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Aujourd’hui — 9 mars 2025Photo

List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L

Par : PR admin
9 mars 2025 à 01:23

7Artisans is rumored to announce three new lenses this month (March 2025):

  • 7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March
  • 7Artisans AF 50mm f/1.8 L-mount: expected at the end of March
  • 7Artisans AF 27mm f/2.8 XF (pictured above): expected to launch on March 13 with a retail price of $129. Here are the main features:
    • Ultra-Light & Portable: Designed for on-the-go convenience.
    • STM Stepping Motor: Smooth, fast, quiet, and precise autofocus for flawless shots.
    • Versatile Scene: From streets to portrait scenes and sweeping landscapes.
    • Exceptional Image Quality: Crisp details, vibrant colors.

Check the official 7Artisans website for updates.

More upcoming 7Artisans lenses:

More new AF lenses from 7Artisans: 35mm f/2.8, 25mm f/1.8, 35mm f/1.8, and 50mm f/1.8

7Artisans will soon release a new AF 35mm f/1.4 APS-C lens for Fuji X-mount

7Artisans to announce a new 24mm f/1.8 lens tomorrow (E/L/Z) *UPDATED*

New 7Artisans 50mm f/1.8 AF lens for Leica L-mount now available

The post List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L appeared first on Photo Rumors.

Hier — 8 mars 2025Photo

Accessory Roundup: lights, iPads, bags and more

Vanguard-lvl-ipad-air-Elinchrom-100-c
Images: Vanguard, Apple, Elinchrom

CP+ may have ended last week, but that apparently hasn't stopped the flood of accessory news. Today, we'll look at a few lights, bags, computers and more, but first, let's see what's on sale.

Second-gen Goodness

canon-eos-r5-ii-front
Photo: Richard Butler

Canon's Stacked sensor flagship, the EOS R5 II, is currently on sale for $300 off MSRP. We reviewed it late last year, and came away very impressed – it's a camera that excels at nearly everything.

panasonic-lumix-s5ii-front
Photo: Richard Butler

Panasonic's S5II isn't quite as performant, but it's still quite a good camera. It's also substantially cheaper than the EOS R5 II, especially given the current sale that gets you $500 off.

Let there be lights

Godox-c30-light-on-stand
Image: Godox

Godox's latest light for videographers and photographers is the Litemons C30. It's a tiny LED panel weighing 248g that packs an internal battery capable of putting out 30W of light for up to 45 minutes. A USB-C port lets you recharge the battery or run the light for an extended period of time.

There are two versions of the light – a bicolor model, which costs $59, and an RGB model that will run you $89.

Buy at Amazon
Buy at B&H
Elinchrome-LED-100-C
Image: Elinchrom

If you need something a little more powerful, there's the recently released Elinchrom LED 100 C, a continuous RGB light with an integrated 72Wh battery that provides up to 40 minutes of power in the field. It comes with a diffusion dome and an adapter for Profoto light modifiers and can be charged via USB-C.

$599 at Amazon
$599 at B&H

On the level

Vanguard-lvl-on-tripod
Image: Vanguard

Ball-head tripods are great if you want to easily level your tripod without messing around with leg length, but what if you already have a tripod that you like? Vanguard's LVL accessory might be for you. It's designed to sit between your sticks and your tripod's head, adding a bit of height and letting you level your tripod head in a matter of seconds.

Vanguard makes several sizes, so it should be compatible with a wide range of tripods. The smallest, the LVL 42, has a 42mm base and can support up to 20kg (44lb), while the LVL 75 can support up to 40kg (88lb) – just make sure the rest of your tripod can handle that much weight too.

In the bag

STRATUS BlackLayflat
Image: Wandrd

If you want to carry around some camera gear without using a massive backpack, Wandrd's Stratus Photo 18L may be the bag for you. It's relatively small and has built-in organization for your camera gear, as well as access hatches on both the right and left-hand side. It's made of weather-resistant materials and has load-adjustment straps and a chest strap, which should let you carry it comfortably even if you've got it filled with gear.

