Vue lecture

Now available for pre-order: Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X)


The previously reported two new Viltrox AF APS-C EVO lenses (E/Z/X) are now officially announced and available for pre-order (check also the official Viltrox website):

Key features:

  • Designed for APS-C mirrorless cameras (E/Z/XF mounts)
  • Lightweight, strong construction suitable for everyday/everywhere use
  • Fast, bright lenses with minimized vignetting even at max aperture
  • ED and HR elements minimize chromatic aberration for cleaner image rendering
  • STM autofocus system for photo and video shooting
  • Ideal for portraits and immersive close-up shots

The technical specifications can be found here:

Leaked specifications of the upcoming Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X)

Additional information:

Versatile For Everything, Ideal for Portraits

With the introduction of the two new EVO lenses, portrait photographers can achieve strong spatial compression and smooth, atmospheric bokeh that naturally isolates subjects from distracting backgrounds. With a minimum focusing distance of just 0.74m, these lenses also enable tighter framing and immersive close-up shots for more expressive portrait compositions.

 

The AF 75mm F1.8 EVO offers a versatile 112.5mm-equivalent focal length that balances strong background blur with flexible everyday usability for street photography, half-body portraits, and urban shooting. The AF 90mm F2.2 EVO provides a classic 135mm-equivalent portrait perspective with enhanced compression and subject isolation, making it particularly well suited for outdoor portraits, wedding photography, and cinematic portraiture.

 

Improved Image Consistency Across the Frame

Viltrox has developed new optical designs incorporating ED (Extra-low Dispersion) and HR (High Refractive Index) elements to reduce chromatic aberration and contribute to improved overall image consistency. Even at maximum aperture, the lenses deliver sharp, high-resolution image quality from center to edge, while effectively helping maintain bright, consistent illumination across the frame. This results in natural tonal transitions and refined rendering characteristics.

 

Both lenses are equipped with Viltrox’s STM autofocus system, delivering fast, accurate, and quiet focusing performance for both photography and video. Stable, highly responsive continuous autofocus tracking helps creators maintain focus on subjects, even in dynamic shooting environments.

 

Both lenses also feature a customizable Fn button, an AF/MF switch, and a switchable click/de-click aperture ring** for seamless transitions between photo and video workflows.

 

The Everyday Carry: Compact and Lightweight Designs

The two EVO lenses continue the series’ design language with a clean exterior, compact construction, and durable build quality. Each lens weighs under 355g*, providing a lightweight alternative to traditional telephoto portrait lenses without compromising performance. With a rubber-sealed lens mount and a smudge and water-resistant coating on the front element, they are well suited to outdoor conditions.

The post Now available for pre-order: Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X) appeared first on Photo Rumors.

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Viltrox cut a lens in half and took pictures with it – here are the results





At the P&E show in China, Viltrox cut an AF 35mm F1.2 LAB FE N lens in half and took pictures with it. Unlike other cut lenses we have seen in the past from various brands, the Viltrox lens was actually functional, and the company published the pictures:




 

View this post on Instagram

 

A post shared by VILTROX (@viltrox.official)

All new lenses from the 2026 China P&E Imaging Show (update #3)

The post Viltrox cut a lens in half and took pictures with it – here are the results appeared first on Photo Rumors.

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Viltrox launches the Z1 Pro vintage/retro-inspired compact flash for Canon, Nikon, Sony, and Fujifilm cameras

Viltrox announced a new Z1 Pro vintage/retro-inspired compact flash for Canon, Nikon, Sony, and Fujifilm cameras (the pro version of the existing Z1)

  • Pre-orders: B&H Photo | Amazon US | Amazon DE | Viltrox
  • Modern functionality with signature vintage styling
  • Great for beginners, versatile enough for professionals
  • First Vintage-series flash with High-Speed Sync (HSS)
  • TTL Automatic Flash Metering with S1/S2 modes
  • Circular color touchscreen control simplifies workflows
  • 24W output with 1 second recycle time
  • High-capacity battery supports 350 full-power flashes
  • Additional information:

  • Up to 1/8000s High-Speed Sync for Greater Shooting Flexibility.
  • TTL & Manual Flash Modes for Versatile Creative Control.
  • Retro-Inspired Design with Timeless Mechanical Styling.
  • Touchscreen Interface with Dial Control for Intuitive Operation.
  • 24Ws Flash Power with Fast 1s Recycle Time.
  • S1/S2 Optical Trigger Modes for Multi-Flash Setups.
  • Multi-System Hot Shoe Compatibility for Broad Camera Support.
  • Up to 350 Full-Power Flashes for Extended Shooting Sessions.

