The Artra Camera One photography-inspired watch has been updated with a new movement. The three current models (two are already sold out) now come with a Miyota 8N24 – a reliable, Japanese-made automatic skeleton watch movement produced by Citizen. Customers who purchased the earlier version can upgrade the movement for $100.

Use the coupon code LEICARUMORS to get a discount on the watch if you order from their official website:

Additional information on the Artra Camera One photography-inspired watch can be found here:

Too broke for the Leica watch? This stunning new Artra “Camera One” photography inspired watch is a fraction of the price (coupon code included)

Check out this stunning new ArtraLabs “Camera One” photography-inspired watch (coupon code included) 1/4:https://t.co/xaL1dKqHDm pic.twitter.com/XPwMi8l68y

— Photo Rumors (@photorumors) December 15, 2025

Artra Designs’ “Camera One” collection is a series of limited-edition mechanical watches rendered in premium materials with hand-finished movements visible through sapphire casebacks that pay homage to the golden age of photography, drawing inspiration from iconic cameras and lenses dating back to 1878. Each timepiece features dials and details crafted to resemble camera apertures, shutter blades, depth-of-field scales, and film advance mechanisms. The new Camera One limited edition watch comes in five different configurations (two of them are sold out already).

Inspired by the timeless art of photography, the Artra Designs Camera One shatters conventional watchmaking boundaries with two pioneering patents (ZL202530168106.1) (ZL202520671885.1), weaving the soul of film photography into every facet of its design.

At its heart, the dial reimagines a camera’s aperture structure—turn the crown at the upper left, and the aperture blades dance open and closed, unveiling a translucent “film” beneath. As you admire this mechanical rhythm, it’s as if you’ve stepped back into the romantic golden age of film, where every frame was a deliberate, heartfelt act of creation.

The watch crystal, meanwhile, transcends its role as a mere protector, doubling as a camera lens. Through its clear transparency, it doesn’t just guard time—it captures it, freezing moments of wear into lasting memories. Even the crown rotating ring is reborn as a zoom ring; with each turn, you’re not just adjusting a watch component, but mastering the very rhythm of light and shadow, just as a photographer does when fine-tuning their lens to craft the perfect shot.

From aperture to lens to zoom, the C1 is more than a watch—it’s a wearable love letter to photography, a piece that lets you carry the romance of film in every second that ticks by.

A Tribute to the Legend of 135 Film Format

In 1925, Leica pioneered a groundbreaking idea by rotating the Super 35 film frame 90 degrees, laying the foundation for the 135 film format. Later, Kodak popularized photography among the masses by launching the Kodak Retina camera that adopted this 135 standard. A legendary chapter in imaging history was thus written. Taking time as our medium, we have integrated this legacy into watch design to create the “Light & Shadow Scale” Camera-Themed Watch, allowing the passion for imaging to flow through time.

Rekindling the love for photography

Check out this stunning new ArtraLabs “Camera One” photography-inspired watch (coupon code included) 2/4:https://t.co/xaL1dKqHDm pic.twitter.com/jG2tpKlK4V

— Photo Rumors (@photorumors) December 15, 2025

When viewed head-on, the internal “film” of the watch is arranged vertically, replicating the classic composition of traditional film frames. Every time you raise your wrist, it is a look back at the original aspiration of imaging. When the watch is rotated 90 degrees, the depth-of-field scale on the side emerges clearly, and the outline of the watch instantly aligns with the shape of a camera, like a “mini camera” that can command time, rekindling the love for photography.

Horse in Motion

Check out this stunning new ArtraLabs “Camera One” photography-inspired watch (coupon code included) 3/4:https://t.co/xaL1dKqHDm pic.twitter.com/6xxkmPPhKC

— Photo Rumors (@photorumors) December 15, 2025

The depth of field scale on the left and the rotor on the back, featuring the iconic image of “Horse in Motion,” the first moving image ever taken by Muybridge in 1878, pay tribute to the history of photography in every detail. More than just a timekeeping tool, it embodies the art of photography on the wrist—encapsulating the inspiration and essence of photography within its compact dial. Every glance at the time feels like a touch of photographic art, embarking on a journey of photographic exploration on the wrist.

Hidden Ingenious details

Check out this stunning new ArtraLabs “Camera One” photography-inspired watch (coupon code included) 4/4:https://t.co/xaL1dKqHDm pic.twitter.com/AQSXlfnvC1

— Photo Rumors (@photorumors) December 15, 2025

The bottom of the watch is equipped with an ISO and shutter speed display, identical to that of Leica cameras, fully replicating the core elements of a camera. Every design detail pays tribute to the legend of the 135 film format, presenting a wrist accessory that combines passion and quality for those who cherish both imaging and time.

