Amazon founder Jeff Bezos once told an audience that he views local PC hardware the same way he views a 100-year-old electric generator he saw in a brewery museum -- as a relic of a pre-grid era, destined to be replaced by centralized utilities that users simply rent rather than own. The anecdote, shared at a talk a few years ago, positioned Amazon Web Services and Microsoft Azure as the inevitable successors to the desktop tower. Bezos argued that users would eventually abandon local computing for cloud-based solutions, much as businesses once abandoned on-site power generation for the electrical grid.
Current market dynamics have made that prediction feel more plausible. DRAM prices have become increasingly untenable for consumers, and companies like Dell and ASUS have signaled price increases across their PC ranges. Micron has shut down its consumer DRAM operations entirely, prioritizing AI datacenter demand instead. SSD storage is expected to face similar constraints. Cloud gaming services from Amazon Luna, NVIDIA GeForce Now and Xbox are seeing steady growth.
Microsoft previously developed a consumer version of its business-grade Windows 365 cloud PC product, though the company deprioritized it -- the economics didn't work when cheap laptops remained available. That calculus could shift. Xbox Game Pass's 1440p cloud gaming runs $30 monthly and NVIDIA recently imposed a 100-hour cap on its cloud platform. The infrastructure remains expensive to operate, but rising local hardware costs may eventually close that gap.
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