Fujifilm was the first to implement this with the X1000VI if I am not mistaken, and now Ricoh is doing it as well with the new GR III HDF and GR IIIx HDF cameras:

"Sales will start from April 12th (Friday). RICOH GR III HDF/ RICOH GR IIIx HDF will be sold only at the official online store. However, access was concentrated on the day of delivery, making it difficult to connect, causing inconvenience to customers. Based on this, we regret to inform you that we will be selling items by lottery starting from the sale of items that arrive after Friday, May 17, 2024."

Ricoh Japan temporarily suspends orders for the new GR III HDF and GR IIIx HDF cameras, implements lottery system

A simple notice of a delay because of high demand is no longer good enough to show how superior a product is - now, we need a lottery system. Somebody in the marketing department got a promotion and a bonus for sure!

Check the Ricoh GR III HDF & GR IIIx HDF cameras availability at:

• US: Adorama | B&H Photo | Amazon (coming soon)
• Europe: Foto Koch (Germany) | WEX Photo (UK)

Via PentaxRumors

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OM System Japan issued an apology regarding the short supply of PEN E-P7 and OM-D E-M10 Mark IV cameras:

Mirrorless single-lens camera “PEN E-P7” and “OM-D E-M10 Mark IV” Apology and notice regarding supply

Thank you for using OM Digital Solutions products. Orders for mirrorless single-lens cameras "PEN E-P7" and "OM-D E-M10 Mark IV" exceeded plans significantly. We have received your order and it will take some time for it to be delivered. We have already received your order. As for our customers, we will deliver the products in sequence as soon as they are ready. We apologize for any inconvenience this may cause to our customers, who are waiting for our products, and all other parties involved.

We will do our best to deliver the product as soon as possible, so we appreciate your understanding.

Products that require time to be delivered:

• Mirrorless single-lens camera “PEN E-P7 Body”
• Mirrorless single-lens camera "PEN E-P7 14-42mm EZ Lens Kit"
• Mirrorless single-lens camera “PEN E-P7 EZ Double Zoom Kit”
• Mirrorless single-lens camera "OM-D E-M10 Mark IV body"
• Mirrorless single-lens camera "OM-D E-M10 Mark IV EZ Double Zoom Kit"

The company names and product names listed in this notice are trademarks or registered trademarks of each company. (source OM System Japan).

Announced: Olympus E-P7 camera and M.ZUIKO DIGITAL ED 8-25mm f/4 PRO lens 

Announced: Olympus E-M10 Mark IV camera and M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens

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