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Samyang is teasing a new ultra-wide zoom L-mount lens announcement for April 30th

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New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show


Here are some of the new lenses that will be announced at the 2026 NAB show:

 

Viltrox is teasing the release of its first large-aperture APO AF lens at the 2026 NAB show (9 pm, April 20). Two new lenses are expected to be announced at the same price as the 85mm f/2 EVO lens ($275). See this post for additional information. Check the official website for updates. Previous coverage of Viltrox lenses can be found here.


Update – a new Viltrox LAB lens will be announced on April 17th (most likely a new 35mm f/1.2 without a LCD screen).


TTartisan is teasing the launch of two new full-frame AF lenses: “Delivering exceptional image quality, premium optical glass construction,  crafted with the spirit of a master artisan.” TTArtisan has just launched a new line called Air, and it seems they’re also planning a new lens line called Neo. Check the official website for updates. Previous coverage of TTartisan lenses can be found here.


7artisans is also expected to announce new products at the 2026 NAB show. Check the official website for updates. Previous coverage of 7artisans lenses can be found here.


Thypoch will display their new 24-50mm f/2.8 lens (the first Chinese full-frame autofocus constant-aperture zoom lens).

Is this the first leaked picture of the upcoming GoPro camera with a new GP3 custom imaging processor?

Viltrox is teasing new lenses to be announced at the 2026 NAB show

The post New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show appeared first on Photo Rumors.

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Viltrox is teasing new lenses to be announced at the 2026 NAB show


Viltrox (see previous coverage) is teasing new lenses to be announced at the 2026 NAB show:

  • New EVO series APO lenses
  • Exclusive previews of upcoming lenses
  • Expanded L-mount roadmap, including the AF 16mm F1.8 L and several unreleased L-mount lenses
  • LAB and Pro flagship lenses showcased through hands-on experiences and expert-led sessions
  • EPIC cinema lineup expanded with new focal length options
  • Raze DL-mount lenses for DJI Ronin 4D and the NexusFocus adapter on display

Additional information:

Viltrox to Showcase Expanding Imaging System at NAB Show 2026

Discover new Lenses Empowering Modern Image Makers Through Photography to Cinema

Las Vegas, NV, April 7th, 2026 – Viltrox today announced its participation in NAB Show 2026, taking place April 18–22, 2026, in Las Vegas. At this year’s show, Viltrox will present the latest expansion of its imaging ecosystem under the theme “Expanding the Viltrox Imaging System — From Photo to Cinema.”

Across all product categories, Viltrox’s NAB 2026 presence underscores a unified vision: supporting creators at every stage of visual storytelling, from photography to cinema. The showcase will highlight Viltrox’s ongoing evolution into a comprehensive imaging system provider, with developments spanning autofocus lenses, L-mount expansion, flagship optics, cinema tools, and creator-focused production accessories.

New EVO Series APO Lenses

A key highlight of Viltrox’s NAB 2026 presence is the continued expansion of its EVO series, which includes previews of upcoming models, and the official launch of new lenses during the show. The EVO series with APO lenses emphasize professional performance, usability, and versatility for everyday shooting scenarios, ready for modern creators working across both photography and video.

Expanding the L-Mount Ecosystem

Viltrox will also spotlight its growing L-mount portfolio, marking one of its first major international trade show appearances since joining the L-Mount Alliance. In addition to the AF 16mm F1.8 L, the company will present several new and unreleased L-mount lenses, reinforcing its commitment to supporting photographers and filmmakers using Leica, Panasonic, and Sigma systems.

Flagship Optics: LAB and Pro Series

The company’s LAB and Pro series lenses will be on display, representing Viltrox’s most advanced optical engineering. Attendees can experience hands-on demonstrations and attend on-site sessions led by industry professionals, focusing on real-world applications and creative workflows.

Cinema Production-ready Solutions

Further extending its support of cinema-grade videography, Viltrox will showcase an expanded lineup of filmmaking tools and cinema-ready products. Highlights include the EPIC series cinema lenses with expanded focal-length options, Raze cinema lenses (DL mount) designed for the DJI Ronin 4D system, and the NexusFocus adapter, which enables autofocus functionality in professional cinema workflows. The booth will also feature simulated production environments, including portrait, automotive, and wedding setups, demonstrating real-world scenarios.

