The Fuji X-T30 III becomes the #1 best-selling mirrorless camera at Amazon:

Additional information on the Fuji X-T30 III camera can be found here:

The rumored Fujifilm X-T30 III camera and Fujinon XC 13-33mm f/3.5-6.3 lens are now officially announced

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Sony is rumored to announce a new 180MP medium format sensor that will most likely be used in future Fujifilm GFX cameras. It is not clear when this new sensor will be officially released, and the rumor could, of course, be wrong, as many other Sony rumors are. Here is a recap:

• Status: Development is confirmed by multiple sources.
• Potential Capabilities: The sensor might be a partially stacked, allowing for faster readout speeds and better performance, potentially bringing A7V-like technology to the medium-format realm.
• Impact on Resolution: This sensor nearly triples the resolution of the current 61MP full-frame flagship (A7R V) and significantly upgrades the existing 100MP medium-format sensors.
• Implications for Gear: This development may trigger a new “resolution war,” likely to be featured in future high-end, high-resolution cameras for studio, landscape, and/or advertising photography.
• Technical Considerations: With a pixel pitch around 2.83 um, diffraction may become a factor, requiring specialized lenses to fully utilize the 180MP resolution.

Sony is rumored to announce a new 16-28mm f/2 lens

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FujiAddict reports that at least three Chinese manufacturers are working on autofocus medium format lenses for the Fujifilm GFX mount. One of the lenses will most likely be the Venus Optics Laowa 200mm f/2 (the second manufacturer could be Viltrox):

Additional information on the upcoming Venus Optics Laowa AF 200mm f/2 lens (+ comparison with the Sigma and Nikon 200mm f/2)

Multiple Chinese Manufacturers Are Now Working On Autofocus Lenses For GFX

Updated list of latest/upcoming/rumored Chinese lenses

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

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Some random websites are reporting that a new Fujifilm X-Pro4 camera is coming soon. The Fujifilm X-Pro3 camera has been discontinued for a while without any replacement in sight:

The Fujifilm X-Pro3 camera is discontinued

Fujifilm X-Pro3 camera is being discontinued

Digging deeper with AI, the Fujifilm X-Pro4 camera rumors appear to be just clickbait:

The Fujifilm X-Pro4 remains in the realm of rumors and speculation, with no concrete evidence of an imminent launch (e.g., within the next few months). Most credible sources point to a potential release sometime in the second half of 2026 or even later, possibly tied to Fujifilm’s next-generation X-Trans VI sensor and processor updates, but this is unconfirmed. Here is a break down all references found online:

Official Fujifilm Websites

• Searches across Fujifilm’s global and regional sites (e.g., fujifilm-x.com, fujifilm.com, fujifilm.com.cn) yield no official references to the X-Pro4. These sites focus on existing models like the X-Pro3 (released in 2019), X-T5, X-H2S, and others.
• Fujifilm’s product pages and news sections discuss updates to current lines but make no mention of an X-Pro4.
• In interviews (e.g., with Fujifilm executives like Yuji Igarashi), the company has acknowledged demand for an X-Pro successor but emphasized it won’t be a “boring refresh” and is still in conceptual stages, with no timeline given.
• No product listings, teasers, or firmware mentions appear on Fujifilm China (fujifilm.com.cn) or other regional variants. If it were officially coming soon, we’d expect teasers or placeholders on these sites, but there’s nothing.

Retailer References

Major retailers show no active listings or pre-orders for the X-Pro4, indicating it’s not available for sale or even teased commercially. Searches often redirect to the X-Pro3 or unrelated accessories.

Social Media References (X/Twitter)

On X (formerly Twitter), the X-Pro4 is a hot topic among photography enthusiasts. No official Fujifilm accounts mention it. Key themes:

• Rumors and Predictions: Many posts cite 2026 as the likely year, often linking to articles speculating on specs like a 40MP APS-C sensor, IBIS (in-body stabilization), improved hybrid viewfinder, and new film simulations.
• User Wishes and Debates: Posts express frustration over the delay (X-Pro3 is 7 years old) and debate features, such as keeping the optical viewfinder (OVF) vs. going all-digital with an EVF. Some suggest it might be renamed (e.g., X-Pro5 or X-Pro6) to align with current numbering.
• Broader Predictions: Some accounts bundle it with other 2026 cameras (e.g., X-T6).
• No leaks from insiders or Fujifilm reps.

