Here are some of the new lenses that will be announced at the 2026 NAB show:

 

Viltrox is teasing the release of its first large-aperture APO AF lens at the 2026 NAB show (9 pm, April 20). Two new lenses are expected to be announced at the same price as the 85mm f/2 EVO lens ($275). See this post for additional information. Check the official website for updates. Previous coverage of Viltrox lenses can be found here.

Update – a new Viltrox LAB lens will be announced on April 17th (most likely a new 35mm f/1.2 without a LCD screen).

TTartisan is teasing the launch of two new full-frame AF lenses: “Delivering exceptional image quality, premium optical glass construction,  crafted with the spirit of a master artisan.” TTArtisan has just launched a new line called Air, and it seems they’re also planning a new lens line called Neo. Check the official website for updates. Previous coverage of TTartisan lenses can be found here.

7artisans is also expected to announce new products at the 2026 NAB show. Check the official website for updates. Previous coverage of 7artisans lenses can be found here.

Thypoch will display their new 24-50mm f/2.8 lens (the first Chinese full-frame autofocus constant-aperture zoom lens).

Is this the first leaked picture of the upcoming GoPro camera with a new GP3 custom imaging processor?

Viltrox is teasing new lenses to be announced at the 2026 NAB show

The post New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show appeared first on Photo Rumors.

“I’m back” is back with a new “I’m Back Roll” digital camera back for film cameras with a 26MP APS-C Sony IMX571 sensor – listed on Kickstarter right now with over $525k+ raised by 900+ backers.

“I’m Back Roll” product fact sheet:

• Product Name: I’m Back Roll APS-C
• Concept: Digital conversion system for analog cameras
• Sensor: Sony APS-C (16–21 megapixels)
• Storage: 256GB internal SSD
• Image Formats: RAW and JPEG
• Design Philosophy: All-Inside Design, No external screen, No external cables
• Connectivity: Bluetooth synchronization + Wi-Fi image transfer
• How it works:
  • Insert the system into the camera’s film compartment
  • The sensor sits in the film gate
  • The roll module occupies the film chamber
  • Shoot normally using the camera’s mechanical shutter
  • Images are stored internally and transferred later

How it works:

• I’m Back Roll APS-C sits exactly where the film normally goes.
• Inside the roll, there is a 26MP APS-C Sony IMX571 sensor.
• To capture an image, you first need to advance the camera, moving the film lever and arming the shutter mechanism.
• Then, using our remote control, you click, synchronize and trigger the photo, just like in the old days.
• This way it preserves the rhythm and experience of shooting film – including missing a shot now and then – while recording everything digitally.
• This version works with all 35mm film cameras.
• For the first time, it will also be possible to use the system with underwater cameras such as Nikonos and other similar models.
• The reason is simple: everything is contained inside the body of the device. There are no external parts required.
• In our previous models, I’m Back 35 and I’m Back Film, an external module was necessary. With this new version, the entire system is integrated internally, which makes compatibility much broader.
• Another important improvement is the new, larger sensor. This version uses an APS-C sensor, providing better image quality and a larger capture area.

Other photography-related projects currently available on Kickstarter:

• Rewindpix non-disposable digital “Film” camera
• New Peak Design travel bags
• CamCast – turn your camera into a smart, connected system
• Yashica pocket camcorder

The post “I’m back” is back with a new “I’m Back Roll” APS-C digital back sensor for film cameras appeared first on Photo Rumors.