US EV sales hit a record 146,332 in August, grabbing nearly 10% of all new car sales, according to Kelley Blue Book. That's the highest yet and up from 9.1% in July. Electrek reports: With the federal EV tax credit set to expire on September 30, analysts say Q3 2025 is shaping up to be the strongest quarter for EV sales in US history. The current record holder is Q4 2024, when 365,824 EVs were sold.
Prices ticked higher, too. The average transaction price (ATP) for an EV in August was $57,245, 3.1% more than July's revised lower ATP of $55,562. Year-over-year, though, EV prices were basically flat, down just 0.1%. The wave of EV sales also helped push up the overall market's ATP.
Incentives, while not as high as July's record, remained hefty. EV buyers received discounts averaging over $9,000 in August, equal to 16% of ATP. That's more than double the incentive rate in the overall auto market and up from 13.6% a year ago. A separate report from Rho Motion found that global EV sales surged 25% in 2025, led by strong growth in Europe and China. "That amounts to 12.5 million EVs, although the data combines both battery EVs and plug-in hybrid EVs for the total," reports Ars Technica.
As for North America? "EV sales are still growing but barely -- up just 6 percent between January and August 2025 compared to the same time period in 2024."
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