The previously reported Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount is now officially released in China:

• Focal Length: 30mm
• Format: Medium Format
• Angle of View: 84.5° (equivalent to 24mm on full-frame)
• Aperture: F2.4–F22; 11 aperture blades; clicked aperture
• Maximum Magnification: 0.31x
• Minimum Focusing Distance: 0.2m
• Lens Construction: 13 elements in 12 groups (including 2 ED and 1 ASPH elements); dual-group floating design
• Mount: Fujifilm GFX, Hasselblad XCD
• Lens Dimensions: φ81mm × 80mm (GFX mount) / φ73mm × 84mm (XCD mount)
• Filter Size: φ58mm
• Weight: 550g
• Price: $500 (now available on AliExpress; also check Amazon, B&H Photo, and the official ZYoptics website)
• Additional information:

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

The post New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released appeared first on Photo Rumors.

The Fujifilm X-T5 camera is now officially listed as discontinued in Japan

• Camera Kitamura: Now on sale
• Map Camera: Discontinued product, but still in stock.
• Bic Camera: Now on sale
• Yodobashi Camera: Sales ended
• Official Japanese Fujifilm store: Discontinued

In the US, the Fujifilm X-T5 is still in stock at B&H Photo.

The Fujifilm X-T5 was announced in November 2022. Previous coverage can be found here.

More discontinued cameras are listed here.

Via Asobinet

The post Fujifilm X-T5 camera officially discontinued in Japan appeared first on Photo Rumors.

The Fujifilm X-T6 camera is rumored to be announced at the Fujikina event in Paris (September 4-6th). Here are the rumored Fujifilm X-T6 camera specifications:

Update – B&H Photo has already scheduled an event “Demo Experience: Touch and Try the Latest Fujifilm Gear” for September 8th:

Sensor & processor

• 40MP partially-stacked X-Trans 6 APS-C sensor
• X-Processor 6
• Revised processing pipeline for improved signal-to-noise — more detail, cleaner high ISO
• Faster readout from the stacked architecture

Speed & autofocus

• Burst up to 60 fps
• 500 phase-detect AF points (up from 425 on the X-T5)
• AI-based subject prediction and tracking — people, animals, birds
• Electronic shutter to 1/18000 sec
• Mechanical shutter to 1/8000 sec, ~30ms release lag

Video

• 8K/30p 10-bit 4:2:2
• 4K/120p
• 4K HQ oversampled from 8K with 2x digital zoom
• 14 stops of dynamic range
• F-Log2
• 12-bit ProRes RAW / Blackmagic RAW output over HDMI

Stabilization

• IBIS rated to 7 stops
• Multishot pixel-shift mode: 20 frames combined into a single 200MP file

Color

• 20 Film Simulation modes: Provia, Velvia, Astia, Classic Chrome, PRO Neg. Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros (Ye/R/G), Black & White (Ye/R/G), Sepia, Reala Ace
• Three auto white balance modes: auto, white priority, ambience priority

Body & display

• Redesigned control dials and revised button layout
• 3-inch fully articulating LCD, 1.84M dots (up from 1.62M)
• 3.69M-dot OLED EVF, 0.8x magnification
• 550g
• 60+ weather sealing points

Power & connectivity

• NP-W235 battery, up to 750 shots per charge, ~16% higher capacity than the X-T5 pack
• Micro-HDMI, USB 3.2 Gen 2, 3.5mm mic, PC sync, 2.5mm remote
• Wi-Fi 6, Bluetooth

Announcement

• Fujikina Paris runs September 4–6; hands-on units expected there
• Livestreamed announcement expected shortly before the show opens, so the actual reveal may land earlier
• Camera has reportedly already cleared regulatory registration

Via FujiAddict

The post Fujifilm X-T6 camera rumored specifications appeared first on Photo Rumors.

