Here is the rumored Schneider Kreuznach x LK Samyang AF 60-180mm f/2.8 lens – on display at the 2026 CP+ show in Japan (previously reported here):
Schneider Kreuznach × LK Samyang rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show
Source: Weibo
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Canon showcased a new retro concept camera at the 2026 CP+ show – it features a retro optical viewfinder and a shutter button on the right side of the camera. The current demo model has a 6MP sensor (not the final version). Two different variations were on display:
Additional pictures:
Watch a video of the new Canon camera concept on Weibo.
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Another rumored lens got officially announced today for the 2026 CP+ show: the Sigma 85mm f/1.2 DG | Art lens for Sony E and Leica L mounts (previously reported here). This is just a development announcement – the lens will be officially released in September:
“The Sigma 85mm F1.2 DG | Art is a large-aperture medium-telephoto lens designed for full-frame mirrorless cameras. With the latest optical design, the lens delivers exceptional resolution even at maximum aperture, enabling striking portrait photography with the distinctive depth of field unique to F1.2. Featuring a compact, lightweight design and fast, precise autofocus driven by dual HLA (High-response Linear Actuator) system, the lens offers reliable performance for professional applications. With the addition of this lens, Sigma’s lineup of F1.2 prime lenses is now complete, joining the Sigma 35mm F1.2 DG II | Art and Sigma 50mm F1.2 DG DN | Art. The new Sigma 85mm F1.2 DG | Art will be exhibited at the Sigma booth at CP+ 2026, held from February 26 to March 1, 2026.”
Additional pictures:
Additional information:
Sigma Announces Development of 85mm F1.2 DG | Art Lens for Full-Frame Mirrorless Cameras
Ronkonkoma, NY, February 25, 2026 – Sigma Corporation of America, the US subsidiary of Sigma Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), is pleased to announce the development of the Sigma 85mm F1.2 DG | Art, a large-aperture medium-telephoto lens designed for full-frame mirrorless cameras.
The lens will be exhibited at the Sigma booth during CP+ 2026, which will be held from February 26 to March 1, 2026 in Yokohama, Japan.
The Sigma 85mm F1.2 DG | Art is a large-aperture medium-telephoto lens designed for full-frame mirrorless cameras. With the latest optical design, the lens delivers exceptional resolution even at maximum aperture, enabling striking portrait photography with the distinctive depth of field unique to F1.2.
Featuring a compact, lightweight design and fast, precise autofocus driven by dual HLA (High-response Linear Actuator) system, the lens offers reliable performance for professional applications.
With the addition of this lens, Sigma’s lineup of F1.2 prime lenses is now complete, joining the Sigma 35mm F1.2 DG II | Art and Sigma 50mm F1.2 DG DN | Art.
Available mounts: L-Mount, Sony E-mount
Launch: September 2026
Here are the rumored lenses Sigma is expected to announce on February 26th for the 2026 CP+ show
The post Sigma 85mm f/1.2 DG | Art lens development announcement (L/E) appeared first on Photo Rumors.
7Artisans officially released the previously reported 7Artisans AF 40mm f/2.5 FE lens. Pre-orders are now open at:
Previous coverage of the lens can be found here.
Additional information:
The post The new 7Artisans AF 40mm f/2.5 FE lens is now available for purchase appeared first on Photo Rumors.
Brightin Star announced the development of two new lenses at the 2026 PC+ show:
Brightin Star lenses are sold at B&H Photo, Amazon, Ali Express, and the official online store, which also offers international shipping.
Additional information on the two new leases:
Designed for M-mount systems, this lens incorporates an advanced apochromatic (APO) optical structure combined with aspherical elements to deliver outstanding sharpness, precise color reproduction, and effectively minimized chromatic aberration. It is crafted for photographers who demand both high resolution and refined image character.
Key features:
The 50mm F2 TRI-SIGHT Lens stands out with its switchable triple rendering modes, allowing photographers to adapt their visual style instantly. With a simple switching mechanism, users can seamlessly transition between these three distinct optical styles within a single lens, offering exceptional creative flexibility without changing equipment:
Key features:
The post Brightin Star announced two new lenses: APO 35mm f/1.7 ASPH (M) & 50mm f/2 TRI-SIGHT (E/Z/RF/L) appeared first on Photo Rumors.
Viltrox will soon release a new AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for Sony E, Nikon Z, and Leica L mount.
The post Viltrox AF 35mm f/1.8 STM ASPH ED IF APO full-frame lens for E/Z/L mount appeared first on Photo Rumors.
For the 2026 CP+ show, Panasonic announced only a new digital shotgun microphone DMW-DMS1:
The post For the 2026 CP+ show, Panasonic announced only a new mic appeared first on Photo Rumors.
Tomorrow at the 2026 CP+ show, 7Artisans will release the previously reported AF 135mm f/1.8 lens (E/Z/L).
7Artisans will also officially release their 7Artisans AF 40mm f/2.5 lens – the lens is alreadylisted on Amazon.
Here are some sample photos taken with the 135mm lens:
Here is an updated list of photo gear promo codes you can use during this holiday shopping season
Via ShotenKobo
The post Two new lenses from 7Artisans: AF 135mm f/1.8 and AF 40mm f/2.5 appeared first on Photo Rumors.
