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Viltrox’s ‘silver trio’ gives Fujifilm shooters lenses that actually match their cameras

Viltrox is making it easier to get lenses that match your camera’s aesthetic.

Image of the Viltrox AF 25mm F1.7 Air in silver on a silver Fujifilm X-T100.Viltrox

Viltrox is making it easier for owners of Fujifilm cameras with silver bodies to accessories. The company has announced “the silver trio” of lenses: the AF 9mm F2.8 Air, AF 15mm F1.7 Air and AF 25mm F1.7 Air for X mount, which you can now get with a coat of silver, rather than black, paint.

Apart from the different coloring, the lenses are the same as the black versions that the company released throughout last year. However, those undeniably looked like many other Viltrox lenses, which themselves have similar styling to the lenses released by other third-party manufacturers. The silver versions might stand out just that bit more, and should better match the myriad cameras that Fujifilm makes in a similar finish. It’s easy to imagine these being mounted to an X-M5, or an X-T30 III.

Despite the “silver trio” name, these lenses join another two X-mount lenses that Viltrox was also producing in silver: the AF 35mm F1.7 Air and the AF 56mm F1.7 Air. 

Of course, there will be those who prefer the black versions, and some people will scoff at the idea that anyone cares about what color their lens or camera body is, and whether those things match. There will also be those that wish the emulation of Fujifilm’s style wasn’t just skin deep, and that the lenses would include things like aperture rings, which both drastically change the aesthetic, as well as the experience of using them.

But whether it makes sense to the function over form crowd, many photographers clearly care about the color and decoration of their gear, as evidenced by the fact that Fujifilm itself sometimes sees fit to create silver versions of its lenses to sit alongside the black ones, and the frequency with which companies like Leica produce equipment in new colors. It’s nice to see a company providing these options on some of its budget-oriented gear as well; the prices vary depending on which lens you’re looking at, but they all come in under the $250 mark.

The silver versions of the lenses are available now from Viltrox’s website, at the same prices of their black counterparts. Humorously, the versions of the lenses for Sony E and Nikon Z mount are still only available in black for the time being (though neither company is as prolific as Fujifilm when it comes to releasing silver cameras).

About the Author: Mitchell started taking pictures at 10 and hasn’t stopped since. It’s been a wide-ranging adventure, spanning a wide variety of genres and locales, and occasionally dipping into fascinations with video and filmmaking. They honed their technical knowledge doing documentation, programing and QA, writing for The Verge, and just generally messing around on the computer to see what breaks.

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Une fin précipitée pour le mod SP Tarkov

Si vous faisiez partie de ceux qui préféraient Escape From Tarkov en solo, préparez vos mouchoirs. C’est au travers d’un communiqué de DrakiaXYZ, l’un des principaux développeurs de SP Tarkov et l’une des figures les plus actives du projet, que la communauté a appris une triste nouvelle, mais néanmoins pas étonnante. SP Tarkov, qui avait le culot d’être jouable, stable, modifiable, mais surtout de permettre de jouer en PVE solo et coopératif, sans les serveurs en carton, sans les cheaters et sans les décisions lunaires de Nikita, va s’arrêter dans sa forme actuelle, le 12 août.Capture decran 2026 08 05 232933L’équipe actuelle se retire complètement du projet. Pas à cause d’un drame interne, mais parce que Battlestate Games, à défaut de s’occuper des cheaters, s’est soudainement aperçu qu’un site utilisait le mot « Tarkov ». Six ans après, le studio a envoyé un joli courrier aux développeurs de SP Tarkov pour leur rappeler que la marque Tarkov ne leur appartient pas, et que l’utiliser dans un nom de domaine ou sur un site web, après une longue réflexion, bah… c’est non. Le studio exige un changement de nom, un changement de branding. On ne sait pas ce qui est le plus surprenant : qu’ils aient remarqué quelque chose, ou qu’ils aient réagi. Un message publié le 4 août essaye toutefois de rassurer les joueurs. On y apprend que la version 4.1 était déjà prévue comme la dernière de l’équipe, que le Discord et les mods ne disparaîtront pas, que le projet est open‑source et que n’importe qui peut continuer le projet. On ne changera pas la communauté, comme à chaque fois dans ce genre de situation, elle se déchire. On a d’un coté, ceux qui estiment que l’équipe a réagi de manière excessive, qu’un simple changement de nom aurait été suffisant. De l’autre, ceux qui accusent Battlestate d’avoir tué un projet qui faisait mieux qu’eux sur certains aspects. Et au milieu, d’autres, qui se demandent comment ils vont continuer à jouer sans subir les wipes, les serveurs russes, ou les desyncs.

Capture decran 2026 08 05 232947Qu’on le  veuille ou non, la réalité est simple : Battlestate possède l’IP. Le studio a toujours laissé le projet exister dans une zone grise, et cette fois-ci, elle était devenue trop foncée. SP Tarkov ne meurt pas, mais il perd son infrastructure, son équipe et son nom. Autant dire que le patient respire encore, mais sans assistance, sans perfusion, sans médecin, mais la communauté peut encore récupérer ses organes. Si vous voulez encore profiter des tutos et des installateurs automatiques avant le 12 août, vous pouvez jeter un œil au wiki et à la Forge avant que ceux-ci ne disparaissent d’ici là.

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The Defiant se trouve un éditeur et donne enfin des nouvelles

On en avait parlé il y a maintenant plus de 6 mois, mais nous étions depuis sans nouvelles de The Defiant, un FPS très ambitieux qui entend nous replonger dans la Seconde Guerre mondiale en abordant un front rarement représenté dans le jeu vidéo : le conflit sino‑japonais de 1937 à 1945. Comme nous l’avions souligné, ce cadre historique demeure largement inexploré, ce qui offre à Hoothanes – le studio derrière le projet – une excellente opportunité de démontrer le potentiel des productions AAA chinoises dans le domaine du FPS. C’est à l’occasion du salon ChinaJoy 2026, organisé à Shanghai, qu’une version jouable du titre a été présentée au public, lequel a pu s’essayer au jeu,  espérons‑le, au clavier plutôt qu’à la manette.

Cette présentation a également permis d’apprendre que le jeu dispose désormais d’un éditeur : 4Divinity (éditeur de Guns of Eschaton, mais également distributeur en Asie de S.T.A.L.K.E.R. 2: Heart of Chornobyl et Atomic Heart). On sait également que le titre sera disponible sur PlayStation 5 et Xbox Series, pour les personnes peu fréquentables. Hoothanes développe The Defiant avec l’Unreal Engine 5, et si la nouvelle bande annonce dévoile des environnements soignés, une mise en scène très cinématographique et une atmosphère oppressante, la rédaction préfère attendre de voir un peu plus de gameplay avant de se faire un avis. Nos confrères d’IGN ont pu prendre le jeu en main, et leurs premières impressions semblent plutôt positives. Selon l’article, The Defiant se structure en quatre segments narratifs, chacun consacré à un combattant différent et à un environnement propre, ce qui entraîne des mécaniques de jeu apparemment très variées d’un chapitre à l’autre. Autre information surprenante : un mode PVE serait prévu pour la sortie, même si très peu de détails ont été communiqués pour le moment, et aucune fenêtre de lancement n’a encore été annoncée.

