Vue normale

The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price

Par : PR admin
6 août 2026 à 17:22


The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price. Here’s what’s new:

  • A redesigned experience — Cleaner navigation and a smoother editing workflow. Catalog and Edit are now unified into a single workspace with a redesigned right sidebar, so Presets, Tools, Edits, Info, and Extra tools (including generative AI) are always one click away. No more switching between modes.
  • More realistic Generative AI — Natural textures, believable light, and seamless results. GenErase, GenSwap, and GenExpand now produce more convincing fills, object replacements, and extensions that blend convincingly into the original photo.
  • Up to 25% faster exports — Deliver your finished photos even sooner (some reports note up to ~27% faster on both Windows and macOS).
  • Preset previews up to 4× faster — Discover your perfect look in seconds thanks to significantly quicker preset rendering.
  • Improved performance — Masking now uses up to 33% less RAM for faster, smoother editing, with more efficient resource use during batch work and complex selections.
  • 365 days of Luminar Prime at the best launch price — One year of full access to the new subscription model that replaces the old seasonal Upgrade Passes.
  • Luminar Web: Edit from any browser, wherever inspiration strikes. Yours forever — Browser-based editing (coming Fall 2026) so you can continue work on any computer without installing the app. Included with All Platforms / Max licenses.
  • Fall Upgrade 2026 — Including:
    • Crop 2.0 — AI analyzes the image and suggests multiple finished compositions based on the main subject, balance, leading lines, and visual weight (with helpful overlays such as golden ratio / golden spiral).
    • Atmosphere 2.0 — Much more realistic fog and atmospheric effects that intelligently blend into the scene, responding to light, color, and depth of field for natural spatial integration instead of flat overlays.
    • Enhance 2.0 — A smarter model that reads the photo more precisely, protects highlights better, respects existing colors, and avoids over-processing for more natural results.
    • AI Assistant 2.0 — Describe what you want in everyday language; the assistant recommends the right tools and can apply adjustments for you.
    • Plus other refinements (improved printing options, export with watermarks/frames, etc.).
  • Every new feature: Get every update released during your subscription — yours to keep forever — Features unlocked while your Luminar Prime period is active remain permanently available even if you later cancel.
  • Unlimited AI editing — Restoration, GenErase, GenSwap, GenExpand, and AI Assistant without credits or usage limits for the full 365 days (subject to fair-use policy).
  • Creative Library of Assets — Unlimited access to an ever-growing collection of 2,150+ presets, 500+ LUTs, 400+ overlays, 550+ skies, and 50+ photography courses.


The post The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price appeared first on Photo Rumors.

List of upcoming/rumored Sony lenses

Par : PR admin
5 août 2026 à 15:33


Here are some of the upcoming/rumored Sony lenses that are currently being tested:

  • 8-15mm Fisheye Zoom
  • 600mm f/6.3
  • 400mm f/4.5
  • 28mm G
  • 40mm G

These are all engineering prototypes. Specifications or naming conventions may be adjusted upon official release. The specific release dates are currently unknown.

Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens


Via camerainsider

The post List of upcoming/rumored Sony lenses appeared first on Photo Rumors.

Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens

Par : PR admin
4 août 2026 à 14:30






The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.

  • Pre-orders: B&H Photo | Foto ErhardtWEX Photo
  • Key features:
    • Designed for wildlife, birds & travel photography
    • Dual linear motor autofocusing mechanism
    • Compact and lightweight at only 654g
    • Close focusing from 0.86 meters
    • Two ED and two aspherical elements
    • Optical SteadyShot reduces camera shake
  • Additional informtion:

Compact, Lightweight Design for Easy Handling, Even for First-Time Super-Telephoto Users

The lens delivers a 100-400mm super-telephoto zoom range in a compact, lightweight body weighing approximately 654g, making it easy to carry. That portability also eases handling during handheld shooting and speeds up framing. You can capture powerful images of subjects that are hard to approach, such as birds and sports scenes, and use the ‘compression effect’ (which makes the distance between nearby subjects and distant background elements appear shorter) for landscape work unique to super-telephoto lenses. With an optional SEL20TC teleconverter*[1], you can double your reach, up to 800mm, or up to 1,200mm in APS-C mode.