TTL Automatic Flash Metering and New High-Speed Sync

The Vintage Z1 Pro is the first in the series to include High-Speed Sync (HSS) functionality up to 1/8000s, enabling photographers to shoot in bright daylight with wider apertures and capture fast-moving subjects in natural ambient conditions.

TTL flash metering automatically adjusts flash output based on ambient lighting conditions. The Vintage Z1 Pro supports two optical trigger modes: S1 mode, which triggers simultaneously when another flash burst is detected, and S2 mode, which ignores TTL pre-flashes and triggers on the primary flash burst, enabling flexible multi-light arrangements and off-camera flash setups.

Intuitive Circular Color Touchscreen

The Vintage Z1 Pro features a newly integrated circular color touchscreen UI designed to simplify workflows. The display provides clear access to flash output levels, shooting modes, battery status, and sync settings, while touch-based controls enable faster and more intuitive adjustments compared to traditional button-operated interfaces.

High-Speed, High-Performance Flash

The Vintage Z1 Pro delivers 24Ws flash output with a 1-second recycle time. The high-capacity battery supports up to 350 full-power flashes per charge, helping creators maintain a smooth shooting rhythm. Integrated USB-C charging allows the flash to fit conveniently into modern loadouts, with a full recharge taking just 70 minutes.

Broad Camera Compatibility

The Vintage Z1 Pro supports Sony, Nikon, Canon, and Fujifilm camera systems (hot shoe versions) across a wide range of mainstream cameras.

The Diversity of Style in Viltrox’s Flash Series

With the launch of the Vintage Z1 Pro, Viltrox continues to expand its flash lineup, offering creators a broader range of lighting solutions across different shooting styles, creative preferences, and performance needs.

Additional pictures:

The post Viltrox launches the Z1 Pro vintage/retro-inspired compact flash for Canon, Nikon, Sony, and Fujifilm cameras appeared first on Photo Rumors.

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All new lenses from the 2026 China P&E Imaging Show (update #3)


Here is another updated recap of all new lenses that were on display at the 2026 China P&E Imaging Show in Beijing:

Viltrox

Viltrox is teasing several new lenses:

  • Viltrox 28mm f/4.5 Chip for L-mount
  • Viltrox 26mm f/2.8 EVO pancake
  • Viltrox 28mm f/2.8
  • Viltrox 90mm f/2.2 EVO APS-C
  • Viltrox 75mm f/1.8 EVO APS-C
  • Viltrox AF 18mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.4 Pro
  • Viltrox AF 25mm f/1.7 MFT
  • Viltrox HSS flash
  • Viltrox tilt or shift or both lens

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7

Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses


Meike

Here are the expected new Meike lenses:

Meike is teasing a new lens for Fujifilm GFX medium format cameras


Venus Optics (Laowa)

Laowa will announce several new lenses on May 13th:

  • Laowa 15-35mm
  • Laowa 8-15mm f/2.8 fisheye
  • Laowa 4.5-10mm f/2.8 APS-C zoom fisheye
  • Laowa 15-24mm T8 / 15-35mm T12 probe zoom
  • Laowa 35mm f/2.8 APO 1:1 macro
  • Laowa 7.5mm f/2.8 Zero-D (APS-C, MFT)
  • Laowa Axon AF 1-5x 5-10x macro

Is Venus Optics is working on a new Laowa wide-angle zoom autofocus mirrorless lens?

New LAOWA CF 7.5mm f/2.8 C&D-Dreamer AF Coming Soon

New LAOWA 180mm f/4.5 1.5X Ultra Macro APO AF Coming Soon


ZY Optics (Zhongyi)

ZY Optics (Zhongyi) will release new 30mm f/2.4 and 45mm f/1.4 lenses:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show


Yongnuo

Yongnuo will have two new lenses – 35mm f/1.4 and 85mm f/1.4 with new VCM tech and an LCD screen on the lens:

Yongnuo is teasing a lens with a newly developed VCM motor


7Artisans

New 7Artisans 135mm f/1.8 MAX lens is coming on May 14th:

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May


TTartisan

TTartisan will release a new AF 24mm f/3.8 lens with VCM focusing motor and a minimum focusing distance of 0.3 meters (for E/Z/L mounts).  This lens was already on display at the 2026 CP+ show:

2026 CP+ show recap

TTartisan also displayed a new 85mm f/1.8 NEO full-frame lens for E/Z/L mounts:


Brightin Star


Brightin Star officially announced the previously reported 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens for E/Z/RF-S/EF-M/X/MFT cameras:

New Brightin Star 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens announced, intro price: $140

Brightin Star to announce four new lenses


Thypoch


The previously reported Thypoch Voyager 24-50mm f/2.8 lens is now officially announced and available for pre-order: B&H Photo | Thypoch store.


