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Significant Sony FX3A, FX30, FX6, FR7 cinema cameras price increase announced in Japan


Sony Japan announced a significant price increase for several cameras:

Model Product Old Price New Price Increase % Increase
ILME-FX3A FX3A body ¥581,900 ¥693,000 ¥111,100 19.1%
ILME-FX6V FX6 body ¥935,000 ¥1,045,000 ¥110,000 11.8%
ILME-FX6VK FX6 + 24-105mm ¥1,089,000 ¥1,215,500 ¥126,500 11.6%
ILME-FR7 FR7 PTZ cinema ¥1,430,000 ¥1,622,500 ¥192,500 13.5%
ILME-FR7K FR7 + 28-135mm ¥1,727,000 ¥1,972,300 ¥245,300 14.2%
ILME-FX30 FX30 XLR handle ¥352,000 ¥374,000 ¥22,000 6.3%
ILME-FX30B FX30 body ¥297,000 ¥319,000 ¥22,000 7.4%

  • Total affected products: 18 (7 cameras above + 11 memory cards)
  • Average increase across the priced products is reported at 12-14.5%
  • Here is the original text from Sony Japan:

Notice Regarding Price Revision for Some Products

Thank you for your continued patronage of Sony products. Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan, effective September 1, 2026.
Due to the impact of the current external environment, including rising raw material costs and manufacturing/logistics costs, we will revise the shipping prices as follows. We will also revise the manufacturer’s suggested retail prices.

  • Date of revision of shipping price and suggested retail price: September 1, 2026
  • Target Categories: Cinema Line camera and professional camcorder products
  • Average price revision rate: Approximately 12% increase

The post Significant Sony FX3A, FX30, FX6, FR7 cinema cameras price increase announced in Japan appeared first on Photo Rumors.

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Is the digital camera industry really recovering?




A new report from the Japanese Ministry of Economy, Trade, and Industry suggests that digital camera production is showing signs of recovery. Here is a recap of the original report:

  • Digital camera production (and camera lenses) had been under long-term pressure from the rise of smartphones, which caused production to start declining around 2008 (video cameras peaked earlier, in 2005, and fell more sharply).
  • Production dropped sharply in Q2 2020 due to COVID-19 restrictions, then fluctuated afterward.
  • Clear signs of recovery have appeared since 2025, according to the Mineral and Industrial Production Index.
  • Domestic shipments of lens-integrated (compact) cameras have risen for two consecutive years starting in 2024 (CIPA data).
  • For lens-exchangeable cameras: the long decline in DSLRs has leveled off; mirrorless cameras fell in 2025 but are now showing an upward trend, pointing to a generational shift toward mirrorless.
  • The recent pickup is attributed mainly to stronger demand from younger users for sharing and video content.
  • Despite the multi-year structural decline caused by smartphones, digital cameras are finding new life in niches that smartphones do not fully replace (higher image quality, interchangeable lenses, still + video capability).

While overall numbers are improving, the latest CIPA numbers show a slowdown. A good example here is Nikon – they have released only two lenses this year, and it seems that most of their upcoming products are even further delayed.

Also, what the report does not cover is the recent significant increase in prices as a result of the Trump tariffs, memory shortages, and geopolitical instability (Fujifilm is rumored to have another price increase on September 1st; see all recent price increases here):

Update: Sony Japan just increased the prices of several cinema cameras.

Another Fujifilm price increase is coming

Report from Japan: the top 10 used cameras with the biggest price increases

Ricoh GR camera models are getting a 6-11% price increase in Japan on July 1st

LaCie just increased prices in the US by around 9-12%

The post Is the digital camera industry really recovering? appeared first on Photo Rumors.

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Another Fujifilm price increase is coming


A German store published the new Fujifilm prices that will take effect on September 1, 2026. Some of the prices will already be increased on August 1st:

Model designation Color Old RRP New RRP
FUJIFILM X100VI Black €1,799.00 €1,999.00
FUJIFILM X100VI Silver €1,799.00 €1,999.00
FUJIFILM X-E5 Housing Black €1,549.00 €1,649.00
FUJIFILM X-E5 Housing Silver €1,549.00 €1,649.00
FUJIFILM X-E5 Kit XF23mmF2.8 R WR Black €1,799.00 €1,899.00
FUJIFILM X-E5 Kit XF23mmF2.8 R WR Silver €1,799.00 €1,899.00
FUJIFILM X-T50 Housing Black €1,499.00 €1,599.00
FUJIFILM X-T50 Housing Silver €1,499.00 €1,599.00
FUJIFILM X-T50 Housing anthracite €1,499.00 €1,599.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR Black €1,899.00 €1,999.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR Silver €1,899.00 €1,999.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR anthracite €1,899.00 €1,999.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ Black €1,599.00 €1,699.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ Silver €1,599.00 €1,699.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ anthracite €1,599.00 €1,699.00
FUJIFILM X-S20 Housing Black €1,399.00 €1,499.00
FUJIFILM X-S20 Kit XC15-45mmF3.5-5.6 OIS PZ Black €1,499.00 €1,599.00
FUJIFILM X-S20 Kit XF16-50mmF2.8-4.8 R LM WR Black €1,799.00 €1,899.00
FUJIFILM GFX100 II Housing Black €7,999.00 €8,499.00

Fujifilm already had several price increases last year.

If you are planning to buy any new Fuji gear, now would be a good time to do so – check the current prices at B&H Photo, Foto Erhardt, and WEX Photo.

Foto Erhardt XXL weekend sale

Additional informtion:

Note regarding FUJIFILM price adjustment on 01.09.2026

FUJIFILM has announced a price increase for selected camera models effective September 1, 2026. The manufacturer cites rising costs in the semiconductor market and higher manufacturing costs as reasons for the increase.

The affected models are FUJIFILM X-S20, X-E5, X-T50, X100VI and GFX100 II, including their respective variants and kits.

Both the manufacturer’s suggested retail prices and our purchase prices are being significantly increased. Therefore, we will also have to make corresponding price adjustments.

For pre-orders up to and including July 31, 2026, the prices shown in our online shop apply.

Starting August 1, 2026 , we will gradually adjust the prices of the affected products. The complete transition to the new price level will be finished by September 1, 2026 .

For particularly popular models and products with longer delivery times, the price adjustment may take place earlier.

Anyone currently planning to purchase one of the affected models can therefore still benefit from the currently advertised prices for a short time.

Should unexpected delivery failures or further price increases occur, we reserve the right to cancel purchase requests (orders) or, after prior notification, to offer a price adjustment; this will only be done with your consent, otherwise the order may be cancelled.

The post Another Fujifilm price increase is coming appeared first on Photo Rumors.

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