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LK Samyang announced a new AF 35mm f/1.8 P FE lens from the Prima series


The previously reported LK Samyang AF 35mm f/1.8 P FE Prima lens is now officially announced.

In the US, some LK Samyang lenses are also sold under the Rokinon brand. In Europe, Smyang lenses are sold at Foto Erhardt and WEX Photo.

Additional information on the new lens:

LK SAMYANG Expands Prima Series with the New AF 35mm F1.8 P FE: A Compact Everyday Prime Expanding the Prima Series

  • A compact(71.5mm) and lightweight(216g) 35mm F1.8 prime lens designed for everyday photography and hybrid content creation 
  • Upgraded optical performance with new XHR optical elements, UMC II coating, and Linear STM II autofocus motor 
  • Enhanced usability with weather sealing and a USB-C port for direct firmware updates
March 26, 2026 – Republic of Korea – LK SAMYANG, a global optical solutions company with more than 50 years of expertise in optical technology and innovation, today announces the launch of the AF 35mm F1.8 P FE, a new addition to the Prima Series designed for hybrid creators and everyday photographers.
The new lens expands the Prima Series lineup following the introduction of the AF 35mm F1.4 P FE in 2024, and the AF 16mm F2.8 P FE and AF 85mm F1.8 P FE in 2025. Built on the philosophy of portability, practicality, and usability, the Prima Series offers creators compact and lightweight prime lenses capable of delivering reliable optical performance for both photography and video creation.
The AF 35mm F1.8 P FE continues this vision by providing a versatile everyday lens that balances image quality, portability, and creative flexibility.
A Versatile 35mm Lens for Everyday Creativity. The 35mm focal length has long been regarded as one of the most versatile perspectives in photography. Its natural angle of view allows creators to capture a wide variety of subjects including street scenes, travel moments, portraits, and cinematic storytelling.
The AF 35mm F1.8 P FE is designed as a practical everyday lens that combines a bright aperture with a compact form factor and dependable autofocus performance. While the AF 35mm F1.4 P FE focuses on maximum brightness and high-end optical performance, the AF 35mm F1.8 P FE offers a lighter and more compact alternative optimized for everyday shooting, making it an ideal companion for photographers and content creators who prioritize portability without compromising image quality.

Key Features
· Compact and Lightweight Design : Made for Everyday Carry
The AF 35mm F1.8 P FE continues the Prima Series philosophy of compact and portable lens design.
With a maximum diameter of Φ69.8mm and a standard 62mm filter size, the lens integrates seamlessly into lightweight shooting setups and is easy to carry throughout the day.
Its compact form pairs particularly well with lightweight full-frame cameras such as the Sony α7C series and ZV-E models, making it an ideal everyday lens for travel, street photography, and hybrid content creation.
· Bright F1.8 Aperture with Natural Bokeh : Balanced Performance for Photo and Video
The bright F1.8 aperture provides excellent flexibility across a wide range of lighting conditions, allowing creators to shoot confidently in both bright daylight and low-light environments.
A 9-blade rounded aperture produces smooth and natural background blur, enabling expressive subject separation for portraits, lifestyle photography, and cinematic video production.
This balance of brightness and portability makes the AF 35mm F1.8 P FE a practical lens for everyday creative work.
· Next-Generation Optical Technology : XHR Element for Higher Performance
The AF 35mm F1.8 P FE features an advanced optical construction of 10 elements in 8 groups, including 2 ASP (Aspherical) elements and 2 newly developed XHR elements. The XHR (Extra High Refractive) lens element is manufactured with higher precision compared to conventional high-refractive index elements, allowing for a more compact optical structure while effectively reducing optical aberrations. By incorporating XHR elements, the lens achieves improved optical performance while maintaining a thinner and lighter design, delivering sharp resolution and consistent image quality across the entire frame.
· Next-Generation Coating Technology : UMC II for Improved Image Clarity
The AF 35mm F1.8 P FE incorporates UMC II (Ultra Multi Coating II), the next generation of LK SAMYANG’s coating technology. Compared to the previous coating system, UMC II further suppresses flare and ghosting, ensuring improved contrast and clarity even in challenging lighting environments such as strong backlight or night scenes. This upgraded coating technology helps deliver cleaner and more vibrant images in real-world shooting conditions.
· Fast and Quiet Autofocus : Linear STM II for Hybrid Creators
The AF 35mm F1.8 P FE is equipped with the next-generation Linear STM II autofocus motor. Combined with continuously refined firmware algorithms, the Linear STM II system delivers faster, more accurate, and quieter autofocus performance, ensuring smooth focusing transitions for both still photography and video recording. This improved autofocus system allows creators to capture dynamic scenes with greater precision and stability.
· Enhanced Usability for Real-World Shooting : Weather Sealing and USB-C Connectivity
The AF 35mm F1.8 P FE is designed to perform reliably in real-world shooting environments. The lens features weather sealing, helping protect it from light rain, dust, and outdoor shooting conditions. It also includes a USB-C port, enabling users to easily update firmware and customize lens settings directly without the need for a separate lens station. This convenient connectivity ensures that users can keep their lens up to date while maintaining optimal performance.
LK SAMYANG representative commented:
“The Prima Series was created to offer lenses that creators reach for first. The AF 35mm F1.8 P FE reflects that philosophy by delivering a balanced combination of portability, optical performance, and everyday usability, making it an ideal lens for both photography and video creation.”
Availability
The LK SAMYANG AF 35mm F1.8 P FE will be available for purchase starting late March 2026, with sales gradually launching across global markets through LK SAMYANG’s distribution network and authorized retailers.

