Blackmagic Design officially announced a price increase only for the US as a result of the new Trump tariffs (check the new prices here):

"We wanted to post a quick note on USA prices and the new government tariff changes. Most products in the USA have increased and please check our web site for details. DaVinci Resolve and Blackmagic Cloud prices remain the same. It's also worth noting the price increases only affect the US and prices in other counties are currently unchanged."

Blackmagic just announced a new 12k Pyxis camera (now $4,995, will go up to $6,595) at the 2025 NAB show in Las Vegas (additional information available here, (see all new product announcements from the 2025 NAB show on this page).

How will the new Trump tariffs impact the camera and lens imports to the US?

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I am not an expert in economics, and I am not interested in a political discussion here, so I simply asked AI, "How will the new Trump tariffs impact the camera and lens imports to the US?". Here is the AI answer:

The new Trump tariffs, as of April 2, 2025, will likely have a notable impact on camera and lens imports to the U.S., particularly from key manufacturing hubs like Japan and China. Here’s a breakdown of the effects:

1. Higher Import Costs: The tariffs include a 24% increase on camera products from Japan and a 34% rate on goods from China, plus a 10% baseline tariff on imports from all trading partners. This directly raises the cost of bringing in cameras, lenses, and components from major players like Canon, Nikon, Sony (Japan), and third-party lens makers in China. For example, a lens or camera body that cost $500 to import could now face an additional $120-$170 in tariffs, depending on its origin.
2. Rising Consumer Prices: Historical data from Trump’s earlier tariffs (e.g., 2018-2019) shows that U.S. consumers typically absorb most of these costs. Importers and retailers are likely to pass on the tariff burden, potentially increasing the price of a $1,000 camera to $1,200-$1,340, factoring in the tariff, shipping, and taxes. This aligns with projections from groups like the Consumer Technology Association, which warned of significant price hikes in tech-related imports.
3. Supply Chain Shifts: Manufacturers may try to offset costs by relocating production. Many Japanese firms already moved some factories to Southeast Asia (e.g., Thailand) during Trump’s first term to dodge China-specific tariffs. However, if critical components still come from China, the 34% tariff applies, limiting the relief. Building U.S.-based production isn’t a quick fix—optics manufacturing requires specialized skills and infrastructure the U.S. currently lacks.
4. Inventory and Market Reactions: Uncertainty around tariff exemptions (e.g., temporary relief for Canada/Mexico auto imports) could prompt importers to stockpile goods pre-tariff, a trend seen in late 2024 with consumer hoarding. This might delay price spikes, but once stockpiles run dry, costs will climb. Demand could also soften if U.S. prices outpace those in untariffed markets like Europe.
5. No Quick Domestic Boost: Trump’s tariffs aim to spur U.S. manufacturing, but the camera industry has little domestic presence. Unlike steel or cars, camera production can’t easily shift stateside due to missing expertise and supply chains, meaning imports remain the lifeline—and the target of cost increases.

In short, expect pricier cameras and lenses in 2025, with limited immediate relief from domestic production. Manufacturers might eat some costs to stay competitive, but the bulk will likely hit U.S. buyers, echoing patterns from past tariff rounds where consumer prices rose without significant job gains in affected sectors. Retaliatory moves from Japan or China could further complicate the picture, but for now, it’s a cost-driven story.

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