The Chinese lens manufacturer SIRUI joined the Micro Four Thirds System standard:

• Press release
• SIRUI lenses are sold at Adorama, Amazon, B&H Photo, and at their official website
• Previous coverage of SIRUI lenses can be found here:

The new SIRUI Night Walker 16mm and 75mm T1.2 S35 cine lenses now available for purchase

The new SIRUI Sniper 23mm, 33mm, and 56mm f/1.2 prime lenses for Z/E/X mount are now available for order at B&H Photo

Sirui is teasing their first set of autofocus anamorphic lenses for Sony E, Fuji X, and Nikon Z-mount

Via 43addict

The post SIRUI joins the Micro Four Thirds System standard appeared first on Photo Rumors.

More bad news for Panasonic: in addition to the latest statement from the company's president and reports for the marketing department trying to influence reviewers, Panasonic is now also being accused of using stock photos in their latest Lumix S9 camera campaign. One of the photos seems to be taken with a Nikon camera by... a Nikon Ambassador. Currently, this issue has only been confirmed for Lumix Japan, but it's possible that similar promotions are being conducted in other countries. In summary, some of the photos on the Lumix S9 product page are stock photos, and the camera screen images seem to be composites.

For example, the dog picture from this page:

can be found on Shutterstock:

The next screenshot is from this page:

The birds picture is taken by a Nikon Ambassador:

and the dog to the right is all over the Internet (famous dog!):

Update: Lumix Japan has issued an apology for this issue. The PDF document includes an apology and mentions that they will review the content of the Lumix site. However, the PDF document is very brief (it lacks company names and other details), leading to further criticism for not being in an appropriate format for an official release.

Additionally, this issue has been covered by Japanese TV news.

Also: this image is part of the introduction for the LUMIX G VARIO 12-32mm lens, but it appears that the photo of the girl on the right was taken with a Canon EOS 5DsR and a TAMRON 150-600mm G2 lens. The caption implies that the photo was taken with a Lumix camera and lens. This could potentially be considered a violation of Japan's Act against Unjustifiable Premiums and Misleading Representations.

The issue is highlighted in the following tweets:

マーケティングは失敗してるけど、チャレンジは評価すると言いましたが、ごめん前言撤回どころか、違った。真逆だった。

フリッカー写真どころの話ではなく、S9の製品ページ、コピーライト無しの写真、殆どストックフォトじゃん。撮影画面の写真ですらはめ込みなところも。

続く#lumix https://t.co/WVCkOzQwNr

— HertZ（金豚） (@zaq_de_la_rocha) May 27, 2024

マーケティングは失敗してるけど、チャレンジは評価すると言いましたが、ごめん前言撤回どころか、違った。真逆だった。

フリッカー写真どころの話ではなく、S9の製品ページ、コピーライト無しの写真、殆どストックフォトじゃん。撮影画面の写真ですらはめ込みなところも。

続く#lumix https://t.co/WVCkOzQwNr

— HertZ（金豚） (@zaq_de_la_rocha) May 27, 2024

被写体検出とかレンズの説明はダメでしょ
Lumix S5https://t.co/n6iovC0ygohttps://t.co/kWpGsOrLDJ
DC-G100DWhttps://t.co/6z7UJP4sVihttps://t.co/yFjIfWLFb2 pic.twitter.com/TMc1TJtH2r

— studio9/写真のことが全部わかる本 完全版 発売中！ (@photostudio9) May 27, 2024

なるほど。Nikonで撮られた写真なのか。https://t.co/aEa1PgLouC pic.twitter.com/HM4cPWGSnL

— 老人と文学社 武川【みんなのクラスメイト】 (@takekawa_oldman) May 27, 2024

ちなみに12-32mmの作例っぽい写真で話題になってるアレはコレらしい。

EOS 5DsR
428mm F5.3
レンズはタムロン150-600mm G2https://t.co/VxN9pxCrlw https://t.co/sAC1zMPLzY pic.twitter.com/XZXn6jQc0A

— とるなら (@FukuiAsobiWeb) May 27, 2024

ニュースになってたもんなーー

まあ。明日から予約だし。良いものだし。俺は楽しみにしてるけどね
予約争奪戦にだけならないといいなあ。 https://t.co/nNphdYUVIh pic.twitter.com/lvDdG48E7A

— しんのすけ (@SGMsdQuattro) May 28, 2024

Panasonic in trouble: the company is considering transferring or withdrawing from businesses with low growth potential by fiscal 2026, President Kusumi calls it a “crisis situation”

Finally someone said it: “camera reviews need to change” or how camera companies are influencing the influencers

The post More bad news for Panasonic: Lumix S9 product page controversy and the use of stock photos *UPDATED* appeared first on Photo Rumors.

