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Additional information on the upcoming 7Artisans AF 135mm f/1.8 full frame lens (E/Z/L)


Here is some additional information on the upcoming 7Artisans AF 135mm f/1.8 full-frame lens (previously reported here, check also the official website for updates):

  • Focal Length: 135 mm (full-frame coverage)
  • Maximum aperture: f/1.8
  • Mounts: E/Z/L
  • Focus System: Autofocus with AF/MF switch
  • Minimum focusing distance: 0.68 m
  • Filter thread: 82 mm
  • Physical aperture ring for direct control (Nikon Z version uses a programmable control ring instead)
  • Custom buttons: two customizable function buttons on the barrel)
  • Expected release: second half of 2026
  • Price: around ¥120,000 JPY (roughly $770)

Two new lenses from 7Artisans: AF 135mm f/1.8 and AF 40mm f/2.5

Coming soon: new 7Artisans AF 135mm f/1.8 lens (E/Z/L)

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Panasonic announced a new Lumix S 40mm f/2 lens and S9 Titan limited edition camera


The previously rumored Panasonic Lumix S 40mm f/2 lens is now officially announced:

Panasonic also announced a new Lumix S9 Titan limited edition camera (not available in the US):


Panasonic Lumix S 40mm f/2 lens main features:

  • Natural 40mm View with large F2 Aperture
    • 40mm focal length provides a natural perspective similar to human field of view
    • Large F2 aperture produces soft and beautiful bokeh
    • Suitable for a wide range of shooting styles including street photo, portraits, and landscapes
  • Compact, Easy-to-Carry Design
    • Compact and lightweight design measuring approx. 40.9mm in length and approx. 144g in weight
    • Sized to match the compact LUMIX S9 body for easy portability
    • Shares the same compact size and 62mm filter thread as the LUMIX S 18-40mm F4.5-6.3
  • Enhanced control and reliability
    • Features a control ring and focus button for intuitive operation and enhanced creative control
    • Dust- and splash-resistant design for reliable shooting in various conditions
    • Focus breathing suppression and micro-step aperture control support smooth video recording

What could Panasonic announce for the 25th anniversary of LUMIX?

Panasonic registered two new cameras overseas

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Here is the list of new Viltrox products






Here is the list of new Viltrox lenses and adapters that will be announced at the 2026 NAB show (previously reported here, check the official website for details):

  • Viltrox AF 75mm f/1.8 EVO APS-C lens
  • Viltrox AF 90mm f/2.2 EVO APS-C lens (already listed on Amazon)
  • Viltrox AF 28mm f/4.5 pancake full-frame for L-mount
  • Viltrox AF 26mm f/2.8 EVO pancake full-frame lens
  • Viltrox PL cine lens autofocus adapter for L-mount

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Nextorage launched NAB show specials: up to $354 off on memory cards and card readers


Nextorage today announced the start of its NAB Special Deals at B&H Photo and Amazon. The promotion includes significant discounts on CFexpress™ memory cards and card readers.

  • Period: April 19 – 26, 2026
  • Maximum Savings: up to $354

At the 2026 NAB show, Nextorage will showcase a wide range of professional memory storage solutions, including the upcoming next-generation CFexpress Type B memory card NX-B2PRO+. The Nextorage NX-B2PRO+ Series is the newest addition to Nextorage’s CFexpress Type B lineup. It is the world’s first CFexpress Type B memory card (as of the November 2025 announcement) to officially support both VPG1600 and VPG400 standards simultaneously. (additional informtion):

Nextorage developed the world’s first memory card supporting both VPG1600 and VPG400 standards

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Topaz Labs started a new 30% off sale on their most popular products, including Topaz Studio, Topaz Photo, and Topaz Video



Topaz Labs started a new 30% off sale through May 14th on their most popular products, including Topaz Studio, Topaz Photo, and Topaz Video:

New customers: Annual plans only, 30% off the first year

Topaz Studio $399 $279/yr
Topaz Studio Pro $799 $559/yr

Returning customers: Annual plans only

Topaz Studio (Includes all 7 apps, 100+ AI models, and 300 monthly credits) $163/yr
Photo Plus Bundle (Includes Topaz Gigapixel, Topaz Photo, Pro models, and 100 monthly credits) $129/yr
Video Plus Bundle (Includes Pro models and 200 monthly credits) $99/yr





The latest Topaz Labs updates

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Sony is rumored to announce a new a7R VI camera in May


Sony is expected to announce the long-rumored a7R VI camera in May. Here are the latest rumored specifications:

  • Sensor resolution: approx. 67 megapixels
  • Body design: All-new body design
  • Processor and core performance: BIONZ XR2 processor + High-Bandwidth LSI; up to 8.5 stops of IBIS compensation; 30 fps continuous shooting in 14-bit RAW (electronic shutter); very fast readout (~60 fps full sensor in 14-bit ES with AE/AF).
  • Autofocus and dynamic range: New professional-grade AI autofocus model with significantly improved accuracy; 16 stops of dynamic range in mechanical shutter mode via Dual Conversion Gain HDR (DCG-HDR).
  • Video capabilities: High-end options including 10K oversampled 8K 30p (full-frame), various 4K/6.4K oversampled modes, and 4K 120p options.
  • Other rumored features: 9.44M-dot OLED EVF with grayscale correction and high brightness; triple-band Wi-Fi (6/5/2.4 GHz); support for importing custom stylized looks from the Creators’ App.

Previously reported Sony a7R VI camera specifications:

Sony a7R VI camera first rumored specifications

New Sony a7R VI camera rumored specifications

Sony registered a new WW847606 camera overseas (Sony a7R VI?)

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Canon has registered a new DS126947 camera – here is what to expect


Canon has registered a new camera in Asia under the code name DS126947, which is expected to be part of the EOS product line:


Canon has several newly registered cameras that are yet to be officially announced:


Here is a recap of the latest Canon camera rumors and what to expect next:

  • EOS R8 Mark II (retro model?)
  • EOS R8 V
  • EOS R7 Mark II
  • EOS R10 Mark II
  • PowerShot compact revival


Via E8M_8888

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Here are the 2026 TIPA photo and imaging awards




TIPA announced the 2026 photo and imaging gear awards – here are the winners:

Cameras

Lenses

Accessories

Additional information:

The Technical Image Press Association (TIPA) is pleased to announce the winners of the 2026 TIPA World Awards, recognizing the best photo and imaging products of the year. These internationally respected awards honor outstanding achievements in imaging technology, product design, and user experience across professional, enthusiast, and consumer markets.

The winners were selected during the annual General Assembly of TIPA members, which took place this year in Berlin (Germany). Editors and representatives from TIPA’s global network of print and online publications, spanning Europe, Asia, Australia, and North America, along with a delegate from the Japan Camera Journal Press Club, voted across 40 product categories. These categories cover a comprehensive range of imaging solutions, including cameras, lenses, software, accessories, monitors, and output systems.

The 2026 selections reflect an industry characterized by focused innovation and continuous refinement. Manufacturers are advancing their product lines through more powerful imaging pipelines, enhanced hybrid capabilities, and workflow-oriented solutions that address the evolving needs of today’s content creators. Significant progress has also been made in sensor technology, image processing, and autofocus performance. At the same time, there is a growing emphasis on design, portability, and overall user experience, appealing to a new generation of image-makers who value both functionality and lifestyle integration.

In addition to product excellence, the TIPA World Awards highlight key developments across the broader imaging ecosystem. These include advancements in media storage, optical engineering, and lighting technologies, underscoring the depth and diversity of the industry.

The Photographers’ Choice Awards will once again invite the public to participate in the selection process. Readers of TIPA member publications and online platforms will be able to vote for their preferred products in categories such as cameras, lenses, accessories, services, and technology and design. Starting May 1, voting will take place on www.tipa.com, and the results will be revealed during the official TIPA World Awards Ceremony at Imaging World, Nuernberg (Germany).

Thomas Gerwers, Chairman of TIPA, commented: “The TIPA World Awards reflect not only excellence in imaging tools, but also the dynamics and direction of an evolving market. The 2026 winners demonstrate how innovation, user-focused design, and technological performance continue to shape the future of imaging. We extend our sincere congratulations to all award recipients.”

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Viltrox AF 35mm f/1.2 LAB lens without TFT/LCD screen officially announced in China


The previously reported Viltrox AF 35mm f/1.2 LAB full-frame lens without a TFT/LCD screen was officially announced in China today (check the official website for pre-orders). Here are the details – the specs appear to be identical to the version with a TFT/LCD screen:

  • Available for Sony E and Nikon Z-mount
  • Focal length: 35mm (full-frame coverage; ~52.5mm equivalent on APS-C).
  • Aperture: F1.2 – F16 with an 11-blade circular diaphragm for smooth bokeh.
  • Optical construction: 15 elements in 10 groups (5 ED ultra-low dispersion + 3 HR high-refractive index + 2 large aspherical elements) for sharp results, reduced aberrations, and high contrast.
  • Minimum focus distance: 0.34 m (13.4 in) with 0.17x maximum magnification.
  • Filter size: 77 mm.
  • Dimensions & weight: ≈89.2 mm diameter × 121.8–123.5 mm length (slightly longer on Z-mount); ≈920 g (Sony) / ≈970 g (Nikon) — hefty but typical for an f/1.2 prime.
  • Powered by Viltrox’s Hyper VCM (Voice Coil Motor) system (multiple motors in some descriptions) for fast, quiet, and precise AF with minimal breathing. Supports advanced tracking and video use.
  • All-metal construction with weather sealing (dust/moisture resistant) and multi-layer nano coatings to suppress flare/ghosting.
  • De-clickable aperture ring (with click/de-click switch for photo/video).
  • Two customizable Fn buttons, AF/MF switch.
  • Internal focusing with dual floating elements for better close-up performance.
  • Includes lens hood.

