I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report– Fujifilm’s surge is widely attributed to strong compact demand (X100VI, X-half, and Instax models, which appear to be counted in this series):

2025 digital camera shipment market share

We now have a better breakdown of the actual 2025 Mirrorless Camera Production Volume Ranking (without fixed-lens compact and instant cameras) from the latest edition of the Japan Company Handbook Industry Map 2027 Edition (the report excludes non-Japanese players such as Leica):

2025 Mirrorless Camera Production Volume Ranking

1. Canon: 2.3 million units sold ↑
2. Sony: 1.8 million units sold ↑
3. Nikon: 860,000 units ↑
4. Fujifilm: 750,000 units sold ↑
5. Panasonic: 270,000 units ↑
6. OM Digital: 120,000 units ↓

2025 DSLR Camera Shipment Ranking

1. Canon: 580,000 units
2. Nikon: 60,000 units
3. Pentax: 10,000 units

CIPA’s official 2025 total (all participating Japanese makers) was 9.44 million units, up 11.2% from 8.49 million in 2024. Compact/fixed-lens cameras grew much faster than interchangeable-lens bodies and were a major driver of the volume rebound.

See previous reports here:

Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market

DJI currently holds a whopping 72.5% of the video camera market in Japan

2026 BCN awards

Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan

Source: dclife, via NikonRumors

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Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

2025 Camera Shipment Ranking

1. Canon: 4.5 million units (45.7%, +2.5%)
2. Sony: 2.42 million units (24.6%, -3.9%)
3. Fujifilm: 1.16 million units (11.8%, +2.8%)
4. Nikon: 880,000 units (8.9%, -2.8%)
5. Panasonic: 430,000 units (4.4%, +1%)
6. Ricoh Imaging: 210,000 units (2.1%, +1.3%)
7. OM Digital: 150,000 units (1.5%, -0.4%)

2024 Camera Shipment Ranking

1. Canon: 3,53 million units (43.2%)
2. Sony: 2.33 million units (28.5%)
3. Nikon: 960,000 units (11.7%)
4. Fujifilm: 740,000 units (9.0%)
5. Panasonic: 280,000 units (3.4%)
6. OM Digital: 160,000 units (1.9%)
7. Ricoh Imaging: 70,000 units (0.8%)

2023 Camera Shipment Ranking

1. Canon: 3.34 million units (46.5%)
2. Sony: 2 million units (27.9%)
3. Nikon: 810,000 units (11.3%)
4. Fujifilm: 430,000 units (6.0%)
5. Panasonic: 260,000 units (3.6%)
6. OM Digital: 180,000 units (2.5%)
7. Ricoh Imaging: 60,000 units (0.8%)

Source: Nikkei Industry Report, via dclife

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