Buy at Amazon
Buy at B&H

New affordable iPads

m3-ipad-air-on-a-blue-background
Image: Apple

People don't always think of the iPad as a photographic tool, but nowadays Apple's tablets have a lot of processing power and can run many of the apps photographers use on their desktops. The company's entry-level models – the iPad Air and the plainly-named iPad – have just gotten updates that make them better than ever. The Air gets the laptop-class M3 chip, as well as a new, optional keyboard with a bigger trackpad, function row and aluminum design. The M3 iPad Air starts at $599, and the new keyboard costs $269.

The cheaper iPad, meanwhile, gets the A16 chip from the iPhone 14 and 14 Pro. While it's not as powerful as the M-class chips and doesn't support Apple's suite of AI features, it should still be plenty for light photo editing and organization. Its base storage has also been doubled from 64GB to 128GB. It starts at $349, which is what its predecessor sold for ever since Apple cut the price by $100 in 2024.

That wasn't all Apple announced this week, though...

Get caught up

Some accessory news is so big that it gets its own article during the week, but we'd feel remiss not also mentioning those products here.

MacBook-Air-M4-multiple-displays
Image: Apple

As an example, Apple's new computers. The company announced updates to its entry-level MacBook Air and top-of-the-line Mac Studio this week, adding its latest processors. The MacBook Air has enough processing power to handle the typical Photoshop and Lightroom tasks that most photographers need, all while being hyper-portable, while the Mac Studio can handle the highest-end photo and video editing tasks.

roller-lifestyle-eclipse-159A0561
Image: Peak Design

Also announced this week: Peak Design's Roller Pro, the company's first piece of roller luggage. It's a bit of a hybrid between a hardshell case and a softshell one, with plenty of padding and a front sleeve that can hold a laptop and other everyday carry items. You can read our full coverage of it here.

It's currently being sold via Kickstarter for a discount over its $599 MSRP, but the usual disclaimer applies: Remember to do your research with any crowdfunding project. DPReview does its best to share only the projects that look legitimate and come from reliable creators, but as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.

Pledge on KickStarter

Read last week's roundup

À partir d’avant-hierPhoto

Take a walk through the Polaroid factory in this fascinating video

There's something magical about the experience of shooting with Polaroid film, no matter how many times you see it roll out of a camera and wait for it to develop. It's clear it's a complicated process even without understanding the ins-and-outs of how it's produced. But, in a recent video, Polaroid has pulled back the curtain, revealing just how complex Polaroid film is.

The video provides a behind-the-scenes look, walking you through the Polaroid factory in Enschede, Netherlands, the only place where Polaroid film is made. It shows the entire process from start to finish, including the mixing of the developer, the cutting of the negative sheets in complete darkness with night vision goggles, how the cassettes are made and more, all the way to quality control and boxing up the finished product.

While the video touches on some of it, it doesn't go into all the details of how interesting the history of the factory is. The factory doors closed in 2008, but a small group managed to save the company, bringing it back, albeit in a much smaller form. For some time, it produced film under the name The Impossible Project. In 2017 the company rebranded as Polaroid Originals, and then in 2020, it was able to rebrand as Polaroid once again. You can watch a full documentary on the story on YouTube as well.

"I mean, this is an ancient technology that nobody uses anymore. So it's not like we can just say hey, let's replace it and put a whole new brains in it."

It's fascinating to see that the factory still uses the same process and machinery as it did in the 1970s. "There's a lot of frustration. You've got to have patience. We've got a machine here from the seventies," explains an employee named Andrew in the video."It stops, starts, stops, starts. I mean, this is an ancient technology that nobody uses anymore. So it's not like we can just say hey, let's replace it and put a whole new brains in it. We've got to try and make do with what we've got, which means refurbishing parts, which means having people learn how this works and specialize in it."

The video also touches on the formula of the film. Anyone familiar with the early Impossible Project days will remember how rough around the edges that film was. I purchased many packs for my beloved SX-70, most of which didn't turn out. While the current film is significantly better than it used to be, it still isn't quite where Polaroid film was quality-wise. Andrew says in the video that they know the quality isn't as good as the original Polaroids, but he explains that the original formula wasn't very environmentally friendly and they are trying to address that.

Whether you shoot Polaroid or not, it is interesting to see the complex process behind something that played such a significant role in the history of photography.