Compact cameras are recently experiencing a nice comeback and Kodak is currently dominating the best-selling compact digital cameras in Japan:

1. Kodak PIXPRO WPZ2 (more info)
2. Kodak PIXPRO FZ45
3. Kodak PIXPRO FZ55
4. Nagaoka Movio MAF100
5. Kenko Tokina KC-03TY
6. Fujifilm Instax mini Evo
7. Canon IXY 650

"In April 2024, Kodak achieved a 22.5% sales volume share in the overall digital camera market, which combines compact digital cameras (compact digital cameras), mirrorless single-lens cameras, and single-lens reflex cameras. This was the first time that Kodak had ranked first in monthly market share by manufacturer since BCN began compiling digital camera data, according to the "BCN Ranking," which compiles actual sales data from electronics retailers and online stores.

As of 2021, Kodak's market share was hovering around 5%. It began to pick up in 2022, surpassing 10% for the first time in April. Since then, it has remained stable at the single digits, and has been competing with Sony and Fujifilm for market share. The turning point came in March 2024, when its market share soared to 20.1%, reaching 22.5% in April, overtaking Canon to become the top market share company for the first time in BCN's tally."

The best-selling cameras in the top 5 Japanese stores (March 2024)

Top 10 best-selling mirrorless cameras in Japan for 2023

Source: BCNR 1, BCNR 2

The post Kodak dominates the best-selling compact digital cameras in Japan appeared first on Photo Rumors.

Ulanzi announced two new V-mount series COB lights:

• Ulanzi 120W Bi-color/RGB RGB V-mount video light (VL-120Bi/VL-120C)
• Ulanzi 200W Bi-color V-mount video light (VL-200Bi)

Additional information:

Ulanzi 120W Bi-color/RGB V-mount video light

Early Bird Sale - Save $10 on a single VL-120Bi Light (L065CNA1) and $40 on a single VL-120C Light (L074CNA1). Save an additional 5% when you buy 2 or more. Offer ends June 9th.

Elevate your video lighting with the Ulanzi 120W Bi-color / RGB V-Mount Video Light. Perfect for wedding videography, skit videos, e-commerce livestreaming, and product photography, this versatile light ensures uniform, soft lighting with high-efficiency COB lamp beads.

Featuring dual power options, use a V-mount battery outdoors for mobility or a DC power adapter indoors for stable power. Adjust the color temperature steplessly from 2700K to 6500K (CRI＞95) and dim from 0% to 100%. In HSI mode, fine-tune hue, saturation, and intensity across a full 360° color spectrum.

Control your lighting up to 30m away with the Ulanzi Connect APP, customizing settings like CCT, dimming, FX, and light groups. Enjoy 20 preset light effects with the RGB version or 6 with the Bi-color version. User-friendly features include an LCD display, stepless knob, 360° rotating L-stand, and Bowens mount compatibility.

• Versatile Lighting: Ideal for weddings, skits, livestreaming, and product photography.
• 120W Output: High-efficiency COB lamp beads, 20700 Lux at 6500K@1m.
• Dual Power Options: Use V-mount battery outdoors or DC adapter indoors (battery/adapter sold separately).
• Adjustable CCT and HS: Stepless CCT (2700K-6500K) and HSI fine-tuning (Hue 0°-360°, Saturation 0%-100%).
• User-Friendly: LCD display, stepless knob, 360° L-stand, Bowens mount, and up to 30m remote control with Ulanzi Connect APP.

Ulanzi 200W Bi-color V-mount video light

Early Bird Sale: $40 off, plus an extra 5% off when you buy 2 or more. The offer ends June 9th.

