The "talent is everywhere" approach that U.S. employers adopted during the white-hot pandemic job market is quietly giving way to something much older and more familiar: recruiting almost exclusively from a small set of elite and nearby universities. A 2025 survey of more than 150 companies by Veris Insights found that 26% were exclusively recruiting from a shortlist of schools, up from 17% in 2022. Diversity as a priority for school recruiting selection dropped to 31% of employers surveyed in 2025, down from nearly 60% in 2022. GE Appliances once sent recruiters on one or two passes through 45 to 50 schools each year; now the company attends four or five events per semester at just 15 universities, including Purdue and Auburn. McKinsey, the consulting firm that expanded recruitment well beyond the Ivy League after George Floyd's murder, recently removed language from its career page that said "We hire people, not degrees." The firm now hosts in-person events at a shortlist of about 20 core schools, including Vanderbilt and Notre Dame. Most companies now recruit at up to 30 American colleges out of about 4,000, said William Chichester III, who has directed entry-level recruiting at Target and Peloton. For students outside elite schools or those located near company headquarters? "God help you," he said.

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A survey of 2,000 teachers, students and parents conducted by the New York Times found that many high schools have stopped assigning full novels to students, opting instead for excerpts that are often read on school-issued laptops rather than in print. The shift stems from multiple factors: a belief that students have shorter attention spans, pressure to prepare students for standardized tests, and the influence of Common Core standards adopted by many U.S. states more than a decade ago. Schools increasingly rely on curriculum products like StudySync, which takes an anthology approach to literature rather than requiring complete books. Teachers acknowledge that teens now read far fewer full novels than previous generations, though some educators push back against the trend. "Many teachers are secret revolutionaries and still assign whole books," said Heather McGuire, a New Mexico English teacher who responded to the survey.

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