Five new Petzval lenses were on display at the 2025 CP+ show (not officially announced yet)

Par : PR admin
7 mars 2025 à 03:25

Clockwise from the bottom: 24mm f/2, 55mm f/1.7, 80.5mm f/1.9, 35mm f/2. In the center is the 135mm f/2.8.

Lomography displayed a new series of Petzval lenses at the 2025 CP+ show in Japan with easily adjustable "swirly bokeh" (the lenses are not yet officially announced):

  • Petzval 24mm f/2
  • Petzval 35mm f/2
  • Petzval 55mm f/1.7
  • Petzval 80.5mm f/1.9
  • Petzval 135mm f/2.8

Additional pictures:

Petzval 55mm f/1.7

Petzval 135mm f/2.8

The "swirly bokeh" ring

Petzval lenses were created in the 19th century and were the world's first objective lenses for photography. Their most distinctive feature is the swirling bokeh that appears in the out-of-focus areas. This unique bokeh creates a nostalgic atmosphere in portrait photography.

Lomography has previously released 55mm and 80.5mm products, but now they have added three new lenses to the Petzval series: 24mm, 35mm, and 135mm. The new Petzval series does not just increase the focal length lineup. The introduction of a high-precision correction mechanism makes it possible to change the level of "swirly bokeh" without focus shift (shift in the focal position.  (Capa Camera Web)

The post Five new Petzval lenses were on display at the 2025 CP+ show (not officially announced yet) appeared first on Photo Rumors.

Interview with Tamron at the 2025 CP+ show: “We plan to launch up to 10 new lenses per year”

Par : PR admin
7 mars 2025 à 02:58



Phototrend published their interview with Tamron at the 2025 CP+ show - here is the recap:

  • Event and Interviewee: Interview with Kota Misawa, Marketing Planning Manager of Tamron’s Imaging Products Business Unit, at CP+ 2025 in Yokohama, Japan.
  • New Product Goal: Tamron plans to release up to 10 new products per year to meet market demands.
  • Production Expansion: New factory in Vietnam opening in 2025, aiming for 45% production in China, 45% in Vietnam, and 10% in Japan for stability and efficiency.
  • Quality Assurance: Emphasis on maintaining "Japanese quality" across all manufacturing locations, challenging stereotypes.
  • Product Focus: Strong demand for prime lenses (e.g., new 90mm macro lens); plans to expand fixed focal length options alongside signature zooms.
  • Mirrorless Market: Intent to develop more lens options for Canon RF mount users, adapting to the growing mirrorless segment.
  • Innovative Lenses: Showcased unique zoom ranges like 50-300mm and 28-300mm at CP+ 2025, reflecting Tamron’s creative approach.
  • Software Updates: Tamron Lens Utility enhancements planned for 2025, with wireless connectivity under consideration.
  • Marketing Highlight: Collaboration with Godzilla at CP+ 2025, featuring an immersive booth blending photography and cinematic effects.
  • Growth Outlook: Misawa credits past success to customer feedback and delivering high-quality, distinctive optics; optimistic about future expansion.
  • Overall Strategy: Commitment to innovation, adaptability, and strengthening Tamron’s position in the photography market.

Tamron did not introduce any new lenses at CP+, but they did announce a new manufacturing plant in Vietnam (to avoid China tariffs?)

Tamron released 2024 annual financial results

The post Interview with Tamron at the 2025 CP+ show: “We plan to launch up to 10 new lenses per year” appeared first on Photo Rumors.

Sony's content authenticity system isn't just for pro cameras anymore

When you use DPReview links to buy products, the site may earn a commission.
sony-a7-iv-mirrorless-camera
Photo: Richard Butler

Sony has released a firmware update that brings its Content Authenticity Solution to the a7 IV. The company announced a similar update for the a1 II, a1 and a9 III in January. However, this is the first time the tool to authenticate images will be available on something other than high-end, professional-grade cameras.

Software Ver. 5.00 for the Sony a7 IV adds support for the "Write Digital Signature" function for still images. This function allows photographers to add an electronic signature to their images to prove that they were taken with that camera. Authenticity tools such as this are becoming increasingly important with the growing prevalence of generative AI-created imagery and, as a result, the spread of fake images.

