Average increase across the priced products is reported at 12-14.5%
Here is the original text from Sony Japan:
Notice Regarding Price Revision for Some Products
Thank you for your continued patronage of Sony products. Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan, effective September 1, 2026.
Due to the impact of the current external environment, including rising raw material costs and manufacturing/logistics costs, we will revise the shipping prices as follows. We will also revise the manufacturer’s suggested retail prices.
Date of revision of shipping price and suggested retail price: September 1, 2026
Target Categories: Cinema Line camera and professional camcorder products
Average price revision rate: Approximately 12% increase
“Regarding the professional camcorder FX5, which was announced as having a release date of August 21, 2026, in the press release on July 22, 2026, Wednesday, we regret to inform you that the release will be postponed due to production issues. In addition, the release of related accessories DVF-EL1, XLR-H2, and VMC-BNCU1 will also be postponed. We will inform you of the new release dates as soon as they are confirmed. We sincerely apologize for any inconvenience caused by this last-minute announcement.” (source)
À l'occasion d'une interview accordée au Wall Street Journal, Hiroko Totoki, CEO de Sony, a révélé que la crise des composants avait logiquement un impact significatif sur ses activités. Le business PlayStation, particulièrement, est touché.
Faire disparaître le brouhaha du métro, d’un open space ou d’un avion sans sacrifier la qualité du son : c’est toute la promesse des casques à réduction de bruit. Numerama a comparé les modèles incontournables de 2026 pour retenir ceux qui méritent vraiment leur prix.
Sorti en octobre 2025, Ghost of Yōtei va bénéficier d'une nouvelle extension majeure qui ajoutera une nouvelle zone, de nouvelles missions narratives, ainsi qu'un mode survie. Cette Complete Edition sera la bonne occasion de relancer le jeu, ou de le découvrir.
Alors que les fans savourent encore les révélations autour de Spider-Man: Brand New Day, l'avenir de l'Homme-Araignée au cinéma semble déjà s'inscrire sur le très long terme. Entre l'enthousiasme des producteurs et l'envie du réalisateur Destin Daniel Cretton d'enchaîner avec un Spider-Man 5, le Tisseur n'a pas fini de faire parler de lui.
Xbox va enfin mettre à jour son système de succès avec une fonctionnalité réclamée depuis longtemps. C'est la nouvelle PDG, Asha Sharma, qui l'annonce, sans toutefois préciser quand.
Ras-le-bol de la chorégraphie hollywoodienne générique ? Ça tombe bien, pour le quatrième opus des aventures de Tom Holland, l'équipe du film est allée chercher l'inspiration là où les bastons sont les plus spectaculaires : directement dans les jeux vidéo d'Insomniac Games.
Adieu la famille Lambert, bonjour le chaos total. La bande-annonce finale d'Insidious: Out of the Further vient de tomber, et Sony Pictures passe clairement à la vitesse supérieure. Cette fois, le Lointain ne se contente plus de vous hanter au fond d'un couloir, il débarque directement chez les vivants.
Sony commence à poser une note d'information sur la fin des disques PlayStation sur les boîtes de PS5. Si certains espéraient encore un rétropédalage, il va falloir se faire une raison.
Here are some of the upcoming/rumored Sony lenses that are currently being tested:
8-15mm Fisheye Zoom
600mm f/6.3
400mm f/4.5
28mm G
40mm G
These are all engineering prototypes. Specifications or naming conventions may be adjusted upon official release. The specific release dates are currently unknown.
The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.
Compact, Lightweight Design for Easy Handling, Even for First-Time Super-Telephoto Users
The lens delivers a 100-400mm super-telephoto zoom range in a compact, lightweight body weighing approximately 654g, making it easy to carry. That portability also eases handling during handheld shooting and speeds up framing. You can capture powerful images of subjects that are hard to approach, such as birds and sports scenes, and use the ‘compression effect’ (which makes the distance between nearby subjects and distant background elements appear shorter) for landscape work unique to super-telephoto lenses. With an optional SEL20TC teleconverter*[1], you can double your reach, up to 800mm, or up to 1,200mm in APS-C mode.
Sharp Detail Through the Entire Zoom Range Means You Can Capture the Details That Matter
Excellent image quality holds whatever the shooting distance, thanks to an optical design with two ED glass elements and two aspherical elements that suppress color bleeding and distortion for clear rendering across the entire zoom range. The subject stands out against natural, soft bokeh, helped by a 9-blade circular aperture and optimization of spherical aberration. Its close-up performance is strong too: a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, with a maximum magnification of 0.41x, lets you shoot flowers, insects, and other nearby subjects as easily as distant ones.
