Cloudflare's CEO predicts AI-driven bot traffic will surpass human internet traffic by 2027, as AI agents generate vastly more web requests than people. "If a human were doing a task -- let's say you were shopping for a digital camera -- and you might go to five websites. Your agent or the bot that's doing that will often go to 1,000 times the number of sites that an actual human would visit," Cloudflare CEO Matthew Prince said in an interview at SXSW this week. "So it might go to 5,000 sites. And that's real traffic, and that's real load, which everyone is having to deal with and take into account." TechCrunch reports: Before the generative AI era, the internet was only about 20% bot traffic, with Google's web crawler being the largest, according to Prince, whose infrastructure and security company is used by one-fifth of all websites. But beyond some other reputable crawlers, the only other bots were those used by scammers and bad actors. "With the rise of generative AI, and its just insatiable need for data, we're seeing a rise where we suspect that, in 2027, the amount of bot traffic online will exceed the amount of human traffic that's online," Prince said.
The executive also noted that this change to the web would require the development of new technologies, like sandboxes for AI agents that can be spun up on the fly and then torn down when their task has finished. These could come into play when consumers ask AI agents to perform certain tasks on their behalf, like planning a vacation. "What we're trying to think about is, how do we actually build that underlying infrastructure where you can -- as easily as you open a new tab in your browser -- you can actually spin up new code, which can then run and service the agents that are out there," Prince said. He imagines there will soon be a time when millions of these "sandboxes" for agents would be created every second. "I think the thing that people don't appreciate about AI is it's a platform shift," Prince said. "AI is another platform shift ... the way that you're going to consume information is completely different."
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