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Axios CEO Believes AI Will 'Eviscerate the Unprepared' Among Media Companies

Par : EditorDavid
14 avril 2024 à 19:59
In the view of Jim VandeHei, CEO of Axios, artificial intelligence will eviscerate the weak, the ordinary, the unprepared in media," reports the New York Times: VandeHei says the only way for media companies to survive is to focus on delivering journalistic expertise, trusted content and in-person human connection. For Axios, that translates into more live events, a membership program centered on its star journalists and an expansion of its high-end subscription newsletters. "We're in the middle of a very fundamental shift in how people relate to news and information," he said, "as profound, if not more profound, than moving from print to digital." "Fast forward five to 10 years from now and we're living in this AI-dominated virtual world — who are the couple of players in the media space offering smart, sane content who are thriving?" he added. "It damn well better be us." Axios is pouring investment into holding more events, both around the world and in the United States. VandeHei said the events portion of his business grew 60% year over year in 2023. The company has also introduced a $1,000-a-year membership program around some of its journalists that will offer exclusive reporting, events and networking. The first one, announced last month, is focused on Eleanor Hawkins, who writes a weekly newsletter for communications professionals. Her newsletter will remain free, but paying subscribers will have access to additional news and data, as well as quarterly calls with Hawkins... Axios will expand Axios Pro, its collection of eight high-end subscription newsletters focused on specific niches in the deals and policy world. The subscriptions start at $599 a year each, and Axios is looking to add one on defense policy... "The premium for people who can tell you things you do not know will only grow in importance, and no machine will do that," VandeHei said....VandeHei said that although he thought publications should be compensated for original intellectual property, "that's not a make-or-break topic." He said Axios had talked to several AI companies about potential deals, but "nothing that's imminent.... One of the big mistakes a lot of media companies made over the last 15 years was worrying too much about how do we get paid by other platforms that are eating our lunch as opposed to figuring out how do we eat people's lunch by having a superior product," he said. "VandeHei said Axios was not currently profitable because of the investment in the new businesses," according to the article. But "The company has continued to hire journalists even as many other news organizations have cut back."

Read more of this story at Slashdot.

Mock 'News' Sites With Russian Ties Pop Up in U.S.

Par : EditorDavid
11 mars 2024 à 00:34
An anonymous reader shared this story from the New York Times: Into the depleted field of journalism in America, a handful of websites have appeared in recent weeks with names suggesting a focus on news close to home: D.C. Weekly, the New York News Daily, the Chicago Chronicle and a newer sister publication, the Miami Chronicle. In fact, they are not local news organizations at all. They are Russian creations, researchers and government officials say, meant to mimic actual news organizations to push Kremlin propaganda by interspersing it among an at-times odd mix of stories about crime, politics and culture. While Russia has long sought ways to influence public discourse in the United States, the fake news organizations — at least five, so far — represent a technological leap in its efforts to find new platforms to dupe unsuspecting American readers. The sites, the researchers and officials said, could well be the foundations of an online network primed to surface disinformation ahead of the American presidential election in November... The Miami Chronicle's website first appeared on Feb. 26. Its tagline falsely claims to have delivered "the Florida News since 1937." Amid some true reports, the site published a story last week about a "leaked audio recording" of Victoria Nuland, the U.S. under secretary of state for political affairs, discussing a shift in American support for Russia's beleaguered opposition after the death of the Russian dissident Aleksei A. Navalny. The recording is a crude fake, according to administration officials who would speak only anonymously to discuss intelligence matters. From the Raw Story: The network was discovered by Clemson University's Media Forensics Hub by researchers Patrick Warren and Darren Linvill, who tell the Times that its websites are designed to lend journalistic credibility to slickly produced propaganda. "The page is just there to look realistic enough to fool a casual reader into thinking they're reading a genuine, U.S.-branded article," Linvill told the Times.

Read more of this story at Slashdot.

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