Fast, Precise AF and Built-In Optical Image Stabilization for Moving Subjects
The linear motor drive delivers fast, precise, and quiet AF (auto focus) to track moving subjects. The lens also supports high-speed continuous shooting with AF/AE (auto exposure) tracking at up to approximately 120 frames per second*[2] with the full-frame mirrorless α9 III camera. Built-in optical image stabilization suppresses camera shake during handheld shooting and keeps framing stable, even with distant subjects. The lens also works with the camera body’s Active Mode image stabilization and coordinated image stabilization control*[3], for high-quality stills and movies with reduced blur when shooting handheld. It also supports the camera body’s breathing compensation function*[4], which corrects changes in angle of view caused by shifts in focus position during movie recording.
Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance
A customizable focus hold button, focus mode/range switching dial, and zoom lock switch give you quick operation across shooting scenes and comfortable ultra-telephoto handling. A dust and moisture resistant design*[5] helps you keep shooting with confidence when the weather changes unexpectedly. The supplied lens hood helps prevent flare and ghosting that can degrade image quality.
Après les catastrophes industrielles Madame Web et Kraven le Chasseur, le patron de Sony Pictures vient de porter le coup de grâce à son univers de super-vilains sans Spider-Man. Une décision tardive, mais salvatrice pour la santé mentale des fans de comics.
“The E-mount Basic Specifications have been disclosed to the partners that satisfy the qualification criteria predefined by Sony. License partners are as follows (as of July/2026). The E-mount Basic Specifications are disclosed for compatibility. It does not guarantee the compatibility or quality of all functions. For quality assurance, please contact the license partner.”
Earlier today, Sony released its Q1 FY2026 financial results (for the three months ended June 30, 2026). While the big headline numbers were incredibly strong—consolidated sales up 8.2% to JPY 2,837.8 billion and operating income surging 40% to JPY 476.5 billion—the biggest takeaway for the Alpha community was the formal confirmation we’ve all been waiting for: Sony has formally submitted a proposal to acquire Tamron.
Alors que le très attendu Spider-Man: Brand New Day vient enfin de sortir au cinéma, la rédaction a tranché, voici notre classement ultime des films Spider-Man en prises de vues réelles. Du pire naufrage de la franchise au chef-d’œuvre absolu, découvrez où se situe le nouveau film avec Tom Holland.
Yesterday, Diamond Online published a partial report stating that there had been an acquisition proposal regarding our company. However, this was not announced by our company.
It is true that we have received a non-binding proposal from Sony Corporation concerning a series of transactions to make our company a wholly-owned subsidiary of the Sony Group. In response, we have established a special committee and are examining various options aimed at enhancing corporate value. At present, however, there are no matters that require public disclosure.
Should any matters requiring disclosure arise in the future, we will promptly announce them.
Today, Diamond Online (ダイヤモンド・オンライン) published an investigative scoop stating that Sony Group has proposed acquiring Tamron, aiming to acquire all of Tamron’s shares. The deal size is projected at roughly 200 billion yen (約2,000億円). No official confirmation or denial has been issued by Sony or Tamron as of the latest available information. Diamond is a long-established, respected Japanese business magazine. The article is paywalled, but here is an AI-generated recap:
Update #1: there is also a similar report from Nikkei today.
Sony has been Tamron’s largest (or near-largest) traditional shareholder for years, holding around 15% in recent periods. This stake has long functioned as a stabilizing “white knight” relationship.
Activist fund Effissimo Capital Management aggressively increased its holding (reports put it at ~17.4% earlier in 2026), potentially overtaking Sony as the top shareholder. Japanese coverage frames this as a possible defensive catalyst for Sony to move for full control.
Tamron is already a critical partner for Sony (popular third-party lenses + historical OEM relationships). Full ownership would lock that in.
Tamron shares (7740.T) reacted immediately in after-hours PTS trading with a sharp jump (reports of double-digit percentage gains).
Japanese coverage highlights a shift in Sony’s electronics division:
After years of defensive restructuring (including the TV/BRAVIA separation), the division is now pursuing growth-oriented M&A.
Strategic goal of tighter vertical integration: Sony’s industry-leading image sensors + camera bodies + Tamron’s optical design and high-volume precision manufacturing know-how.
Protecting the E-mount ecosystem and Tamron partnership from activist pressure or any shift in Tamron’s multi-mount priorities.
Vous pensiez être débarrassés de la bavouille noire après la fin de la trilogie en live-action ? Peine perdue. Sony Pictures n'a pas du tout l'intention de lâcher le filon. La productrice Amy Pascal vient de l'avouer : un film d'animation Venom est officiellement en préparation. Et le choix des réalisateurs en dit long.
Poule aux œufs d'or inattendue pour Sony, la saga Jumanji version The Rock se prépare à tirer sa révérence. La première bande-annonce de Jumanji: Open World vient de tomber. Le quatuor d'avatars rempile une ultime fois pour un chaos à ciel ouvert, tout en évitant soigneusement de se faire broyer au box-office.
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