SG-Image

SG-Image displayed four new lenses (check website for updates):

  • SG-Image AF EZICARI 18mm f/2.2 APS-C lens for X/E/Z/MFT
  • SG-Image AF 25mm f/1.8 lens for MFT
  • SG-Image AF 35mm f/2.2 CE full-frame lens for X/E/Z/L
  • SG-Image AF 35mm f/1.4 APS-C lens for X/E/Z

Songraw

Update on the new Songraw Moonlit 50mm and 85mm f/1.2 lenses:

Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount


Megadap

Megadap will release a cinema version of their ETZ21 lens adapter.


DJOptical

New DJOptical 35mm f/3.5 lens for Leica M-mount:

New DJ-Optical 35mm f/3.5 lens for Leica M-mount displayed at the 2026 China P&E Imaging Show


JC Optics


JC Optics will release a new 400mm f/8 full-frame telephoto manual focus lens with adjustable focus damping, featuring a 3-element, 2-group optical design and a minimum focusing distance of 100cm, and designed for E/Z/F/RF/EF/EF-M/X/MFT mounts (all-metal mount).


Vistlen


New Vistlen AF 85mm f/1.4 full-frame lens.

The post All new lenses from the 2026 China P&E Imaging Show (update #3) appeared first on Photo Rumors.

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Updated list of new lenses from the 2026 China P&E Imaging Show in Beijing



Here is the list of new lenses that will debut at the 2026 China P&E Imaging Show, which just started in Beijing:

Viltrox

Viltrox is teasing several new lenses:

  • Viltrox 28mm f/4.5 Chip for L-mount
  • Viltrox 26mm f/2.8 EVO pancake
  • Viltrox 28mm f/2.8
  • Viltrox 90mm f/2.2 EVO APS-C
  • Viltrox 75mm f/1.8 EVO APS-C
  • Viltrox AF 18mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.4 Pro
  • Viltrox AF 25mm f/1.7 MFT
  • Viltrox HSS flash
  • Viltrox tilt or shift or both lens

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7

Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses


Meike

Here are the expected new Meike lenses:

Meike is teasing a new lens for Fujifilm GFX medium format cameras


Venus Optics (Laowa)

Laowa will announce several new lenses on May 13th:

  • Laowa 15-35mm
  • Laowa 8-15mm f/2.8 fisheye
  • Laowa 4.5-10mm f/2.8 APS-C zoom fisheye
  • Laowa 15-24mm T8 / 15-35mm T12 probe zoom
  • Laowa 35mm f/2.8 APO 1:1 macro
  • Laowa 7.5mm f/2.8 Zero-D (APS-C, MFT)
  • Laowa Axon AF 1-5x 5-10x macro

Is Venus Optics is working on a new Laowa wide-angle zoom autofocus mirrorless lens?


ZY Optics (Zhongyi)

ZY Optics (Zhongyi) will release new 30mm f/2.4 and 45mm f/1.4 lenses:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show


Yongnuo


Yongnuo will have two new lenses – 35mm f/1.4 and 85mm f/1.4 with new VCM tech and an LCD screen on the lens:

Yongnuo is teasing a lens with a newly developed VCM motor


7Artisans

New 7Artisans 135mm f/1.8 MAX lens is coming on May 14th:

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May


TTartisan

TTartisan will release a new AF 24mm f/3.8 lens with VCM focusing motor and a minimum focusing distance of 0.3 meters (for E/Z/L mounts).  This lens was already on display at the 2026 CP+ show:

2026 CP+ show recap


Brightin Star


Brightin Star officially announced the previously reported 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens for E/Z/RF-S/EF-M/X/MFT cameras:

New Brightin Star 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens announced, intro price: $140

Brightin Star to announce four new lenses


Thypoch


The previously reported Thypoch Voyager 24-50mm f/2.8 lens is now officially announced and available for pre-order: B&H Photo | Thypoch store.