Samyang announced a new AF 35mm f/1.8 P FE lens

LK Samyang to release a new line of “Prima Series” lenses

The post LK Samyang announced a new AF 35mm f/1.8 P FE lens from the Prima series appeared first on Photo Rumors.

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DJI Avata 360 drone is now officially announced


The previously reported DJI Avata 360  drone is now officially announced:

B&H Photo | WEX Photo | Foto Erhardt

Additional information:

DJI Avata 360 Sets New Standards for Immersive 360 FPV Flying

Equipped with DJI’s flagship 1-inch imaging, O4+ video transmission, and omnidirectional obstacle sensing, creators can now film 360 footage in 8K with ease

SHENZHEN, ChinaMarch 26, 2026 – DJI, the global leader in civilian drones and creative camera technology, today launches Avata 360. Designed to unlock endless creativity in one take[1], DJI’s new 8K 360° flagship drone delivers 360° imaging with 1-inch-equivalent sensors[1] for filming in 8K/60fps HDR video. Meanwhile, DJI’s powerful O4+ video transmission system and obstacle sensing[1] enable creators to see farther with a more stable, safer, and more immersive flight experience. Paired with DJI goggles and motion controllers, the latest addition to the popular Avata series delivers an immersive 360° flight experience for FPV thrills. Creators can also use DJI remote controllers to capture a full 360° view in a single flight that can be reframed from any perspective, transforming a single take into multiple creative possibilities.

Brilliant Imaging, Boundless Creativity

Avata 360 offers two different lenses that can be seamlessly switched. The 360° lens uses 1-inch-equivalent sensors[1] that can capture 360° images in rich detail for 8K/60fps HDR videos[1] and 120 MP photos. With the large 2.4 μm pixels and high dynamic range, light and shadow are also captured with exquisite clarity. Both video and photos can be exported directly or reframed in post-production. Meanwhile, the Single Lens mode allows creators to use the classic Avata-style filming in 4K/60fps[1].

Powerful Video Transmission, Immersive Flight

Avata 360 leverages DJI’s flagship O4+ video transmission system to deliver stable and clear live feeds for smoother, more immersive flights. Its strong anti-interference capabilities enable high-definition, high-frame-rate transmission at 1080p/60fps and support a range of up to 20 km[1].

Fly With Confidence, Create With Ease

Avata 360 offers up to 23 minutes of flight time[1] and includes several standard safety features, including nightscape omnidirectional obstacle sensing[1] and integrated propeller guards. If damaged, the camera lens can be easily replaced with the DJI Avata 360 replacement lens kit with tools (sold separately). It also brings an exceptional experience to aerial content creation, where a single shot with the drone’s 360° imaging can be transformed into multiple, masterful creations through post production using the DJI Fly and DJI Studio apps, including:

  • Spotlight Free – Locks onto a moving subject and assists with camera movement, replicating the sophisticated camera language like a pro with Inspire 3. By comparison, Spotlight locks onto your subject’s face to effortlessly capture Circle or Dronie shots without manual adjustments.
  • ActiveTrack 360°[1] – Automatically selects the optimal tracking mode. For example, Standard mode maintains a steady distance and altitude relative to the subject. Meanwhile, Cycling mode reacts faster to turns and keeps the subject in frame even in complex environments.
  • FPV mode – Enables even novice pilots to adds a natural roll effect to Spotlight Free, ActiveTrack 360°, and manual flights to create dynamic, high-speed FPV-style footage. This mode can be applied in post-production.
  • Intelligent Tracking – Powered by advanced algorithms, DJI Fly and DJI Studio apps make it effortless to lock onto and smoothly track people, vehicles, pets, and more, even in 360° footage.
  • New One-Tap In-App Editing – With GyroFrame, 360° footage can be adjusted to an ideal angle and exported in the DJI Fly app. Both DJI Fly and DJI Studio allow camera movement effects to be added.
  • Virtual Gimbal[1] – Uses a 360° view to enable infinite rotation and tilt for dynamic camera moves. Even when flying in one direction, horizons can be rotated, and perspectives can be shifted to look back or perform a flip.
  • Replaceable Front Lens Element – The front element features a replaceable design. Purchase a replacement lens kit with tools[1], and you can easily replace the old lens yourself—no need to send it in for repair.
  • 42GB Internal Storage and High-Speed Transfers – With 42GB of internal storage, 30 minutes of 360° video in 8K without a microSD card. Using Wi-Fi 6 High-Speed Transfer, 1 GB of footage can be transferred to the DJI Fly app in 10 seconds at up to 100 MB/s[1].

FPV Flights and Aerial Filming in One Drone

Avata 360 combines the creative freedom of a 360 camera with the thrill of FPV flying like never before. It can be flown with DJI remote controllers (RC 2, RC-N2, RC-N3) for precise camera movement, allowing creators to unlock new ways to create stunning aerial shots. Meanwhile, DJI goggles and motion controllers offer a more immersive flight experience with 360° imaging at 1080p/60fps. Like the Avata 2, aerial acrobatics like drifting can be performed – even by beginners – with the DJI RC Motion 3.

[1] Only supported by certain camera modes or with specific accessories. All data was measured using a production model of DJI Avata 360 in a controlled environment; actual experience may vary.

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SG-Image officially announced the AF 35mm f/2.2 lens


The previously reported SG-Image AF 35mm f/2.2 is now officially announced. SG-Image lenses are sold at:

Additional information:

SHENZHEN, CN / March 25, 2026 / SG-image Technology Co., Ltd. is proud to announce the official launch of the AF 35mm F2.2, a portable autofocus prime lens designed specifically for full-frame mirrorless systems.

As part of SG-image EZICARI Series, The AF 35mm F2.2 redefines the “everyday carry” experience for modern creators. Weighing a mere 163g and measuring only 36mm in length, it is one of the most portable full-frame lenses in its class. Whether for street photography, travel documentation, or environmental portraiture, this lens empowers photographers to capture high-resolution imagery without the physical burden of traditional professional gear.

Despite its featherweight profile, the AF 35mm F2.2 features a robust, all-metal lens barrel that provides a premium tactile experience and long-term durability. Under the hood, a responsive autofocus system ensures silent and accurate tracking for photo shooting. The F2.2 aperture delivers a soft, natural background fall-off, which, when paired with the classic 35mm “storyteller” focal length, enhances the narrative quality of every frame.

Key Technical Highlights:

  • Ultra-Compact Profile: At just 36mm long and 163g, it is exceptionally portable for easy carry and all-day shooting.
  • Natural Bokeh (F2.2): Provides gentle, pleasing subject isolation for portraits and still-life photography.
  • Classic 35mm Perspective: Offers a natural field of view (approx. 66°) favored by documentary and street photographers.
  • Precision Metal Construction: A durable, high-quality build that reflects professional standards.
  • Responsive AF System: Optimized for quick and reliable focus in dynamic environments.
  • Unbeatable Value: Delivers excellent optical performance at a highly accessible price point.

Pricing and Compatibility The SG-image AF 35mm F2.2 will be available for Sony E, Nikon Z, and L-mount (Panasonic/Sigma/Leica) systems.

  • AF 35mm F2.2 Standard Edition: $149 USD
  • AF 35mm F2.2 with Lens Hood Bundle: $159 USD

Official Launch Date: March 25, 2026. Visit www.sg-image.com for additional information.

Additional information on the upcoming SG-Image AF 35mm f/2.2 pancake lens (E/Z/L)

SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L)

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