topic among photography enthusiasts. No official Fujifilm accounts mention it. Key themes:

  • Rumors and Predictions: Many posts cite 2026 as the likely year, often linking to articles speculating on specs like a 40MP APS-C sensor, IBIS (in-body stabilization), improved hybrid viewfinder, and new film simulations.
  • User Wishes and Debates: Posts express frustration over the delay (X-Pro3 is 7 years old) and debate features, such as keeping the optical viewfinder (OVF) vs. going all-digital with an EVF. Some suggest it might be renamed (e.g., X-Pro5 or X-Pro6) to align with current numbering.
  • Broader Predictions: Some accounts bundle it with other 2026 cameras (e.g., X-T6).
  • No leaks from insiders or Fujifilm reps.

Chinese Websites

Chinese e-commerce sites like JD.com and Taobao have indirect references to the X-Pro4, but not as a sellable camera – only in accessory listings (e.g., flashes like EF-X8 or EF-60) that claim compatibility with future models, including “X-Pro4”. This seems precautionary (listing potential compatibilities) rather than evidence of a release. No actual camera pages or pre-orders exist on these platforms.

Summary and Rumored Timeline/Specs

  • Is it coming soon? Unlikely in the immediate future. Rumors suggest a 2026 release or later if Fujifilm focuses on mass-market models like the X-T6 first.
  • Rumored Specs: 40MP non-stacked APS-C sensor, faster processor, IBIS, articulating screen, new film simulations (e.g., Reala Ace), and possibly a refreshed hybrid viewfinder. Price estimates: $2,400–$2,600.
  • Why the Delay? Sources suggest Fujifilm is prioritizing broader-appeal cameras and wants a significant upgrade to justify the X-Pro line’s niche.

The post No evidence that a new Fujifilm X-Pro4 camera is coming soon appeared first on Photo Rumors.

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The Viltrox Nexus PL to E Pro cinema AI adapter with full AF capabilities is now available on Kickstarter

✇Photo Rumors
Par : PR admin




The previously reported Viltrox Nexus F1 Pro cinema with AI-assisted phase-detection autofocus adapter (PL to E) with full AF capabilities and photo/video EXIF support is now available on Kickstarter and already rasised $42k.

Additional informtion:

The Viltrox NexusFocus PL-E Adapter (also referred to as the Nexus PL to E Pro) is an innovative cinema lens adapter designed to bring full autofocus capabilities to manual PL-mount cine lenses when used on Sony E-mount cameras. Announced as a prototype at IBC 2025 in September, it essentially transforms vintage, anamorphic, or modern manual cinema primes into AI-driven autofocus lenses by leveraging the camera’s native phase-detection AF system.

Key Features

  • Autofocus Integration: It taps directly into Sony’s autofocus protocols, enabling features like eye AF, face recognition, subject tracking, and tap-to-focus on the camera’s LCD. No additional sensors (like LiDAR) or wireless follow-focus systems are needed—the adapter uses external motors to drive focus based on real-time data from the camera sensor.
  • Iris and Zoom Control: Beyond focus, it supports camera-controlled aperture (iris) adjustments, and with additional motors, it could handle zoom on compatible lenses.
  • Lens Profiles: Comes with pre-installed profiles for various PL lenses, allowing quick calibration, saving configurations, and easy swapping without recalibration.
  • Power and Design: Powered by a small battery that lasts for days of use. The prototype includes refinements planned for housing, cable management, and motor strength.

Compatibility

  • Primarily for Sony E-mount cameras with built-in AF, such as the FX3, FX6, A7 series, and NEX series.
  • Limited testing has shown partial functionality on other mounts like L-mount, Nikon Z, and Fuji GFX, with potential for expanded support in future versions.

How It Works

The adapter mounts between the PL lens and E-mount body, then connects to external motors on the lens. It receives AF commands from the camera (e.g., when you tap the screen or use subject detection) and translates them into precise motor movements for focus and iris – making manual lenses behave like native Sony AF glass.

The Viltrox Nexus PL to E Pro cinema AI adapter with full AF capabilities is coming to Kickstarter on January 15th

What’s coming next from Viltrox (updated)

The post The Viltrox Nexus PL to E Pro cinema AI adapter with full AF capabilities is now available on Kickstarter appeared first on Photo Rumors.

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Brightin Star MF 50mm f/1.05 lens for Z/E/RF/L officially announced

✇Photo Rumors
Par : PR admin


The previously reported Brightin Star MF 50mm f/1.05 lens for Z/E/RF/L mount is now officially announced and available for order at Amazon, Ali Express, and Brightin Star website with an introductory price discount:

  • Introductory price: $269.99 (valid January 16 – January 26)
  • Regular price: $299.99
  • 7-group, 10-element optical design with 2 high-refractive index elements
  • Signature aperture ring design
  • Excellent center sharpness
  • Sample photos can be found here

Additional information:





Additional information on the two new/upcoming Brightin Star lenses

Updated list of latest/upcoming/rumored Chinese lenses

The post Brightin Star MF 50mm f/1.05 lens for Z/E/RF/L officially announced appeared first on Photo Rumors.

