Vietnam will begin enforcing new online advertising rules in February 2026 that ban forced video ads longer than five seconds and must allow users to close ads with just one tap. "Furthermore, platforms must provide clear icons and instructions for users to report advertisements that violate the law, and allow them to opt out, turn off, or stop viewing inappropriate ads," reports a local news outlet (translated to English). "These reports must be received and processed promptly, and the results communicated to users as required." From the report: In cases where the entity posting the infringing advertisement cannot be identified or where specialized laws do not have specific regulations, the Ministry of Culture, Sports and Tourism is the focal agency to receive notifications and send requests to block or remove the advertisement to organizations and businesses providing online advertising services in Vietnam. Advertisers, advertising service providers, and advertising transmission and distribution units are responsible for blocking and removing infringing advertisements within 24 hours of receiving a request from the competent authority. For advertisements that infringe on national security, the blocking and removal must be carried out immediately, no later than 24 hours. In case of non-compliance, the Ministry of Culture, Sports and Tourism, in coordination with the Ministry of Public Security, will apply technical measures to block infringing advertisements and services and handle the matter according to the law. Telecommunications companies and Internet service providers must also implement technical measures to block access to infringing advertisements within 24 hours of receiving a request.

Read more of this story at Slashdot.

A Reuters investigation found that Meta knowingly tolerated large volumes of scam and illegal ads from China worth billions in revenue. Reuters reports: Though China's authoritarian government bans use of Meta social media by its citizens, Beijing lets Chinese companies advertise to foreign consumers on the globe-spanning platforms. As a result, Meta's advertising business was thriving in China, ultimately reaching over $18 billion in annual sales in 2024, more than a tenth of the company's global revenue. But Meta calculated that about 19% of that money -- more than $3 billion -- was coming from ads for scams, illegal gambling, pornography and other banned content, according to internal Meta documents reviewed by Reuters. The documents are part of a cache of previously unreported material generated over the past four years by teams including Meta's finance, lobbying, engineering and safety divisions. The cache reveals Meta's efforts over that period to understand the scale of abuse on its platforms and the company's reluctance to introduce fixes that could undermine its business and revenues. The documents show that Meta believed China was the country of origin of roughly a quarter of all ads for scams and banned products on Meta's platforms worldwide. Victims ranged from shoppers in Taiwan who purchased bogus health supplements to investors in the United States and Canada who were swindled out of their savings. "We need to make significant investment to reduce growing harm," Meta staffers warned in an internal April 2024 presentation to leaders of its safety operations. To that end, Meta created an anti-fraud team that went beyond previous efforts to monitor scams and other banned activity from China. Using a variety of stepped-up enforcement tools, it slashed the problematic ads by about half during the second half of 2024 -- from 19% to 9% of the total advertising revenue coming from China. Then Meta Chief Executive Mark Zuckerberg weighed in. "As a result of Integrity Strategy pivot and follow-up from Zuck," a late 2024 document notes, the China ads-enforcement team was "asked to pause" its work. Reuters was unable to learn the specifics of the CEO's involvement or what the so-called "Integrity Strategy pivot" entailed. But after Zuckerberg's input, the documents show, Meta disbanded its China-focused anti-scam team. It also lifted a freeze it had introduced on granting new Chinese ad agencies access to its platforms. One document shows that Meta shelved yet other anti-scam measures that internal tests had indicated would be effective. The document didn't detail the specifics of those measures. Meta took these steps even as an outside consultant it hired produced research that warned "Meta's own behavior and policies" were fostering systemic corruption in the Chinese market for ads targeting users in other countries, additional documents show. The upshot: Within a few months of Meta's brief crackdown, a new crop of Chinese advertising agencies was flooding Facebook and Instagram with prohibited ads. By mid-2025, banned ads climbed back to about 16% of Meta's China revenue. Rob Leathern, who was a senior director of product management at Facebook until 2020 and is no longer at the company, said the scale of predatory advertising revealed in the documents represents a major breakdown in consumer protections at the social media giant. "The levels that you're talking about are not defensible," he said of the percentage of abusive ads. "I don't know how anyone could think this is okay."

Read more of this story at Slashdot.

Subaru owners are reporting full-screen SiriusXM pop-up ads appearing on their infotainment systems while driving -- sometimes even overriding Apple CarPlay. Subaru says the ads appear only twice a year, but frustrated drivers argue the practice is distracting, unsafe, and a sign of an industry trend that's likely to get worse. The Drive reports: At least one 2024 Crosstrek owner reported that the pop-up took over their screen even though they were using Apple CarPlay. To force-close an application that's in use, solely for the sake of in-car advertising, is especially egregious. [The following Subaru owner complaints to the National Highway Traffic Safety Administration reiterate that point...] The Drive reached out to Subaru for comment on the marketing tactics. A company spokesperson responded, "We will discuss those messages in an upcoming meeting and will always consider customer feedback. This is the first we've heard of any issue. Those messages occur only twice a year, around Memorial Day and Thanksgiving, to alert customers that all channels are available to them for about two weeks." Reddit posts dating back as far as 2023 show owners complaining about in-car notifications.

Read more of this story at Slashdot.

"There are times when World of Tanks feels less like a videogame and more like a giant ad budget looking for something to be spent on," writes PC Gamer. This year, all those huge sacks with dollar signs on them have been thrown Benedict Cumberbatch's way, making him the game's newest "Holiday Ambassador" and the star of an absolutely bizarre Christmas advert. The story has very little to do with Christmas and, frankly, not much connection to tanks either, featuring Cumberbatch as a sort of chaotic, supernatural therapist trying to bring a meek nerd out of his shell with the help of a chaotic crowd of his other patients. It's a good watch, shedding the usual hard man action star vibe of past celebrity trailers in favour of something that feels more like a mischievous one act play. Cumberbatch also portrayed Smaug and Sauron in The Hobbit films (2012-2014), Khan in Star Trek Into Darkness (2013), and Dr. Strange in six Marvel movies. And now Amazon has also hired Cumberbatch for what its calls its "Cannes-winning '5-Star Theater' campaign... performing real Amazon customer reviews as theatrical monologues." Cumberbatch performed over 15 reviews, including popular holiday gifts like the Bissell portable carpet cleaner, Toto bidet, and SharkNinja blender — showing that Amazon truly does have something for everyone on your list. Last year Amazon produced a similar campaign starring Adam Driver ("Kylo Ren" from the final trilogy of Star Wars sequels). "The humor comes from the juxtaposition between Cumberbatch's gravitas and the text itself," reports Adweek, adding that the reviews were curated "using internal AI tools, to find the most oddly specific reviews on the platform." Amazon will stream Cumberbatch's bizarre ads on major platforms including TikTok, Snapchat, YouTube, Lyft, Uber, Disney/Hulu, Paramount, and Roku, and on several NFL football games. I remember when Amazon just chose the best funny fake reviews from customers, and then posted them on the front page of Amazon...

Read more of this story at Slashdot.

Google has begun testing sponsored ads inside its Gemini-powered AI Mode, placing labeled "sponsored" links at the bottom of AI-generated responses. Engadget reports: [A] Google spokesperson says the result shown is akin to similar tests it's been running this year. "People seeing ads in AI Mode in the wild is simply part of Google's ongoing tests, which we've been running for several months," the spokesperson said. The push to start offering ads in AI Mode was announced in May. The company also told 9to5Google that there are no current plans to fully update AI Mode to incorporate ads. For now, the software seems to be prioritizing organic links over sponsored links, but we all know how insidious ads can be once the floodgates open...

Read more of this story at Slashdot.