The previously reported 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) is now officially announced and is available for order directly from the 7artisans online store – use code RUMORS for a discount (coming soon to B&H Photo).

Here are the lens details:

Model	AF 10mm F2.5	Mount	E/Z/L
Format	Full Frame	Focus Range	0.15m – ∞
Aperture Range	F2.5-F16	Filter Size	Filter not supported
Angle of View	185°	Aperture Blades	9 pcs
Weight	≈504g (E)	Optical Design	11 elements in 8 groups
Lens Size	Φ76mm*L94mm	Material	Metal

Sample photos:

The post Officially announced: 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) appeared first on Photo Rumors.

Several new Chiens lenses are expected to be released at the upcoming BIRTV2026 show in Beijing, China (August 19 – 22, 2026):

Meike

• Meike AF 25mm f/1.7 APS-C lens: 169 grams, 12 elements in 9 groups, 9-blade aperture, minimum focusing distance of 0.25 meters, 52mm filter thread (E/Z/X). Check the official website for updates.

SG-image

• SG-image 35mm f/1.4 APS-C lens
• SG-image 18mm f/2.2 APS-C lens – check the official website for updates

Laowa

• Laowa AF 35mm f/2.8 APO 1:1 macro lens – expected to be released in September (check the official website for updates)

Viltrox

• Viltrox AF 35mm f/1.4 Pro full-frame
• Viltrox AF 18mm f/1.2 Pro APS-C
• Viltrox AF 40mm f/1.2 Pro APS-C
• Two new Air lenses – check the official website for updates

7Artisans

• 7Artisans AF 10mm f/2.5 MAX full-frame lens – the lens was already released in China
• 7Artisans AF 18mm f/2 APS-C lens: lightweight 109g metal body, STM autofocus motor
• Another APS-C wide-angle lens – check the official website for updates

Sirui

• New Sirui Saturn V2 full-frame anamorphic lenses coming in September – check the official website for updates

TTartisan

• TTartisan AF 85mm f/1.8 NEO lens – check the official website for more details

All new lenses from the 2026 China P&E Imaging Show (update #3)

The post The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image appeared first on Photo Rumors.

 
7Artisans will announce the AF 40mm f/2.5 LITE lens for Nikon Z & Leica L mount on August 6th:

• 7Artisans store | Amazon | B&H Photo
• Weight: 90g
• STM Stepping Motor AF
• Minimum Focus Distance: 0.4m
• Price: $159
• Available August 6th
• Additional information on the lens is available here:

The new 7Artisans AF 40mm f/2.5 FE lens is now available for purchase

The new 7Artisans AF 40mm f/2.5 FF lens for Sony E-mount is now available for pre-order

7Artisans AF 40mm f/2.5 FF lens additional information

The post The 7Artisans AF 40mm f/2.5 LITE lens is coming for Nikon Z & Leica L mount on August 6th appeared first on Photo Rumors.

The 7Artisans AF 25/35/50mm f/1.8 LITE APS-C lenses for Fujifilm X-mount are now also available in silver. The LITE series has a fast & silent STM autofocus motor, a metal body, and is lightweight (180g). Each lens is priced at $125; the bundle is $359. Orders are now open at the official 7Artisans website with international shipping (coming soon to Amazon and B&H Photo).

Additional information is available here:

7Artisans AF 25mm, 35mm, and 50mm f/1.8 LITE lenses officially announced (E/X)

The post The 7Artisans AF 25/35/50mm f/1.8 LITE lenses for Fujifilm X-mount are now available in silver appeared first on Photo Rumors.

Here are the details on the previously reported 7Artisans AF 10mm f/2.5 MAX full-frame fisheye lens (check B&H Photo and the official website for additional information and pre-order options):

• Focal length: 10mm
• Maximum aperture: f/2.5
• Lens type/format: Full-frame autofocus fisheye
• Angle of view: 185°
• Optical construction: 11 elements in 8 groups (includes 2 ED/extra-low dispersion elements + 1 aspherical element)
• Aperture blades: 9 (produces 18-point starbursts)
• Minimum focus distance: 0.15 m
• Autofocus motor: STM silent stepper motor (fast, quiet, suitable for stills and video)
• Weight: 510 g
• Body construction: Full metal
• Available mounts: Sony E, Nikon Z, Leica L
• Other notes: AF/MF switch; aperture ring; firmware upgrade support; compact design for a full-frame fisheye

Breaking conventions with its ultra-wide 185° field of view, this lens opens up a visual world you’ve never seen before. Equipped with a high-performance autofocus motor, it focuses quickly and smoothly, operating quietly and without noise. It accurately captures dynamic moments and meets the smooth focusing needs of video shooting, significantly improving shooting efficiency and experience. The large F2.5 aperture, combined with a minimum focusing distance of 0.15m, creates a strong “near is large, far is small” perspective effect, making the foreground subject stand out and the background story vividly presented. Nine aperture blades produce 18-pointed starbursts, enhancing the overall visual depth of the image. Its compact and lightweight design of 510g makes it a reliable creative partner in your backpack. Designed to inspire creativity, it is the ideal choice for landscapes, architecture, environmental portraits, and creative perspective works.

The post Additional information on the new 7Artisans AF 10mm f/2.5 MAX full-frame fisheye lens appeared first on Photo Rumors.

I updated my previous post: 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28, 2026:

I already posted the first picture of the lens a few months ago:

First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses

Here are the details (check the official website for updates):

• 185° field of view
• Weight: 504g
• Metal body
• For E/Z/L mount

Update – 7Artisans to announce a new AF 10mm f/2.5 fisheye lens: https://t.co/Zbc0Ypgsrn pic.twitter.com/lN2ATmMX9m

— Photo Rumors (@photorumors) July 24, 2026

7Artisans is teasing a new MAX autofocus ultra-wide-angle lens

The post 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28 (E/Z/L) appeared first on Photo Rumors.

7Artisans is teasing a new MAX autofocus ultra-wide-angle lens. The clue they provided is the number 012456 – four of those digits are for the focal length and the aperture. Maybe 15mm f/2.4?

Update – this is probably the 7Artisans AF 10mm f/2.5 fisheye lens:

7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28 (E/Z/L)

First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses

Previous coverage of 7Artisans can be found here.

The post 7Artisans is teasing a new MAX autofocus ultra-wide-angle lens appeared first on Photo Rumors.

As already reported, 7Artisans announced a new AF 135mm f/1.8 lens for Sony E and Leica L mount (the lens already exists for Nikon Z-mount). Orders are now open on the official 7Artisans online store (also check Amazon and B&H Photo).

Additional information about the 7Artisans AF 135mm f/1.8 lens is available here:

7Artisans to announce a new AF 135mm f/1.8 MAX lens (E/L)

The post 7Artisans AF 135mm f/1.8 lens for E and L mount announced appeared first on Photo Rumors.

7Artisans will announce a new AF 135mm f/1.8 MAX lens for Sony E/Leica L mount on June 30th (previously reported here). Here are the details:

• Dual Fn button
• AF/MF switch
• De-clicked ring
• 6 ED, 5 high-refractive elements
• Fast, silent STM focus
• 12-blade bokeh
• 0.68m close focus
• Price: $689
• Additional pictures:

The new 7Artisans 135mm f/1.8 MAX lens (E/Z/L) will be released in May

Additional information on the upcoming 7Artisans AF 135mm f/1.8 full frame lens (E/Z/L)

The post 7Artisans to announce a new AF 135mm f/1.8 MAX lens (E/L) appeared first on Photo Rumors.