The Wall Street Journal reports: Walking into his kitchen, Tim Yoder recoiled at a message on his refrigerator door: "Shop Samsung water filters." Yoder, a supply-chain manager in Chicago, owns a Samsung Electronics Family Hub fridge. He paid $1,400 for an appliance that came with a 32-inch screen on the door that allows him to control other Samsung gadgets, pull up recipes or stream music. But since last fall, it's been intermittently serving up ads, part of a pilot program being tested on some of Samsung's smart fridges sold in the U.S. The response? Not warm. "I guess this is another place for somebody to shove an ad in your face," said the 47-year-old Yoder, recalling the first time he noticed one... The ads are only on certain Family Hub fridges that have screens and internet connectivity. They run as a rectangular banner at the bottom — part of a widget that also shows news, the weather and a calendar. Samsung declined to say how long the pilot might last or whether it would end. The firm recently unveiled a "Screens Everywhere" initiative that also includes washers, dryers and ovens.... Samsung launched the banner-type fridge ads that come as part of the widget via an October software update. In a footnote of a news release at the time, Samsung pledged to "serve contextual or non-personal ads" and respect data privacy. The banner ads can be turned off in settings. Samsung said the purpose of the pilot is to explore whether ads relevant to home chores can be useful to owners, and that overall pushback has been negligible. The "turn-off" rate for the pilot ad program remains in the bottom single-digit range, it said... While owners can turn off the banner ads, doing so eliminates the widget altogether, a bummer for Brian Bosworth, a media-industry engineer who liked the feature. Bosworth thinks it's wrong to take away the new feature as a condition. Wanting to keep the widget but not the ads, the 49-year-old in Edgewater, Md., made sure his home router's ad-blocking software extended to his fridge. He hasn't seen another since. One 27-year-old plans to return his refrigerator after the entire display "lit up with a full-screen ad for Apple TV's sci-fi show Pluribus," according to the article. The all-caps ad beckoned him "with an oft-used refrain directed at protagonist Carol Sturka: 'We're Sorry We Upset You, Carol.'" Thanks to Slashdot reader fjo3 for sharing the article.

Read more of this story at Slashdot.

Apple is reportedly preparing to add search ads to Apple Maps, "and it could start to roll out to users by the summer," reports AppleInsider, citing sources from Bloomberg (paywalled). From the report: Apple will make an announcement as soon as March. This will bring ads to search queries within the navigation app, which will operate similar to Google's advertising system. Retailers and brands will be able to bid for ad spots located against search queries for specific terms, such as types of food or services. The winning bid will be able to show an ad at the top of the results, pointing to a related location for that business. Apple also announced in January that it would add more ads within the App Store, starting March in the UK and Japan.

Read more of this story at Slashdot.