En attendant d’en découvrir davantage, il est déjà possible d’ajouter le jeu à votre liste de souhaits Steam.

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Champions de golfe

C'est donc bien officiel : Electronic Arts quitte la Bourse et passe sous le pavillon du fonds souverain saoudien (PIF) pour 55 milliards de dollars. Mais pendant qu'Andrew Wilson compte ses jetons dans son jet privé, les employés de l'éditeur feraient bien d'ouvrir LinkedIn. Pour financer ce LBO pharaonique, la structure se retrouve plombée par une dette colossale de 18 milliards de dollars auprès des banques. Et comme les nouveaux propriétaires entendent rentabiliser leur nouveau jouet très vite – selon les informations du toujours bien renseigné Jason Schreier –, le plan d'action s'annonce sanglant : réductions de coûts drastiques, fermetures de studios et licenciements massifs. En gros, essorer FC et Battlefield, puis virer le reste. P.
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L-mount and Nikon Z shooters are getting a tiny, feature-packed 40mm lens from 7Artisans

The comapny is bringing its autofocusing, ultra-light lens to new mounts.

A 7artisans 40mm lens mounted to a Panasonic Lumix camera.7artisans

7Artisans is making its tiny, lightweight 40mm F2.5 lens available to more shooters. The $159 full-frame option launched for Sony E-mount earlier this year after its announcement at CP+, but is now available Nikon Z mount and L mount.

The lens is the same one we saw at the trade show in February. It has a clicking aperture ring, tiny function button, 46mm filter ring and a manual focus ring, as well as a switch to go between manual and auto focus modes. The latter is provided by a stepper motor, and the lens can focus as close as 0.4m (15.7″). Despite this list of features, which is about as complete as you could hope for a compact prime lens, it only comes in at around 90g (3.2oz).

Optically, the lens consists of 7 elements in 6 groups, with one aspheric lens and three high refractive index elements. It has a 9-bladed aperture. 

A field of pink flowers; several are disappearing into blurs in the foreground and background.Zorta / 7artisans

When the lens was announced in February, options for small, lightweight lenses were relatively thin on the ground for Z and L mount users. However, there have since been a few new options released: Panasonic announced its compact 40mm F2, and Viltrox has come out with a tiny 26mm F2.8 pancake for E and Z. Both fit into the same role as a small, walkabout lens (though obviously the 26mm offers a very different focal length), though they are also a fair bit more expensive.

The Z and L mount versions of the 40mm F2.5 are now available through 7artisans’ website, though they haven’t made it to online retailers like Amazon or B&H at the time of writing.

About the Author: Mitchell started taking pictures at 10 and hasn’t stopped since. It’s been a wide-ranging adventure, spanning a wide variety of genres and locales, and occasionally dipping into fascinations with video and filmmaking. They honed their technical knowledge doing documentation, programing and QA, writing for The Verge, and just generally messing around on the computer to see what breaks.

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DJI’s Mini mics get a big upgrade with 32-bit float internal recording

The new Mic Mini 2S brings 32‑bit internal recording and built‑in storage to DJI’s tiny wireless mics, making them far more forgiving for creators.

DJI wireless earbuds, one blue and one purple, positioned beside their open black charging case on a light-colored surface with a blurred background.DJI

DJI has announced another offering in its Mic Mini lineup, the Mic Mini 2S. The new addition is a notable upgrade over the Mini Mini 2, bridging the gap to the higher-end Mic 3 with 32-bit internal recording, onboard storage and compatibility with four transmitter microphones.

For many, the standout upgrade in the Mic Mini 2S is its internal recording capabilities. The Mic Mini lineup has thus far lacked any onboard storage, meaning you don’t have a backup if something goes wrong with the device they’re broadcasting to. The Mic Mini 2S, though, offers 14.5GB of built‑in storage per transmitter, which DJI says will provide up to 28 hours of audio.

While internal recording is one safety net, the Mic Mini 2S also offers improved audio flexibility. Instead of being limited to the 48 kHz, 24‑bit wireless feed of the Mic Mini 2, the 2S can capture up to 32‑bit float, the same as the more expensive Mic 3. That mode, which uses a different way of storing audio data, makes it far easier to rescue quiet speech or avoid clipping with sudden loud noises. It also offers DJI’s two-level AI-based noise cancellation to filter out ambient noise.

The Mic Mini 2S can work with up to four transmitters per receiver with output to four independent audio channels, double what the Mic Mini 2 could manage. DJI says it also supports cross-generation compatibility, so users can pair with the Mic Mini and Mini 2 transmitters, or with the Mic Series Mobile Receiver. It’s also compatible with a range of DJI products without the need for an external receiver, including the Osmo Pocket 4, Osmo Pocket 4P, Osmo Action 6 and Osmo 360.

DJI promises up to 11 hours per charge on the transmitters, and up to 40 hours of battery life with the included charging case, 8 hours less than the total runtime of the Mic Mini 2. It keeps the typical tiny design of the Mic Mini lineup, with each transmitter weighing roughly 12 g (0.4 oz). As with other recent DJI mics, it doesn’t work as a wired lavaliere. However, it does accept the colorful magnetic front covers DJI released with the Mic Mini 2 (though those are a separate purchase).

The Mic Mini 2S is available today in most regions for £169/€189 as a bundle with two transmitters, a receiver and charging case. Unsurprisingly, it is not available in the US.

About the Author: Abby Ferguson holds an MFA in photography and blends a fine-art background with extensive editorial and commercial experience. She built and led an in-house imaging program for a large vacation rental company and has served as an associate editor at Popular Photography. She also teaches at a local community college and serves on its Photographic Technology Program Advisory Board, sharing her knowledge and enthusiasm for the medium.

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This camera battery doubles as a secret tracker (if you have an iPhone)

Falcam’s TagBatt has Apple’s Find My tech built in, letting you track and locate your gear.

A Falcam TagBatt in the grip of a Sony cameraFalcam

We’ve seen a recent trend of camera accessory companies building in clever hiding spaces for Apple AirTags into their products. Whether it’s a camera cage with a hole for one cut out, or a bag with a tiny pocket for them, there are more and more options for making sure you can find your expensive gear if it gets misplaced or stolen.

