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Google's Gemini 3.7 Flash Targets Coding and Agents With a 50% Price Cut

Google has released Gemini 3.7 Flash just three weeks after 3.6 Flash, focusing on better coding, agentic workflows, and enterprise automation while temporarily cutting API prices in half through the end of 2026. VentureBeat reports: For enterprise developers, the more consequential story may be the combination of those intelligence gains with lower inference costs: through the end of 2026, Gemini 3.7 Flash costs $0.75 per million input tokens and $3.75 per million output tokens. Starting Jan. 1, 2027, pricing rises to $1.50 per million input tokens and $7.50 per million output tokens. That means the current discount is temporary, but it gives teams deploying high-volume coding and business agents several months to evaluate whether Google's claimed reductions in retries and manual oversight translate into lower total operating costs. The launch also underscores Google's rapid iteration on its Flash line while its next flagship Pro model remains absent. [...] Google describes Gemini 3.7 Flash as its "most intelligent workhorse model yet for coding and agents." The company says the model is better at adapting when it encounters roadblocks, clarifying intent when necessary and following instructions with greater fidelity. [...] Google's benchmarks show a large generational improvement in several software engineering tests. [...] Google's own results do not show 3.7 Flash universally displacing higher-priced competitors. They instead suggest a model that has become substantially more competitive in coding and agent workloads while occupying a lower price tier.

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Amazon Will Train On Twitch Streamers' Content By Default, Unless They Opt Out

Twitch will begin allowing Amazon to use streamers' content to train generative AI models by default, requiring creators to manually opt out if they don't want their videos and audio included. The decision has drawn backlash from creators, with Twitch's own product chief acknowledging that an opt-in system would likely attract almost no participants. "Why is it not opt-in? That's what everybody is spamming in chat. I get it. 'Let me opt in versus making me opt out,'" said Twitch Chief Product Officer Mike Minton. "Well, there's an honest answer... If this was opt-in, nobody would opt in. That's honestly the answer." TechCrunch reports: For Amazon, these stream recordings are incredibly valuable, offering thousands of hours of audio and video content to help train AI models. But Twitch users worry that since creators have to manually opt out, they might be surrendering their content to train Amazon's AI content models without even knowing it. This is especially concerning on a platform like Twitch, where creators are often recording livestreams of themselves and their voices for many hours per week. [...] Twitch knows that its community of streamers is largely opposed to the use of generative AI, since the most prevalent generative AI products are trained on books, images, videos, and other materials scraped from the internet without consent. Even Twitch's approach to breaking this news shows that the company is braced for backlash. Instead of telling the community that Amazon would begin training on Twitch users' content, Twitch framed this change as "[adding] a setting that lets you opt out of having your channel content used to train generative AI content models across Amazon." In some cases, this created confusion among streamers about whether their content had already been fed to Amazon without their knowledge. When one user asked if their videos had already been used for training, Minton responded, "I don't actually know the answer to that question because I don't know what Amazon [...] has done in terms of model training and what they've used and not used."

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Apple Turns to Publishers For Help With Siri AI

Apple is reportedly negotiating multi-year deals with news publishers to give its redesigned Siri access to current news and other information, with payments potentially tied to how often publishers' content is used. The talks come as Apple prepares to launch its long-delayed Siri AI later this year, after partnering with Google to use distilled Gemini models. Engadget reports: [The Wall Street Journal] did not reveal the specific publishers Apple reached out to, but did note the company has proposed structuring payments around a variable compensation plan, which would see it pay those organizations when their content is used. By contrast, most large AI labs like OpenAI have typically offered guaranteed fees in exchange for broad access. According to the The Journal, Apple has paid publishers for access to their content in the past as part of earlier agreements that saw the company secure AI training rights.

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