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Firefox Survey Finds Only 16% Feel In Control of Their Privacy Choices Online
Choosing your browser "is one of the most important digital decisions you can make, shaping how you experience the web, protect your data, and express yourself online," says the Firefox blog. They've urged readers to "take a stand for independence and control in your digital life."
But they also recently polled 8,000 adults in France, Germany, the UK and the U.S. on "how they navigate choice and control both online and offline" (attending in-person events in Chicago, Berlin, LA, and Munich, San Diego, Stuttgart):
The survey, conducted by research agency YouGov, showcases a tension between people's desire to have control over their data and digital privacy, and the reality of the internet today — a reality defined by Big Tech platforms that make it difficult for people to exercise meaningful choice online:
— Only 16% feel in control of their privacy choices (highest in Germany at 21%)
— 24% feel it's "too late" because Big Tech already has too much control or knows too much about them. And 36% said the feeling of Big Tech companies knowing too much about them is frustrating — highest among respondents in the U.S. (43%) and the UK (40%)
— Practices respondents said frustrated them were Big Tech using their data to train AI without their permission (38%) and tracking their data without asking (47%; highest in U.S. — 55% and lowest in France — 39%)
And from our existing research on browser choice, we know more about how defaults that are hard to change and confusing settings can bury alternatives, limiting people's ability to choose for themselves — the real problem that fuels these dynamics.
Taken together our new and existing insights could also explain why, when asked which actions feel like the strongest expressions of their independence online, choosing not to share their data (44%) was among the top three responses in each country (46% in the UK; 45% in the U.S.; 44% in France; 39% in Germany)... We also see a powerful signal in how people think about choosing the communities and platforms they join — for 29% of respondents, this was one of their top three expressions of independence online.
"For Firefox, community has always been at the heart of what we do," says their VP of Global Marketing, "and we'll keep fighting to put real choice and control back in people's hands so the web once again feels like it belongs to the communities that shape it."
At TwitchCon in San Diego Firefox even launched a satirical new online card game with a privacy theme called Data War.
Read more of this story at Slashdot.
