Here are some speculations on what Panasonic could announce for the 25th anniversary of LUMIX in 2026:
LUMIX S1H II: a long-overdue true successor to the S1H with 6K/8K internal recording, ProRes RAW, advanced cooling, pro connectivity (IP control, etc.), and cinema-grade tools in a compact mirrorless body. This would directly address community requests and position LUMIX strongly in the pro video market.
LUMIX S9 II: A compact full-frame camera with hot shoe/EVF improvements.
LUMIX S5 III or S5R: a new flagship model equipped with a new generation of AI AF system.
LUMIX LX100 III: a successor to the popular premium compact. Expected updates to sensor/processor, EVF, touchscreen, and modern video features. Ties directly to LUMIX’s compact-camera origins and the current “compact renaissance.”
Micro Four Thirds revival (e.g., GM5 successor or GX9 III): Panasonic has not announced a MFT camera since 2024 (Panasonic LUMIX GH7 and Panasonic LUMIX G97).
Special anniversary edition camera: a limited-edition camera with special badging – Panasonic has done similar things for past milestones.
Newark, N.J. (Mar. 24, 2026) – Panasonic is pleased to introduce the new LUMIX ZS300, a pocket-sized *1 digital compact camera designed for travelers and everyday creators who want exceptional image quality in a portable form. Whether you’re photographing distant landmarks on a vacation, capturing vibrant night views in a busy city, or recording spontaneous moments with friends, this versatile camera adapts to any situation.
The LUMIX ZS300 combines a powerful 15x optical zoom with a 1.0type BSI CMOS sensor to deliver clear, detailed images even in challenging lighting. Its LEICA certified lens covers a 24–360mm *2 focal range, enabling everything from sweeping landscapes to faraway subjects to be captured with crisp precision. The high sensitivity sensor minimizes noise in nighttime scenes, preserving natural brightness and fine detail at approximately 20.1 megapixels.
For creative close-up shooting, the ZS300 features AF Macro, allowing users to focus as close as 3cm. Small objects—from delicate flowers to everyday accessories—can be captured with sharp clarity. Despite its advanced capabilities, the compact camera body fits easily into a pocket or bag, making it ideal for daily carry and travel.
For video shooting, the ZS300 offers 4K recording at 3840 × 2160, providing lifelike detail for travel scenes and fast-moving action. Highspeed FHD 120fps recording offers smooth slow-motion expression, while 4K PHOTO captures moments at 30 frames per second, letting you extract the perfect shot.
To ensure stable and blurfree shooting, POWER O.I.S. effectively compensates for handshake at telephoto or in low-light environments. When filming while walking, 5axis HYBRID O.I.S.+ provides smooth, stable video.
A variety of 22 creative filter effects allow users to tailor the look of their photos to match their personal style. A builtin flash ensures bright, clear results even in dark settings such as indoor parties or nighttime portraits.
With Bluetooth® connectivity and WiFi® image transfer via the Panasonic Image App, sharing photos and videos from the ZS300 is fast and convenient. USB TypeC® charging *3 provides added flexibility, allowing users to power the camera on the go using AC adapters, PCs, or portable power banks.
Main Features
1. High Image Quality
1.0-type 20.1MP BSI CMOS sensor captures bright, detailed images with minimal noise, even in low-light scenes
LEICA certified 24–360mm *2 15x optical zoom lens delivers clear results from wide landscapes to distant subjects
AF Macro enables close-up shooting from 3cm, ideal for small objects and everyday use discoveries
2. Powerful Photo & Video Performance
4K video (3840×2160) records travel scenes with lifelike detail
High-speed FHD 120fps for smooth slow-motion footage
4K PHOTO captures 30 fps burst images, allowing you to select and save the perfect moment
22 creative filters offer a wide range of in-camera effects to match your preferred shooting style
3. Reliable Image Stabilization
POWER O.I.S. minimizes blur when shooting handheld, especially at telephoto or in low light
5-axis HYBRID O.I.S.+ ensures smooth and stable video while walking
4. Smart Connectivity & Convenience
Connect to a smartphone via Bluetooth®, and transfer images through WiFi® using the Panasonic Image App
USB TypeC® charging *3 from AC adapters, PCs, or power banks for easy power on the go
Compact, pocket-sized *1 design makes it ideal for travel and daily carry
*1 Approx. 111.2 (W) x 66.4 (H) x 45.2 (D) mm. Dimensions exclude protrusions. *2 35mm camera equivalent: 24-360mm *3 Power supply is not available.
Lens: Leica DC Vario-Elmar, 24–360 mm equivalent focal length
Optical Zoom: 15x
Video Recording: 4K video at 30p + 4K PHOTO mode
Image Stabilisation: 5-axis Hybrid O.I.S.+
Display: Touchscreen LCD
Viewfinder: Built-in electronic viewfinder
Storage: SD / SDHC / SDXC memory card
Connectivity: Wi-Fi and Bluetooth
Ports: USB-C (charging + data transfer)
Power: Rechargeable battery (included)
Build: Compact travel-zoom design, available in dark silver finish
The Panasonic Lumix DC-TZ300 in dark silver combines powerful technology with an elegant, modern design, making it the ideal companion for demanding travel and everyday life. Thanks to its compact design and high-quality construction, it can be easily taken anywhere without compromising image quality or functionality. The Panasonic Lumix DC-TZ300 impresses with its versatility – from spontaneous snapshots to detailed landscape and telephoto shots.
High-quality sensor and flexible LEICA zoom lens
Equipped with a 20.1-megapixel 1-inch BSI CMOS sensor, the Panasonic Lumix DC-TZ300 delivers clear and detailed results even in challenging lighting conditions. The integrated LEICA DC VARIO-ELMAR lens with a focal length range of 24–360 mm enables both impressive wide-angle shots and powerful telephoto photography. The 15x optical zoom ensures that distant subjects can be captured precisely without any loss of quality.
4K video, stabilization and modern equipment
The Panasonic Lumix DC-TZ300 offers extensive video capabilities, including 4K recording with high detail. Features like 4K PHOTO and slow-motion recording significantly expand creative possibilities. The integrated 5-axis HYBRID OIS+ image stabilization ensures smooth footage even at longer focal lengths. Additionally, the camera boasts Wi-Fi and Bluetooth connectivity, an integrated viewfinder, a touchscreen display, and convenient USB-C charging for maximum flexibility on the go.
Panasonic Europe reports record Lumix full-frame market share for 2025:
Panasonic Europe Lumix total FF market share for 2025: 10%
Panasonic Europe Lumix total FF kit market share for 2025: 17%
Panasonic Lumix has achieved a record 10% market share in Europe’s full-frame camera market as of early 2026, according to data the company presented at a recent European event. This marks a significant rise from just 3% in 2020, highlighting strong growth in the segment driven by its video-focused hybrid cameras and the L-mount alliance. Notably, Panasonic’s share climbs to 17% when considering only full-frame cameras sold as kits (with lenses), up from 7% in 2020. Global or other regional figures remain limited in public reports, with overall camera market shares for Panasonic (including Micro Four Thirds) hovering around 3-4% in some 2024-2025 shipment data.
Panasonic will announce a new Lumix TZ300 compact camera on March 24th (see leaked picture above). Here are the details:
20 MP 1″ sensor
Leica DC Vario-Elmar 24-360mm equivalent f/3.3-6.4 lens (15x optical zoom)
Macro mode (3cm)
Improved video recording geared toward vloggers, potentially including better stabilization, 4K support, and user-friendly features like a flip-out screen
Connexion
