Here are some of the new products announced at the 2026 IBC show (see the full list here):

New Sirui Saturn V2 1.6x anamorphic full-frame lenses with vertical support lenses (E/Z/L/X/RF) – previously reported here (additional information).

New DZOFilm Arles cine zoom lenses(additional information).

Several new lenses from Chinese brands will be announced next week

Viltrox unveiled new lenses at IBC 2026

Fujifilm Launches VF-GFXC2, Dedicated Electronic Viewfinder for FUJIFILM GFX ETERNA 55 Filmmaking Camera

Fujifilm Launches ETERNA ProRemote, Remote Control App for FUJIFILM GFX ETERNA 55 Filmmaking Camera

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Viltrox officially unveiled several new lenses at the 2026 IBC show (previously reported here)

• New Full-frame L-Mount lenses: AF 14mm F4.0, AF 20mm F2.8, AF 40mm F2.5, and AF 50mm F2.0
• New Full-frame Pro Series Lens: Viltrox AF 35mm F1.4 Pro
• New APS-C lenses: Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro
• New high-power flash
• New Viltrox DC-X4 camera monitor

Viltrox 10% off code: NIKONRUMORS

Additional information:

New Full-Frame Lenses on Show

At IBC2026, Viltrox will showcase new Air Series and Pro Series lenses, expanding its full-frame portfolio. These include the Viltrox AF 14mm F4.0 L, Viltrox AF 20mm F2.8 L, Viltrox AF 40mm F2.5 L, and Viltrox AF 50mm F2.0 L, adding four new focal lengths to the L-Mount system to give creators the opportunity to experience the series on their preferred camera system. From expansive scenes and architectural spaces to travel, vlogging, everyday shooting, and portraits, the four focal lengths offer versatile options for a wide range of visual storytelling.

In addition, the Viltrox 35mm F1.4 Pro is a highly anticipated addition to the Viltrox Pro Series, combining high-level image quality, meticulous craftsmanship, and a bright F1.4 aperture in one highly versatile focal length.

Two New APS-C Pro Series Lenses Deliver New Creative Potential

Viltrox will also introduce the new Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro to its Pro Series of APS-C lenses.

The Viltrox 18mm F1.2 Pro provides a broad perspective while maintaining the creative possibilities of a bright F1.2 aperture, while the Viltrox 40mm F1.2 Pro takes a more focused approach, combining a versatile perspective with an ultra-bright F1.2 aperture. Together, they allow creators to explore subject isolation, depth, and a more intimate relationship between the subject and the frame.

Beyond the Lens: New Tools that Support the Creative Process

Beyond optics, Viltrox is introducing new tools designed to support other essential stages of the creative process. This includes a new high-power flash that expands Viltrox’s imaging portfolio, giving creators greater lighting capability and flexibility, and providing another tool to help transform an initial idea into a finished image.

For modern video-production workflows, the new Viltrox DC-X4 camera monitor will also debut. Its larger, more practical production view provides greater control over composition, focus, exposure, and the overall image.

Viltrox roadmap: four new lenses for L-mount and more

Several new lenses from Chinese brands will be announced next week

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Venus Optics released new Fuji X and Nikon F versions of the Laowa 180mm f/4.5 1.5x ultra-macro lens:

• Pre-orders: B&H Photo | Laowa online store
• Additional information
• Previous coverage of the lens:

Key Features

• Laowa’s first autofocus lens for the Fujifilm X-mount system.
• Compact and lightweight design for macro, telephoto, portrait, wildlife, and travel photography.
• 180mm focal length, providing a 270mm full-frame-equivalent field of view on Fujifilm APS-C cameras.
• 1.5× ultra-macro magnification for highly detailed close-up images.
• Minimum focusing distance of 30cm (11.8 in.) and a minimum working distance of 14.7cm (5.8 in.).
• Autofocus from 1.5m to infinity, with limited autofocus assistance for macro stacking.
• APO optical design with 12 elements in 9 groups for high sharpness and reduced chromatic aberration.