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New Voigtlander Portrait Heliar 75mm f/1.8 lens with bokeh control ring for Nikon Z and Canon RF mount announced

✇Photo Rumors
Par : PR admin



Cosina announced a new Voigtlander Portrait Heliar 75mm f/1.8 lens for Nikon Z and Canon RF mount (the lens already exists for Sony E-mount):

  • Bokeh control ring (Spherical Aberration Control Ring)
  • Communication with the camera body via electronic contacts
  • All-metal lens
  • 6 Optical Elements in 3 Groups
  • 9-blade iris diaphragm

Pre-orders will open soon at: B&H | Erhardt | WEX.

Additional information can be found here and here:

New Voigtlander Portrait Heliar 75mm f/1.8 lens with bokeh control ring for Nikon Z-mount announced

New Voigtlander PORTRAIT HELIAR 75mm f/1.8 lens with various bokeh effects announced

Via NikonRumors

The post New Voigtlander Portrait Heliar 75mm f/1.8 lens with bokeh control ring for Nikon Z and Canon RF mount announced appeared first on Photo Rumors.

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The new Brightin Star MF 50mm f/1.05 lens will be announced on January 16th

✇Photo Rumors
Par : PR admin


The previously reported Brightin Star MF 50mm f/1.05 full-frame manual focus lens will be officially announced on January 16th. Here are the details (check the Brightin Star website for updates):

  • For Z/E/RF/L mount
  • 7-group, 10-element optical design with 2 high-refractive index elements
  • Technical specifications:

Additional information on the two new/upcoming Brightin Star lenses

The post The new Brightin Star MF 50mm f/1.05 lens will be announced on January 16th appeared first on Photo Rumors.

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The new Fujifilm Instax Mini Evo cinema camera, which also shoots video, is now available for purchase in the US

✇Photo Rumors
Par : PR admin


The new Fujifilm Instax Mini Evo cinema hybrid instant camera, which was announced in Japan last week, is not available for purchase in the US at B&H Photo:


Additional information:

Fujifilm announces a new Instax Mini Evo cinema camera that also shoots video in Japan

Main features:

Gen Dial™

The mini Evo Cinema hybrid instant camera features a first for instax™ cameras – the Gen Dial™, which allows users to apply photo effects from 10 different eras to their image – from the grainy, pale tones of the 1930s, to the vibrant colors of the 1980s, to the sharp, rich imagery of the 2020s, each era is designed to capture the look and feel of the imagery of that time.

Degree Control Dial

Content created in each era can be fine-tuned with the Degree Control Dial. By simply rotating the dial to precisely adjust color, contrast, and noise expression, users can create up to 10 creative variations per era.

Frame Switch

Once an era is chosen and the intensity of the era is selected via the Degree Control Dial, users can continue to personalize by adding a frame to every shot or video clip utilizing the Frame Switch. There’s a frame for every era, each paying homage to the characteristics, media, and playback devices that defined that time.

Cine/Still Mode

Users can easily switch between “Cine” and ”Still” modes to capture either a video or photo, respectively, with ease. In Cine mode, users can shoot a series of clips – up to 15 seconds in total – and the camera will stitch them into one smooth video automatically. Via the free, downloadable instax mini Evo™ smartphone app, users can connect via Bluetooth® and extend video creations to 30 seconds by adding or reordering clips.

Zoom Lever

Mini Evo Cinema features built-in digital zoom. The tactile Zoom Lever lets you dial up the intimacy of the shot or pull back for greater scope and more atmosphere.

“My Gallery”

Within the instax mini Evo™ app, the My Gallery section provides users a secure place to store the images and videos they create, segmented into categories including Favorites, Printed, Video, Photo, Projects. Through this function, users can also save printed images digitally to their smartphone’s camera roll, finished with the iconic instaxTM mini border.

Video Printing

Users can access videos via a one-of-a-kind instax™ mini instant photo printed with a QR code ready to be scanned and played back on a smartphone. Video and audio data is securely stored for 24 months.

Timeless Design

With sleek black, glimpses of green, and analog-inspired details, this hybrid instant camera is crafted for those who appreciate tactile functions alongside beauty and elegance. Additional camera features include:

  • Remote shooting capability (via app)
  • Integrated Selfie Mirror and Self-Timer
  • 1.54-inch high-resolution LCD Monitor
  • Print Lever
    • The camera features an analog-style printing operation lever – lift and twist to print a photo.
  • Accessories
    • mini Evo Cinema includes viewfinder and grip attachments, and a premium hand strap.
  • USB-C & Micro SD Card Slots
  • Integrated flash/continuous light source

Pricing and Availability

instax mini Evo Cinema™ hybrid instant camera will be available in early February 2026 at a Manufacturer’s Suggested Retail Price of $409.95 USD and $479.99 CAD.

The post The new Fujifilm Instax Mini Evo cinema camera, which also shoots video, is now available for purchase in the US appeared first on Photo Rumors.

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Updated list of latest/upcoming/rumored Chinese lenses

✇Photo Rumors
Par : PR admin


Here is an updated list of the latest/upcoming/rumored Chinese lenses:

  • New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.
Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens
  • New Yongnuo 18mm f/2.8 full-frame autofocus lens.
  • New Yongnuo YN23mm f/1.4R APS-C lens.
  • New Yongnuo YN 56mm f/1.4 R DA DSM lens (RF mount version).
  • New Yongnuo 50mm f/1.8 Z DF full-frame autofocus lens for Nikon Z mount.
  • A new Lee Works 28mm/2.8 lens for Leica M-mount is coming soon (minimum focusing distance of less than 0.4m).

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

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