Falcam is taking the concept even further, building support for Apple’s Find My network into batteries for Canon and Sony cameras. For those unfamiliar, the trick of Apple’s Find My is that it uses many of the company’s products – including the iPhone – to anonymously track the location of devices on the network. This solves the issue of previous Bluetooth trackers by making it so you’re no longer relying on a relatively small group of people who use the same tracker as you and are running the app to be around the thing you’re trying to find.* The tech is what powers Apple’s ever-popular AirTags.

Graphic advertizing the tracking capabilities of the Falcam TagBattFalcam

Of course, the main purpose of Falcam’s TagBatts isn’t to find a misplaced camera; it’s to power the device you have in your hand. The company is making two versions: one that’s compatible with cameras that use Sony’s NP-FZ1000 series batteries (which is to say, most of the company’s modern cameras, as well as a host of other devices), and one that mimics Canon’s LP-E6 (again, supported by a wide range of the company’s DSLRs and mirrorless cameras). Falcam’s site also indicates that versions for Nikon and Fujifilm cameras are coming soon.

Both versions of the battery have a 17.4Wh capacity, which is slightly higher than the own-brand models they’re meant to replace. In an FAQ on its website, Falcam says the tracking feature uses a very small amount of power that “does not meaningfully reduce normal camera runtime,” though notes that it won’t work if the battery is completely drained. The battery also has a built-in USB-C port, letting you charge it directly outside the camera if you want, though it’s still compatible with traditional cameras and can also be charged inside the camera.

They’ll be useful for seeing where your camera is on a map, but won’t help you figure out which bag you left your spare batteries in

There are a few caveats to note. The first is that camera manufacturers don’t typically guarantee support for every camera feature when you’re using a third-party battery, and Falcam is new to making batteries, so it might be worth waiting for a few reviews to make sure everything works as expected. The second relates to Find My; many people will be familiar with the AirTag feature that lets you search around for your device, using your phone to point the way. This feature, however, isn’t inherent to Find My devices, and Falcam’s website makes no mention of the ultra-wideband tech that enables it on its product page for the batteries. That means they’ll be useful for seeing where your camera is on a map, but won’t help you figure out which bag you left your spare batteries in.

The Falcam TagBatt costs $70 for the Sony version and $65 for the Canon one, and they are available from the company’s website. That’s definitely pricier than competing third-party models from companies like SmallRig and Wasabi Power, but those don’t include Find My functionality. Neither do the own-brand models, which cost more.

* Though it introduces a new problem in that it’s not particularly cross-platform compatible. Android phones won’t report a Find My device’s location, and the Find My service won’t be particularly useful to you if you don’t have an Apple device. Google has its own version of the system, but the two are broadly incompatible.

About the Author: Mitchell started taking pictures at 10 and hasn’t stopped since. It’s been a wide-ranging adventure, spanning a wide variety of genres and locales, and occasionally dipping into fascinations with video and filmmaking. They honed their technical knowledge doing documentation, programing and QA, writing for The Verge, and just generally messing around on the computer to see what breaks.

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Planqué bien au chaud

Et on ose encore dire que le mérite n'est pas récompensé. Dans son dernier rapport, Electronic Arts révèle avec une fierté à peine dissimulée la fiche de paie de son PDG, Andrew Wilson. Pour l'exercice 2026, l’inestimable dirigeant a empoché 38,7 millions de dollars – en hausse de 8 millions –, boostés par des bonus et des actions. La raison ? Battlefield 6 a coché « toutes ses étapes de lancement », et la direction a déployé une « stratégie audacieuse » basée sur l'IA. Qu'importe, finalement, que cette prime astronomique tombe l'année même où EA a viré sans ménagement des dizaines de développeurs ayant charbonné sur ce même Battlefield 6 chez Criterion, DICE ou Motive ? Profitons bien de ces révélations : avec le rachat d'EA par l'Arabie saoudite  et son passage en société privée, l'éditeur n'aura bientôt plus l'obligation de publier ses bilans. Encore une victoire pour la transparence. P.
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Sony’s FE 100-400mm F5.6-8.0 OSS is affordable but fairly slow

Sub-$1000, teleconverter-compatible long zoom provides gateway to sports and wildlife shooting (in good light)

Sony FE 100-400mm F5.6-8.0 OSS 3-quarter viewMitchell Clark

Sony has announced the FE 100-400mm F5.6-8.0 OSS, a comparatively small, comparatively affordable long tele for E-mount cameras.

Unlike its immediate peers or faster but heavier third-party rivals, the FE 100-400mm F5.6-8.0 is compatible with Sony’s teleconverters, meaning it can be converted into a 140-560mm F8.0-11 or a 200-800mm F11-16, if you need the extra reach and have sufficient light to play with.

Like Canon’s similarly-specced RF 100-400mm IS USM lens, it’s appreciably smaller and lighter than Tamron’s 50-400mm F4.5-6.3 or Sigma’s 100-400mm F5.0-6.3. At 645g (23.1oz) it’s around half the weight of either of those options, though also a fair bit slower, especially as you zoom.

The optical formula consists of fifteen elements arranged in ten groups. These include two extra-low dispersion (ED) elements and two aspheric elements. Focus is powered by a pair of linear motors (though not Sony’s smoother, more powerful ‘XD’ ones). The company says the lens is compatible with the 120fps shooting mode on its a9 III camera.

When retracted the lens is 165mm long and 78mm in diameter (6.5 x 3.1″). It accepts a relatively affordable 67mm diameter filter. It’s designed to be dust and moisture resistant and comes bundled with a lens hood.

Close-up of the barrel and zoom lock switch of Sony 100-400mm F5.6-8.0 OSS lensMitchell Clark

Although designed for full-frame cameras, it can also be used on APS-C models, giving a 150-600mm equivalent range, though its relatively slow aperture at the long end is likely to limit you to bright light working, even before you consider adding a teleconverter.

Sony tells us the FE 100-400mm F5.6-8.0 OSS is designed to offer a sub-$1000 entry point to its camera users who want to try their hands at wildlife photography or some sports shooting. Despite this entry-level position in the lineup, the lens has pair of focus hold buttons, positioned so they can be reached in portrait or landscape orientation. It also has a zoom lock switch and a focus limiter switch, that means the autofocus only focuses between 3m and infinity: preventing close-range hunting when you’re shooting distant subjects.

With the switch set to full range, the lens will focus down to 1.13m (3.7′) at the short end of its range and 0.86m (2.8′) at the long end. This gives a maximum magnification of 0.41x.

The lens will be available in September, with a recommended price of $850.

