I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report– Fujifilm’s surge is widely attributed to strong compact demand (X100VI, X-half, and Instax models, which appear to be counted in this series):

2025 digital camera shipment market share

We now have a better breakdown of the actual 2025 Mirrorless Camera Production Volume Ranking (without fixed-lens compact and instant cameras) from the latest edition of the Japan Company Handbook Industry Map 2027 Edition (the report excludes non-Japanese players such as Leica):

2025 Mirrorless Camera Production Volume Ranking

1. Canon: 2.3 million units sold ↑
2. Sony: 1.8 million units sold ↑
3. Nikon: 860,000 units ↑
4. Fujifilm: 750,000 units sold ↑
5. Panasonic: 270,000 units ↑
6. OM Digital: 120,000 units ↓

2025 DSLR Camera Shipment Ranking

1. Canon: 580,000 units
2. Nikon: 60,000 units
3. Pentax: 10,000 units

CIPA’s official 2025 total (all participating Japanese makers) was 9.44 million units, up 11.2% from 8.49 million in 2024. Compact/fixed-lens cameras grew much faster than interchangeable-lens bodies and were a major driver of the volume rebound.

See previous reports here:

Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market

DJI currently holds a whopping 72.5% of the video camera market in Japan

2026 BCN awards

Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan

Source: dclife, via NikonRumors

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Here are the top 10 best-selling compact digital cameras of the first half of 2026 in Japan:

1. Kodak Pixpro C1
2. Kodak Pixpro FZ55
3. Fujifilm Instax mini Evo
4. Canon PowerShot SX740 HS
5. Canon IXY 650
6. OM System Tough TG-7
7. Panasonic Lumix TZ99
8. Kenko KC-AF11
9. Kodak Pixpro FZ45
10. Kodak Pixpro WPZ2

You can clearly see how the big Japanese brands are behind on the trend – Kodak has four cheap mediocre cameras in the top 10 list.

The BCN Ranking is a POS database that collects and aggregates daily sales data of digital cameras from major consumer electronics retailers and online shops covering approximately 40% of the Japanese retail market.

Used compact camera prices quadruple in Japan as CCD models make a comeback

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

Source: BCNR

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