SG-Image

SG-Image displayed four new lenses (check website for updates):

  • SG-Image AF EZICARI 18mm f/2.2 APS-C lens for X/E/Z/MFT
  • SG-Image AF 25mm f/1.8 lens for MFT
  • SG-Image AF 35mm f/2.2 CE full-frame lens for X/E/Z/L
  • SG-Image AF 35mm f/1.4 APS-C lens for X/E/Z

Songraw

Update on the new Songraw Moonlit 50mm and 85mm f/1.2 lenses:

Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount


Megadap



Megadap will release a cinema version of their ETZ21 lens adapter.


DJOptical

New DJOptical 35mm F3.5 lens for Leica M-mount.


JC Optics


JC Optics will release a new 400mm f/8 full-frame telephoto manual focus lens with adjustable focus damping, featuring a 3-element, 2-group optical design and a minimum focusing distance of 100cm, and designed for E/Z/F/RF/EF/EF-M/X/MFT mounts (all-metal mount).

The post Updated list of new lenses from the 2026 China P&E Imaging Show in Beijing appeared first on Photo Rumors.

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List of all new lenses that will debut at the 2026 China P&E Imaging Show in Beijing next week



Here is the list of new lenses that will debut at the upcoming 2026 China P&E Imaging Show in Beijing (May 15-18, 2026):

Viltrox

Viltrox is teasing several new lenses:

  • Viltrox 28mm f/4.5 Chip for L-mount
  • Viltrox 26mm f/2.8 EVO pancake
  • Viltrox 90mm f/2.2 EVO APS-C
  • Viltrox 75mm f/1.8 EVO APS-C
  • Viltrox HSS flash
  • Viltrox tilt or shift or both lens
  • Viltrox AF 18mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.2 Pro APS-C
  • Viltrox AF 35mm f/1.4 Pro
  • Viltrox AF 25mm f/1.7 MFT

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses


Meike

Here are the expected new Meike lenses:

Meike is teasing a new lens for Fujifilm GFX medium format cameras


Venus Optics (Laowa)

Laowa will announce several new lenses on May 13th:

  • AF 15-35mm zoom lens
  • AF 4.5-10mm f/2.8 APS-C zoom fisheye lens
  • Axon AF 1-5x 5-10x macro lens
  • 15-24mm T8 / 15-35mm T12 probe zoom lens

Is Venus Optics is working on a new Laowa wide-angle zoom autofocus mirrorless lens?


ZY Optics (Zhongyi)

ZY Optics (Zhongyi) will release new 30mm f/2.4 and 45mm f/1.4 lenses:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show


Yongnuo


Yongnuo will have two new lenses – 35mm f/1.4 and 85mm f/1.4 with new VCM tech and an LCD screen on the lens:

Yongnuo is teasing a lens with a newly developed VCM motor


7Artisans

New 7Artisans 135mm f/1.8 MAX lens is coming in May:

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May


TTartisan

TTartisan will release a new AF 24mm f/3.8 lens with VCM focusing motor and a minimum focusing distance of 0.3 meters (for E/Z/L mounts).  This lens was already on display at the 2026 CP+ show:

2026 CP+ show recap


Brightin Star


Brightin Star will announce a new 7.5mm f/2.8 Ⅳ fisheye lens.

Brightin Star to announce four new lenses


Songraw

Update on the new Songraw Moonlit 50mm and 85mm f/1.2 lenses:

Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount


Megadap



Megadap will release a cinema version of their ETZ21 lens adapter.



JC Optics will release a new 400mm f/8 full-frame telephoto manual focus lens with adjustable focus damping, featuring a 3-element, 2-group optical design and a minimum focusing distance of 100cm, and designed for E/Z/F/RF/EF/EF-M/X/MFT mounts (all-metal mount).

The post List of all new lenses that will debut at the 2026 China P&E Imaging Show in Beijing next week appeared first on Photo Rumors.

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New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week



The previously reported Viltrox AF 35mm f/1.4 Pro full-frame lens will debut next week at the Beijing P&E Imaging Show (May 15-18, 2026). The Sony E-mount will be released first, with the Nikon Z-mount to follow. This will be the third Pro lens after the 50mm f/1.4 and 85mm f/1.4.

In the US, Viltrox lenses are sold at AdoramaB&H, and Amazon. International shipping is available from Pergear and at the official Viltrox website (you can get 8% off at the online store with code NIKONRUMORS).

Here is the list of new Viltrox products

Complete list of new/upcoming Viltrox products for the 2024 CP+ show

Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses

The post New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week appeared first on Photo Rumors.

