Flashback, the company behind the disposable-inspired One35 digital camera, has announced its next offering, the One75. The new digicam takes on the half-frame format and brings a more premium aesthetic.

Flashback says the One75 is inspired by classic half-frame film cameras, and, like those, it produces vertical photos. The company says it takes 13MP photos, though it doesn’t specify a sensor size or sensor resolution. It also didn’t specify the lens’s focal length, though the sample photos suggest a fairly wide-angle view. Unlike its vertical frame competitor, the Fujifilm X half, the One75 can capture Raw photos (in DNG format), though you’ll have to plug it into a computer to access them, rather than using the Flashback app, which can access the JPEGs.

Flashback

There are other film-inspired features, too. The camera supports up to 27 photos at a time (like a small roll of film), with a frame counter on the OLED display and a mechanical winder for advancing the “roll.” Users then need to transfer images to the app or a computer using Bluetooth, Wi-Fi or USB-C. That transfer triggers a reset on the camera, like putting in a new roll.

Photographers can choose to wait 24 hours to view the photos (using Film Camera Mode) or use Digicam Mode to see photos instantly in the Flashback app. The camera also offers a double exposure mode and eight built-in film types for different looks, which can be changed on-camera.

Flashback

The One75 isn’t technically screen-free, as it features an OLED display on the top of the camera for adjusting settings. However, it lacks a display for viewing photos. Users will need to use the free companion app or transfer the files to a computer to see them. There is a portrait-oriented optical viewfinder for composing images.

Instead of a full plastic build like the One35 and many other film-inspired digicams, the One75 features aluminum top and bottom plates and brass controls. It also offers a tripod mount and self-timer, giving photographers more flexibility with how they use the camera. In addition, the lens features a 25mm threaded mount, making it compatible with filters and add-on lenses. It also includes a xenon flash.

Flashback

The Flashback One75 is available for pre-order now for $179 (no, that’s not a typo, it doesn’t cost $175), with the company stating that pre-orders will arrive before Christmas. It comes in Brushed Aluminum (silver and black) or Noir (all black).