Sample gallery

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Sony Electronics Launches SEL100400 – FE 100-400mm F5.6-8 OSS, The Perfect Hobbyist’s Super-Telephoto Zoom Lens 


Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range

San Diego, August 4, 2026 – Sony Electronics introduces SEL100400 – FE 100-400mm F5.6-8 OSS, a super-telephoto zoom lens for 35mm full-frame Alpha™ E-mount cameras. Despite its super-telephoto reach of up to 400mm, the lens stays compact and lightweight, weighing just 654g (approx.). Its latest optical design incorporates two ED (Extra-low Dispersion) glass elements and two aspherical elements, delivering excellent image quality and clear rendering across the entire zoom range no matter how far away the subject is. The lens also features fast, precise AF (autofocus) and built-in optical image stabilization to support handheld shooting, letting you quickly capture moving subjects such as birds, sports, trains, and aircraft.

“With the needs of a large set of hobbyist photographers in mind, from birders to parents, we used our expertise in professional lens technology to create a high-quality, affordable super-telephoto zoom lens that will go the distance,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics.

Pricing and Availability:
The SEL100400 – FE 100-400MM F5.6-8 OSS will be available for a suggested retail price of $849.99 USD / $1,079.99 CAD from September 2026.

Key Features of SEL100400 – FE 100-400mm F5.6-8 OSS:

Compact, Lightweight Design for Easy Handling, Even for First-Time Super-Telephoto Users
The lens delivers a 100-400mm super-telephoto zoom range in a compact, lightweight body weighing approximately 654g, making it easy to carry. That portability also eases handling during handheld shooting and speeds up framing. You can capture powerful images of subjects that are hard to approach, such as birds and sports scenes, and use the ‘compression effect’ (which makes the distance between nearby subjects and distant background elements appear shorter) for landscape work unique to super-telephoto lenses. With an optional SEL20TC teleconverter*1, you can double your reach, up to 800mm, or up to 1,200mm in APS-C mode.

Sharp Detail Through the Entire Zoom Range Means You Can Capture the Details That Matter
Excellent image quality holds whatever the shooting distance, thanks to an optical design with two ED glass elements and two aspherical elements that suppress color bleeding and distortion for clear rendering across the entire zoom range. The subject stands out against natural, soft bokeh, helped by a 9-blade circular aperture and optimization of spherical aberration. Its close-up performance is strong too: a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, with a maximum magnification of 0.41x, lets you shoot flowers, insects, and other nearby subjects as easily as distant ones.

Fast, Precise AF and Built-In Optical Image Stabilization for Moving Subjects
The linear motor drive delivers fast, precise, and quiet AF (auto focus) to track moving subjects. The lens also supports high-speed continuous shooting with AF/AE (auto exposure) tracking at up to approximately 120 frames per second*2 with the full-frame mirrorless α9 III camera.

Built-in optical image stabilization suppresses camera shake during handheld shooting and keeps framing stable, even with distant subjects. The lens also works with the camera body’s Active Mode image stabilization and coordinated image stabilization control3, for high-quality stills and movies with reduced blur when shooting handheld. It also supports the camera body’s breathing compensation function4, which corrects changes in angle of view caused by shifts in focus position during movie recording.

Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance
A customizable focus hold button, focus mode/range switching dial, and zoom lock switch give you quick operation across shooting scenes and comfortable ultra-telephoto handling. A dust and moisture resistant design*5 helps you keep shooting with confidence when the weather changes unexpectedly. The supplied lens hood helps prevent flare and ghosting that can degrade image quality.

The SEL100400 – FE 100-400MM F5.6-8 OSS product video can be viewed here: https://youtu.be/n0PeWyK0nV4

For more information, visit:
https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel100400
https://www.sony.ca/en/electronics/camera-lenses/sel100400

Exclusive stories and exciting new content shot with the new SEL100400 – FE 100-400MM F5.6-8 OSS and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators. 

About the Author: Richard graduated as a scientist but had a lot more fun writing and shooting for his university magazine. A number of years spent variously as a reporter, writer and editor on science and engineering titles combined his knowledge of science with his interest in images and words. But it was spotting the connections between emission spectra, white balance and all the nonsense he’d taught himself playing around in Photoshop that helped kindle an interest in digital photography. Searching for a camera led to him discovering DPReview and Richard was recruited by Phil Askey in 2007. He’s been combining his love of photography, communication and attention to detail (pedantry?) ever since. He has unusually strong opinions about lenses for the APS-C format.

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Laowa’s pair of new macro lenses goes ten times beyond life-size

Laowa has unveiled a new lens series dedicated to extreme close-ups.

Two Laowa camera lenses with black bodies and blue accents stand side by side on a reflective surface. Both are labeled: FF 25mm F2.8 Ultra Macro 5x-10x and FF 25mm F2.8 Ultra Macro 1-5x.Laowa

Laowa has announced the Aksen, a new series of full-frame “ultra macro” lenses that together cover a 1–10x magnification range. The lineup consists of two offerings: the Aksen 45mm F2.8 1-5x Ultra Macro APO and the Aksen 17.5mm F1.7 5-10x Ultra Macro APO, each offered in both photo and cine versions.

One of the key features of both lenses is the parfocal magnification zoom design. The lenses behave like primes in terms of focal length (the 45mm and 17.5mm focal lengths don’t change), but they incorporate an internal mechanism that changes the magnification. This parfocal magnification system allows photographers to move through the 1-5x or 5-10x range without refocusing or changing the working distance. Additionally, because the zoom is internal, the barrel doesn’t extend and won’t interfere with flash diffusion or subjects.

Another distinguishing feature of the Aksen 5-10x is the option for a version with a coaxial lighting block built into the lens. It delivers high-contrast shadowless illumination, a technique borrowed from machine vision that Laowa says it is now making more accessible. It’s also similar to some of Laowa’s probe lenses, which feature built-in lights. The 5-10x lens is also available without coaxial lighting for $100 less.

Both lenses use an apochromatic (APO) design to reduce chromatic aberrations, which can be exaggerated at such high levels of magnification. Laowa says the Aksen series eliminates fringing for greater clarity. The 45mm 1-5x lens features 13 elements in 9 groups, while the 17.5mm 5-10x lens comprises 17 elements in 12 groups. Both feature an 11-blade aperture diaphragm. The 45mm 1-5x accepts 65mm filters, while the 17.5mm 5-10x uses 42mm filters.

The photo versions of the lenses come in Sony E, Nikon Z, Canon RF and EF, L mount, Fujifilm X and MFT mounts and cost $749, or you can buy both in a bundle to save $100. Laowa is also making video-focused versions with focus and zoom rings geared to work with cine equipment, though those versions are substantially more expensive.

Press release:

Laowa’s Aksen Series: Pushing the Boundary of High Magnification Macro with a Parfocal Zoom Design.

Anhui, China – July 31, 2026 – Laowa introduces Aksen — a new Full-frame Parfocal Zoom Ultra Macro lens series comprising the Aksen 45mm f/2.8 1–5x Ultra Macro APO and the Aksen 17.5mm f/1.7 5–10x Ultra Macro APO, each available in both photo and cine variants. The series will be available for purchase through Laowa’s official site and authorised resellers starting July 31, 2026.

