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Laowa has announced that it is bringing its 180mm F4.5 1.5x Ultra Macro APO lens to Fujifilm X-mount and Nikon F-mount. The lens was originally released almost exactly one year ago for Sony E, Nikon Z, Canon EF, Canon RF, and L-mounts, and the new additions mean that most photographers, no matter their system, have access to an affordable macro lens, though not every mount offers autofocus. 

Laowa

The Fujifilm X-mount version, like the E, Z, and EF-mount iterations, is an autofocus lens and marks the first autofocus Laowa lens for X-mount cameras. The Canon RF, L-mount and Nikon F versions, though, are manual focus only. Complicating matters further, the autofocus versions of the lenses only have their full abilities from 1.5m (4.9′) to infinity. For subjects between 1.5m and the lens’ minimum focusing distance, 30cm (11.8″), you only get “limited autofocus assistance for focus stacking.”

On Fujifilm X-mount cameras, the lens offers a 270mm equivalent field of view. Optically, all mounts are the same, with an apochromatic design and 12 elements in 9 groups, which Laowa says results in excellent sharpness and reduced chromatic aberration. It features a nine-blade aperture diaphragm. 

Laowa

The exact weight depends on the mount, but the Fujifilm X version is the heaviest of the bunch, weighing 526.2g (1.2 lbs). All iterations are compatible with 62mm filters. 

Laowa’s 180mm F4.5 1.5x Ultra Macro APO for X and F-mounts is available for purchase today for $499. 

Laowa 180mm F4.5 1.5X Ultra Macro APO

• $499 at B&H Photo
• $499 at Laowa

It looks like Viltrox is gearing up to release a lot of lenses, including bringing several of its existing full-frame designs to L-mount. The news comes from the company’s press release about its attendance of the International Broadcasting Convention, or IBC, this week. While the show is typically focused on video, the company says it’ll be showing off several photographic tools there, too.

First are its L-mount lenses. Viltrox is bringing its autofocusing 14mm F4, 20mm F2.8, 40mm F2.5 and 50mm F2 lenses to the mount, which are all part of its “Air” series of relatively lightweight options that were originally launched for Sony E and Nikon Z mounts. Given that the company has only released two autofocusing lenses for the mount since it joined the L-mount Alliance in 2025, this looks like a relatively dramatic expansion of its offerings. What stands out more, though, is that these lenses aren’t all standard fare; sure a 50mm F2 isn’t that exotic, but there aren’t exactly a ton of affordable ultrawide autofocus lenses already on the market for those with L-mount cameras.

The company also says it’ll be introducing two new APS-C lenses, the 18mm (27mm equiv.) F1.2 Pro and 40mm (60mm equiv.) F1.2 Pro. These are also exciting options, as I wasn’t able to find any other lenses like them currently available for sale (assuming they’ll have autofocus). Of course, they’ll probably be quite large and heavy, but for those who want fast glass to pair with an APS-C camera, these could be options to watch out for. 

The company also promises to expand its flash lineup – which has, until now, consisted mainly of small, on-camera models – with a “new high-power” option. Whether that means a particularly bright version of what it’s made before, or a speedlight or standalone strobe to compete with companies like Godox, we’ll have to wait and see.

While Viltrox will be showing these lenses off at IBC, this doesn’t quite seem to be an official announcement yet. We don’t have release dates for the L-mount lenses, nor do we know if they’ll be the same price as the Sony and Nikon versions. Nor do we have much info on the APS-C lenses. But it’s clear that we should keep a close eye on Viltrox in the coming weeks.

Insta360 has announced the global launch of the Luna Pro, a compact, single-lens gimbal camera designed for vlogging and social-first video. The camera is Insta360’s second entry in the category after the dual-lens Luna Ultra, sharing the more expensive model’s Type 1 sensor, Leica-branded 20mm-equivalent F1.8 lens and 8K Dolby Vision video while omitting its dedicated telephoto camera. You can learn more about the camera in our full coverage.

A spec sheet is one thing, but we wanted to see how the Luna Pro holds up in the real world. To that end, we brought it into a dim listening bar, attached it for first-person rock-climbing footage and took it aboard a working lobster boat. The videos above and below look at stabilization on moving water, the effectiveness of the camera’s zoom, and its close-up shooting abilities with animals and other natural subjects.

The resulting footage offers a more practical look at how Insta360’s lower-priced Luna model handles unpredictable, active settings, and where the single-lens design may be enough for creators who do not need the Luna Ultra’s dedicated telephoto camera.