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Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses

Here are some additional new pictures of some of the upcoming Viltrox AF EVO full-frame lenses (previously reported here, check the official website for updates) – the first set is from the Viltrox AF 90mm f/2.2 EVO APS-C lens that is already listed on Amazon:

The Viltrox AF 26mm f/2.8 EVO pancake full-frame lens is next:

And finally, the Viltrox AF 75mm f/1.8 EVO APS-C lens:

Here is the list of new Viltrox products





Source: Weibo

The post Additional pictures of the upcoming Viltrox AF 26mm f/2.8, 75mm f/1.8, and 90mm f/2.2 EVO lenses appeared first on Photo Rumors.

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Viltrox AF 35mm f/1.2 LAB lens without a TFT/LCD screen announced (Z/E)

Viltrox officially announced the previously reported AF 35mm f/1.2 LAB lens without a TFT/LCD screen, for Z/E mount:

  • Pre-orders: B&H Photo | Amazon | Viltrox store
  • Additional information
  • Press release
  • Here is what’s new:
    • Flagship-grade optical elements
    • Updated appearance and control tailored for photographers
    • Ultra-large aperture with super-fast, micron-accurate autofocus
    • Exceptional edge-to-edge sharpness
    • Enhanced durability for all environments
    • Ideal for both filmmaking and photography

Viltrox AF 35mm f/1.2 LAB lens without TFT/LCD screen officially announced in China

Here is the list of new Viltrox products

The post Viltrox AF 35mm f/1.2 LAB lens without a TFT/LCD screen announced (Z/E) appeared first on Photo Rumors.

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Here is the list of new Viltrox products






Here is the list of new Viltrox lenses and adapters that will be announced at the 2026 NAB show (previously reported here, check the official website for details):

  • Viltrox AF 75mm f/1.8 EVO APS-C lens
  • Viltrox AF 90mm f/2.2 EVO APS-C lens (already listed on Amazon)
  • Viltrox AF 28mm f/4.5 pancake full-frame for L-mount
  • Viltrox AF 26mm f/2.8 EVO pancake full-frame lens
  • Viltrox PL cine lens autofocus adapter for L-mount

The post Here is the list of new Viltrox products appeared first on Photo Rumors.

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Viltrox AF 35mm f/1.2 LAB lens without TFT/LCD screen officially announced in China


The previously reported Viltrox AF 35mm f/1.2 LAB full-frame lens without a TFT/LCD screen was officially announced in China today (check the official website for pre-orders). Here are the details – the specs appear to be identical to the version with a TFT/LCD screen:

  • Available for Sony E and Nikon Z-mount
  • Focal length: 35mm (full-frame coverage; ~52.5mm equivalent on APS-C).
  • Aperture: F1.2 – F16 with an 11-blade circular diaphragm for smooth bokeh.
  • Optical construction: 15 elements in 10 groups (5 ED ultra-low dispersion + 3 HR high-refractive index + 2 large aspherical elements) for sharp results, reduced aberrations, and high contrast.
  • Minimum focus distance: 0.34 m (13.4 in) with 0.17x maximum magnification.
  • Filter size: 77 mm.
  • Dimensions & weight: ≈89.2 mm diameter × 121.8–123.5 mm length (slightly longer on Z-mount); ≈920 g (Sony) / ≈970 g (Nikon) — hefty but typical for an f/1.2 prime.
  • Powered by Viltrox’s Hyper VCM (Voice Coil Motor) system (multiple motors in some descriptions) for fast, quiet, and precise AF with minimal breathing. Supports advanced tracking and video use.
  • All-metal construction with weather sealing (dust/moisture resistant) and multi-layer nano coatings to suppress flare/ghosting.
  • De-clickable aperture ring (with click/de-click switch for photo/video).
  • Two customizable Fn buttons, AF/MF switch.
  • Internal focusing with dual floating elements for better close-up performance.
  • Includes lens hood.

Confirmed: a new Viltrox LAB 35mm f/1.2 lens without LCD screen to be announced on April 17th

New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show

The post Viltrox AF 35mm f/1.2 LAB lens without TFT/LCD screen officially announced in China appeared first on Photo Rumors.

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New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show


Here are some of the new lenses that will be announced at the 2026 NAB show:

 

Viltrox is teasing the release of its first large-aperture APO AF lens at the 2026 NAB show (9 pm, April 20). Two new lenses are expected to be announced at the same price as the 85mm f/2 EVO lens ($275). See this post for additional information. Check the official website for updates. Previous coverage of Viltrox lenses can be found here.


Update – a new Viltrox LAB lens will be announced on April 17th (most likely a new 35mm f/1.2 without a LCD screen).


