Canon released its corporate strategy for 2024 - here are the four main targets for the next 2 years for the Imaging Group:

1. Establish Absolute Position in Mirrorless Camera Market
2. Expand Network Camera Business Through Group Collaboration
3. Strengthen Profit Structure by Improving Productivity
4. Expand Systems for 3D Imaging

Source: Canon

The post Canon released their corporate strategy for 2024: achieve #1 in mirrorless market, collaboration, 3D and VR imaging appeared first on Photo Rumors.

As previously reported. Canon is pushing 3D and  XR (VR/AR/MR) imaging again and is planning to release a new APS-C camera compatible with VR lenses according to an article published recently by Newswitch.

Canon currently has the $2,000 RF 5.2mm f/2.8 L Dual Fisheye 3D VR full-frame lens (Adorama | Amazon | B&H):

Canon RF 5.2mm f/2.8 L dual fisheye lens officially announced

Here is the recap of the article by digicame-info:

• Canon will expand the range of digital camera models that are compatible with the EOS VR SYSTEM. Previously, three models were compatible, but there are plans to also include cameras equipped with APS-C size sensors, which are smaller than full-frame sensors. The company aims to expand its user base by making low-priced cameras compatible with the system. Tsuyoshi Tokura, senior managing executive officer, expressed his enthusiasm, saying, ``We want to be able to offer multiple options.''
• A special lens is required to support this system. We plan to release a special lens that can be attached to cameras equipped with APS-C size sensors. Although the specific release date has not been disclosed, ``There is a possibility that it will be released in 2024'' (Senior Managing Executive Officer Togura).
• In addition to cameras, Canon is also focusing on the XR (general term for VR, augmented reality (AR), etc.) field. Senior Managing Executive Officer Tokura says, ``XR is the direction in which imaging will move,'' and the company plans to strengthen its research and development with an eye to the future.

Additional information on the Canon EOS VR System can be found here.

Previous Canon 3D and XR (VR/AR/MR) coverage:

Canon showed new 3D stereoscopic VR lenses and 360 camera concept at the 2024 CES show

Canon 360°/180°/VR concept camera displayed at Photopia Hamburg

Canon shows new 180° and 360° VR cameras

The post Canon is pushing 3D and XR (VR/AR/MR) imaging again, planning to release a new APS-C camera compatible with VR lenses appeared first on Photo Rumors.

OM System Japan issued an apology regarding the short supply of PEN E-P7 and OM-D E-M10 Mark IV cameras:

Mirrorless single-lens camera “PEN E-P7” and “OM-D E-M10 Mark IV” Apology and notice regarding supply

Thank you for using OM Digital Solutions products. Orders for mirrorless single-lens cameras "PEN E-P7" and "OM-D E-M10 Mark IV" exceeded plans significantly. We have received your order and it will take some time for it to be delivered. We have already received your order. As for our customers, we will deliver the products in sequence as soon as they are ready. We apologize for any inconvenience this may cause to our customers, who are waiting for our products, and all other parties involved.

We will do our best to deliver the product as soon as possible, so we appreciate your understanding.

Products that require time to be delivered:

• Mirrorless single-lens camera “PEN E-P7 Body”
• Mirrorless single-lens camera "PEN E-P7 14-42mm EZ Lens Kit"
• Mirrorless single-lens camera “PEN E-P7 EZ Double Zoom Kit”
• Mirrorless single-lens camera "OM-D E-M10 Mark IV body"
• Mirrorless single-lens camera "OM-D E-M10 Mark IV EZ Double Zoom Kit"

The company names and product names listed in this notice are trademarks or registered trademarks of each company. (source OM System Japan).

Announced: Olympus E-P7 camera and M.ZUIKO DIGITAL ED 8-25mm f/4 PRO lens 

Announced: Olympus E-M10 Mark IV camera and M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS lens

The post OM System PEN E-P7 and OM-D E-M10 Mark IV cameras in short supply appeared first on Photo Rumors.

  
 
The best-selling cameras in the top 5 Japanese stores (March 2024):

Yodobashi Camera

1. Nikon Z8
2. Nikon Zf 40mm f/2 lens kit
3. Canon EOS R6 Mark II
4. Sony α7 IV
5. Sony α7C II zoom lens kit

Bic Camera

1. Sony ZV-E10 power zoom lens kit
2. Sony α7CII
3. Canon EOS R10 18-150mm lens kit
4. Sony α7C II zoom lens kit
5. Olympus PEN E-P7 double zoom kit

Camera Kitamura

1. Fujifilm X-T5
2. Sony ZV-E10 power zoom lens kit
3. Nikon Zf 40mm f/2 lens kit
4. Canon EOS R10 18-150mm lens kit
5. Canon EOS R6 Mark II

Map Camera

1. Fujifilm X100VI
2. Nikon Zf
3. Sony α7RV
4. Fujifilm X-T5
5. Sony α7CII

Fujiya Camera

1. OM Sytem OM-1 Mark II
2. Canon EOS RP 24-105mm lens kit
3. Nikon Z8
4. Nikon Zf
5. Nikon Zf 40mm f/2 lens kit

Total camera listings by brand:

1. Sony: 8
2. Nikon: 7
3. Canon: 5
4. Fujifilm: 3
5. OM System/Olympus: 2

From Phileweb:

"Under these circumstances, one company that stands out is Nikon, which has recovered its product supply. Since its release on October 27th last year, the "Z f" has continued to be popular, and a total of 5 models of the body and lens kit have made it into the rankings. A total of 25 models compete with Nikon's 7 models and Sony's 8 models."

Via NikonRumors

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