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Insta360 is continuing its challenge to DJI’s popular Osmo lineup with its second gimbal camera in just three months. The Luna Pro is a single-lens device designed to take on the DJI Osmo Pocket 4, targeting creators who want a more portable option for stabilized, social-ready video without the higher price tag of the dual-lens Insta360 Luna Ultra.

The Luna Pro shares the Luna Ultra’s headline Type 1 sensor and Leica-branded 20mm-equivalent F1.8 lens specifications, but lacks that model’s dedicated telephoto camera. The Luna Pro can record HDR video in Dolby Vision at 8K/30, as well as 4K/120 footage for slow motion. It features a dedicated low-light mode called PureVideo that uses AI to reduce noise and enhance brightness and detail, which works up to 4K60. The camera can also record 4K/30 vertical video using 6K oversampling for social-first sharing and can take up to 37MP still photos.

Insta360

Insta360 says the Luna Pro offers a 2x zoom mode that crops in on the center region of the sensor, which still provides a 4K window, plus 4x ‘HighRes Zoom,’ which Insta360 says uses AI to maintain detail and quality. It supports 10-bit I-Log, preserving more color, highlight and shadow detail for grading and supports ACES workflows. It also features in-camera Leica color profiles and other filters for those who are after more polished looks straight out of the camera.

As a gimbal camera, it offers 3-axis stabilization, promising smooth footage even when moving. It also offers multiple subject tracking modes, including single person, multi-person and pets. 

Insta360

Like its sibling, the Luna Pro features a detachable two-inch touchscreen that can be used as a remote control. Insta360 promises up to 4 hours of use, and it also supports fast charging. It includes 47GB of built-in storage, though it also accepts microSD cards up to 2TB for those who need more storage space. It weighs 215g for the black version, though the white comes in 3g heavier. The camera is also compatible with a range of accessories, including Insta360’s mics and its head tracker, which you can see in action in our hands-on footage.

The Luna Pro will be available globally beginning September 10 for $600, or $170 less than the dual-lens Luna Ultra. For U.S. customers, the Luna series has a clear advantage over DJI’s current Osmo Pocket models, which are not officially available in the country because DJI is affected by the FCC’s Covered List restrictions on newly introduced foreign-made camera equipment. For those in the U.S. who like the idea of a gimbal camera but find the Luna series a bit steep, the Osmo Pocket 3 remains available for $439 because it was released before DJI was added to the FCC’s Covered List.

Insta360

Insta360 Luna Pro

• $600 at Insta360

September 9th is Sigma’s 65th anniversary of being in business and its CEO, Kazuto Yamaki, has published a letter marking the occasion. While it doesn’t contain any news, it’s well worth a read, as it’s illustrative of what makes the company different.

While Sigma is best known for its lenses, it’s also a company that hasn’t been afraid of trying something a little out there, be that chasing the long-standing dream of a full-frame Foveon camera, creating a radically simplified user interface for its BF camera or even growing rice. And indeed, it’s hard to imagine many other companies taking time in a letter celebrating an anniversary to call attention to the “stern feedback” they received after the times their products or services fell short.

Yamaki states in the letter that the company hopes to “contribute to the development of photographic and visual culture, social peace, and human happiness” in the future. You can read the full letter here, or take a trip down memory lane and read the letter Yamaki wrote for Sigma’s 60th anniversary in 2021, before checking out the company’s history page.

Today, Apple announced the new iPhone 18 Pro and iPhone Duo, its first foldable, making it seem as if the standard line of iPhones, along with the ultra-thin iPhone Air were untouched. And while those phones haven’t been updated yet, something about them has changed: their prices.

When the iPhone 17 launched in September of last year, it started at $799 for a model with 256GB of storage. Now, that same model is $899. If you want to upgrade your storage to 512GB, it’ll bring the price up to $1099. Apple is no longer selling the 17 Pro that launched alongside it, as is tradition for when it updates a Pro model.

The iPhone Air, launched at the same time as the 17, has also received a $100 price bump, now starting at $1099 instead of $999. 

What’s more painful is what’s happened to the cheaper end of Apple’s lineup. The iPhone 17e, the company’s budget model which originally launched in March, has gone from $599, the same price as its predecessor, to $699. And the now two-year old iPhone 16 now sells for $799, which is the same price that it launched at in 2024.

This move isn’t necessarily a surprise from Apple. The company recently raised prices on many of its other devices like Macs, Apple TVs and more, likely due in part to rising storage and memory costs. However, it had seemed like the iPhone may have been spared, with the price increases coming with the next generation. And indeed, the iPhone 18 Pros announced today start at $100 more than their predecessor. However, it seems like that price increase isn’t just limited to the latest and greatest.