The Ulanzi VL-200Bi 200W V-Mount Video Light offers versatile lighting for every scene, perfect for wedding videography, skit videos, e-commerce livestreaming, and product photography. Featuring high-efficiency COB lamp beads, it provides uniform, soft lighting with a powerful output of 48300 Lux at 6500K@1m with a reflector.

With dual power options, use a V-mount battery for outdoor mobility or a DC power adapter for stable indoor use. Adjust the color temperature steplessly from 2700K to 6500K (CRI＞95) and dim from 0% to 100%. The premium heatsink ensures continuous shooting, with an automatic fan and mute mode for quiet operation.

Control your lighting up to 30m away using the Ulanzi Connect APP. The user-friendly design includes an LCD display, stepless knob, 300° rotating L-stand, Bowens mount, and DMX interface for multi-light control.

• 200W Powerful Output: High-efficiency COB lamp beads provide uniform, soft lighting with 48300 Lux at 6500K@1m (with reflector).
• Dual Power Options: Use a V-mount battery for portable outdoor shoots or a DC power adapter for stable indoor use.
• Stepless CCT Adjustment: Adjustable color temperature from 2700K to 6500K (CRI＞95) and dimming from 0% to 100%.
• Advanced Cooling System: Automatic fan activation above 50°C, with a mute mode for silent operation.
• Remote Control and Smart App: Control settings from up to 30 meters away using the Ulanzi Connect APP.

More products from Ulanzi:

Ulanzi announced a new TT35 hiking stick tripod kit

New Ulanzi heavy-duty aluminum/carbon fiber video tripod announced

Ulanzi released a $30 mini camera flash

Ulanzi announced two new camera backpacks: BP09 (22L) and BP10 (35L)

Ulanzi announced a new portable fog machine for video & photography

New: Ulanzi VideoGo travel video tripod

The post Ulanzi announced new V-Mount series COB lights appeared first on Photo Rumors.

Sigma is expected to announce a new lens on Monday, June 3rd, at 9 p.m. JST. Stay tuned for the details.

Update: it seems that Sigma will announce a new 28-45mm f/1.8 DG DN ART lens.

The post Sigma to announce a new lens on June 3rd appeared first on Photo Rumors.

A quote from Nikkei's article "Digital camera penetration falls below 50%; smartphones emerge; domestic market unable to produce next generation":

"The penetration rate of digital cameras among households at the end of fiscal 2023 will fall below 50% for the first time in 19 years since the end of fiscal 2004. The demand for compact digital cameras has fallen as smartphone ownership has increased. Japan once had a strong presence in digital home appliances, but is now in a notable decline."

The penetration rate of digital cameras was 77% in 2012.

The latest Camera and Imaging Products Association (CIPA) data indicate that domestic shipments of digital cameras have fallen from 11.11 million units in 2008 to 910,000 units at present:

February 2024 CIPA numbers

The future according to CIPA: fewer camera shipped with higher prices

The post Nikkei: “Digital camera penetration falls below 50%, smartphones emerge, market unable to produce next generation” appeared first on Photo Rumors.

If you still have doubts about how camera reviews are done, watch this video by Gerald Undone:

The post Finally someone said it: “camera reviews need to change” or how camera companies are influencing the influencers appeared first on Photo Rumors.

The Canon EOS R1 flagship camera was spotted at the F1 Grand Prix in Monaco. Here are the pictures courtesy of Federico Basile (Facebook | Twitter | Instagram | Flickr):

Two more pictures of the Canon R1 (credit: https://t.co/ds2YFBM8yL) pic.twitter.com/0OQljStQkr

— Canon Addict Blog (@CanonAddictBlog) May 26, 2024

Previous coverage of the Canon EOS R1 flagship camera:

The upcoming Canon EOS R1 flagship camera: everything you need to know

Canon EOS R1 additional information

The post Canon EOS R1 flagship camera spotted at the F1 Grand Prix in Monaco appeared first on Photo Rumors.

