Japanese officials have repeatedly asked the Trump administration to stop using characters from franchises such as Mario, Pokemon, and Naruto in unauthorized government memes and pro-war videos, warning that the posts could damage the intellectual property involved. IGN reports: Official US government social media accounts, including The White House's X account, have posted various memes and videos using characters from popular Japanese anime and games over the past year. Japan's Ministry of Foreign Affairs has repeatedly called on the US government to cease uploading such posts, stating that "It's inappropriate even for public institutions to reproduce copyrighted materials without the rightsholders' consent." This concern was voiced by Minister for Foreign Affairs Toshimitsu Motegi in a parliamentary session back in April, when he made direct reference to a pro-war video that used Nintendo's Wii Sports.
However, according to a report by Mainichi Shimbun this week, the Japanese Ministry called on the Trump administration to stop using IPs like Naruto, Pokemon and Mario at least twice more this June through the US Embassy in Japan. Japan requested that the US administration take into account the potential damage to these IPs when used without permission in US policy and pro-war related content.
[...] It's not just the Japanese government and related parties who have spoken out against these posts. They have also sparked backlash from Japanese anime fans. Notably, self-proclaimed manga and anime fan Nana Suzuki kicked off the "Protect Japanese Manga" petition on Change.org, which has received international news coverage (from the New York Times, BBC and others). The organizer claims to have submitted their petition to the Japanese Cabinet Office back in March, as well as alerting Japanese politicians to the US government's unauthorized use of Japanese IPs, potentially drawing more official attention to the issue.
Renewed backlash was triggered in June, when President Trump shared an AI-generated video depicting himself as Naruto, the protagonist of the popular manga and anime of the same name, on Truth Social. This prompted the petition organizer to reopen the petition "as an urgent effort to convey our protest and concern regarding this matter to the rights holders and to work in solidarity to lobby the Japanese government." The Naruto clip also prompted renewed discussion of this issue in Japan's media and government. As reported in the Hokkaido Shimbun and others, Cabinet Minister Kimi Onoda was asked about it in a June 12th press conference. She emphasized that "obtaining permission from the copyright holder is the underlying principle for fair use," and stated that this position had been conveyed to the US government multiple times through diplomatic channels.
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