First Ever Commercial 5-10x in the Market

The Aksen series fills a long-standing gap in the 1–10x Ultra Macro category, offering a compelling option for serious macro photographers, professional scientific users, and hobbyists who have long depended on high-cost, complicated DIY solutions.

Award-Winning Innovation: Named “Best Ultra Macro Lenses” by TIPA

Validating its groundbreaking optical engineering, the Aksen series has already received industry-wide acclaim, winning the prestigious Best Ultra Macro Lens category at the TIPA (Technical Image Press Association) World Awards. (Previously named “Axon”).

Re-explore the 1-10x Magnification Range:

Beyond the headline 1–5x & 5–10x ultra-high magnification, the lens set distinguishes itself with its parfocal zoom design. Unlike traditional macro lenses, the Aksen maintains focus as the magnification ratio changes — no refocusing needed when zooming in or out. No more
readjusting the entire setup, including camera position, working distance, and lighting placement. This avoids interrupting the workflow and reduces setup time. The Aksen series maintains a fixed working distance of 40.35mm (1–5x) and 22.48mm (5–10x), while its internal zoom mechanism keeps the lens barrel completely stationary throughout the entire magnification range. No more extended barrel interrupting the flash diffusion setup — or potentially damaging the subject.

Optical Excellence With APO Design:

The sophisticated APO design delivers exceptional optical performance. Since chromatic issues typically escalate at extreme magnification levels, the Aksen effectively eliminates fringing. Providing the unmatched clarity and sharpness that the creative community demands from their optical solutions.

Coaxial Light Ready:

The Aksen 5–10x features a coaxial block built directly into the lens — a technology traditionally reserved for machine vision, now made accessible to all photographers by Laowa.
This optical configuration heightens contrast at the target’s edges and provides shadowless
illumination, opening up a new dimension of creative lighting possibilities. It can be used on its
own or combined with other techniques to create a truly unique piece of art.

Accessories:

The Aksen features a specially designed tripod collar* that attaches directly to any Arca-Swiss
compatible tripod. Via the 15mm rods, users can mount a variety of accessories — including a
follow focus. All 5–10x lenses also include a Ø8mm Coaxial Light Adapter for secure and
convenient coaxial light attachment.

*Cine version included. Photo version sold separately.

Pricing & Availability:

The Aksen Ultra Macro Series will be available for purchase starting July 31, 2026, through
the Laowa official website (https://www.venuslens.net/) and authorised resellers.

About the Author: Abby Ferguson holds an MFA in photography and blends a fine-art background with extensive editorial and commercial experience. She built and led an in-house imaging program for a large vacation rental company and has served as an associate editor at Popular Photography. She also teaches at a local community college and serves on its Photographic Technology Program Advisory Board, sharing her knowledge and enthusiasm for the medium.

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Nikon may be losing its fight against third-party Z mount lenses

Reports suggest one of Nikon’s Z-mount patents has been nullified in China

Nikon z6iii with sensor exposedRichard Butler

Reports are emerging that Nikon has had one of its Z-mount patents invalidated in China, opening the door a little further to third-party access.

Nikon Rumors reports that one of Nikon’s fundamental patents relating to the Z-mount has been invalidated in China, having been challenged by Viltrox’s parent company.

The report, based on AI translations of court documents, suggests that the patent in question is one that sets out the basic physical description and behavior of the mount, constructed in a way that tries to make well-established features, such as the design to prevent incorrect mounting of the lens and a method for preventing damage to the electrical contacts sound original and novel. Patents are only supposed to protect original inventions that would not be obvious to someone working in that field.

Nikon took Viltrox to court in China earlier this year in a separate case, ostensibly to recover license fees but also, we suspect, in the hope that a Chinese court would establish a precedent of its patents being enforceable. As Professor Robert Newman explained in Amateur Photographer magazine at the time, there are at least 13 patents covering various aspects of the Z-mount’s design and operation, including one he described as relating to “a detail of the physical design of the mount, and I would be surprised if that would withstand court scrutiny.”

This description corresponds well with the details being reported by Nikon Rumors, right down to Prof. Newman’s assessment of its likely fate.

There are at least 13 patents covering various aspects of the Z-mount.

The invalidation of this patent doesn’t, in itself, clear the way to third parties being able to produce Z-mount lenses, as there are multiple other patents that describe the communication methods used by the Z-mount. Those would not be affected by this specific patent being invalidated.

It’s notable, though, that Viltrox has added to its range of autofocus Z-mount lenses since the original court case was meant to be heard. Other third-party makers, such as Meike, which briefly removed reference to Z-mount lenses from its website, also have a range of Z-mount options available again.

If, as seems to be the case, non-licensed third-party makers are feeling emboldened to produce AF Z-mount lenses, it puts Nikon in an awkward position with the companies that have been formally licensed to make lenses for the system. Those companies are presumably paying license fees and have to seek approval on a lens-by-lens basis, while their competitors undercut them without any such restrictions.

We have approached Nikon for a statement on this story.

About the Author: Richard graduated as a scientist but had a lot more fun writing and shooting for his university magazine. A number of years spent variously as a reporter, writer and editor on science and engineering titles combined his knowledge of science with his interest in images and words. But it was spotting the connections between emission spectra, white balance and all the nonsense he’d taught himself playing around in Photoshop that helped kindle an interest in digital photography. Searching for a camera led to him discovering DPReview and Richard was recruited by Phil Askey in 2007. He’s been combining his love of photography, communication and attention to detail (pedantry?) ever since. He has unusually strong opinions about lenses for the APS-C format.

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Bambins = radins !

On n'arrête plus l'exploitation du travail des enfants : au deuxième trimestre 2026, Roblox affiche un chiffre d'affaires de 1,5 milliard de dollars (+36 %). Une performance qui s'accompagne tout de même de 185 millions de pertes nettes, parce qu'il faut bien payer les serveurs qui hébergent le contenu pondu gratuitement par des mômes de dix ans. Pourtant, la direction tire la tronche. La faute aux bambins nord-américains qui rapportent moins à l'heure : au lieu de vider la carte bleue de maman dans les pièges à Robux habituels, ces ingrats préfèrent jouer à des titres captivants mais moins agressifs sur les microtransactions. Un ajustement d'algorithme favorisant la rétention des joueurs au détriment du passage immédiat à la caisse a provoqué ce drame financier. Les petits cons ! Pour se consoler, le PDG David Baszucki peut compter sur le déblocage du jeu en Russie et l'explosion des joueurs majeurs (+32 %). L'avenir appartient donc aux adultes, qui ne sont jamais que des enfants avec du pouvoir d'achat. P.
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Annonce de Profaned, un rétro-FPS hommage à Exhumed/Powerslave

Fin juillet, le studio Frechou Games (Hands of Necromancy 1 et 2), récemment renommé en Rising Fire Games, a annoncé son nouveau projet : Profaned. Le studio délaisse le moteur GZDoom et l’ambiance à la Heretic pour rendre hommage à Exhumed (Powerslave aux US) avec le DarkPlaces engine, un dérivé du moteur de Quake. Et on ne va pas se mentir, ça a l’air plutôt sympa (sauf le FOV, ridiculement étroit).