Light Lens Lab announced the development of a new 50mm f/1.5 S21 lens (see the original lens listed on eBay for over $14k). LLL plans to produce more S21-styled lenses in the future with different focal lengths:

As we develop optical excellence, we will continue our interest in vintage and legendary optics. Thus, we proudly announce our development of the 50mm f/1.5 “S21”.

Our initial theoretical statistics and performance show excellent results. The MTF chart displays a performance similar to the original MTF. Our aim is to continue developing our lens to have an image circle to cover 44x33mm sensors and improve render performance and dispersion statistics while retaining the classic rendering character of the famous “S21” lenses.

After completing 50mm f/1.5 "S21", with our continued interest in "S21" style optical performance, we will also begin to plan other focal lengths based on the optical performance and characteristics of the 50mm f/1.5 "S21" for both photography and cinema purposes.

Light Lens Lab is developing a new 75mm f/2 “SP-II” lens for Leica M-mount

The post Light Lens Lab (LLL) announced the development of a new 50mm f/1.5 S21 lens appeared first on Photo Rumors.

The latest Vivo X100 Ultra smartphone comes wiht an optional SmallRig handle accessory that makes it look like a compact camera - so we basically abandoned compact cameras in favor of smartphones, just to make smartphones look and handle like compact cameras (just buy a Ricoh GR since the FujiX 100VI will be out of stock for years):

• The handle is ready to install with one click with a safety lock, ergonomic handle, comfortable curvature, efficient control, and easy to hold the camera with one hand.
• The SmallRig intelligent handle is linked with shooting control, focus, and exposure adjustments.
• The SmallRig handle comes standard with a decorative ring and a 67mm magnetic filter adapter ring.

The post Complete reverse cycle: smartphones are now looking like cameras appeared first on Photo Rumors.

Great news: Nikon quietly launched a new “Self Service Repair” section on their website

Why the Nikon Zf is the perfect street photography camera

Six Nikon products receive the 2024 Red Dot Award

The official Nikon Japan online store has a three-month wait time for the Nikon NIKKOR Z 28-400mm f/4-8 VR lens

The Voigtlander Nokton 50mm f/1.5 Aspherical II MC lens for Leica M-mount is now on sale ($200-$250 off)

New firmware update version 2.1.1 released for Leica M11, M11-M, and M11-P cameras

Leica M11-D camera announcement delayed until June

Leica Q3 now available in customizable colors? (à la carte)

Fujifilm X RAW, Pixel Shift Combiner, and Fujifilm Tether Plugin Pro For GFX Updated For X-T50 and GFX100SII

Viltrox 56mm f/1.7 Firmware Update

Nextorage Cards Certified for Fujifilm Cameras

The post What else is new? appeared first on Photo Rumors.

Samyang is getting close to releasing their first AF 35-150mm f/2-2.8 lens for Leica L-mount (the lens already exists for E-mount). The official announcement date is scheduled for June 4th, 2024. This will be Samyang’s first L-mount lens since they joined the L-mount alliance:

Samyang is rumored to announce their first AF 35-150mm f/2-2.8 full-frame mirrorless lens for L-mount

Confirmed: the first Samyang lens for L-mount will be the AF 35-150mm f/2-2.8

Samyang AF 35-150mm f/2-2.8 FE mirrorless lens officially announced

New: Photography Lighting Cheat Sheets by PictureCorrect (80% of intro offer)

Via LeicaRumors

The post Samyang is getting ready to announce their first AF 35-150mm f/2-2.8 lens for Leica L-mount appeared first on Photo Rumors.

Skylum announced a new photo editing app for professional portrait photographers. Set for release in September 2024, the new editing app, is designed to empower photographers by automating routine face retouching processes through an efficient, AI-optimized workflow that runs locally on the user’s device. This innovative tool will make retouching as easy as applying presets, saving valuable time for professional and semi-professional photographers alike. The early bird offer for preorders starts on June 25th, 2024. Additional information:

Skylum, a leading innovator in photo editing software and the company behind the award-winning, AI-powered program Luminar Neo, is proud to announce Project “Barcelona”, a new desktop application specifically for professional portrait retouching.

