Panasonic Europe reports record Lumix full-frame market share for 2025:

• Panasonic Europe Lumix total FF market share for 2025: 10%
• Panasonic Europe Lumix total FF kit market share for 2025: 17%

Panasonic Lumix has achieved a record 10% market share in Europe’s full-frame camera market as of early 2026, according to data the company presented at a recent European event. This marks a significant rise from just 3% in 2020, highlighting strong growth in the segment driven by its video-focused hybrid cameras and the L-mount alliance. Notably, Panasonic’s share climbs to 17% when considering only full-frame cameras sold as kits (with lenses), up from 7% in 2020. Global or other regional figures remain limited in public reports, with overall camera market shares for Panasonic (including Micro Four Thirds) hovering around 3-4% in some 2024-2025 shipment data.

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After joining the Micro Four Thirds System Standard Group, the Chinese company Songdian announced two new cameras, but neither of them is Micro Four Thirds.

At a recent Digital Imaging Industry Forum in China, Songdian confirmed that a new MFT camera and lens are under development:

Q: When will the earliest m43 camera be released?
A: It’s purely uncertain, so it’s hard to say.

Q: Will you make lenses?
A: I believe so!

Here are the details on the two new Songdian cameras:

Songdian VE228 camera: This camera features a 1-inch 50MP sensor, a 3.6-inch screen, a fixed f/1.8 lens, PDAF phase-detection autofocus, EIS+5-axis gyroscope image stabilization, a 3.6-inch 1024×608 resolution AMOLED touchscreen, and 4K 60fps video recording.

Songdian DC226 Pro camera: features an upgraded 1/1.4-inch 48MP CMOS sensor paired with an F/2.0 aperture fixed-focus lens.

Songdian already sells several different camera models in China:

Shenzhen Sonida Digital Technology joins the Micro Four Thirds System Standard Group under the brand “Songdian”

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Sony announced the expansion of its Camera Authenticity Solution, which now supports video in addition to still images (previously reported here). The update adds video compatibility to Camera Verify (beta) and the Image Verification Pre-check SDK, helping news organizations and visual journalists verify the provenance and authenticity of captured content.

Highlights of the announcement:

• Camera Verify (beta) now supports video – allowing newsrooms to validate both still images and video through a dedicated verification URL.
• C2PA-compliant verification – confirms content was captured by a camera using secure digital signatures aligned with the C2PA standard.
• Integrated workflow support – the Image Verification Pre-check SDK enables organizations to check for camera signatures directly within their own systems.
• Supported cameras – includes Alpha 1 II, Alpha 1, Alpha 9 III, Alpha 7R V, Alpha 7S III, Alpha 7 IV, FX3, FX30, and PXW-Z300, with additional compatibility planned.

Sony is the first camera company to introduce video content authenticity solution

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