Hasselblad X2D II 100C vs Fujifilm GFX 100 II: medium format showdown
Hasselblad X2D II 100C vs Fujifilm GFX 100 II
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Hasselblad recently announced the X2D II 100C, the latest camera in its medium-format lineup, and the first to be capable of continuous autofocus. That feature makes it a much closer competitor to Fujifilm's medium format cameras, the GFX 100 II and 100S II. Fujifilm's two models have a lot in common, but we'll mainly be comparing the former in this article because of its higher magnification viewfinder, CFexpress storage and price tag that's closer to Hasselblad's.
While both the X2D II and GFX 100 II use very similar 100MP BSI CMOS sensors, they're surprisingly different in several key areas. Let's go over what those are.
Design
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The X2D II is designed to be sleek and minimlaist, and Hasselblad says it makes the bodies out of a single block of machined aluminium. The GFX 100 II, meanwhile, has a very utilitarian design, with a hatched rubber grip that uses a proprietary pattern called Bishamon-Tex. The X2D's grip feels like a rubber version of leather; one of our editors described it as looking a bit like washi, a Japanese paper.
The GFX 100 II isn't substantially larger or heavier than the X2D II, but it still feels like a more substantial piece of equipment, with its grip fully filling your hand. Hasselblad's grip isn't small and we never felt at risk of dropping it, but its sleeker; it's like holding a modern glass sandwich smartphone compared to a Nokia 3310 (though the two cameras are much closer in capabilities than the two phones).
Handling / Controls
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The GFX 100 II's more industrial appearance is helped by the several switches and knobs that you use to control its shooting and autofocus modes and power. While the X2D II has a generous number of programmable buttons, including one under the newly-added joystick, and two customizable top-plate command dials, you'll probably find yourself changing settings via the touchscreen more often than you would with the GFX.
With that said, Hasselblad's UI is very simple and clean. Its Settings screen is limited to the essentials, and the live view UI mainly focuses on the basics of photography. Our only real gripe with the controls is that the autofocus point moves quite slowly in response to the (four-direction) joystick, taking a long time to go from one edge of the screen to the other, which could be frustrating if you're trying to photograph a moving subject.
The GFX's UI is, for better and worse, very similar to what you'll find on Fujifilm's other cameras. You can configure the live view display to show just a few key statistics, but when you dive into the menus, you'll be greeted by several tabs, each with nested pages containing dozens of options. Once you learn the system, it's generally easy to get around, but it certainly isn't minimalist.
EVF and Display
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The GFX 100 II has a versatile EVF and screen setup. The 9.44M dot EVF can be removed from the camera if you don't need it, or attached to an adapter that lets you tilt and swivel it. You can also choose whether you want it to run at 1x magnification at 60Hz for the highest quality, or at 0.77x and 120Hz for maximum responsiveness. It has a 3.2", two-way tilting rear screen that can move up or down and to the right, which gives you more flexibility when shooting in portrait or at low angles like you would when photographing architecture.
The X2D II's EVF has a lower-resolution 5.76M dot panel, but still provides a 1x magnification. While its rear display can only tilt up and down, it uses a larger 3.6" OLED panel that can get exceptionally bright, up to 1400 nits. That's important because...
HDR stills
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One of the X2D II's main features is its "end-to-end" HDR, where it outputs Ultra HDR JPEG or HEIF files, and lets you review them on the camera itself. Viewed on a device with an HDR-capable screen and compatible software, the images' highlights can be rendered with a wider range of brightness, creating a more life-like rendering.
While most other camera manufacturers have varying levels of support for HDR output files, Fujifilm doesn't, outside of video. If you have a Raw-based workflow, you can create comparable HDR images with the Fujifilm using software like Adobe Camera Raw, but the Hasselblad helps you expose correctly for HDR in its auto modes by analyzing the scene to determine how much headroom it needs to capture the highlights correctly. You'll also be able to check its work, as the rear display shows the output images in HDR.
Speed
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Neither the X2D II nor the GFX 100 II are sports / action cameras, but if you're trying to capture moving subjects, the Fujifilm will be the better pick. It can shoot at 8fps with its electronic shutter, though doing so will require dropping down to a 12-bit readout. The Hasselblad, meanwhile, tops out at 3fps using 14-bit readout.
Both cameras have relatively snappy user interfaces, though the Hasselblad can sometimes take a beat to start up. That won't be an issue in the studio, but it could be frustrating if you're trying to use it for more documentary or street photography work.
Stabilization
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While both cameras have very good IBIS systems, the X2D II's provides up to 10EV of stabilization compared to the GFX 100 II's 8EV. While Hasselblad tells us that 10EV of stabilization is possible with just the camera, its site says that you'll need to sync it with the company's Phocus app every few hours or whenever you change location to get the most out of the system. This is because the system can compensate for the Earth's rotation, but to do so, it needs your latitude and longitude. Unfortunately, Phocus isn't available for Android; the mobile version only runs on iPhones and iPads.
In practice, without syncing with Phocus, we found it worked well but didn't leave us thinking it was appreciably better than the Fujifilm.
Autofocus
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Both the GFX 100 II and X2D II have autofocus systems that would've been unthinkable for a medium format camera just a few years ago, with continuous autofocus augmented by AI-derived subject recognition. The X2D II can recognize humans, pets and vehicles, and the GFX 100 II supports those plus birds, trains, planes and motorcycles/bikes.
Both can track arbitrary subjects as well, though we've found the Hasselblad to be ever so slightly more accurate when doing so, perhaps because of its LiDAR sensors that augment its more traditional phase detect focus points. The fact that it vibrates to confirm when it's locked on is also an excellent touch.
