Here are some of the new lenses that will be announced at the 2026 NAB show:

 

Viltrox is teasing the release of its first large-aperture APO AF lens at the 2026 NAB show (9 pm, April 20). Two new lenses are expected to be announced at the same price as the 85mm f/2 EVO lens ($275). See this post for additional information. Check the official website for updates. Previous coverage of Viltrox lenses can be found here.

Update – a new Viltrox LAB lens will be announced on April 17th (most likely a new 35mm f/1.2 without a LCD screen).

TTartisan is teasing the launch of two new full-frame AF lenses: “Delivering exceptional image quality, premium optical glass construction,  crafted with the spirit of a master artisan.” TTArtisan has just launched a new line called Air, and it seems they’re also planning a new lens line called Neo. Check the official website for updates. Previous coverage of TTartisan lenses can be found here.

7artisans is also expected to announce new products at the 2026 NAB show. Check the official website for updates. Previous coverage of 7artisans lenses can be found here.

Thypoch will display their new 24-50mm f/2.8 lens (the first Chinese full-frame autofocus constant-aperture zoom lens).

Is this the first leaked picture of the upcoming GoPro camera with a new GP3 custom imaging processor?

Viltrox is teasing new lenses to be announced at the 2026 NAB show

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TTartisan just announced new AF 17mm f/1.8 Air and 7.5mm f/2 fisheye silver edition APS-C lenses:

TTartisan AF 17mm f/1.8 Air APS-C lens:

• Pre-orders: TTartisan store | Peargear (Amazon & B&H Photo coming soon)
• Price: $148
• Mounts: E/X (Z-mount will be available later)
• Additional information

TTartisan 7.5mm f/2 fisheye APS-C lens:

• Pre-orders: TTartisan store | Amazon (B&H Photo coming soon)
• US: B&H Photo (coming soon)
• Price: $139
• Mounts: E/X/Z/RF/MFT
• Additional information

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The TTartisan 11mm f/2.8 fisheye full-frame lens (E/Z/RF/L) is now also available in silver:

• Pre-orders: B&H Photo | TTartisan store
• 180° diagonal angle of view
• 0.17m closest focus distance
• Full metal body
• f/2.8 to f/16
• 7-blade diaphragm
• Built-in lens hood
• Additional pictures:

TTartisan is currently running a 15% sale on their lenses at Amazon, B&H Photo, and the official online store:

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The TTArtisan Instax retro-styled folding instant camera is now available for order in limited quantities for $400 (invite-only purchase, selected applicants will receive a private purchase code).

Additional information:

Previous coverage of the TTArtisan Instax retro-styled folding instant camera can be found here:

The TTArtisan Instax retro-styled folding instant camera is not canceled, already available for sale in China

TTartisan retro-styled folding instant camera revealed

Leaked: TTartisan’s “mysterious product” is a new retro-styled instant camera

Additional pictures:

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The TTArtisan Instax retro-styled folding instant camera is not canceled or blocked by Fujifilm, as some websites suggested. The camera is already available for sale in China via an invitation-only release, and a small number of users can purchase it with an invitation code. The model has not been launched overseas yet. The price in China is 2,780 yuan or around $400 (check for US pricing here).  Check also the official website for updates.

TTartisan retro-styled folding instant camera revealed

Leaked: TTartisan’s “mysterious product” is a new retro-styled instant camera

Update – here is the first unboxing video:

TTArtisanのインスタントカメラ、最高すぎます…！海外発売はいつ頃でしょうか？これは本当に気になりますね！
楽しみにしています pic.twitter.com/HVfUnujcEA

— 焦点工房 〜カメラと写真の愉しみ・喜びをもっと身近に〜 (@ShotenKobo) March 12, 2026

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TTartisan announced a new 17mm f/4 tilt-shift lens for Z/L/RF mount (the lens was previously released for Sony E and Fuji GFX cameras).

Pre-orders are now open at B&H Photo, Amazon, and at the official TTartisan online store (TTartisan 5% off code: RUMORS).

Additional information:

Lens key features:

• Ultra-Wide 17mm Perspective – Perfect for Architecture & Landscape Photography
• Tilt ±8° & Shift ±8mm – Corrects Perspective Distortion with Precision
• 360° Rotation (15° Click Stops) – Flexible Composition at Multiple Angles
• Ultra-Large Image Circle (Φ64mm) – larger than that of a medium format lens
• All-Metal Body with Clicked Aperture Ring – Built for Professional Durability
• 17 Elements in 11 Groups – Sharp, Clear & Detailed Rendering
• Closest Focus Distance: 0.3m | Manual Focus
• Weight: Approx. 1031~1060g
•  Launch Price: $550
• All Mounts Available Now: E / GFX / Z / RF / L
• Related video:

New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX

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Here ere some of the new products that were on display at the 2026 CP+ show in Japan (see also this page):

7Artisans AF 135mm f/1.8 full frame lens for E/Z/L – expected at the end of 2026 with a price tag of around $800 (check website for updates).

Songraw AF 50mm f/1.2 & 85mm f/1.2 full frame lenses (Songraw lenses are sold at Amazon).

The previously reported was on display at the 2026 CP+ show: Kase 150mm f/5.6 Reflex autofocus lens for Z/E/EF (source: 1 2 3)

SG-Image 18mm f/6.3 “Ultraman” limited edition APS-C pancake lens for E/X/MFT mount (AliExpress).

Nikon ZR “BayHem” neon camera on display at the 2026 CP+ show.

New MonsterAdapter Z-mount adapters: LA-FZ11 for Nikon F-mount non-CPU lenses and LA-NZ1 for Contax N-mount lenses.

New Atomos Ninja RAW 5.2″ HDMI monitor/recorder announced.

TTArtisan 24mm f/3.8 lens prototype (check website for updates).

Meike AF 85mm f/1.4 II full-frame lens for Z/E/L (check website for updates).

New 7Artisans 18mm f/6.3 pancake lens (see current version here).

The new Nikon NIKKOR Z 70-200mm f/2.8 VR S II lens:

Megadap announced the world’s first M2RF autofocus adapter (Leica M lens to Canon RF camera)

Check out the OM System camera sensor and lens image shift stabilization working together

Shoten GXTZ GFX to Z Mount Adapter Coming Spring 2026

New Canon RF to Contax N-mount Adapter

Updated list of latest/upcoming/rumored Chinese lenses

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