Of course, as with the update for the three pro-grade cameras in January, there are some caveats involved. The Digital Signature function requires a paid license and is only available for certain media outlets, not the general public. Unfortunately, Sony still hasn't provided any additional information on if or when it will be available for general consumers. On the firmware update page, Sony simply says that the "timing for the provision of paid licenses to customers other than certain media outlets is yet to be determined."

Even though the current usability is limited, Sony rolling this out to consumer models is a step in the right direction. The Content Authenticity information page also says that "more camera models will be supported in due course," so it sounds like we should see additional cameras with the tool at some point. If Sony makes the feature more widely available beyond media outlets, the Digital Signature feature will already be on cameras and ready for use.

If you want to be prepared, or happen to work for one of the select media outlets, the Sony a7 IV firmware update Ver. 5.00 is now available for download.

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens

Par : PR admin
6 mars 2025 à 18:40


Here is some additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens:

  • Versatile Super-Wide Zoom: 14mm to 24mm focal range
  • Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-wide zoom lens allows front filters
  • Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
  • Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
  • Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

Collaboration with LK Samyang Leads to New Super-Wide Zoom Lens.

At CP+ 2025, the largest imaging exhibition in Japan, which taking place from February 27 to March 1, LK Samyang, in collaboration with Schneider-Kreuznach, unveiled the new AF 14-24mm F2.8 FE super-wide zoom lens. This innovative lens combines Schneider-Kreuznach renowned optical proficient with LK Samyang’s advanced technology, resulting in a significant product for the mirrorless market.

The AF 14-24mm F2.8 FE will officially be released in April 2025 by LK Samyang, marking the first of many innovative products resulting from this strategic partnership. Schneider-Kreuznach remains dedicated to driving optical innovation and expanding ist global market presence through continued investment in research and development and strong collaborations.

Dr. Wolfgang Ullrich, CEO of the Schneider-Kreuznach, said:

“We are pleased to extend our presence in the still photography market with our expertise in optics. This initiative is an important step for our company, and we are proud to collaborate with LK Samyang. Together, we are developing our first mirrorless lenses designed specifically for photography enthusiasts.“

Mr. Bonwook Koo, CEO of LK Samyang, stated, “We will continue our collaboration with Schneider-Kreuznach to develop and release zoom lenses that meet consumer needs, while ensuring sustained momentum for growth in the interchangeable lens market.”

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens (+ first sample photos)

Surprise: Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens for Sony E-mount (2025 CP+)

The post Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens appeared first on Photo Rumors.

Fujifilm X Summit Prague 2025 officially announced, front of the upcoming GFX 100RF medium format fixed lens camera revealed

Par : PR admin
6 mars 2025 à 18:17


Fujifilm officially announced the 2025 X Summit in Prague (March 20). They also displayed a teaser fron view of the upcoming/rumors Fujifilm GFX 100RF medium format fixed lens camera:


Here are the rumored Fujifilm GFX 100RF specifications from December last year:

  • Crop zoom lever under the shutter button
  • Dedicated aspect ratio dial
  • Size similar to the Fuji X-Pro 3
  • 100 MP sensor
  • No IBIS
  • Built-in  GF 35mm f/4 Lens
  • The estimated dimensions of the camera can be found here
  • The Fujifilm X Summit Prague 2025 page can be found here.
  • Related coverage:

What we know so far on the rumored Fujifilm GFX 100RF medium format camera with a built-in GF 35mm f/4 lens

Fujifilm is already teasing the GFX100RF fixed lens medium format camera for Fujikina Prague 2025 (March 22-23)

The latest Fujifilm rumors

Fujifilm registered a new FF250001 camera in Asia, here are the possible upcoming models

Fujifilm Patent For GFX Fixed Lens Found


Via FujiAddict (TwitterFacebook: GFX | X-H | X-T | X-SX-Pro | X-E | X-A | X100)

The post Fujifilm X Summit Prague 2025 officially announced, front of the upcoming GFX 100RF medium format fixed lens camera revealed appeared first on Photo Rumors.

