Here are the top 10 best-selling compact digital cameras of the first half of 2026 in Japan:

1. Kodak Pixpro C1
2. Kodak Pixpro FZ55
3. Fujifilm Instax mini Evo
4. Canon PowerShot SX740 HS
5. Canon IXY 650
6. OM System Tough TG-7
7. Panasonic Lumix TZ99
8. Kenko KC-AF11
9. Kodak Pixpro FZ45
10. Kodak Pixpro WPZ2

You can clearly see how the big Japanese brands are behind on the trend – Kodak has four cheap mediocre cameras in the top 10 list.

The BCN Ranking is a POS database that collects and aggregates daily sales data of digital cameras from major consumer electronics retailers and online shops covering approximately 40% of the Japanese retail market.

Used compact camera prices quadruple in Japan as CCD models make a comeback

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

Source: BCNR

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DJI currently holds a whopping 72.5% of the video camera market in Japan (Insta360 is at 12.5%):

DJI’s share of the video camera market has also risen, reaching an astonishing 72.5%, its highest ever. New products have also revitalized the entire video camera market. Sales in April increased significantly, with a 158.1% year-on-year increase in units and a 135.2% increase in sales value. This was revealed by the BCN ranking, which compiles actual sales data from 2,400 electronics retailers and online shops nationwide. (source)

Various DJI Osmo Pocket camera models currently hold the top 4 spots:

New DJI Osmo Pocket 4P camera teaser and additional information

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