The X2D II's continuous autofocus mode also comes with the critical caveat that it only works with select, faster-focussing lenses and, currently, that list only has seven entries. Fujifilm's, meanwhile, is compatible with most of its lenses.
Lenses
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Fujifilm and Hasselblad both have a robust ecosystem of prime and zoom lenses available for their medium format systems, but there are some important differences between the two systems. Hasselblad's lenses use leaf shutters, meaning they can sync with flash up to their maximum shutter speeds (typically around 1/2000 or 1/4000 sec). This mechanism can't always deliver a circular aperture, which can lead to oddly-shaped specular highlights and bokeh in some shooting situations.
The GFX system, meanwhile, uses a focal plane shutter built into the camera, meaning it can only sync flash at 1/125 sec or slower. In most studios, that will be sufficient, but outdoors, it could make it difficult to shoot with flash unless you have powerful strobes with High Speed Sync modes capable of overpowering the sun. However, it means you don't have to rely on the extremely slow electronic shutter for adapted lenses like you would with the Hasselblad, so you can use old or third-party lenses to shoot a wider variety of subjects.
Not requiring a leaf shutter means that Fujifilm's first-party lenses can be faster, cheaper, or both. For example, Fujifilm's 55mm lens is an F1.7 and costs $2599, while Hasselblad's tops out at F2.5 for $3699.
Video
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If you need to shoot video, the X2D II is a non-starter; it doesn't even have a mode for it. The GFX 100 II, meanwhile, is packed with video features to the point where Fujifilm is making a dedicated cinema camera out of it. It can shoot 8K with a 1.53x crop, 4K up to 60p, and has modes for shooting with several types of lenses, including ones made for full-frame cameras and anamorphics. It also has waveforms, vectorscopes, ProRes recording (to an external SSD, if you'd like) and a full-size HDMI port with support for Raw output.
Despite Fujifilm clearly pushing the GFX 100 II as a video camera, its rolling shutter performance is quite poor. In its highest resolution modes, it takes up to a glacial 33.2ms to read out the portion of the sensor it's using. It can achieve much better times – around 15ms – in most of its 4K modes, but to do so, it either has to skip lines or bin pixels, which will lower the amount of detail captured.
Ports and connectivity
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The GFX 100 II is bursting with ports. It has 10Gbps USB-C, dual 3.5mm sockets for headphones and microphones, full-size HDMI, one CFexpress and one SD card slot for storage, Ethernet and a flash sync terminal. There's no internal storage, though, so you'll be using a slower SD card for overflow or backup recording, rather than a fast CFexpress card like with the Hasselblad.
The X2D II's ports, meanwhile, can best be described as "minimal." It has a 10Gbps USB Type-C port for charging and data transfer, a 3.5mm port for Hasselblad's shutter release cable, and a CFexpress Type B slot to augment the built-in 1TB SSD (which should theoretically be lightning-fast, but the camera occasionally took longer than we felt it should to write images in our testing). It also has a hot-shoe mount for connecting Nikon-compatible flashes and triggers.
Both can be shot tethered in a studio, though the Fujifilm gives you more flexibility when it comes to workflow. The X2D II can be tethered to a Mac or Windows computer with a cable, or wirelessly with the Phocus mobile app, though, again, it's iOS/iPadOS only. The Fujifilm can also be tethered to various computer and mobile apps, but it also offers the option to automatically upload your images straight from the camera to Frame.io or an FTP server via Wi-Fi or wired internet. That could make it easier to get your images to an editor or other stakeholders.
Battery
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While battery life may not be as big of a concern in the studio where power leads and spares are readily at hand, both cameras are viable options for shooting out-and-about. Here, the Fujifilm wins handily, as its battery should last for all but the longest shoots. It's CIPA-rated for around 540 shots, and we've found it can last for several sessions. Even a wedding photographer may be able to scrape by with a single charge, though they also have the option of topping up with a USB-C battery bank.
The X2D II's battery is rated for 327 shots per charge, though you can extend it by turing off HDR. It too can be charged via USB-C. While these ratings aren't usually an indicator of the literal number of shots you'd get, they do work as a common point of comparison between cameras. After a casual day of shooting, we'd almost certainly put the Hasselblad on to charge, but probably wouldn't think about it with the Fujifilm.
Price
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The GFX 100 II is, in general, more expensive than the X2D II. It costs $8500 in the US, £7000 in the UK, and around €7999 in Europe, while the Hasselblad costs $7400, £6400 and €7200, respectively. However, buyers should take the (often substantial) extra cost of Hasselblad's leaf-shutter lenses. It's also worth noting that you can get the same image quality and autofocus as the GFX 100 with the $5699 GFX 100S II, at the cost of a fixed viewfinder with lower resolution and magnification, and fewer video capabilities and ports.
The X2D II is $800 cheaper than the original X2D, which appears to be an explicit bid to compete more with the GFX lineup. It now falls between the two models, rather than coming in above the GFX 100 II's pre-tariff price as its predecessor did.
Summary
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Both the GFX 100 II and the X2D II have outstanding image quality and are extremely capable for studio work and shooting outside. That doesn't make choosing between them easy, but largely the decision will likely come down to your aesthetic preferences and whether you need certain capabilities. If you're looking to produce HDR images straight out of camera or need to be able to sync flash at 1/1000 sec and above, the Hasselblad is the obvious choice. But if you want to shoot the occasional video or high-speed burst, the Fujifilm is likely the better option.
In practice, it's a consideration of the systems as a whole that will win the day, but with the X2D II 100C, Hasselblad has made that decision significantly more difficult.