Fujifilm teases a new camera in X Summit announcement

Fujifilm took to some of its social media channels to announce that its next X Summit will take place in just two weeks. The March 20 event will be hosted in Prague, supposedly at 10 am GMT (5am ET), according to some posts. "The wait is almost over. Mark your calendars for March 20 and get ready to witness something extraordinary. Stay tuned for more updates," teased the Fujifilm X India YouTube channel.

Fujifilm-X-Summit-Prague-2025-Teaser-0-12-screenshot

A screenshot from the YouTube video announcing the X Summit and teasing a new camera.

Image: Fujifilm

Fujifilm is clearly aiming to build excitement, and the announcement video included a very brief flash of a camera at the end. The camera is shrouded in shadow, so it doesn't reveal much. A closer examination of a screenshot reveals a compact-looking lens with text that says "Fujinon Aspherical Lens" on the front. That's really all that's visible, though it does seem like the camera may be larger than standard compacts like the X100VI.

The company's post certainly leaves more questions than answers about the upcoming camera announcement. Luckily, though, two weeks isn't terribly long to wait.

Disappointed with the iPhone Camera Control button? This smartphone might have a better idea

nubia-focus-2-smartphone-control-ring-16x9
Rendering: Nubia

We live in a time when camera brands (well, at least one) are stripping down controls while smartphone brands are ramping up physical camera controls. Indeed, the quest to bring a camera-like shooting experience to smartphones is going strong, as we've seen on full display at MWC 2025 in Barcelona. Brands like Xiaomi and RealMe have even gone so far as adding lens mounts to prototype smartphones.

On the less dramatic side are features like Apple's iPhone Camera Control button, which provides quick access to the camera and various settings like zoom. You can also find grips from the likes of Belkin, ShiftCam and even Leica that add shutter buttons and a more camera-like form factor. Now, a lesser-known smartphone brand is getting into the mix with an innovation on the camera itself.

Nubia, which also sells phones under the name Redmagic, opted for a simple control ring on its new Focus 2 Ultra smartphone. According to Notebook Check, the distinctive rotating ring allows users to control zoom or select filters. Such a feature should feel more natural and familiar for zooming in or out, especially for those who use dedicated cameras. Plus, you don't have to remember if you double press, long press, or tap your head three times to get to certain settings. A control ring also means there's no fiddling with getting your finger placed just right to zoom in or out, as is necessary on Apple's Camera Control Button.

Adding to the camera-like experience, the Focus 2 Ultra has a dedicated button that acts as a shutter release when you have the camera app open.

The camera system itself on the Nubia Focus 2 Ultra doesn't seem like anything to write home about; the company says the main shooter uses a Type 1/1.55 (8.3 x 6.2mm) sensor with 2μm pixels and an F1.47 lens, but doesn't provide further details about it or the phone's other cameras. However, it's exciting to see how phone makers are experimenting with physical camera controls on their devices. Especially as phone camera technology improves, it certainly would be nice to have more tactile controls when I leave my dedicated cameras behind.

The company hasn't announced exactly when the Focus 2 Ultra will be available, but Notebook Check reports it'll cost around 300 Euros.

The new Meike AF 85mm f/1.8 Pro lens for Fujifilm X-mount is now available

Par : PR admin
6 mars 2025 à 00:57


The previously rumored Meike AF 85mm f/1.8 Pro lens for Fujifilm X-mount is now available at Amazon, B&H Photo, and the official Meike online store (international shipping). Additional information on the lens can be found here.

  • Full-Frame | f/1.8 to f/16
  • Fast Aperture Portrait-Length Prime
  • Autofocus Design
  • STM Stepping Motor
  • 1 UHR, 3 HR & 2 ED Elements
  • Multilayer Coatings
  • Electronic Contacts Maintain EXIF Data
  • USB Port for Firmware Upgrades

The lens has already been announced for E/Z/L mounts in October of last year:

The new Meike 85mm f/1.8 Pro full-frame lens (E/Z/L) is now available to order for $339

Meike to release new lenses for Fuji X-mount on March 3rd

Two new Meike lenses coming soon

Via FujiAddict

The post The new Meike AF 85mm f/1.8 Pro lens for Fujifilm X-mount is now available appeared first on Photo Rumors.