“Sunny 16” principle

The bezel is designed based on the classic “Sunny 16” principle. The luminous pearls indicating the F-number correspond to ISO and shutter speed. This universal principle in photography allows photographers using film to align the luminous pearls with the aperture value at different film speeds, and quickly match the ISO indicated below the inner bezel to the appropriate shutter speed. This allows for simple metering, integrating photographic parameters into the time-reading process and seamlessly integrating timing with the professional logic of photography.

The post The Artra Camera One photography-inspired watch got updated with a new movement appeared first on Photo Rumors.

“What camera belongs to your zodiac sign?” by Aftershoot:

The post Sunday Funday: What camera belongs to your zodiac sign? appeared first on Photo Rumors.

Here is what else is new:

What’s next for Leica? (September 2026 update)

“The Girl with the Leica” film screened at the 2026 Venice Film Festival

Reminder: the next Wetzlar Camera Auctions is on October 10th – here are the Leica highlights

Customized M-mount metal rear lens cap

New leatherette color options for Leica cameras added at PPP Cameras

Leica Summicron-M 66 f/2 limited edition lens officially announced

The Pentax K-1 Mark II camera and HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens are now officially discontinued

2025 DSLR camera shipment ranking (Pentax at #3 spot with 10,000 units)

Viltrox AF 75mm f/1.2 Pro Firmware 1.0.6 Released

The post What else is new? appeared first on Photo Rumors.

Enlarging a small photo for a large print without quality loss.

A photo can look perfectly sharp on a monitor and still look noticeably softer when printed at 20 × 30 or 24 × 36 inches. When the source file doesn’t have enough resolution for that print size, enlarging it can make fine details look softer and edges less defined.

Wildlife is a good example. A 12MP DSLR can produce a perfectly usable photograph, but if the subject occupies only a small portion of the frame, cropping can leave only a fraction of the original pixels for the final image. The same thing can happen with a modern high-resolution camera- a 45MP file sounds like plenty, but a heavy crop can quickly reduce the resolution available for a large print.

I’ve tried standard resizing, sharpening, and dedicated AI upscaling tools to deal with this problem over the years. I can get very good results with Lightroom and Photoshop, too, especially when I’m willing to spend more time fine-tuning the image. The same is true of more specialized upscaling tools—the results can be excellent, but getting there sometimes takes a fair amount of hands-on work. So I was a little skeptical when I first tested Aiarty Image Enhancer.

After trying it on a range of photos, I was pleasantly surprised by how clean and natural the results looked. In many cases, I could move the enlarged file into the rest of my editing workflow without additional cleanup. It became a useful option when a cropped or low-resolution photo didn’t have enough pixels for the print size I wanted.

How Aiarty Enlarges Photos for Large Prints

When I prepare a photo for a larger print, I first look at how far the cropped file is from the pixel dimensions I need.

This is where I usually turn to Aiarty. If the file is only slightly short, I usually start with 2× rather than pushing the image further than necessary. For a heavily cropped or very small source, I may go to 4× or 8×, depending on how the result holds up. If I already know the final print dimensions, I can also set a custom output resolution and choose a suitable DPI for the final print workflow.

When enlarging a photo for a large print, things like high-ISO noise, compression artifacts, and slight softness can become much more obvious. I used to expect some cleanup after upscaling, but with Aiarty, I often get a cleaner starting point without having to spend as much time fixing those issues manually. I can then take the enlarged file into Lightroom or Photoshop for the final adjustments.

You can try Aiarty Image Enhancer for free to see how it enlarges your own photos before committing to a larger print. A 49% off lifetime license is also currently available for 3 PCs or Macs, with no subscription fee and free lifetime updates.

Real Test #1: Enlarging Wedding and Portrait Photos

Wedding and portrait photos are a good test for large-print enlargement because they are often printed as wall portraits or framed enlargements. Once I looked closely at the enlarged file, even small flaws in facial details, hair, and skin texture became easier to spot.

For this test, I started with a 3500 × 2333-pixel wedding photo. On paper, it’s a healthy file for standard albums. But when I checked the numbers for a 20 × 30-inch wall print, it dropped the native resolution to a meager 117 PPI. At that size, the print could look noticeably softer up close. 

Alt: Original wedding photo with blurry facial details at 180% zoom

I enlarged the image 2× with Aiarty, producing a 7000 × 4666-pixel file. At the same 20 × 30-inch print size, that increases the pixel density to about 233 PPI. That gave me a much more comfortable starting point for the 20 × 30-inch print than the original file.

Alt: 2× enlarged in Aiarty, More-Detail GAN model, Face Restoration enabled

Real Test #2: Enlarging a Cropped Wildlife Photo

Wildlife photography is a revealing test for photo enlargement because the subject often occupies only a small part of the frame. A high-resolution original can lose a significant amount of its available pixels after a tight crop.

