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Read more of this story at Slashdot.
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Image: Iris |
Renowned street and portrait photographer Alan Schaller has created a new social media app called Irys, designed to create a calmer, ad-free alternative to algorithm-driven, engagement-focused photo sharing apps like Instagram. According to the developers, Irys intends to bring the focus back to photography rather than obsessing about metrics such as likes and follower counts.
The app is designed to give photographers control over how much "social" they want in their social media. When posting, users can choose to display or hide likes, comments, and follower counts. That flexibility makes Irys less about chasing engagement and more about presenting work in a curated, distraction-free environment.
While social media remains an important platform for photographers, many have grown frustrated with algorithms that prioritize trends and reels over still photography. Irys positions itself as a smaller, slower alternative – more Vimeo than YouTube, or in this case, more Vimeo than Instagram.
In place of algorithmic feeds, Irys features Groups, community spaces organized around shared interests and genres. Photographers can connect, collaborate, and organize meetups or exhibitions. The company also plans to curate featured galleries and run talent searches with help from established professionals and partner brands, including Leica, a frequent collaborator of Schaller's.
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Irys was created by photographer Alan Schaller in an effort to create a photo sharing app not driven by algorithms, likes and follows. Image: Iris |
By emphasizing creative exchange over competition, Irys suggests it wants to appeal to photographers who value community, craft, and privacy over constant exposure.
According to its developers, Irys doesn't show ads or sell user data, which they see as a key part of the app's appeal. Instead, it uses a subscription model to support the platform. The free tier allows users to upload up to 100 photos across two collections and join five Groups. A premium subscription, priced at around $6 per month or $60 per year, removes those limits and unlocks additional tools and features.
That makes Irys less like a social network and more like a hybrid between a gallery service and a community hub. The challenge, as always, will be convincing photographers to pay for what other platforms still provide for free, albeit with algorithms and ads.