Apple's new Macs take portability and power to the extreme

Apple-2025-macbook-air-mac-studio
Images: Apple

Apple has updated its ultra-portable laptop, the MacBook Air, as well as its ultra-powerful desktop, the Mac Studio. The former gets the company's latest chip, a price cut and comes in a fun new color, while the latter is being billed as "the most powerful Mac ever."

The M4 MacBook Air

Apple-MacBook-Air-hero-250305 big.jpg.large 2x
Image: Apple

On the outside, the MacBook Air is much the same as its predecessor, though it's now available with a "sky blue" finish. On the inside, it features the company's latest M4 chip, which has been available for a while now in computers like the Mac Mini, iMac and entry-level MacBook Pro. Based on those machines, the M4 Air should be a bit more powerful and efficient than its predecessor.

The biggest upgrade, though, is to external display support. The M3 MacBook Air could only run one display alongside its built-in screen. You'd have to close the laptop's lid if you wanted to use a second external display. With the new model, that limitation is gone: it can drive two 6K external monitors and its internal display.

MacBook-Air-M4-multiple-displays

Multi-monitor support has historically been the Apple Silicon MacBook Air's biggest weakness, but that's clearly no longer the case.

Image: Apple

Apple has also upgraded the webcam and says the new model has "improved video quality." In a rare move, it's done all this while lowering the computer's base price. The M4 Air's predecessor started at $1,099 for a model with 16GB of memory and 256GB of storage – now, you can get those same specs for $999. The 15" model now starts at $1199 instead of $1299, with the same RAM and storage capacity.

The M4 MacBook Air is available to pre-order now and will be available starting March 12th.

Buy at Apple

The new Mac Studio

Apple-Mac-Studio-M4-Max-Adobe-Photoshop-250305 big.jpg.large 2x

Apple says the M4 Max Mac Studio is "1.6x faster image processing in Adobe Photoshop" than the M1 Max version.

Image: Apple

Apple has also updated the Mac Studio, its desktop aimed at creative professionals with its powerful internals and integrated UHS-II SD card reader. It's been a moment since the computer has been updated – the previous version came out in the summer of 2023 and was powered by Apple's M2 chips.

The base-spec Studio now comes with the M4 Max, which has 14 CPU cores and 32 GPU cores. That chip is the same found in the top-tier MacBook Pros released last year. However, the computer also introduces the M3 Ultra. As its name implies, it's built around Apple's last-gen architecture, but it makes up for that by essentially being two Max-class chips fused together. The entry-level M3 Max has a 28-core CPU and a 60-core GPU but can be optioned to add 4 CPU cores and 20 GPU cores.

Apple-Mac-Studio-Studio-Display-setup-250305 big.jpg.large 2x

The Mac Studio offers more I/O than any of Apple's laptops.

Image: Apple

The M3 Ultra also supports ThunderBolt 5, a spec previously only available on M4-powered machines, which allows for data transfers at up to 120 Gbps. The Ultra-equipped studio has a whopping six ThunderBolt ports, two more than the Max model, which has four ThunderBolt ports and two USB-C ones.

Beyond the new silicon, the new Studio has a few improvements over the previous generation. It can now drive eight 6K displays or four 8K displays; the M2-powered Studio topped out at six and three, respectively. The M3 Ultra version is also available with much more storage and RAM; you can get it with a 16TB SSD and up to 512GB of memory, which Apple says is "the most unified memory ever in a personal computer." The maxed-out M2 Ultra only supported an 8TB SSD and 192GB of memory.

Given that this is more or less Apple's flagship desktop – sorry, Mac Pro – it's not surprising that it costs a pretty penny. The M4 Max version starts at $1999 and comes with 36GB of memory and a 512GB SSD. The M3 Ultra Studio starts at $3999 and has 96GB of memory and a 1TB SSD. Like with all Apple machines, costs start to add up if you want to upgrade – the 512GB memory option costs an additional $4000, and bumping up to that 16TB SSD will run you a cool $4600. Both models are available to pre-order now, and will be available starting March 12th.

Buy at Apple

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