Recognizing the increasing demand for time-saving tools in portrait photography that would enable professional and semi-professional photographers to focus on creative growth and client engagement, Skylum is collaborating with renowned portrait photographer Julia Trotti to develop this specialized software solution. Set for release in September 2024, Project “Barcelona” will empower photographers by automating routine face retouching processes through an efficient, AI-optimized workflow that runs locally on the user’s device, making it as easy as applying presets. With the added advantage of precise and adjustable masking tools, it provides enhanced control and accuracy for perfect results every time. This, in turn, will allow portrait photographers to balance the time-intensive task of photo retouching with shooting and growing their photography business.

Designed with the specific needs of portrait photographers in mind, the new app’s key features include:

• Skin Toning: Make subtle changes to the skin tone of specific areas thanks to an accurate facial skin segmentation model; remove the red hue or unify the overall color. On top of that, the new app's state-of-the-art face mesh model provides unique makeup correction capabilities, allowing the application of extra textures like blush, highlight, and contour, and changing the color of lips, brows, and other elements.
• Eye Enhancement:  Add iris flare, remove redness, and adjust eye shape with a comprehensive suite of tools to perfect a subject’s eyes in portraits.
• Teeth Whitening: Ensure radiant smiles with advanced teeth whitening and brightening capabilities.
• Makeup Application: Enjoy customizable options for creative makeup styles and colors to compliment any complexion, clothing, or backdrop.
• Bokeh Effects: Create stunning depth-of-field effects with the bokeh feature, adding dimension and allure to portraits.
• Body Enhancement: Adjust bodily proportions to correct posture and account for unflattering angles, making sure portraits capture subjects in their best light.

"In the development of Project “Barcelona” (public name to be announced soon), we’re working closely with acclaimed photographer Julia Trotti to infuse our software with professional insights that meet the specific needs of portrait photographers everywhere," says Ivan Kutanin, CEO of Skylum. "Just as Luminar Neo provides convenient editing solutions for a broad set of photography challenges, this new app uses cutting-edge AI technology to help portrait photographers achieve top-quality retouching and inspire them with new creative possibilities."

Early bird offer starts June 25, 2024. Find out more on Skylum’s website and sign up for the waiting list for early access.

Luminar for iPad and Vision Pro released

The post Skylum announced a new photo editing app for professional portrait photographers appeared first on Photo Rumors.

ON1 will release a new Photo RAW version 2024.5 in June - here is a sneak peek:

Version 2024.5 will introduce several new features including a vastly improved Super Select AI that will identify and select any object, speeding up adjustments for areas like clothing, hair, and skin. The upgraded Quick Mask AI Tool offers easier point-and-click editing for blending layers and filters. Performance is getting a major boost with faster raw file opening, smoother zooming, panning, and brushing, achieved through better GPU utilization and reduced memory usage.

Additional information:

ON1, the leading provider of innovative photo editing software applications, is excited to announce the upcoming release of ON1 Photo RAW 2024.5, a new update with huge performance gains and precision masking tools. This exciting update unleashes powerful new features designed to elevate the photo editing experience for photography professionals and enthusiasts.

“We strive to improve performance with every release. Usually, we can eke out a boost here and there which positively impacts your workflow. However, this update is the big one. It is the most pervasive performance boost we’ve had. You will feel it almost everywhere in Edit. Opening photos is faster, brushing is faster, and zooming is faster. If you work with many layers and filters, you will feel the difference,” says Dan Harachler, VP of product.

ON1 Photo RAW 2024.5 underscores ON1’s commitment to developing cutting-edge technologies that support photographers without compromising their creative vision and control.

WHAT'S NEW IN PHOTO RAW 2024.5

New and Improved Super Select AI – Our innovative point, click, and edit tool just got better. The enhanced Super Select AI tool can now identify and select any object, not just those it recognizes. This makes adjustments to areas like clothing, hair, skin, and individual flowers much faster. Simply click on an object or region, select an adjustment, and you're done. No more creating layers and adding filters and masks.

New and Improved Quick Mask AI Tool – Similar to the Super Select AI tool, the upgraded Quick Mask AI tool offers point-and-click editing for masks, simplifying the blending of layers and filters.

