A German store published the new Fujifilm prices that will take effect on September 1, 2026. Some of the prices will already be increased on August 1st:

Fujifilm already had several price increases last year.

If you are planning to buy any new Fuji gear, now would be a good time to do so – check the current prices at B&H Photo, Foto Erhardt, and WEX Photo.

Foto Erhardt XXL weekend sale

Additional informtion:

Note regarding FUJIFILM price adjustment on 01.09.2026

FUJIFILM has announced a price increase for selected camera models effective September 1, 2026. The manufacturer cites rising costs in the semiconductor market and higher manufacturing costs as reasons for the increase.

The affected models are FUJIFILM X-S20, X-E5, X-T50, X100VI and GFX100 II, including their respective variants and kits.

Both the manufacturer’s suggested retail prices and our purchase prices are being significantly increased. Therefore, we will also have to make corresponding price adjustments.

For pre-orders up to and including July 31, 2026, the prices shown in our online shop apply.

Starting August 1, 2026 , we will gradually adjust the prices of the affected products. The complete transition to the new price level will be finished by September 1, 2026 .

For particularly popular models and products with longer delivery times, the price adjustment may take place earlier.

Anyone currently planning to purchase one of the affected models can therefore still benefit from the currently advertised prices for a short time.

Should unexpected delivery failures or further price increases occur, we reserve the right to cancel purchase requests (orders) or, after prior notification, to offer a price adjustment; this will only be done with your consent, otherwise the order may be cancelled.

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