The Creative Ecosystem Beyond Lenses

Beyond lenses, Viltrox will present additional tools such as lighting and monitoring products, further strengthening its ecosystem for modern visual creators. These additions reflect the company’s direction toward building a more connected workflow from capture to production.

Executive Quote

“NAB Show 2026 marks an important step forward for Viltrox as we continue expanding our imaging system across both photography and cinema,” said Frank Fang, US Marketing Director, Viltrox. “This year, we’re excited to share a broader view of where we’re heading with new EVO developments, a stronger L-mount commitment, expanded EPIC focal lengths, and more tools for today’s image makers.”

The post Viltrox is teasing new lenses to be announced at the 2026 NAB show appeared first on Photo Rumors.

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New GoPro teasers for their upcoming camera with GP3 custom imaging processor


After GoPro recently unveiled a new GP3 custom imaging processor for their next-gen models, the company has also released new photos and video teasers demonstrating the capabilities of their upcoming camera:

GoPro reported significant financial losses for 2025, with full-year revenue dropping to $652 million (down about 19% from the prior year) and a GAAP net loss of $93 million (or $0.59 per share)—a big improvement over the previous year’s $432 million loss thanks to cost cuts. In Q4, revenue was roughly $202 million (flat year-over-year but missing expectations), with a GAAP net loss of $9.1 million and non-GAAP loss of $3 million. The company is optimistic about recovery through a new AI-enabled GP3 processor in upcoming cameras starting Q2 2026, while subscription revenue held steady at $106 million for the year.

Additional information on the GP3:

GoPro Unveils GP3: Next-Gen AI Imaging Processor Delivering 2X Power and Breakthrough Low-Light Performance

Today we announced the upcoming launch of GP3, our most powerful custom imaging processor to date. Exclusive to GoPro, GP3 is a 5-nanometer System-on-a-Chip (SoC) that delivers more than 2X the pixel processing power and superior AI-driven image quality and low-light performance over its predecessor, GP2. GP3’s power efficiency and thermal performance are expected to significantly outperform the competition, resulting in industry-leading runtimes in the most demanding environmental conditions. These advancements position GP3 to usher in a new era of professional-level image quality, low-light performance, resolution and frame rates for small form-factor camera markets, including action cameras, 360 cameras, vlogging cameras, and ultra-premium, compact cinema-grade cameras.

Accompanying images captured on GoPro’s next‑generation camera system powered by GP3 showcase the breakthrough image quality and low-light performance enabled by this new technology.

At the heart of GoPro’s innovative GP3 processor is a specialized AI Neural Processor Unit (NPU) that enables next-generation video pixel processing and market-leading low-light image performance. GP3 also features dedicated cores for scene recognition and subject detection, allowing GoPro cameras to understand their environment in real-time and adjust camera settings automatically. And with its 5-nanometer architecture and exceedingly efficient power-profile, GP3 is expected to enable market-leading resolutions and frame rates with runtimes and thermal performance that significantly outperform the competition.

“We expect our new, exclusive GP3 processor to lead in every performance area—image quality, resolution, frame rates, low-light performance and power and thermal efficiency,” said Pablo Lema, GoPro’s Senior Vice President of Product Management. “Launching in our new products in Q2, GP3 provides a scalable, proprietary foundation we can leverage to power GoPro cameras across existing and future product categories. Our markets demand the very best performance, and we believe this sets the stage for GP3 to serve as a growth catalyst for GoPro.”

“GP3’s bleeding-edge, cinema-grade performance will enable GoPro to enter the ultra-premium end of the imaging market this year, serving the needs of a new, higher-end market segment that can grow GoPro’s business and brand,” said Nicholas Woodman, GoPro’s founder and CEO. “We’re excited for GP3 to empower GoPro as both an innovator and disrupter as we look to grow our business through market-leading technology and performance.”

GP3 will debut in new GoPro cameras in Q2 2026.

GoPro unveiled a new GP3 custom imaging processor for their upcoming cameras

The post New GoPro teasers for their upcoming camera with GP3 custom imaging processor appeared first on Photo Rumors.

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