Optimized Performance – This update brings the most significant performance boosts yet! Almost everything in Edit feels faster. Opening raw files is now up to twice as fast, making it almost instantaneous. Opening .ONPhoto files (your creations from HDR, Pano, or multiple layers) is over twice as fast. Zooming, panning, and brushing are now buttery smooth, even on complex photos with many layers and filters. These improvements result from innovative methods we've developed to utilize the GPU and reduce memory usage.

Smaller Installer and More Frequent Updates – This release also includes a re-engineered app and update delivery method. The product installer is now much smaller, making it faster to download and install. Upon launching the app, it automatically checks for updates and downloads any missing or updated components. This allows us to update camera support, AI models, and extra content more frequently, making updates much smaller.

Added Camera and Lens Support – As with all updates, support for new raw formats and profiles for the latest cameras and lenses.

Price and Availability

Version 2024.5, coming this June, will be a free update for all 2024 owners and subscribers. They will be notified via the in-app update when it is available. New customers and those upgrading from previous ON1 versions can get ON1 Photo RAW MAX 2024.3 or Photo RAW 2024.3 at a discount today and will receive version 2024.5 for free once it is available. Anyone can order a non-subscription license or subscribe. ON1 Photo RAW MAX 2024 is also available in the ON1 Everything Subscription Plans.

About ON1 Photo RAW

Elevate your photo editing game with a 30-day free trial of ON1 Photo RAW—no credit card required. Perfect for photographers of all skill levels, ON1 Photo RAW offers an intuitive yet powerful platform that blends speed, versatility, and quality into one AI-powered application. Try ON1 Photo RAW for free and experience why it’s the top Lightroom Alternative, giving you the ultimate control to bring your photographic visions to life.

New ON1 Effects 2024 now available with new AI technology

The post New ON1 Photo RAW 2024.5 sneak peek appeared first on Photo Rumors.

The previously reported Thypoch Eureka 50mm f/2 lens for Leica M-mount is now officially announced:

• Pre-orders: Adorama, B&H Photo, Amazon (coming soon)
• 0.9m close focus distance
• Classic Appearance Design in the 1950s
• Collapsible structure for easy pocket storage
• Double Gauss structure ensures edge-to-edge sharpness
• A fast f/2 aperture with a 12-blade diaphragm
• Simulating vintage coating to create a unique old-time flare
• Additional information
• Sample photos:

MTF chart and lens design, press release, and additional pictures:

Thypoch announces a resurgent 1950’s lens - FF Eureka 50mm f/2

The newcomer in the field of camera lens, Thypoch announces its second series - Eureka, after Simera 35mm f/1.4 and Simera 28mm f/1.4 is becoming an on-the-slip topic for manual lens lovers. Distinct from the Simera series which highlights the modern imaging style, Eureka focuses on bringing back the historically classic lenses with contemporary engineering. The name “Eureka,” rooted in ancient Greek to express elation upon discovery, reflects Thypoch’s aspiration for users to experience similar delight with the Eureka lens.

As the inaugural lens of the Eureka Series, Eureka 50mm f/2 is an artistic revival of a collapsible full-frame lens in the 1950s. When in use, it extends to 41.2mm, but can be collapsed to a compact 27mm, fitting easily into a pocket alongside compact cameras.

Key features:

1. 0.9m close focus distance
2. Classic Appearance Design in the 1950s
3. Collapsible structure for easy pocket storage
4. Double Gauss structure ensures edge-to-edge sharpness
5. A fast f/2 aperture with a 12-blade diaphragm
6. Simulating vintage coating to create a unique old-time flare

Optics Performance

The incorporation of a 6-element, 4-group typical unsymmetrical Double-Gauss optical design within Eureka 50mm f/2 construction ensures that every shot is rendered with precision and clarity, inviting photographers to explore the boundless potential of their craft (PhotoRumors). Moreover, the inclusion of an extra-low dispersion (ED) element is able to effectively minimize chromatic aberration, and a high refractive index (HRI) element corrects curvature of field and spherical aberrations, presenting sharp, clear images even at its wide-open aperture of f/2.