Sharp Detail Through the Entire Zoom Range Means You Can Capture the Details That Matter

Excellent image quality holds whatever the shooting distance, thanks to an optical design with two ED glass elements and two aspherical elements that suppress color bleeding and distortion for clear rendering across the entire zoom range. The subject stands out against natural, soft bokeh, helped by a 9-blade circular aperture and optimization of spherical aberration. Its close-up performance is strong too: a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, with a maximum magnification of 0.41x, lets you shoot flowers, insects, and other nearby subjects as easily as distant ones.

Fast, Precise AF and Built-In Optical Image Stabilization for Moving Subjects

The linear motor drive delivers fast, precise, and quiet AF (auto focus) to track moving subjects. The lens also supports high-speed continuous shooting with AF/AE (auto exposure) tracking at up to approximately 120 frames per second*[2] with the full-frame mirrorless α9 III camera. Built-in optical image stabilization suppresses camera shake during handheld shooting and keeps framing stable, even with distant subjects. The lens also works with the camera body’s Active Mode image stabilization and coordinated image stabilization control*[3], for high-quality stills and movies with reduced blur when shooting handheld. It also supports the camera body’s breathing compensation function*[4], which corrects changes in angle of view caused by shifts in focus position during movie recording.

Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance

A customizable focus hold button, focus mode/range switching dial, and zoom lock switch give you quick operation across shooting scenes and comfortable ultra-telephoto handling. A dust and moisture resistant design*[5] helps you keep shooting with confidence when the weather changes unexpectedly. The supplied lens hood helps prevent flare and ghosting that can degrade image quality.

Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

The post Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens appeared first on Photo Rumors.

The Godox C100 transparent viewfinder camera is now available for $45

Par : PR admin
3 août 2026 à 23:30




The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here):

Additional information:

  • High-transparency intelligent display (screen size ≈ 60.8 × 47.8 mm) with >50% light transmittance.
  • Dimensions: ≈ 104 × 71.7 × 19.1 mm (slim, pocketable profile)
  • Storage: TF/microSD card support up to 128 GB (card not included)
  • Battery: Built-in rechargeable battery; claims >1.5 hours of continuous video recording
  • Charging/Data: USB-C (5V ⎓ 1A) for charging and OTG direct transfer to phones or computers
  • Exposure Controls: Center-weighted metering with linked aperture/shutter adjustment (semi-auto style — adjust one and the camera handles the other). Adjustable ISO.
  • Other: Portable for travel/street/lifestyle shooting; minimalist design.
  • Price: 199 RMB (roughly $28 USD).
  • Smart Light Metering – Provides real-time exposure information, making it easier to understand and work with light in different shooting situations.
  • Transparent Optical Viewfinder – Keeps you visually connected to your subject while encouraging a more natural and engaging shooting experience.
  • Seamless HUD Display – Displays shooting modes, framing guides, and exposure information in a clean, unobtrusive overlay.
  • Pure, Present Shooting – A distraction-free experience that encourages photographers to trust their instincts and stay focused on the moment.
  • Four Creative Aspect Ratios – Switch easily between 16:9, 4:3, 3:2, and 1:1 to explore different visual styles.
  • 65 g Pocket-Sized Design – Lightweight and easy to carry, making it a practical everyday companion wherever inspiration strikes.




Godox is launching its first camera with a transparent viewfinder: the C100

The post The Godox C100 transparent viewfinder camera is now available for $45 appeared first on Photo Rumors.

Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list

Par : PR admin
3 août 2026 à 15:23


Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list:

“The E-mount Basic Specifications have been disclosed to the partners that satisfy the qualification criteria predefined by Sony. License partners are as follows (as of July/2026). The E-mount Basic Specifications are disclosed for compatibility. It does not guarantee the compatibility or quality of all functions. For quality assurance, please contact the license partner.”


The post Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list appeared first on Photo Rumors.