Here, the cropped image was 1728 × 2592 pixels, taken from a much larger original. At 200% on screen, I could already see some noise and softness in the feathers.

I wanted to use it for a 16 × 24-inch wildlife wall print. So I enlarge it 2x to 3456 × 5184 pixels. The feather detail was easier to see, and the noise was less distracting. The additional pixels also provided more room for larger prints without changing the original composition.

Alt: Aiarty 2× enlarged wildlife photo, More-Detail GAN model

With feathers, I was careful not to push the sharpening too far, since it is easy to turn fine texture into something hard and artificial. I noticed that the sharpening could be adjusted based on how much detail was already there. That made it easier to stop once the image looked clearer without making the fine texture look unnaturally crisp.

Alt: Original photo 100% crop vs Aiarty 2× enlarged photo 100% crop

Real Test #3: Old Family Photos and Small Scans

Some of the most meaningful photographs were never captured at high resolution in the first place. Old family photos often exist as small scans or low-quality JPEGs, with faces already looking soft before any enlargement takes place.

Alt: Source old family photo, 640 × 427 pixels, all faces are blurry in the photo

The source image was only 640 × 427 pixels. The original was quite blurry, and the facial details were difficult to make out. Because the file was so small, I knew I would need more than a simple 2× enlargement if I wanted to make a useful framed print. I went with 4×, bringing the image to 2560 × 1708 pixels. The enlarged image looked noticeably clearer overall and was suitable for the larger print I had in mind.

The faces were the area I watched most closely, as they were already soft in the original scan. This is where I found Face Restoration particularly useful. It made the facial features easier to see while keeping them looking natural, and I could adjust the strength if the enhancement started to feel too strong.

At 8 × 12 inches, the 2560 × 1708-pixel output provides about 213 PPI, compared with only about 53 PPI from the original file. For me, that made the enlarged version much more practical for a framed print while still preserving the character of the original scan.

Alt: Aiarty 4× enlarged old photo, Face Restoration enabled (80% restoration strength)

Real Test #4: Product Photos for E-Commerce and Large Displays

Product photography is another area where low resolution can really bite you. If you need to repurpose a smaller product shot into a large display or poster, any softness or pixelation instantly makes the item look cheap and unpolished to potential buyers.

For this test, I used a 1920 × 2400-pixel photo of a doughnut. Even at 100%, some fine details looked soft and weren’t as clear as I wanted. I then enlarged the image 2× with Aiarty, bringing it to 3840 × 4800 pixels.

Alt: Aiarty 2× enlarged product photo, More-Detail GAN model, 2-Pass processing enabled

The source also had some visible noise and compression artifacts, so I decided to use 2-path processing rather than simply enlarging the file in one pass. After processing, the chocolate drizzle, colorful sprinkles, and doughnut texture looked cleaner and more polished, closer to what I would expect from a professionally finished product photo.

Alt: Original vs Aiarty 2× enlarged detail comparison of the doughnut photo

My Large-Print Workflow in Aiarty Image Enhancer

1. Start with the Best Original and Final Composition

Whenever possible, I start with the RAW file or highest-quality JPEG/TIFF rather than a compressed or social-media copy. I also make sure the image has the final framing I want before enlarging it.

If the photo needs to be cropped, I crop it first. The crop determines how many pixels I actually have available for the final print. If the composition is already right, I can simply move on to enlargement.

2. Calculate the Target Dimensions

I work backward from the final print size to estimate how many pixels I need and whether the image requires 2×, 4×, or a larger enlargement.

A Nikon D90, for example, produces 4288 × 2848 pixels. At around 150–200 PPI, that can already be enough for many large prints without enlargement. The main issue comes when the image is tightly cropped and much of that original resolution is lost.

Here are the pixel requirements for common print sizes at different PPI levels:

Print Size	300 PPI	240 PPI	200 PPI	150 PPI
8 × 10 in	2400 × 3000 px	1920 × 2400 px	1600 × 2000 px	1200 × 1500 px
12 × 18 in	3600 × 5400 px	2880 × 4320 px	2400 × 3600 px	1800 × 2700 px
16 × 24 in	4800 × 7200 px	3840 × 5760 px	3200 × 4800 px	2400 × 3600 px
20 × 30 in	6000 × 9000 px	4800 × 7200 px	4000 × 6000 px	3000 × 4500 px
24 × 36 in	7200 × 10,800 px	5760 × 8640 px	4800 × 7200 px	3600 × 5400 px

These are target dimensions rather than strict quality limits. A large wall print does not always need 300 PPI, especially when viewed from several feet away. Cropping, viewing distance, and print medium all affect the practical resolution needed.

For example, a 2000 × 3000-pixel crop printed at 16 × 24 inches provides about 125 PPI. A 2× enlargement brings it to 4000 × 6000 pixels, or about 250 PPI at the same size. This is a more typical situation where AI enlargement can help bring a cropped image closer to the target resolution.