Confirmed: a new Viltrox LAB 35mm f/1.2 lens without LCD screen to be announced on April 17th

New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show

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Freefly joins the L-Mount Alliance


Freefly, a Seattle-based company known for its high-end cameras, joined the L-Mount Alliance today as its 11th member. This also means they will announce new L-mount products at the 2026 NAB show, which starts next week. Here are the details:

Wetzlar, 17th April 2026. Freefly is the newest member of the L-Mount Alliant, making it the 11th company to join since the public announcement of the L-Mount standard in 2018. The alliance consists of founding members Leica Camera AG, SIGMA, and Panasonic, as well as Ernst Leitz Wetzlar GmbH, DJI, ASTRODESIGN, SAMYANG Optics, Blackmagic Design, SIRUI and VILTROX. This collaboration enables Freefly to develop products with the L-Mount which will present great benefits for a wide range of photo and video applications.

The L-Mount was developed by Leica Camera AG with the aim of providing customers with a future-proof, flexible, robust and precise bayonet mount that would fulfil even the most demanding photographic needs. Since its initial appearance, development of the L-Mount was continued by Leica as well as by its strategic partners. This led to significant improvements and an effectively new and more sophisticated L-Mount technology, resulting in a constantly growing portfolio of cameras and lenses from all existing and new alliance partners, currently comprising over 20 cameras and more than 134 lenses. All lenses made for the different systems within the L-Mount Alliance can be used on all cameras without adapters and without any functional limitations – illustrating one of the numerous benefits of the common bayonet.

Valentino Di Leonardo, Managing Expert Technology & Licensing at Leica Camera AG: “The L-Mount Alliance has been a central element of Leica Camera AG’s strategy from the very beginning, standing for openness, innovation, and the highest standards in imaging. With Freefly joining the alliance, we are welcoming a partner with a strong reputation in camera movement systems and aerial cinematography. Their expertise opens up new creative possibilities within the L-Mount ecosystem, particularly for professional film and high-end production workflows. Together, we continue to develop a versatile and future-proof system that meets the evolving demands of photographers and filmmakers alike.”

Tabb Firchau, CEO at Freefly Systems Inc.: “Freefly is obsessed with building the world’s fastest cameras and toughest drones, and joining the L-Mount Alliance enable us to go faster than ever. TheL-Mount allows us to interface with a wide range of beautiful lenses that are small, light, and feature advanced electronics that enable exciting electronic control options from the camera. We look forward to contributing to the Alliance and hope to put L-Mount lenses in places the world has not seen them before – from rocket launches to fighting forest fires.”

About the L-Mount Alliance
The members of the L-Mount Alliance all utilise the L-Mount Standard developed by Leica Camera AG for mirrorless camera systems. Currently, the members of the Alliance are Leica Camera AG, SIGMA, Panasonic, Ernst Leitz Wetzlar GmbH, DJI, ASTRODESIGN, SAMYANG Optics, Blackmagic Design, SIRUI, VILTROX and Freefly. The partners in the alliance utilise the L-Mount Standard for cameras and lenses that are offered under their own brand names. They market their respective products as competitors, and each with their own product and marketing strategies. The alliance works together on advancing the technology of the L-Mount Standard.

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DJI Osmo Pocket 4P coming next



After the Osmo Pocket 4 announcement today, DJI will also soon release a new Osmo Pocket 4P model (P for Professional?) with two camera modules:

DJI Osmo Pocket 4P coming next: pic.twitter.com/s5ruqxYwgw

— Photo Rumors (@photorumors) April 17, 2026

Here is what we know so far about the upcoming DJI Osmo Pocket 4P:

