Roku is rolling out its first major homescreen update in a decade. The UI doesn't look too dramatically different, but users will notice more personalization-driven changes, including frequently used apps, "top picks," household-specific layouts, and recommendations based on viewing habits. Rest assured, Engadget adds, "Everything is still in various shades of purple and Roku City is still available as a screensaver." From the report: Today's update certainly brings more clutter into the mix, including a new "marquee" ad spot that takes up a large chunk of the screen. It's worth remembering that Roku makes most of its money on ads and not its hardware. "More than 100 million households will feel the difference the moment they turn on their TV -- and it opens up a better, more powerful experience for our partners as well," CEO Anthony Wood wrote in a blog post.
The update does bring one novel feature, according to The Hollywood Reporter. The company says the new homescreen platform will adapt to how households use Roku devices. This is to accommodate "multiple people living in homes." For instance, a child's bedroom TV might have a different homescreen than TV in the living room, and so forth. This expansion is rolling out right now to US-based customers, though it might take a while to reach every user. Roku says "additional countries will follow in the coming months."
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