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount

Par : PR admin
3 août 2026 à 01:23


Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount for $129:

Additional information:

Vintage-Inspired Premium Design
Featuring a classic film-era style with a full-metal body, the lens delivers both a refined appearance and a comfortable shooting experience.

Smooth Manual Focusing Experience
The diamond-pattern focus ring provides smooth rotation and excellent grip, making manual focusing more enjoyable and precise.

Classic 50mm F1.4 Perspective
The versatile 50mm focal length is perfect for portraits, street photography, travel, and daily shooting.

Beautiful Film-Like Rendering
Designed to create soft tones, natural colors, and a unique vintage atmosphere straight out of camera.

Dreamy Bokeh & Low-Light Performance
The bright F1.4 aperture delivers smooth background blur and beautiful night-light rendering, creating a more artistic visual style.

The post Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount appeared first on Photo Rumors.

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results

Par : PR admin
3 août 2026 à 00:48



Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results:

Earlier today, Sony released its Q1 FY2026 financial results (for the three months ended June 30, 2026). While the big headline numbers were incredibly strong—consolidated sales up 8.2% to JPY 2,837.8 billion and operating income surging 40% to JPY 476.5 billion—the biggest takeaway for the Alpha community was the formal confirmation we’ve all been waiting for: Sony has formally submitted a proposal to acquire Tamron.

Sony Q1 FY2026 Financial Results: Sony Confirms Tamron Acquisition Offer

Tamron confirms non-binding acquisition proposal from Sony

Sony to acquire Tamron?

Via SonyAddict

The post Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results appeared first on Photo Rumors.

Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo

Par : PR admin
2 août 2026 à 01:43




In August, you can get an extra 5% off Canon gear at B&H Photo with the PayBoo card (the PayBoo card instantly credits the sales tax). For example, the Canon EOS R1 camera is $6799 everywhere. If you live in an area with a 7% sales tax, you will pay $7274.93 no matter where you buy it, in a store or online. If you buy it at B&H with the PayBoo card, you pay only $6799. From August 1st – 31st, not only will there be Canon rebates, but if you pay with the PayBoo card, you’ll save the tax AND get an extra 5% off. On the EOS R1, that’s an additional $339.95 off. Here is the list of products that will be part of this promotion:

CAER1 EOS R1
CAER3 EOS R3
CAER52 EOS R5 Mark II
CAER52241054 EOS R5 Mark II w/RF24-105L IS USM
CAER5 EOS R5 Body
CAER524105 EOS R5 w/RF24-105L USM
CAER62 EOS R6 Mark II Body
CAER62SMA EOS R6 Mark II Stop Animation
CAER62FW EOS R6 Mark II Cropping Guide Frame
CAER6224105U EOS R6 Mark II w/RF24-105L USM
CAER6224105S EOS R6 Mark II w/RF24-105L IS STM
CAER63 EOS R6 III Body
CAER63SM EOS R6 III with Stop Motion Firmware
CAER6324105L EOS R6 III 24-105USM Kit
CAER6324105 EOS R6 III 24-105STM Kit
CAER8 EOS R8 Body
CAER8FW EOS R8 Cropping Guide Frame
CAER82450 EOS R8 w/RF24-50
CAER8CCK EOS R8 CCK
CAERPB EOS RP
CAERP2410547 EOS RP w/RF24-105 IS STM
CAER7 EOS R7 Body
CAER7FW EOS R7 Cropping Guide Frame
CAER718150 EOS R7 w/RF-S18-150 STM
CAER7CCK EOS R7 CCK
CAER10 EOS R10 Body
CAER10FW EOS R10 Cropping Guide Frame
CAER101845 EOS R10 w/RF-S18-45 STM
CAER10CCK EOS R10 CCK
CAER1018150 EOS R10 w/EF-S18-150 IS STM
CAER50V EOS R50V Body
CAER50V1430 EOS R50V w/RF-S 14-30 IS STM PZ
CAER50 EOS R50 Body (BK)
CAER50W EOS R50 Body (WH)
CAER50FW EOS R50 Cropping Guide Frame
CAER501845 EOS R50 w/RF-S18-45 IS STM (BK)
CAER501845W EOS R50 w/RF-S18-45 IS STM (WH)
CAER502LK EOS R50 Two Lens Kit
CAER50CCK EOS R50 CCK
CAER50VCK EOS R50 VCK
CAER100 EOS R100 Body
CAER1001845 EOS R100 w/RF-S18-45 Kit
CAER1002LK EOS R100 w/RF-S18-45 & 55-210 Lenses
CAER1002DZLK EOS R100 w/RF-S18-45 & RF75-300 Lenses
CAE5D4 5DMKIV(WG)BODY(USLAG)
CAE5D424105 5DMKIV(WG)24105(USLAG)
CAE5D4CL 5DMKIV(WG)BODY with C-LOG
CAEDRT71855 EOS Rebel T7 w/EF-S 18-55 IS II
CAEDRT7L1 EOS Rebel T7 w/EF-S 18-55 & 75-300 Lenses
CA101845IS RF-S10-18mm F4.5-6.3 IS STM
CA3514LRF RF 35MM F/1.4 L VCM LENS
CA2014LRF RF 20MM F/1.4 L VCM Lens
CA2414LRF RF 24MM F/1.4L VCM Lens
CA5014LRF RF 50MM F/1.4L VCM Lens
CA2418RF RF 24mm f/1.8 MACRO IS STM LENS
CA2828RF RF 28MM F2.8 STM
CA3518MRF RF 35MM F/1.8 M IS STM(N)
CA1628RF RF 16MM F/2.8 STM(N)
CA5018RF RF 50MM F/1.8 STM(N)
CA5012LRF RF 50MM f/1.2 L USM
7198C002 RF 45MM f/1.2 STM
CA8512DSRF RF 85MM F/1.2L USM DS
CA8512LRF RF 85MM F/1.2L USM
CA852RF RF 85MM F/2 Macro STM
CA10028RF RF 100mm f/2.8L Macro IS USM

The post Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo appeared first on Photo Rumors.

The latest Canon rumors

Par : PR admin
1 août 2026 à 19:47


Here is a recap of the latest Canon camera and lens rumors:

Cameras

  • Canon EOS R8 Mark II expected in Fall 2026; could be retro-inspired, with a 32.5MP full-frame CMOS sensor, IBIS, a 40fps electronic shutter (no mechanical shutter), dual SD card slots, and 4K video.
  • Canon EOS R10 Mark II positioned as the next APS-C camera in the lineup overhaul, ahead of a higher-end R7 successor.
  • Canon EOS R7 Mark II now most likely expected in 2027
  • Canon New PowerShot (G7 X-style successor) expected announcement in September 2026.

Lenses

  • Canon RF 300-600mm f/5.6L IS USM (or VCM)
  • Canon RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM replacements
  • Canon RF 500mm prime (possibly f/5.6 L IS)
  • Canon RF 105mm f/1.4L VCM

Canon Q2 2026 financial results: profit up, 90% tariffs refunded, compact camera production increases

Fuji and Canon registered new cameras

The post The latest Canon rumors appeared first on Photo Rumors.

New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released

Par : PR admin
31 juillet 2026 à 17:44

The previously reported Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount is now officially released in China:

  • Focal Length: 30mm
  • Format: Medium Format
  • Angle of View: 84.5° (equivalent to 24mm on full-frame)
  • Aperture: F2.4–F22; 11 aperture blades; clicked aperture
  • Maximum Magnification: 0.31x
  • Minimum Focusing Distance: 0.2m
  • Lens Construction: 13 elements in 12 groups (including 2 ED and 1 ASPH elements); dual-group floating design
  • Mount: Fujifilm GFX, Hasselblad XCD
  • Lens Dimensions: φ81mm × 80mm (GFX mount) / φ73mm × 84mm (XCD mount)
  • Filter Size: φ58mm
  • Weight: 550g
  • Price: $500 (now available on AliExpress; also check Amazon, B&H Photo, and the official ZYoptics website)
  • Additional information:



ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

The post New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released appeared first on Photo Rumors.

❌