TTartisan is teasing the launch of two new full-frame AF lenses: “Delivering exceptional image quality, premium optical glass construction,  crafted with the spirit of a master artisan.” TTArtisan has just launched a new line called Air, and it seems they’re also planning a new lens line called Neo. Check the official website for updates. Previous coverage of TTartisan lenses can be found here.


7artisans is also expected to announce new products at the 2026 NAB show. Check the official website for updates. Previous coverage of 7artisans lenses can be found here.


Thypoch will display their new 24-50mm f/2.8 lens (the first Chinese full-frame autofocus constant-aperture zoom lens).

Is this the first leaked picture of the upcoming GoPro camera with a new GP3 custom imaging processor?

Viltrox is teasing new lenses to be announced at the 2026 NAB show

The post New lens teasers from Viltrox, TTartisan, and 7artisans for the 2026 NAB show appeared first on Photo Rumors.

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Viltrox is teasing new lenses to be announced at the 2026 NAB show


Viltrox (see previous coverage) is teasing new lenses to be announced at the 2026 NAB show:

  • New EVO series APO lenses
  • Exclusive previews of upcoming lenses
  • Expanded L-mount roadmap, including the AF 16mm F1.8 L and several unreleased L-mount lenses
  • LAB and Pro flagship lenses showcased through hands-on experiences and expert-led sessions
  • EPIC cinema lineup expanded with new focal length options
  • Raze DL-mount lenses for DJI Ronin 4D and the NexusFocus adapter on display

Additional information:

Viltrox to Showcase Expanding Imaging System at NAB Show 2026

Discover new Lenses Empowering Modern Image Makers Through Photography to Cinema

Las Vegas, NV, April 7th, 2026 – Viltrox today announced its participation in NAB Show 2026, taking place April 18–22, 2026, in Las Vegas. At this year’s show, Viltrox will present the latest expansion of its imaging ecosystem under the theme “Expanding the Viltrox Imaging System — From Photo to Cinema.”

Across all product categories, Viltrox’s NAB 2026 presence underscores a unified vision: supporting creators at every stage of visual storytelling, from photography to cinema. The showcase will highlight Viltrox’s ongoing evolution into a comprehensive imaging system provider, with developments spanning autofocus lenses, L-mount expansion, flagship optics, cinema tools, and creator-focused production accessories.

New EVO Series APO Lenses

A key highlight of Viltrox’s NAB 2026 presence is the continued expansion of its EVO series, which includes previews of upcoming models, and the official launch of new lenses during the show. The EVO series with APO lenses emphasize professional performance, usability, and versatility for everyday shooting scenarios, ready for modern creators working across both photography and video.

Expanding the L-Mount Ecosystem

Viltrox will also spotlight its growing L-mount portfolio, marking one of its first major international trade show appearances since joining the L-Mount Alliance. In addition to the AF 16mm F1.8 L, the company will present several new and unreleased L-mount lenses, reinforcing its commitment to supporting photographers and filmmakers using Leica, Panasonic, and Sigma systems.

Flagship Optics: LAB and Pro Series

The company’s LAB and Pro series lenses will be on display, representing Viltrox’s most advanced optical engineering. Attendees can experience hands-on demonstrations and attend on-site sessions led by industry professionals, focusing on real-world applications and creative workflows.

Cinema Production-ready Solutions

Further extending its support of cinema-grade videography, Viltrox will showcase an expanded lineup of filmmaking tools and cinema-ready products. Highlights include the EPIC series cinema lenses with expanded focal-length options, Raze cinema lenses (DL mount) designed for the DJI Ronin 4D system, and the NexusFocus adapter, which enables autofocus functionality in professional cinema workflows. The booth will also feature simulated production environments, including portrait, automotive, and wedding setups, demonstrating real-world scenarios.

The Creative Ecosystem Beyond Lenses

Beyond lenses, Viltrox will present additional tools such as lighting and monitoring products, further strengthening its ecosystem for modern visual creators. These additions reflect the company’s direction toward building a more connected workflow from capture to production.

Executive Quote

“NAB Show 2026 marks an important step forward for Viltrox as we continue expanding our imaging system across both photography and cinema,” said Frank Fang, US Marketing Director, Viltrox. “This year, we’re excited to share a broader view of where we’re heading with new EVO developments, a stronger L-mount commitment, expanded EPIC focal lengths, and more tools for today’s image makers.”

The post Viltrox is teasing new lenses to be announced at the 2026 NAB show appeared first on Photo Rumors.

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