Pour ce nouveau jeu, le studio français se fait épauler par des membres de la communauté Quake et l’un des devs et artistes de WRATH: Aeon of Ruin, ce qui est plutôt prometteur. Aucune date de sortie n’a pour l’instant été évoquée, mais le jeu passera d’abord par une phase d’accès anticipé. On nous promet six cartes, auxquelles s’ajoutera une arène dédiée à un boss. Deux autres chapitres sont d’ores et déjà prévus pour la suite.

En attendant plus d’informations, si vous êtes intéressés par Profaned, vous pouvez déjà l’ajouter à votre liste de souhaits depuis sa page Steam.

Au passage, on nous indique qu’un spin-off de Hands of Necromancy, nommé Hordes of Necromancy, est également en préparation et s’inspirera du gameplay de Painkiller.

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Une démo pour IVOR, un rétro-FPS qui déchire

Il y a quelques jours, l’éditeur Hellforge Studios, réputé pour ses rétro-FPS qui tâchent (DISDAIN, Coven, Divine Frequency…), a inondé sa bulle de fans de boomer shooters sur les réseaux sociaux à l’occasion de la sortie de la démo d’IVOR. On ne vous surprendra donc pas trop si on vous dit que c’est aussi un fast-FPS avec de gros pixels et une débauche d’hémoglobine.

Ne vous fiez pas à la miniature dégueulasse de la vidéo YouTube, c’est absolument excellent. On pense immédiatement à Dusk pour la maniabilité, et on se demande même si le feeling n’est pas encore meilleur. Si vous êtes un tant soit peu intéressés par le genre, courez vite essayer la démo. Il y a quatre niveaux et quelques armes à tester.

Pour l’instant, la date de sortie de la version complète n’a pas été annoncée. Mais on a hâte, maintenant qu’on a tâté la bête. Si IVOR vous intéresse (qui ne le serait pas ?), vous pouvez l’ajouter à votre liste de souhaits depuis sa page Steam.

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Crowbar Collective arrête les frais et annonce la 1.0 de Rogue Point pour le 4 août

En ce milieu de semaine, Crowbar Collective, le studio derrière le FPS coopératif et arcade Rogue Point, a publié deux billets de blog Steam. Le premier informe de l’arrivée de la 1.0 pour ce 4 août avec du nouveau contenu et le second invite les possesseurs du jeu à une bêta test. Même si cette annonce peut paraître précipitée, cela n’a rien d’étonnant vu que le jeu n’a pas connu le succès escompté et que sa communauté de joueurs n’a cessé de diminuer depuis sa sortie. L’éditeur Team17 a probablement mis un coup d’arrêt au développement (même pas un trailer sur YouTube, c’est silence radio) et préfère tout naturellement se focus sur son poulain de compétition WARDOGS, le FPS multi très ambitieux. Sinon, pour cet assaut final, Rogue Point vous proposera :

  • De visiter une nouvelle carte nommée Clinic
  • D’utiliser de nouvelles armes et débloquer des skins
  • De se confronter à un nouveau boss Dr. Berserker

Sur Steam, dans l’espace commentaire des deux billets (1 et 2), certains utilisateurs ont exprimé légitimement leurs inquiétudes concernant l’arrivée d’une potentielle build bâclée et l’absence de correctifs post-lancement suite à l’abandon de l’équipe dev. À la rédac, on n’est pas particulièrement étonnés par cette situation, sachant que le jeu n’avait pas à la base des ambitions démesurées. En attendant le déploiement de la 1.0 en début de semaine prochaine et si vous êtes intéressés, Rogue Point est actuellement à 20 € sur Steam avant une possible augmentation.

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Ready Or Not prépare son éditeur de missions

VOID Interactive a publié un nouveau Development Briefing avec une annonce, qui, en substance, annonce… les prochains devlogs. L’équipe explique qu’elle prépare une grosse mise à jour pour Ready Or Not, et qu’elle souhaite dévoiler progressivement les nouveautés, ce qui est une manière polie de dire : on n’a pas fini, mais regardez, on communique, donc soyez sages. Le tout est servi avec l’enthousiasme habituel, saupoudré d’une petite culpabilité, comme si VOID Interactive savait très bien que les joueurs attendent depuis des mois des correctifs qui n’arrivent jamais, malgré le gros travail effectué sur la mise à jour Boiling Point.

ResShot3 scaledLe cœur de l’annonce, c’est évidemment l’arrivée du Mission Editor, un outil qui va enfin permettre de bricoler les missions originales sans passer par d’obscurs scripts ou modifications. Les joueurs pourront désormais ajuster le comportement des suspects, leur apparence, mais également leur armement ou leur propension à se cacher, à fuir, ou à se faire exploser. L’équipe SWAT de Los Suenos bénéficiera d’une personnalisation plus limitée, essentiellement centrée sur la réactivité des coéquipiers. Une amélioration bienvenue, même si elle ne règle pas le problème persistant depuis Los Suenos Stories, à savoir des coéquipiers qui se mettent très souvent en travers d’un passage ou dans notre ligne de tir. Les civils deviennent également paramétrables. La mission A New America est un peu trop facile ? Il suffira d’ajouter davantage de civils et d’augmenter leur niveau de panique, ça n’en sera que plus drôle… ou pas. La santé du joueur, le nombre de bandages, les pièges, les portes verrouillées, ou les bombes pourront également être ajustés, de quoi faire varier une mission entre promenade tranquille et cauchemar méthodique.

L’ensemble constitue une belle promesse : un bac à sable où les joueurs pourront concevoir leurs propres scénarios, du supermarché rempli de terroristes en slip à la plateforme pétrolière contrôlée par une équipe tactique prête à tout pour en découdre. VOID assure que d’autres améliorations arriveront, et que l’éditeur sera enrichi, peaufiné, et étendu au fil du temps. Reste à espérer que le rythme de développement sera plus rapide. Si vous ne l’avez pas encore, Ready Or Not est actuellement en réduction de 10 % chez notre partenaire Gamesplanet, soit 45 €.