  • Dual-lens Pro design leaked: The Pocket 4P features a dual-camera setup with a main wide-angle lens paired with a telephoto (and possibly ultrawide) lens for optical zoom. Leaked images clearly show two distinct camera modules on the front, unlike the single-lens standard Pocket 4.
  • Optical zoom upgrade: Rumored 3x–4x optical zoom via the secondary telephoto lens (surpassing the standard model’s 2x lossless/in-sensor zoom). This is positioned as a key Pro differentiator for vlogging and creative work.
  • Staggered launch timeline: Expected announcement and release in June 2026 (or possibly late May/early summer). This follows the standard Osmo Pocket 4’s global reveal on April 16, 2026, reportedly to avoid sales overlap. Early review units have already been distributed.
  • Rumored pricing: Base model expected to start around $700 (premium positioning over the standard ~$499 Pocket 4).
  • Shared core features with standard model (with Pro enhancements): Likely retains the 1-inch CMOS sensor, 3-axis gimbal stabilization, rotatable touchscreen, ActiveTrack 7.0, 10-bit D-Log, and high dynamic range, but with superior zoom and possibly 6K/ higher-end video options in some speculative reports.

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DJI Osmo Pocket 4 announced with 1″ sensor, 4k/240fps video, and 14 stops of dynamic range (not available in the US)


The previously rumored DJI Osmo Pocket 4 camera is now officially announced with a 1″ sensor, 4k/240fps video, and 14 stops of dynamic range. The new model will not be available in the US for now. In Europe, you can get one at Foto Erhardt and at WEX Photo.

Here are the main specifications:

  • Sensor & Gimbal: 1-inch CMOS sensor mounted on a 3-axis mechanical gimbal in a single-lens configuration.
  • Video Resolution & Framerate: Up to 4K resolution at 240fps, allowing for high-quality slow-motion capture.
  • Dynamic Range: 14 stops of dynamic range for enhanced detail in high-contrast lighting situations.
  • Color Profile: 10-bit D-Log, providing greater flexibility for cinematic HDR color grading in post-production.
  • Zoom: 2x lossless zoom utilizing a sensor crop, controlled via a new dedicated physical zoom button on the handle for single-handed operation.
  • Autofocus & Tracking: Upgraded to ActiveTrack 7.0 with intelligent autofocus to lock onto and track moving subjects more reliably.
  • Internal Storage: 107GB of high-speed built-in storage with 800MB/s transfer speeds. The standard model eliminates the need for an external microSD card.
  • Audio: Built-in quad-channel (OsmoAudio) system capable of capturing immersive, 360-degree sound.
  • Display: Retains the signature rotatable touchscreen interface.

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The rumored Insta360 mirrorless interchangeable-lens camera will have an MFT mount



The previously rumored Insta360 mirrorless interchangeable-lens camera will have an MFT mount. This was revealed by the latest leaked pictures from China (now removed) – the camera has an Olympus 14-42mm lens attached:


Here is what we know so far about the Insta360 mirrorless interchangeable-lens camera with MFT mount (check the official Insta360 website for updates):

  • 20MP Four Thirds sensor (Sony IMX472) with native resolution of 5280 × 3956 pixels (same sensor used in OM System OM-1 II / OM-3).
  • No EVF
  • Fully articulating/flip-up touchscreen LCD
  • Physical dials/wheels for aperture and exposure compensation (a first for Insta360), a dedicated photo/video switch, and a play button (top left), on-screen UI appears similar to that of the Insta360 Ace Pro series
  • Face/animal detection autofocus; sample photos leaked showing the 20MP resolution
  • Here is a sample picture (5280 × 3956) taken with the new camera and some mockups:



Is Insta360 coming up with a new mirrorless camera?

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Meike will announce two new lenses at the 2026 NAB show: 85mm f/1.4 II & 58mm f/1.2


Meike will announce two new lenses at the 2026 NAB show:

Meike AF 85mm f/1.4 II full-frame lens (2nd generation)

  • As an iteration of the classic portrait focal length, the 85mm F1.4 II achieves a comprehensive leap in performance
  • Upgraded high-speed autofocus system for precise capture of portrait moments, adapting to dynamic shooting needs.
  • Optimized optical structure delivers delicate and clear image quality and ultimate bokeh effect.
  • The lightweight body design significantly improves handheld shooting comfort.
  • Available in black and white, this lens combines professional performance with aesthetics, setting a new benchmark for high-performance full-frame portrait lenses.

Meike AF 58mm f/1.2 APS-C flagship autofocus lens:

  • A flagship prime lens designed specifically for APS-C format creators:
  • The F1.2 ultra-large aperture delivers exceptional bokeh and low-light shooting capabilities, empowering creative portrait and documentary works.
  • A 58mm focal length is equivalent to approximately 87mm on an APS-C sensor, perfectly covering the classic golden focal length for portrait photography.
  • Its compact and lightweight design, combined with the portability of APS-C mirrorless cameras, makes it easy to handle everyday creative tasks.
  • Available in black and white

Meike announced a new AF 56mm f/1.7 Air APS-C lens for Sony E-mount ($169)

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