3. Upscale and Fine-Tune in Aiarty

I start with the appropriate AI model and a moderate enlargement, then adjust the Strength Slider while checking details such as feathers, skin, product edges, or fine textures. If the image needs a quick crop, size adjustment, or minor color correction, I can also handle that here instead of moving the file between different apps.

Before exporting, the output DPI can be set according to the requirements of the print workflow. For more advanced retouching, I then move the enlarged file to Lightroom or Photoshop for final color and editing.

Final Thoughts

If you are planning to print your photos at a large size, you don’t necessarily have to be limited by the megapixels of your camera. As the examples above show, the right enlargement process can give a lower-resolution or heavily cropped image enough additional resolution for larger prints while keeping important details looking natural. Aiarty Image Enhancer is one option I use when a standard resize isn’t enough.

If you’re preparing photos for large prints, Aiarty Image Enhancer is currently 49% off at $79 (originally $155) for a lifetime license covering 3 computers. There’s no subscription fee, and lifetime updates are included.

The post Enlarging a small photo for a large print without quality loss appeared first on Photo Rumors.

 
Here are the rumored OM System PEN camera specifications:

• Official name: OM PEN
• Same old 20MP sensor as the OM-3 & OM-1 Mark II
• Weather sealed
• Creative dial
• Fully articulating screen
• Official announcement: September 9
• New 14-42mm kit lens
• Price expected around 1000 $/€

Via 43addict

The post OM System PEN camera rumored specifications appeared first on Photo Rumors.

Several new product announcements are expected to be announced in September:

• Leica: September 3rd
• Sigma: September 8th
• Sony: September 8th?
• OM System: September 9th
• Canon: September 15th
• Nikon: unknown
• Fujifilm: September 4th
• Chinese lenses: September 8+9

The post New product announcements from OM System, Sigma, Sony, Canon, Fuji, Leica, and possibly Nikon appeared first on Photo Rumors.

Several new lenses from Chinese brands will be on display (some will be officially announced) next week at the 2026 IBC show in Amsterdam:

TTartisan (AF 24mm f/3.8):

Sirui (Saturn V2 full-frame anamorphic lenses):

  
Venus Optics (Laowa AF 35mm f/2.8 APO 1:1 macro lens):

 
7artisans (AF 18mm f/2 APS-C lens):

 
NiSi (26mm f/0.7 & 50mm T1 lenses):

SG-Image (AF 15mm f/2.8 and 35mm f/1.4):

 
 Meike (AF 58mm f/1.2 MIX APS-C lens, see also lens roadmap):

More upcoming Chinese lenses can be found here:

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

The post Several new lenses from Chinese brands will be announced next week appeared first on Photo Rumors.

Sony is rumored to announce three new lenses:

• Sony FE 600mm f/6.3 GM OSS: $3,800 (995g, 108 x 263mm)
• Sony FE 400mm f/4.5 GM OSS: $2,699 – $2,899 (994g, 108 x 242mm)
• Sony 8-14mm f/3.5: $1,499

I already reported those lenses last month, but now we have additional information (see screenshot above):

List of upcoming/rumored Sony lenses

Via Fredmiranda

The post Sony is rumored to announce three new FE lenses: 600mm f/6.3 + 400mm f/4.5 GM OSS, & 8-14mm f/3.5 appeared first on Photo Rumors.

Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens:

• Pre-order: B&H Photo | WEX Photo
• Additional information
• Press release
• Key Features:

• APS-C | f/4.5 to f/22
• 600mm (Full-Frame Equivalent)
• Lightweight Super-Telephoto Prime
• High-Speed Linear Autofocus Motor
• Optical Image Stabilization
• Four ED and Two Super ED Elements
• Rounded 9-Blade Diaphragm
• Weather-Resistant Construction

The post Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens appeared first on Photo Rumors.

The previously rumored DJI Osmo 360 II camera has now been officially announced. You can already order one from AliExpress. Additional information is available here:

Imaging

• Dual 1/1.1-inch square CMOS sensors (designed for 360° capture; equivalent imaging area to a traditional 1-inch sensor with ~25% higher utilization)
• 2.4 μm pixels
• f/1.9 aperture
• ISO 100–51,200
• Up to 14.5 stops dynamic range (lab measurement; 13.5 stops in D-Log M)
• Independent exposure on front and rear lenses
• AI SuperNight 2.0 noise reduction

Photos

• 120 MP panoramic stills (15,520 × 7,760, 2:1) with HDR support
• 30.72 MP single-lens stills (6,400 × 4,800, 4:3)
• JPEG + RAW