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No More Room in Hell 2 sortira en 1.0 le 11 août

Ça y est, l’accès anticipé de No More Room in Hell 2 va enfin s’achever le 11 août prochain. Torn Banner Studios l’a annoncé il y a quelques jours via un billet de blog Steam. Le projet n’était pourtant pas parti sur les bons rails il y a presque deux ans, puisqu’il cumulait des problèmes serveur, des performances atroces, un équilibrage à la zob, des mécaniques pétées et un gameplay chiant comme la mort. Les joueurs le lui avaient bien rendu en défonçant le jeu dans les avis Steam. Mais les développeurs n’ont pas abandonné leur projet, et ont tenté d’améliorer la situation au fil des mois, jusqu’à même repousser la fin de l’accès anticipé.

À la rédac, c’est un jeu que l’on a étonnamment plutôt apprécié, malgré une partie des problèmes qui étaient encore présents à chacune de nos sessions. L’ambiance est très réussie, le feeling des armes n’a cessé de s’améliorer, et pour peu qu’on ait une bonne machine, l’expérience est franchement bonne. En plus, il est possible de jouer en coopération jusqu’à huit, ce qui n’est pas commun. Bref, malgré des notes toujours assez basses sur Steam, on s’est bien amusés sur No More Room in Hell 2 à chaque fois qu’on l’a testé.

Le billet de blog ne fait pas qu’annoncer la sortie, il décrit également le contenu prévu pour l’accompagner. Une nouvelle map, Raven Rock, viendra s’ajouter aux cinq autres, tandis qu’un nouveau mode Survie sera proposé sur trois cartes dédiées. Autre ajout intéressant : les développeurs permettront également de jouer en solo afin d’apprendre les maps. Pour plus d’informations, rendez-vous sur la page Steam dédiée.

L’attente est donc bientôt terminée. Espérons que les derniers soucis – principalement de performance – seront réglés dans cette version finale de No More Room in Hell 2. En attendant le 11 août, vous pouvez toujours tester l’accès anticipé, actuellement facturé 29 € sur Steam et l’Epic Games Store. À noter que la sortie en 1.0 sera accompagnée d’un wipe, c’est-à-dire d’une remise à zéro complète de la progression des comptes.

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Cyan (Myst, Riven) nous montre un prototype de jeu annulé, qui donne pourtant furieusement envie

La semaine dernière, les développeurs de Cyan (Myst, Riven…) ont partagé une vidéo plutôt saugrenue. En effet, ils nous présentent Project Anglerfish, un prototype qu’ils ont développé pendant quelques mois entre 2024 et 2025, mais finalement abandonné. Ils précisent que c’est un trailer réalisé à destination des éditeurs, ce qui explique pourquoi on nous spoile une partie de l’histoire :

On peut y voir tout ce qu’on apprécie dans les jeux du studio : des puzzles et un univers onirique mystérieux. On est donc forcément un peu déçus, car c’est tout de même plutôt joli et ça donne envie. Mais que les fans se rassurent, ils annoncent travailler sur les prémisses d’un jeu de grande envergure dans l’univers de Myst, et nous promettent de partager des nouvelles dès que ce sera possible.

On croise les doigts pour que ce soit effectivement le cas, parce que le studio a traversé une période plutôt difficile après la sortie du remake de Riven. En 2025, ils avaient licencié 14 personnes, soit plus de la moitié des effectifs, pour tenter de rester à flot. A priori, ils tiennent jusqu’ici ; espérons qu’ils aient pu trouver des soutiens financiers pour leur futur jeu. En attendant plus d’informations, vous pouvez toujours vous rendre sur le site officiel pour suivre leurs actualités.

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Le studio DRAMA recrute en Bretagne pour Unrecord

Il y a quelques jours, le studio DRAMA, célèbre pour avoir fait un buzz en présentant le trailer d’Unrecord en 2023, a partagé des offres d’emploi pour « encore accélérer le développement » du jeu. Pour rappel, c’est le tout premier bodycam FPS à s’être montré en vidéo, ce qui avait engendré une série de clones plus ou moins réussis, sortis finalement avant lui. Il avait ensuite disparu des radars pour refaire surface en septembre 2024 lorsqu’il avait sécurisé 2,5 millions de dollars auprès d’un fonds d’investissement, puis début 2026 lors du rachat d’une partie du studio par Tencent. A priori, la partie financière n’est plus trop un problème, mais l’équipe semble manquer de main d’œuvre.

Toute la communication est en anglais, mais il est amusant de voir que les postes sont situés à Rennes, sans doute au siège de la société. Apparemment, le télétravail semble possible, si l’on en croit le formulaire de postulation. Ils recherchent notamment un level designer, un game designer, un scénariste ou un développeur. Ils précisent également qu’ils sont ouverts à des postes qui ne sont pas listés.

Unrecord

D’un côté, on peut voir ces annonces comme le signe d’un projet en pleine croissance, mais on pourrait aussi les interpréter comme un manque de cadre ou d’idée bien définie. Il faudra donc encore patienter un peu avant d’en apprendre davantage sur Unrecord, qui reste, plus de trois ans après son annonce, toujours aussi mystérieux. En attendant, vous pouvez toujours l’ajouter à votre liste de souhaits depuis sa page Steam.

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Sony wants to buy Tamron. Nikon and Canon shooters should pay attention

What would a Sony-owned Tamron mean for photographers?

The Sony and Tamron logos, with a blurred camera body and lens in the background.Sony / Tamron

Photography and consumer electronics giant Sony has offered to buy Tamron, a company well-known for its lenses and optics. This would be, to put it mildly, a massive shake-up in the photography market, that could end up having profound impacts on the lenses available to photographers using other systems in the coming years.

What’s happening?

According to a statement Tamron made to investors, Sony has made “a non-binding proposal” that would result in Tamron being “a wholly-owned subsidiary of Sony Group Corporation.” Tamron says it’s set up a special committee to review the proposal, but that it currently has nothing else to disclose.

One of the most important things to glean from that statement is that, according to Tamron, it would end up as a subsidiary of Sony. That implies that, at least at the beginning, it would still exist as a separate entity. Keep that in mind, as it’ll be important later on in the discussion.

Why does Sony want to buy Tamron?

tamron 12-20mm f2p8 front element
In a 2026 report to investors, Tamron said its photographic business was its “cash cow.”
Mitchell Clark

There are several potential reasons for Sony to want to acquire Tamron, not all of which have to do with photography. While the majority – 74.2%, in 2023 – of Tamron’s sales come from its “photographic products,” the company’s surveillance, automation, mobility and healthcare divisions also make millions of dollars each year. Sony’s a big player in those spaces, too. While most of us are familiar with Tamron because of its camera lenses, we shouldn’t discount the possibility that those other businesses play a part too.

With that said, Sony told Reuters that its reasoning for the offer is because it thinks the acquisition would be good for Tamron’s shareholders, and that it could help Sony’s imaging business too. That seems to mean that the company’s photography business is one of the main draws for Sony.