A German store published the new Fujifilm prices that will take effect on September 1, 2026. Some of the prices will already be increased on August 1st:

Model designation	Color	Old RRP	New RRP
FUJIFILM X100VI	Black	€1,799.00	€1,999.00
FUJIFILM X100VI	Silver	€1,799.00	€1,999.00
FUJIFILM X-E5 Housing	Black	€1,549.00	€1,649.00
FUJIFILM X-E5 Housing	Silver	€1,549.00	€1,649.00
FUJIFILM X-E5 Kit XF23mmF2.8 R WR	Black	€1,799.00	€1,899.00
FUJIFILM X-E5 Kit XF23mmF2.8 R WR	Silver	€1,799.00	€1,899.00
FUJIFILM X-T50 Housing	Black	€1,499.00	€1,599.00
FUJIFILM X-T50 Housing	Silver	€1,499.00	€1,599.00
FUJIFILM X-T50 Housing	anthracite	€1,499.00	€1,599.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR	Black	€1,899.00	€1,999.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR	Silver	€1,899.00	€1,999.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR	anthracite	€1,899.00	€1,999.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ	Black	€1,599.00	€1,699.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ	Silver	€1,599.00	€1,699.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ	anthracite	€1,599.00	€1,699.00
FUJIFILM X-S20 Housing	Black	€1,399.00	€1,499.00
FUJIFILM X-S20 Kit XC15-45mmF3.5-5.6 OIS PZ	Black	€1,499.00	€1,599.00
FUJIFILM X-S20 Kit XF16-50mmF2.8-4.8 R LM WR	Black	€1,799.00	€1,899.00
FUJIFILM GFX100 II Housing	Black	€7,999.00	€8,499.00

Fujifilm already had several price increases last year.

If you are planning to buy any new Fuji gear, now would be a good time to do so – check the current prices at B&H Photo, Foto Erhardt, and WEX Photo.

Foto Erhardt XXL weekend sale

Additional informtion:

Note regarding FUJIFILM price adjustment on 01.09.2026

FUJIFILM has announced a price increase for selected camera models effective September 1, 2026. The manufacturer cites rising costs in the semiconductor market and higher manufacturing costs as reasons for the increase.

The affected models are FUJIFILM X-S20, X-E5, X-T50, X100VI and GFX100 II, including their respective variants and kits.

Both the manufacturer’s suggested retail prices and our purchase prices are being significantly increased. Therefore, we will also have to make corresponding price adjustments.

For pre-orders up to and including July 31, 2026, the prices shown in our online shop apply.

Starting August 1, 2026 , we will gradually adjust the prices of the affected products. The complete transition to the new price level will be finished by September 1, 2026 .

For particularly popular models and products with longer delivery times, the price adjustment may take place earlier.

Anyone currently planning to purchase one of the affected models can therefore still benefit from the currently advertised prices for a short time.

Should unexpected delivery failures or further price increases occur, we reserve the right to cancel purchase requests (orders) or, after prior notification, to offer a price adjustment; this will only be done with your consent, otherwise the order may be cancelled.

The post Another Fujifilm price increase is coming appeared first on Photo Rumors.

Both Fujifilm and Canon registered new cameras in Asia. Canon registered a new DS126965 camera on July 1st. It features dual-band Wi-Fi. This brings Canon’s total registrations for fiscal year 2026 to three new devices: DS126947, DS126973, and DS126965, none of which have corresponding existing models:

  
Fujifilm now has two registered and not yet announced cameras:

• Fujifilm FF260001: registered on April 7, 2026, featuring the X-Processor 6 APS-C interface, tri-band Wi-Fi 6, NP-W255 battery, and CMOS Image Sensor.
• Fujifilm FF260002: registered on July 3, 2026, featuring the X-Processor 6 interface, tri-band Wi-Fi 6, and CMOS Image Sensor – this will probably be the rumored Fujifilm X-T6:

Fujifilm F260001 Found: Likely Fujifilm X-T6

Updated list of upcoming/rumored Fujifilm cameras and lenses

Source: E8M_8888

The post Fuji and Canon registered new cameras appeared first on Photo Rumors.