Video

• Native 8K panoramic: 7680 × 3840 @ 24/25/30/48/50/60 fps (up from 50 fps)
• 6K panoramic: 6000 × 3000 @ up to 60 fps
• Single-lens / flat: 4K (4:3 and 16:9) up to 60 fps; Boost / ultra-wide up to 4K/120 fps
• Panoramic slow-mo: up to 4K/240 fps (up from 4K/100 fps)
• 16K panoramic time-lapse
• 8K/120 fps time-freeze mode (with optional Vortex rotating handle)
• 10-bit color + D-Log M
• Max bitrate ~220 Mbps (up to 600 Mbps for 16K time-lapse)

Other key specs

• Stabilization: RockSteady / HorizonSteady (export options in DJI Mimo)
• New: Spotlight Follow subject tracking (up to 4K/30 fps panoramic)
• NFC tap-to-connect
• User-replaceable lenses with ultra-hard ion-sputtered coating
• IP68; 10 m waterproof without a case
• 105 GB usable internal storage (128 GB total) + microSD up to 1 TB
• Size: 61 × 36.3 × 81 mm
• Weight: 183 g
• Battery: 2,150 mAh (~8.3 Wh) — up to 100 min continuous 8K/30 fps; 80% charge in ~22 min with 30W+ PD charger; magnetic battery extension rod adds up to ~180 min
• Operating temperature: −20°C to 45°C
• Connectivity: Wi-Fi 6, Bluetooth, USB-C; compatible with Osmo Action magnetic mounts and DJI Mic

Pricing (launch)

• China: from 3,299 yuan (~$460–490) standard combo
• Japan: ~93,610 yen standard / ~110,990 yen Adventure combo
• Europe listings around €480 starting

DJI Osmo 360 II camera to be announced next week

The post DJI Osmo 360 II camera officially announced appeared first on Photo Rumors.

I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report– Fujifilm’s surge is widely attributed to strong compact demand (X100VI, X-half, and Instax models, which appear to be counted in this series):

2025 digital camera shipment market share

We now have a better breakdown of the actual 2025 Mirrorless Camera Production Volume Ranking (without fixed-lens compact and instant cameras) from the latest edition of the Japan Company Handbook Industry Map 2027 Edition (the report excludes non-Japanese players such as Leica):

2025 Mirrorless Camera Production Volume Ranking

1. Canon: 2.3 million units sold ↑
2. Sony: 1.8 million units sold ↑
3. Nikon: 860,000 units ↑
4. Fujifilm: 750,000 units sold ↑
5. Panasonic: 270,000 units ↑
6. OM Digital: 120,000 units ↓

2025 DSLR Camera Shipment Ranking

1. Canon: 580,000 units
2. Nikon: 60,000 units
3. Pentax: 10,000 units

CIPA’s official 2025 total (all participating Japanese makers) was 9.44 million units, up 11.2% from 8.49 million in 2024. Compact/fixed-lens cameras grew much faster than interchangeable-lens bodies and were a major driver of the volume rebound.

See previous reports here:

Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market

DJI currently holds a whopping 72.5% of the video camera market in Japan

2026 BCN awards

Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan

Source: dclife, via NikonRumors

The post 2025 mirrorless camera production volume ranking (without fixed-lens compact and instant cameras) appeared first on Photo Rumors.

The Sony IMX820 APS-C stacked sensor is nothing new – it was leaked last year in this Sony Semiconductor Solutions roadmap:

Sony registered a new camera WW308784: could be a new RX or APS-C model

Here are the specs:

• 26M 124fps 3.76um
• 6K120/4K120
• SLVS-EC v3.1 4×1/v3.0 4×2/v2 6×2
• APS-C
• Voltage Domain GS
• Pixel MEM in logic-layer
• Stacked
• Super High-Speed AD
• DCG-HDR
• Higher Saturation
• Mono / Bayer Color

The post The 26MP Sony APS-C stacked sensor is nothing new appeared first on Photo Rumors.

Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses. The large-format cinema lens line achieves a T1.3 aperture across all focal lengths and will be available for PL and Sony E-mount. Shipping will start in Fall 2026. Here are the four “P”s:

• Pre-order link
• Product page
• Press release
• Previous coverage:

Development announcement of Sigma AF cine zoom lenses + new Aizu prime cine lenses

The post Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses appeared first on Photo Rumors.

The previously reported Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X) will be announced soon (check the official website for updates):

The latest Meike lens roadmap can be found here:

Meike lens roadmap: new autofocus zooms & fast f/1.2 primes

The post Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X) appeared first on Photo Rumors.