Tamron’s place in photography

Tamron, like Sigma and Viltrox, is a third-party lens manufacturer, meaning it produces lenses for a variety of camera systems (unlike, for example, Sony, Nikon and Canon, which make lenses pretty much exclusively for their own cameras). The company is known both for making very good lenses that are much cheaper than the own-brand equivalents, and for making zoom lenses that are a bit out of the ordinary; think the 35-150mm F2-2.8, or the 17-50mm F4. Lenses that some people will find useful, but that might be a bit too niche for other companies to make.

A graphic showing several of the lenses Tamron makes for E-mount.
Out of all the camera mounts Tamron makes lenses for, Sony’s E-mount is the best-served.
Tamron

It’s worth explicitly saying that every single mirrorless lens Tamron makes is available for Sony’s E-mount; for many, it’s the only mount they’re currently available on. Tamron makes lenses for all the major mounts – Canon, Nikon etc – but, probably as a result of the stricter licensing policies of the other two big brands, it’s only Sony’s E-mount for which is can offer all its lenses. There are also occasionally differences between the Sony versions and the others. The company’s latest release, the 12-20mm F2.8, will be available for both Nikon and Sony, but the E-mount version is coming out first, and for less, with a spokesperson citing volume, manufacturing differences and a different competitive landscape for the price difference.

While Tamron is known for the lenses that bear its name, it’s also a major original equipment manufacturer, or OEM. That work, which includes making lens modules and interchangeable lenses for clients including Nikon, made up 29% of the company’s revenue in 2025, and accounted for 41% of the sales in its photography division in 2023.

So what happens if Sony buys Tamron?

Neither company has commented yet on what will happen if the deal actually goes through, but there are a few possible scenarios that are worth exploring should that happen.

Scenario 1: Tamron continues on with business as usual

Sony could essentially keep Tamron as a relatively separate company under its umbrella in perpituity, leaving it to continue making lenses for other mounts, and doing OEM work for other companies. And in some ways, this seems like the sensible move; why buy a company, and then nix 30% of its revenue?

Sony acting as a steward would potentially benefit it in a few ways. For one, it wouldn’t have to worry about outside forces messing around with a valuable partner; according to PetaPixel Sony was, until recently, the largest individual shareholder in Tamron before an investment firm took that spot, giving it less sway over the company’s decisions. It would also have greater insight into the company’s developments, and could plan its own releases around those, and could apply some of its optics expertise to lenses bound for other company’s cameras, letting it benefit in a way that it wouldn’t have been able to before.

it’s hard to imagine Tamron’s relationship with the other camera companies would be completely unchanged

However, there are some potential downsides, too. Sony wouldn’t be capitalizing on the ability to make access to Tamron lenses an exclusive benefit of buying an E-mount camera, and it’s hard to imagine that the company’s relationship with the other camera companies would be completely unchanged if it’s suddenly owned by a competitor. Nikon might think twice about choosing Tamron as an OEM (assuming, of course, that it has other options). Then again, it doesn’t seem in any rush to stop using sensors from Sony’s Semiconductor division, or sourcing its OLED EVF panels.

There isn’t a ton of precedent for this scenario in Sony’s history of acquisitions, though there are parallels. It famously purchased Konica Minolta in 2006, which has completely disappeared into its camera division. The same is true of Toshiba’s image sensor business, which it bought in 2015, though Sony’s sensor group does a lot of business with other camera companies.

To us, this path feels like the best outcome for photographers, if a buyout has to happen. Non-Sony owners would still get to benefit from Tamron’s lenses, and it could act as a competitive force in the market, driving other lens makers to improve their own offerings.

Scenario 2: Tamron stills exists, but only makes lenses for Sony

A Sony camera wit the Tamron 25-200mm F2.8-5.6 attached.Tamron

Of course, Sony could keep Tamron around as a lens brand, but make it so the company only produces E-mount options. It’s hard to argue that Sony would need to do this to bolster its cameras – as stated, all of Tamron’s lenses work with them anyways, as do hundreds of options from Sony and others – but it would be a blow to its competitors. Canon and Nikon’s more restrictive licensing policies already limit the choices for their users: losing the few options Tamron provides would only make that situation worse.

In our view, this wouldn’t be good for the camera industry. We’d like photographers to have more options, not fewer.

However, this path is not unfamiliar to Sony, if you look outside of its imaging division. The company has acquired several studios that make video games exclusively for its PlayStation consoles. And while some of those games eventually make their way to other systems years after their original release, it seems like the company may be in the process of walking even that tepid support back.

Scenario 3: Tamron disappears into the behemoth

Tamron could also wind up broken up into pieces, with its medical and automotive divisions becoming parts of Sony’s corresponding groups, and its lens businesses folding into Sony’s. This would simplify things on Sony’s end, where it gets the benefit of the company’s designs and intellectual property without the headache of having two separate, somewhat competing brands. To us, though, it would seem like an odd decision; it’s not like Sony needs help designing lenses (though perhaps this is a play to increase its production capacity), and it would be forfeiting the cahcet of a brand that dates back to the 1950s.

What does this mean for photographers?

If the deal ends up going through, the impact on photographers will depend heavily on which path Sony chooses to take. But even if it went with the first option and mostly let Tamron be, that path wouldn’t be set in stone. Sony could, at any time, decide to cut of other company’s access to Tamron’s lenses and manufacturing, an outcome that wasn’t previously on the table.

While there are exceptions, consolidation in an industry with an already limited number of players isn’t typically in the best interest of the consumer. While it may be, as others have argued, a great option for Sony, that doesn’t mean it would be good for the camera market overall.

There are potential upsides

That’s not to say that there aren’t potential upsides. Tamron is a publicly-traded company, subject to the desires of its investors. While its latest fiscal reports don’t paint a picture of a company in dire straits (absolutely not financial advice, to be clear), we’ve all seen companies whose products have taken a turn for the worse because the money people decided that they weren’t happy with the current profits. It feels less likely that Tamron would meet that fate were it owned by a company that’s deeply invested in photography than if it were bought out by a private equity firm.

It’s also possible the company’s products could improve if it had access to Sony’s technology, expertise, manufacturing capacity and vast financial resources (Sony’s imaging division alone brought in $11.2 billion in 2025, compared to Tamron’s $533 million).

For now, though, this is all hypothetical. Tamron could choose to reject Sony’s offer, deciding to continue going it alone. But while neither company has commented on the terms of the deal, Diamond Online, the outlet that originally broke this story, has reported that the offer is somewhere in the neighborhood of $1.2 billion, which is around Tamron’s current market cap (or, at least, what its market cap was before the news of a potential acquisition broke).

About the Author: Mitchell started taking pictures at 10 and hasn’t stopped since. It’s been a wide-ranging adventure, spanning a wide variety of genres and locales, and occasionally dipping into fascinations with video and filmmaking. They honed their technical knowledge doing documentation, programing and QA, writing for The Verge, and just generally messing around on the computer to see what breaks.

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