European misinformation researchers say TikTok, X, and Meta are obstructing access to platform data required under the EU's Digital Services Act through rejections, restrictive quotas, costly APIs, and burdensome security demands. Although regulators have fined X and pushed platforms to improve access, researchers remain skeptical that the changes will provide reliable, reproducible data at scale. Ars Technica reports: In recent years, social media companies shut down public access tools like Meta's CrowdTangle and replaced them with content libraries, or, like X, paywalled their API data, forcing academics to pay "hundreds of dollars a month," said Duncan Allen, a research officer at Democracy Reporting International (DRI) in Germany. Researchers say that without API access, what Iamnitchi describes as the "black holes" in what society knows about how these platforms recommend content or handle reports regarding sensitive content will only grow. Others, like TikTok, cap how many posts any researcher account can pull each day, which Allen said can make it "impossible to study anything at scale." The DSA was meant to solve this by allowing vetted researchers at credible institutions to have access to API data if they could show it would help in studying systemic risks, from illegal content to threats to fundamental rights. But two years after the law took effect, researchers say they struggle to meet its security requirements and face narrow interpretations from platforms of what qualifies as a systemic risk. Application forms differ by platform, but most require data to be stored on infrastructure that cannot be compromised -- such as a machine physically disconnected from the Internet -- a resource most universities lack, [said Adriana Iamnitchi, chair of computational social sciences at Maastricht University in the Netherlands, who leads research into online disinformation campaigns.] Even for researchers who secure approval, "there's no guarantee that the data is good," said L. K. Seiling, coordinator of the DSA40 Collaboratory, a German initiative that tracks 46 DSA applications. API data is often difficult for a colleague to reproduce, so a researcher's work cannot be checked for errors, which Iamnitchi said is a "basic requirement of science." DSA40 data shows that of 46 tracked applications, 20 were approved and 14 rejected. But approval rates vary widely: TikTok approved 11 of 13 applications, while X rejected 11 of 23. The true rejection rate is likely higher because the tracker relies on voluntary reporting, Seiling said. "There's no structured advantage for researchers to use this pathway," Seiling said. "Data access as it's set up right now tries to disincentivize researchers."

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"The rise of TikTok, Instagram Reels and Amazon storefronts has created a new kind of white-collar exit strategy," reports Bloomberg. Workers ditch office jobs not to become celebrities, necessarily, "but to piece together an income online through brand deals, affiliate links and highly personal videos documenting everyday life." In many cases, the followers necessary to sustain a living are smaller (and more attainable) than people might assume. A small but loyal audience can now generate enough income to rival a midlevel salary. Welcome to the middle-class creator economy. Last year, 25-year-old Abi Platock balanced a corporate marketing job in New York while posting online in her spare time. She built her audience by posting one or two videos a day, offering career advice, beauty tips and daily vlogs. "I signed my first brand deal in the four-figure range, and for me that was just such a big eye-opening moment," Platock says of her partnership with deodorant brand Secret. She had 8,000 followers on TikTok at the time. "You can totally make it work without having hundreds of thousands of followers." Platock, who now has roughly 25,000 followers across platforms, has signed about $25,000 in brand deals so far this year and expects her annual creator income to reach around $50,000 by yearend. Her experience reflects a broader shift in advertising. Brands are increasingly moving money toward so-called microinfluencers — smaller online personalities who have less than 100,000 followers. "They are hiring a bunch of microcreators at scale instead of hiring a handful of macrocreators for what could potentially be the same cost," says Ali Grant, co-chief executive officer of the Digital Department, a creator management company. And they perform where it matters most: engagement. An engagement rate of 3% is considered strong, and some microinfluencers exceed 10%, Grant says of the closely watched metric that tracks how often followers interact with content through likes, comments, shares and saves. Microinfluencers average a 3.2% engagement rate, almost triple the 1.1% rate for macroinfluencers (more than 1 million followers), according to growth marketing agency ATTN... A TikTok partnership with a creator who has around 50,000 followers can run a brand more than $3,500 for a single post, Grant says; with 10 times the followers, that fee might just triple, to around $10,000.... The influencer marketing economy ballooned to a projected $33 billion in 2025 up from $1.7 billion in 2015. The segment gained momentum after the COVID-19 pandemic, as dissatisfaction with traditional work pushed many to reconsider conventional career paths, says Brooke Duffy, a professor of communications at Cornell University. "They realized the trade-offs in terms of the investments of time, energy and human capital were not necessarily worth sacrificing so much of one's personal self for," she says. Success online can bring greater freedom — and even higher pay than many traditional office jobs, which have a median US salary of $69,000, according to Glassdoor. But the middle-class hustle still requires constant effort to maintain. The career has no promise of lifetime longevity. And unlike traditional workers, creators have no predictable paycheck or job protections, making career stability elusive. Roughly 57% of 3,000 surveyed full-time creators earn below a living wage from content creation, according to a report last year from Influencer Marketing Hub. Income from social media can fluctuate wildly from month to month, driven by shifts in algorithms, sponsorship cycles and platform trends. "You could have a month where you make zero dollars, or you could have a month where you make $10,000," Platock says. The article cites Gallup Poll data released last year that found employee engagement in the U.S. had fallen to its lowest level in a decade [with engagement defined as "the psychological attachment workers have to their work/team/employer]. "Among the hardest-hit groups were Generation Z and workers in finance and technology. Broader workplace challenges, including rapid organizational change, hybrid and remote work transitions, and rising employee expectations are considered drivers of the overall trend." "For many workers, influencing can seem like a better deal; flexible schedules and independence wrapped in a veneer of creativity and fun. Almost 60% of Gen Zers say they'd become an influencer if given the opportunity, according to a 2023 survey from Morning Consult."

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