DxO released PhotoLab 10. The new version adds Depth Masks that use AI-generated depth maps to target foreground, midground, or background without embedded depth data; a new color-grading wheel for independent (or linked) shadows, midtones, highlights, and overall balance; expanded AI masks that can isolate every person or individual features such as eyes, hair, lips, eyebrows, iris, sclera, teeth, and facial hair, plus U Point refinement of those masks; RAW-level automatic sensor-dust removal; a Control Brush and elliptical Control Points; one-click send to Affinity for pixel work; and smaller workflow extras including as-shot crop ratios, in-library histogram edits, better database backup, and easier folder relocation.

You can get a DxO discount with promo code RUMORS (new customers only).

Additional information:

DxO PhotoLab 10 delivers a new era of RAW photo editing with depth masks, advanced color grading, and expanded AI-powered tools

New AI editing tools, enhanced U Point technology, and one-click pixel editing in Affinity raise the bar for what a RAW workflow can be.

Paris, France: DxO, a pioneering force in photo editing software for more than two decades, has long helped photographers achieve the highest image quality through breakthrough RAW processing, advanced denoising technologies, and market-leading optical corrections. Today, the company announces the launch of DxO PhotoLab 10, the world’s most advanced end-to-end RAW photo editing software. While DxO has traditionally focused on extracting every ounce of quality from a RAW file, Version 10 expands that vision with a new generation of masking tools, powerful color grading capabilities, smarter AI-assisted workflows, and a seamless connection to Affinity for pixel-level editing — giving photographers greater creative control than ever before.

“DxO PhotoLab 10 is about helping photographers work faster, more precisely, and more creatively,” explains Jean-Marc Alexia, VP of Product Strategy. “By combining depth-aware masking, advanced color grading, and smarter AI-assisted tools, we’re removing technical barriers while giving photographers even greater control over their images. For us, AI should help photographers realize their vision, not replace it.”

Depth Masks: a new dimension of selective editing

DxO PhotoLab 10 introduces Depth Masks, a powerful new way to create local adjustments based on distance from the camera rather than shape or color. Using AI to analyze the image and generate a detailed depth map, Depth Masks allow photographers to precisely target foreground, midground, or background elements without requiring embedded depth data.

After applying a filter or adjustment, photographers can use intuitive sliders and adjustable feathering handles to refine exactly where the effect appears within the scene. The result is smooth, natural transitions and highly precise selective edits that would otherwise require complex and time-consuming manual masking.

Advanced color grading for refined creative control

DxO PhotoLab 10 introduces a powerful new Color Grading tool designed to make advanced color work both intuitive and precise. A streamlined interface centered around a single color wheel allows photographers to independently adjust shadows, midtones, highlights, and overall color balance, making it easy to shape the mood and atmosphere of an image.

For even greater creative control, color adjustments can be linked across tonal ranges, preserving their relative relationship while exploring different looks. The result is a faster, more intuitive approach to color grading that offers both flexibility and consistency.

Expanded AI capabilities

DxO PhotoLab 10 expands its AI-powered editing tools to make complex edits faster and more efficient.

Individual people selection

AI Masks can now identify every person within a scene, allowing photographers to create a single mask for all people, combine selected people into one mask, or generate individual masks for as many people — or individual features of people such as eyes, hair, and lips — as needed. This makes group portraits and complex scenes faster and easier to refine.

Face segmentation

Face segmentation brings new precision to portrait editing, adding eyebrows, eyes, iris and pupil, sclera, teeth, facial hair, face skin, and lips to the list of selectable AI Mask categories. Alongside existing options such as sky, subject, background, people, animals, flowers, and vehicles, these new categories help photographers target detailed adjustments more efficiently.

U Point functionality in AI Masks

AI Masks can now be refined using DxO’s renowned U Point technology, which intelligently selects areas based on color and luminosity. After creating an AI-powered selection, photographers can use the familiar U Point eyedropper to expand or contract the selection, making it easy to fine-tune complex selections without resorting to manual painting.

Automatic sensor dust removal

DxO PhotoLab 10 also introduces AI-powered dust removal at the RAW level, automatically detecting and removing sensor dust and small imperfections before they interrupt the editing process.

Upgraded local adjustment tools

Long before AI-powered masking became commonplace, DxO’s renowned U Point technology gave photographers an intelligent way to create highly precise local adjustments.

DxO PhotoLab 10 expands these capabilities with a new Control Brush and the ability to switch Control Points from circular to elliptical, giving photographers greater flexibility when creating local adjustments. The Control Brush combines the familiarity of traditional brush painting with U Point’s intelligent color- and luminosity-based selection, while elliptical Control Points provide a more natural fit for many subjects.

Combined with AI Masks and the new Depth Masks, these tools allow photographers to choose the most effective selection method for every image, then refine masks using whichever technology best suits the task. Sophisticated local adjustments become faster, more intuitive, and more precise.

A direct path to pixel-level editing in Affinity

DxO PhotoLab 10 introduces a seamless connection to Affinity, the acclaimed professional image editing software. A new button, sitting alongside PhotoLab’s existing export options, sends a photograph directly into Affinity for pixel-level work: retouching, compositing, and fine detail manipulation.