Chinese Websites

Chinese e-commerce sites like JD.com and Taobao have indirect references to the X-Pro4, but not as a sellable camera – only in accessory listings (e.g., flashes like EF-X8 or EF-60) that claim compatibility with future models, including “X-Pro4”. This seems precautionary (listing potential compatibilities) rather than evidence of a release. No actual camera pages or pre-orders exist on these platforms.

Summary and Rumored Timeline/Specs

• Is it coming soon? Unlikely in the immediate future. Rumors suggest a 2026 release or later if Fujifilm focuses on mass-market models like the X-T6 first.
• Rumored Specs: 40MP non-stacked APS-C sensor, faster processor, IBIS, articulating screen, new film simulations (e.g., Reala Ace), and possibly a refreshed hybrid viewfinder. Price estimates: $2,400–$2,600.
• Why the Delay? Sources suggest Fujifilm is prioritizing broader-appeal cameras and wants a significant upgrade to justify the X-Pro line’s niche.

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The new Fujifilm Instax Mini Evo cinema hybrid instant camera, which was announced in Japan last week, is not available for purchase in the US at B&H Photo:

Additional information:

Fujifilm announces a new Instax Mini Evo cinema camera that also shoots video in Japan

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Here is the list of all cameras released in 2025 that are participating in the worst camera of the year poll (see previous losers):

• Canon C50
• Canon EOS R50 V
• Canon R6 Mark III
• Canon PowerShot V1
• Canon PowerShot ELPH 360 HS A
• Fujifilm GFX100RF
• Fujifilm X-E5
• Fujifilm X-T30 III
• Fujifilm X half
• Hasselblad X2D II 100C
• Leica M EV1
• Leica Q3 Monochrom
• Leica SL3-S
• Nikon Z5 II
• Nikon ZR
• Nikon Coolpix P1100
• OM System OM-3
• OM System OM-5 Mark II
• Panasonic Lumix S1 II
• Panasonic Lumix S1 IIE
• Panasonic Lumix S1R II
• Ricoh GR IV
• Sigma BF
• Sony a7 V
• Sony FX2
• Sony RX1R III

And the winner in the 2025 poll for the worst camera of 2025 is… the Fujifilm X half – with a huge lead over the other entries:

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A new Fujifilm X Half white edition camera was launched overseas:

Here are the Fujifilm X Half camera basic specifications:

• 1-inch 3:4 vertical CMOS sensor
• 17.74 million effective pixels
• Equivalent 32mm F2.8 lens
• Weighs only 240g
• 2-in-1 creative collage photos & videos
• Film camera mode for the fun of blind shooting
• 13 film simulations
• 19 creative filters
• Film advance lever unlocks various creative possibilities

Fujifilm X-Half camera accessories from SmallRig

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Fujifilm announced a new Instax Mini Evo cinema camera that also shoots video in Japan (check for pricing at B&H Photo). Here are the main features of the Instax Mini Evo cinema camera:

The new Fujifilm Instax Mini Evo cinema camera that also shoots video is now available for purchase in the US

•  Capture videos and hand them over as instax prints with QR codes
• Features various “Eras Dial” effects inspired by different eras
• Design that enhances the shooting experience with a vertical Grip and analog feel
• Dedicated app for viewing and editing captured videos
• Will be available in Japan on January 30, 2026.

Additional information:

The “Evo Series” is a hybrid instant camera that allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print, and enjoy an immersive photography experience with a variety of creative effects.
The mini Evo Cinema can capture both still images and videos. It converts captured video data into a QR code*1 and creates an instax print together with a still image cut out from the video, allowing users to “hand over a video”. By turning videos into instax prints, users can not only preserve memorable moments spent with loved ones in tangible form, but also easily revisit the video anytime via the QR code.
As a new feature, the camera is equipped with the “Eras Dial”, which lets users experience effects inspired by different eras.10 “Eras Dial” effects are available, including “1960” inspired by 8mm film cameras. Each effect has 10 adjustable levels, offering a total of 100 possible expressions. These effects capture the unique flavor of each era, letting users shoot extraordinary, special videos and still images with a sense of time travel.

The camera features a vertical grip design inspired by Fujifilm’s “FUJICA Single-8”, an 8mm camera introduced in 1965. Its meticulously crafted design and analog operation enhance the enjoyment of shooting and printing. The dedicated app*2 allows users to edit videos by combining clips and adding cinematic opening and ending templates, making it possible to create them more special. Furthermore, it features a “Direct Print Function” that lets users turn smartphone images into instax prints. The mini Evo Cinema is a 3-in-1 camera that not only captures videos and still images but also functions as a smartphone printer.

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