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Meta Pledge To Use Less Personal Data For Ads Gets EU Nod, Avoids Daily Fines

An anonymous reader quotes a report from Reuters: Meta's proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next month won the approval of EU antitrust regulators on Monday, signaling the company will not face daily fines after all. [...] The U.S. tech giant has been locked in discussions with the European Commission after getting hit with a $233 million fine in April for breaching the Digital Markets Act aimed at reining in the power of Big Tech. The violation covered Facebook and Instagram in the period from November 2023 to November 2024, after which Meta tweaked its pay-or-consent model to use less personal data for targeted advertising. The EU executive has been examining the changes to see if they comply with the DMA, with Meta risking daily fines of as much as 5% of its average daily worldwide turnover if found to be still in breach of the law. The tweaks are in wording, design and transparency to remind users of the two options. Meta did not plan on any substantial changes to its November proposal despite the risk of EU fines, people with direct knowledge of the matter had told Reuters. The Commission, which acts as the EU competition enforcer, acknowledged Meta's November proposal, saying that it will monitor the new ad model and seek feedback, with no more talk of periodic fines. "Meta will give users the effective choice between consenting to share all their data and seeing fully personalized advertising, and opting to share less personal data for an experience with more limited personalized advertising," the Commission said in a statement.

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EU Urged to Soften 2035 Ban on Internal Combustion Engine Cars

Friday six European Union countries "asked the European Commission to water down an effective ban on the sale of internal combustion engine cars slated for 2035," reports Reuters The countries have asked the EU Commission to allow the sale of hybrid cars or vehicles powered by other, existing or future, technologies "that could contribute to the goal of reducing emissions" beyond 2035, a joint letter seen by Reuters showed on Friday. The letter was signed by the prime ministers of Bulgaria, the Czech Republic, Hungary, Italy, Poland and Slovakia. They also asked for low-carbon and renewable fuels to be included in the plan to reduce the carbon emissions from transportation... Since they adopted a regulation that all new vehicles from 2035 should have zero emissions in March 2023, EU countries are now having second thoughts. Back then, the outlook for battery electric vehicles was positive, but carmakers' efforts have later collided with the reality of lower-than-expected demand and fierce competition from China. Car and Drive reports that Chancellor Friedrich Merz of Germany also "wants to allow exceptions for plug-in hybrids, extended-range EVs, and 'highly efficient' combustion vehicles beyond the current 2035 deadline." They cite a report in Automotive News. The European Commission hasn't made any official changes yet, but mounting pressure suggests that a revised plan could be coming soon.... Apostolos Tzitzikostas, the European Commissioner for Sustainable Transport and Tourism, was cited by the German paper Handelsblatt as saying that the EU "will take all technological advances into account when reassessing fleet emission limits, including combustion engines running on e-fuels and biofuels." And these renewable products will apparently be key pieces of the puzzle. BMW uses a vegetable-oil-derived fuel called HVO 100 in its diesel products throughout Europe. The plant-oil-based fuel reportedly reduces tailpipe emissions by 90 percent compared with traditional diesel. For its part, Porsche has been working on producing synthetic fuel at a plant in Chile since 2022. The European Commission is set to meet on December 10. At that time, the body is expected to assemble a package of proposals to help out the struggling European automotive industry, though the actual announcement may be pushed to a later date. Thanks to long-time Slashdot reader sinij for sharing the article.

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