The combination brings together the best of both worlds: DxO’s unrivaled RAW processing, denoising, and optical corrections as the foundation, and Affinity’s powerful pixel-editing toolset for everything beyond. This marks the first step in an evolving integration between the two applications, with further enhancements planned for future releases.

Further workflow improvements

DxO PhotoLab 10 introduces a range of workflow enhancements designed to streamline the editing experience.

New features include support for as-shot crop ratios, histogram adjustments directly within PhotoLibrary, improved database backup and restoration, and simplified folder relocation management, helping photographers work more efficiently when organizing and editing large image libraries.

Price and availability

DxO PhotoLab 10 is available today from the DxO website (shop.dxo.com) for macOS and Windows computers:

– New license $249.99 / 249,99 € / £229.99
– Upgrade from DxO PhotoLab 8 or 9 $129.99 / 129,99 € / £114.99

A 30-day free trial is available.

DxO released new modules for the latest releases from Canon, Sony, Sigma, Panasonic, and Smayang

The post DxO released PhotoLab 10 (coupon code included) appeared first on Photo Rumors.

Godox released two new products:

Godox MA2 flexible macro twin light:

Godox LT1 Creative Pixel LED light:

The post New products from Godox: MA2 flexible twin macro & LT1 Creative Pixel LED lights appeared first on Photo Rumors.

The new Leica APO-Macro-Elmarit-SL 100mm f/2.8 lens is now available for pre-order

Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount: final official information, release date, and pricing

A look inside Owlkrown’s Miami manufacturing facility

SIGMA MC-11 Firmware update for SIGMA MOUNT CONVERTER

Sigma Firmware Updates For Sigma 30mm F1.4 DC DN, Sigma 24mm F3.5 DG DN, and Sigma 24mm F3.5 DG | Contemporary

Sigma 16-300mm F3.5-6.7 DC OS | Contemporary Firmware Ver.1.0.1 Released

Canon Patent JP 2026-135909: Exploring RF 75mm F1.2, 85mm F1.4, and 100mm F1.8 Optical Designs

The post What else is new? appeared first on Photo Rumors.

In addition to Fujifilm, Tilta will also increase prices on September 1st (check their products at B&H Photo and the official website). Here are the details:

Product	Old Price	Adjusted Price
Tilta Boulder Camera Cart XL – Black	$1,599	$1,699
Tilta Boulder Camera Cart – Gray	$1,199	$1,399
Tilta Boulder Camera Cart Indie Kit – Gray	$1,499	$1,699
Cable Management Storage Bin for Boulder Camera Cart – Black	$19	$29
IGT Plate Expansion Module Kit for Boulder Camera Cart – Black	$219	$249
Dual IGT Plate Kit for Boulder Camera Cart – Black	$22	$29
IGT Outdoor Expansion Module for Boulder Camera Cart – Black	$199	$229
Cable Hook for Boulder Camera Cart – Black	$19	$25
Dual Accessory Mounting Bracket for Boulder Camera Cart – Black	$45	$49
Sunshade for Boulder Camera Cart Extended Umbrella (2 Panel) – Black	$49	$79
Motorized Control Kit for Boulder Camera Cart (US) – Black	$699	$799
1/4”-20 Mounting Strap for Boulder Camera Cart – Yellow	$5	$9
1/4”-20 Mounting Strap for Boulder Camera Cart – Purple	$5	$9
1/4”-20 Mounting Strap for Boulder Camera Cart – Gray	$5	$9
Compact Hook for Boulder Camera Cart – Black	$5	$9
Desktop Mounting Adapter for Boulder Camera Cart Accessories (40mm) – Black	$49	$69
Organizer Bin for Boulder Camera Cart – Black	$39	$49
Metal Pegboard for Boulder Camera Cart – Black	$49	$59
Monitor Mounting Kit for Boulder Camera Cart – Black	$249	$299
Fluid Head and Steadicam Mounting Kit for Boulder Camera Cart – Black	$185	$199
150mm Fluid Head Ball Mount Adapter Kit for Boulder Camera Cart – Black	$109	$129
Monitor Mount for Boulder Camera Cart Mounting Bar – Black	$129	$139
Monitor Mounting Bracket for Boulder Camera Cart – Black	$199	$219
Expansion Mounting Bracket Kit for Boulder Camera Cart – Black	$139	$149
Top Drawer with Lock for Boulder Camera Cart – Black	$139	$159
150mm Fluid Head Ball Mount for Boulder Camera Cart – Black	$59	$69
75/100mm Fluid Head Ball Mount for Boulder Camera Cart – Black	$89	$99
Khronos Focus PD Handle for iPhone – Space Gray	$99	$149
Khronos Focus PD Handle for iPhone – Titanium White	$74	$149
Khronos Focus PD Handle for iPhone – Black	$99	$149
Hydra Alien Mini Car Mounting System – Titanium Gray	$119	$149
Hydra Alien Mini Electronic Suction Cup Kit – Titanium Gray	$149	$189
Hydra Alien Mini Master Kit – Forest Green	$199	$249
Hydra Alien Mini Master Kit – Desert Beige	$199	$249
Hydra Alien Mini Biking Kit – Titanium Gray	$139	$169
Hydra Alien Mini Handheld Kit – Titanium Gray	$109	$139
Hydra Alien Mini Ultimate Kit – Forest Green	$169	$209
Hydra Alien Mini Ultimate Kit – Desert Beige	$169	$209
Nucleus Auto Focus Adapter Base Kit (E to PL)	$299	$399
Nucleus Auto Focus Adapter Dual Nano II Motor Kit (E to PL)	$499	$599