Specification

Name	180mm f/4.5 1.5X Ultra-Macro APO
Format	Full Frame
Focal Length	180mm
Aperture Range	AF: F4.5 – 22 MF: F4.5 – 32
Angle of View	13.7°
Lens Structure	12 elements in 9 groups
Aperture Blades	9
Min. Focusing Distance	300mm
Min. Working Distance	147.6mm
Max. Magnification	1.5X
Focusing System	AF* & MF
Filter Thread	Ø62mm
Front Diameter	Ø67.6mm
Dimensions	Canon EF: Ø67.6mm×88.4mm Sony E: Ø67.6mm×134.4mm Fuji X: Ø67.6mm×134.7mm
Weight	Canon EF: 484g (1.07 lb) Sony E: 521.6g (1.15 lb) Fujifilm X: 526.2g (1.16 lb)
Mounts	AF*: Sony E / Nikon Z / Canon EF / Fuji X MF: Canon RF / L-Mount / Nikon F
Price	USD 499

Announced: Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens (E/Z/EF/RF/L)

Additional information on the upcoming Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens

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Insta360 today announced the previously reported Luna Pro gimbal camera – its newest addition to the Luna series, co-engineered with Leica:

• Pre-orders: Amazon | B&H Photo | Insta360 store
• Product page
• Additional information:

Insta360 Launches Luna Pro: Leica Co-Engineered Gimbal Camera for Everyday Vlogging

Designed around the needs of today’s lifestyle creators, Luna Pro combines high-end imaging with a fast, flexible approach to content creation. Native 4K Vertical Video makes it easy to capture high-quality content for short-form platforms, while AI-powered tracking, intuitive controls, and streamlined editing help creators work quickly when shooting solo or on the move.

A Leica Summicron lens, 1-inch 8K sensor, 8K Dolby Vision video, 10-bit I-Log, and built-in timecode give Luna Pro the imaging quality and workflow tools to take on more demanding creative projects as well.

Luna Pro is available starting September 10 via the Insta360 Store, Amazon, and select retailers worldwide. Pricing for the Standard Bundle starts at US$599.99.

Professional Imaging

• Luna Pro pairs a Leica Summicron lens with a 1-inch 8K sensor for exceptional detail and strong low-light performance.
• Its Dual AI Chip architecture combines a dedicated imaging chip with a 4nm flagship chip, providing the processing power needed for advanced imaging and intelligent shooting features.
• For creators producing short-form content, Luna Pro supports native 4K30fps Vertical Video with 6K oversampling for greater clarity and detail. Rotate the touchscreen to switch orientation and start shooting vertical content in 4K.
• Luna Pro also records 8K Dolby Vision video for rich detail, color, and dynamic range. For slow motion capture, it supports 4K120fps and 1080p240fps recording.
• Up to 2× lossless zoom and 4× HighRes Zoom give creators more freedom to reframe or get closer to distant subjects, with AI-powered enhancement helping preserve image clarity at higher zoom levels.

Smooth, Flexible Shooting

• Luna Pro’s 3-axis stabilization keeps footage smooth and steady, while AI-powered Deep Track and Rapid Focus help keep moving subjects sharp and in frame.
• The detachable 2-inch OLED touchscreen makes it easier to compose and monitor shots from different angles. Slide-to-start recording and twist-to-shoot controls also reduce the time between picking up the camera and getting the shot.
• With up to 4 hours of battery life and 47GB of built-in storage, Luna Pro is equipped for longer shooting sessions without frequent charging or storage changes. It also connects directly to the Insta360 Mic Series for high-quality wireless audio capture.

More Ways to Create

• The POV Head Tracker opens up new possibilities for immersive first-person content, while NFC lets compatible phones connect to the Insta360 app with a simple tap for faster access to files and editing.
• Luna Pro also offers Leica color profiles including Leica Natural, Leica Vivid, and Leica Chrome, alongside a range of cinematic filters for distinctive looks straight out of the camera.
• For creators who want more control in post-production, 10-bit I-Log preserves more color information and highlight and shadow detail, with support for ACES workflows for professional color grading.
• Built-in timecode simplifies synchronization in multi-camera productions and integrates into workflows using Final Cut Pro and Adobe Premiere Pro. AI-powered editing tools in the Insta360 app can also turn footage into polished content, particularly when speed matters.

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The previously reported OM SYSTEM PEN camera has been officially announced and is available for pre-order:

• Pre-orders: B&H Photo | Amazon | WEX Photo | Foto Erhardt
• Additional information
• The evolution of the PEN
• Press release
• Previous coverage
• Product videos:

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