The new 2026 ON1 Effects is now officially released and available as a standalone application or as a plugin for Lightroom Classic and Photoshop. Version 2026 introduces new 1-click subject and background masks, layer-based masking, improved mask quality, and four new creative filters, all designed to give you speed without sacrificing control. Additional information:

• Photo RAW users can already access Effects inside that app; this release adds a standalone option
• Subject and Background Masks: AI-powered one-click masking to instantly isolate the main subject or background in an image, enabling precise adjustments without manual brushing.
• Depth Lighting Filter: Uses AI depth detection to add cinematic lighting effects, balancing light and shadow for dramatic, three-dimensional results in portraits or landscapes.
• Split Field Filter: Simulates a tilt-shift lens to compress perspectives, bringing distant backgrounds closer while keeping the foreground sharp—ideal for creative landscape edits.
• Double Exposure Filter: Easily blends two images or exposures into artistic composites without needing multiple layers or in-camera techniques, turning simple shots into surreal artwork.
• Motion Filter: Applies realistic motion blur effects like panning, zooming, or twisting to static photos, adding a sense of movement and dynamism.
• Effects Starting Points: Kick off edits with pre-selected favorite filters or looks applied instantly, streamlining the creative process for consistent styling across images.
• New Add Filter Dialog: An updated interface for quicker access to commonly used filters, with search, favorites, and the ability to hide unused options for a more personalized workflow.

ON1 Photo RAW 2026.2 now available

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BCN Corporation, headquartered in Tokyo, announced the winners in the camera category for 2026. BCN collects POS sales data from most retail stores in Japan (January to December, 2025). Here is the latest ranking:

Mirrorless cameras:

1. Sony: 29.9%
2. Canon: 27.4%
3. Nikon: 15.1%

DSLR cameras:

1. Canon: 44.3%
2. Nikon: 38%
3. Ricoh/Pentax: 17.7%

Digital compact cameras with an integrated lens:

1. Kodak: 24%
2. Fujifilm: 13.9%
3. Kenko Tokina: 13.3%

Action cameras:

1. DJI: 40.1%
2. Arashi Vision: 37.9%
3. GoPro: 18.9%

Video cameras:

1. DJI: 64.7%
2. Panasonic: 18.9%
3. Sony: 11.1%

Interchangeable lenses

1. Tamron: 23%
2. Sigma: 17.8%
3. Sony: 13.1%

Overall Trends and Insights

• Mirrorless Growth vs. DSLR Decline: Mirrorless rankings show a fragmented but vibrant market, with Sony holding strong. DSLR sales are likely shrinking, as evidenced by lower overall volumes implied in historical data (e.g., Canon’s 2025 DSLR share was 69.4%, but no 2026 figure available). Nikon remains competitive in both but could benefit from more aggressive Z-system marketing.
• Non-Traditional Brands Rising: DJI’s double win in video and action categories signals a shift to versatile, tech-integrated devices over pure camera hardware. This could pressure traditional brands like Nikon to innovate in video features.
• Lens Market Dynamics: Third-party lenses leading points to price sensitivity in Japan. For Nikon fans, this means opportunities to pair Z-mount bodies with affordable Tamron or Sigma glass, potentially boosting system adoption.
• Nikon-Specific Analysis: Nikon appears in three categories (DSLR 2nd, mirrorless 3rd, binoculars 3rd), a respectable showing amid intense competition. Compared to 2025 (where Nikon was 3rd in mirrorless and 2nd in DSLR), there’s consistency, but to climb higher, focusing on entry-level mirrorless or hybrid video capabilities could help. No appearance in lens top three suggests Nikon’s native optics are premium-positioned, not volume leaders.

These awards reflect Japanese retail trends, which may differ globally due to regional preferences (e.g., instant cameras are popular in Asia).

Past rankings can be found here and here:

The latest Nikon market share in Japan according to BCN: Nikon is moving up

2024 BCN awards announced (camera market share in Japanese retail stores)

The 2023 BCN awards are out

The 2022 BCN awards are out (camera market share in Japanese retail stores)

Source: BCNaward (press release) via NikonRumors

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Here is what else is new:

Rumors from China: Nikon is suing Viltrox

You can get a refurbished Leica D-Lux 7 camera for $1,338

Epic: Photographer John Abernathy tossed his Leica camera to another photographer to make sure it wouldn’t be confiscated, while he was being detained and pepper-sprayed in Minneapolis

New: Oberwerth Momentum line of camera bags in olive green for Leica Safari cameras

The new Leica Noctilux M 35mm f/1.2 lens will be priced at €9,000 in Europe

Ricoh GR IV HDF camera FAQ

OM System winter sale

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