Current Pricing Ends August 31st

Thank you for your continued support and trust in Tilta gear. Due to sustained increases in raw material, production, and international logistics costs, we will be revising the pricing on select products starting September 1, 2026.

This update will primarily affect the Nucleus Auto Focus series, Boulder Cart, and Hydra Alien Mini lines.

To ensure a smooth transition for our community and partners, all existing and pending orders for the Nucleus Auto Focus placed prior to September 1 will be honored at their original rates. In addition, current pricing across all affected items will remain active through August 31, 2026.

The post Tilta will also increase prices on September 1st appeared first on Photo Rumors.

Next week, on September 1, Fujifilm will increase prices in Germany and most likely in other markets as well.

Fujifilm already had several price increases last year. 

If you are planning to buy any new Fuji gear, now would be a good time to do so – check the current prices and availability at B&H Photo, Foto Erhardt, and WEX Photo.

Here are the new Fujifilm prices published by a German store:

Model designation	Color	Old RRP	New RRP
FUJIFILM X100VI	Black	€1,799.00	€1,999.00
FUJIFILM X100VI	Silver	€1,799.00	€1,999.00
FUJIFILM X-E5 Housing	Black	€1,549.00	€1,649.00
FUJIFILM X-E5 Housing	Silver	€1,549.00	€1,649.00
FUJIFILM X-E5 Kit XF23mmF2.8 R WR	Black	€1,799.00	€1,899.00
FUJIFILM X-E5 Kit XF23mmF2.8 R WR	Silver	€1,799.00	€1,899.00
FUJIFILM X-T50 Housing	Black	€1,499.00	€1,599.00
FUJIFILM X-T50 Housing	Silver	€1,499.00	€1,599.00
FUJIFILM X-T50 Housing	anthracite	€1,499.00	€1,599.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR	Black	€1,899.00	€1,999.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR	Silver	€1,899.00	€1,999.00
FUJIFILM X-T50 Kit XF16-50mmF2.8-4.8 R LM WR	anthracite	€1,899.00	€1,999.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ	Black	€1,599.00	€1,699.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ	Silver	€1,599.00	€1,699.00
FUJIFILM X-T50 Kit XC15-45mmF3.5-5.6 OIS PZ	anthracite	€1,599.00	€1,699.00
FUJIFILM X-S20 Housing	Black	€1,399.00	€1,499.00
FUJIFILM X-S20 Kit XC15-45mmF3.5-5.6 OIS PZ	Black	€1,499.00	€1,599.00
FUJIFILM X-S20 Kit XF16-50mmF2.8-4.8 R LM WR	Black	€1,799.00	€1,899.00
FUJIFILM GFX100 II Housing	Black	€7,999.00	€8,499.00

Another Fujifilm price increase is coming

The post Reminder: another Fujifilm price increase is coming next week appeared first on Photo Rumors.

The Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount (previously covered here) is now available for pre-order at:

• B&H Photo
• Amazon
• Meike online store

• You can find more third-party lenses for Fuji GFX here
• More upcoming lenses from China are listed in this post.
• Meike has more GFX lenses on their roadmap:

Meike is rumored to announce new AF 65mm f/1.8 & AF 110mm f/2 lenses for Fujifilm GFX mount

Meike lens roadmap: new autofocus zooms & fast f/1.2 primes

Additional information on the new Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount:

• Format: Medium format
• Focal length: 85mm
• Lens construction: 11 elements in 7 groups |
• Aperture blades: 11
• Magnification: 0.17x
• Minimum focusing distance: 0.65m
• Autofocus motor: STM stepping motor (in-house developed)
• Filter size: 62mm
• Net weight: Approx. 406g (excluding lens cap)
• Additional pictures:

Via FujiAddict

The post The Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount is now available for pre-order appeared first on Photo Rumors.