Canon celebrates 23rd consecutive year of #1 share of global interchangeable-lens digital camera market:
Canon U.S.A., Inc. today announced that its parent company, Canon Inc. is celebrating that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 shareFootnote1 of the global market for 23 consecutive years from 2003 through 2025.
Canon’s EOS series of interchangeable‑lens digital cameras is an imaging system based on the basic concept of “Speed, Comfort, and High Image Quality,” for which the company has developed proprietary key components, including CMOS image sensors, the DIGIC image processors, and interchangeable lenses.
Putting together a wide‑ranging product lineup—from high‑performance flagship models that are highly trusted by professionals to entry‑level models that allow users to enjoy full‑scale shooting with easy operation, as well as a rich selection of 113Footnote2 RF and EF lenses that enable a wealth of creative expression—Canon continues to support the diverse needs of customers.
During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Digital Rebel / EOS 300D / EOS Kiss Digital (product name varies by region) in September 2003. By launching this groundbreaking camera, which was competitively priced and featured a compact, lightweight design, Canon spurred growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras.
Canon has since continued to introduce innovative products, including the professional model EOS-1D series, as well as the EOS 5D series, which played a leading role in popularizing video recording with digital SLR cameras.
In October 2018, the company launched the EOS R System, which further expands the boundaries of visual expression, followed by the full‑frame mirrorless EOS R5—the world’s firstFootnote3 camera to feature 8K video recording, released in July 2020, and the flagship EOS R1, released in November 2024, which combines advanced autofocus performance, high image quality, and high reliability to meet the demanding needs of professionals. Canon continues to pursue new possibilities in imaging expression.
In 2025, Canon expanded the EOS R System even further by releasing the APS‑C mirrorless EOS R50 V (May 2025), the first model in the new EOS V series that offers creative video functions, along with the full‑frame mirrorless EOS R6 Mark III (November 2025), which condenses excellent shooting performance into a single camera to meet the wide‑ranging needs of advanced amateur users.
In addition, Canon released seven models of RF lensesFootnote4 in 2025. Through these continued efforts to enhance the EOS R System, Canon secured the No. 1 global market share for interchangeable‑lens digital cameras for the 23rd consecutive year since 2003Footnote1. Going forward, Canon will continue to refine its proprietary imaging technologies while bringing fulfillment and excitement to people’s daily lives as well as promoting the spread of photo and video culture by providing products, services, and solutions that meet its customers’ diverse needs.
Canon to announce a new WM-E1-R wireless mic and transmitter
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As previously reported, Cosina will announce and display new Voigtlander lens prototypes at the 2026 CP+ show in Pacifico Yokohama starting February 26, 2026. Here is a recap of the new/upcoming lenses:
Cosina to display new lens prototypes at the 2026 CP+ show in Japan
The post Voigtlander to announce three new lenses at the 2026 CP+ show: Nokton Classic 35mm f/1.4, Apo-Skopar 75mm f/2.8, and Apo-Lanthar 90mm f/4 appeared first on Photo Rumors.
The previously reported Zeiss Otus ML 1.4/35 lens for Z/E/RF mount is now officially announced and available for pre-orders:
The post Cosina announced the new Zeiss Otus ML 1.4/35 lens (Z/E/RF) appeared first on Photo Rumors.
The previously reported Sigma 15mm f/1.4 DC DN | Contemporary and Sigma 35mm f/1.4 DG II | ART lenses are now officially announced:
The post Sigma announced new 15mm f/1.4 DC DN | Contemporary (X/E/RF) & 35mm f/1.4 DG II | ART (L/E) lenses appeared first on Photo Rumors.
The previously rumored Nikkor Z 70-200mm f/2.8 II lens is now officially announced:
Via NikonRumors
The post The rumored Nikon Nikkor Z 70-200mm f/2.8 II lens is now announced appeared first on Photo Rumors.
I already reported on the upcoming lens two weeks ago (see the details here). Zeiss now has the first teasers for the new lens:
First leaked pictures of the upcoming Zeiss Otus ML 35mm f/1.4 lens (Z/E/RF)
The post The first Otus ML 35mm f/1.4 lens teasers are here appeared first on Photo Rumors.
Here are the best-selling compact cameras at Yodobashi Camera in Japan for the first half of February 2026:
Source via PentaxRumors
The post Here are the best-selling compact cameras at Yodobashi Camera appeared first on Photo Rumors.
Here is a list of rumored/expected new product announcements for the 2026 CP+ show in Japan (February 26-March 1):
The post What new products to expect at the 2026 CP+ show in Japan appeared first on Photo Rumors.
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The latest rebates on cinema/video/camera gear in Germany:
All current offers can be found on this page.
The post The latest rebates on cinema/video/camera gear in Germany appeared first on Photo Rumors.
Canon will soon announce a new WM-E1-R wireless mic and transmitter. Here are some additional images taken from a recent government filing:
The post Canon to announce a new WM-E1-R wireless mic and transmitter appeared first on Photo Rumors.
Here is an updated list of the latest/upcoming/rumored Chinese lenses:
Here is an updated list of photo gear promo codes you can use during this holiday shopping season
The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.
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