Additionally, the Eureka 50mm f/2 is compatible with the 44mm x 33mm format of the Hasselblad CFV100C, ensuring exceptional image resolution of up to 100 megapixels.

With a 12-blade aperture diaphragm, Eureka 50mm f/2 guarantees circular and aesthetically pleasing bokeh, creating a dreamy and poetic atmosphere. Together with the maximum aperture f/2, users can fearlessly embrace low-light conditions, capturing every nuance of light and shadow.

Eureka 50mm f/2’s nod to historical craftsmanship not only awakens the imagination of those yearning for the golden era but does so with a modern twist that enhances usability without sacrificing quality or aesthetic appeal. Its compact design enhances convenience for on-the-go

Pricing and availability

Eureka 50mm f/2 comes with a front cap, a rear cap, a UV filter and a photo book. The Aluminum Version weighing 120g is priced at 579 USD / 549 EUR, and the Brass Version weighing 218g at 859 USD / 809 EUR.

The Aluminum Version will be shipped in early June, and the Brass Version in late August.

Additional pictures:

Thypoch Eureka 50mm f/2 lens for Leica M-mount by NikonRumors on Scribd

Thypoch expands Simera 35mm & 28mm f/1.4 lineup to Z/X/E/RF mounts

The post Thypoch Eureka 50mm f/2 lens for Leica M-mount officially announced and available for order appeared first on Photo Rumors.

Asahi reports that Panasonic has not achieved its medium-term strategy goals and President Kusumi calls it a "crisis situation":

Panasonic Holdings (HD) has revealed that it expects to fail to achieve two of the three targets set in its three-year mid-term strategy ending in fiscal 2024. President Yuki Kusumi acknowledged that the situation is "critical, as we are not meeting expectations."

Furthermore, the company announced that it will take drastic measures to eliminate "challenging businesses" with poor growth potential by fiscal 2026, with consideration given to business transfers and withdrawals. While he did not reveal the specific names of "challenging businesses,'' he cited home appliances, televisions, and some air conditioning businesses as examples of "challenging'' businesses.

Dclife writes further:

There have been reports in the past that Panasonic's camera business will be at a critical juncture in 2022 (see PR post here), so we can only hope that the camera business will not be affected in the future.

Related previous coverage:

Japanese website reports that Panasonic may also exit the camera business just like Olympus

Nikkei: Panasonic camera business at a critical moment

Ymcinema talks about Panasonic abandoning the cinema camera lineup

Panasonic to dismantle digital camera business and place it under the umbrella of other operations

The post Panasonic in trouble: the company is considering transferring or withdrawing from businesses with low growth potential by fiscal 2026, President Kusumi calls it a “crisis situation” appeared first on Photo Rumors.

Panasonic released an updated Lumix S lens roadmap as of May 2024 (see previous L-mount roadmaps):

*1 When teleconverter DMW-STC14 is attached.
*2 When teleconverter DMW-STC20 is attached.
*3 Scheduled for release in fall 2024.

Two new lenses are expected:

• Standard zoom lens
• Super telephoto zoom lens
• The third lens marked in blue is the new Panasonic Lumix S 18-40mm f/4.5-6.3:

The post Updated Panasonic Lumix S lens roadmap (L-mount) appeared first on Photo Rumors.

The previously rumored Leica D-Lux 8 camera is now officially announced:

• Pre-orders: Adorama | B&H | Park Cameras | Foto Koch
• Additional information
• What's new in the Leica D-Lux 8?
• Press release
• Specifications:

• Unique Leica design and user interface inspired by the Leica Q
• First D-Lux to feature DNG RAW file format
• Seamless connectivity with the Leica FOTOS App
• 24-75mm equivalent lens
• 4/3“ CMOS sensor 21MP (17MP effective)
• New accessories collection

Of course, the Leica D-Lux 8 camera did not come with an APS-C sensor:

The Leica D-Lux 8 will not have an APS-C sensor and a fixed prime lens (obviously)

What’s new in the Leica D-Lux 8 camera?

Leica D-Lux 8 camera officially announced

The one and only Leica D-Lux 8 YouTube video

Via LeicaRumors

The post Announced: Leica D-Lux 8 camera appeared first on Photo Rumors.

The new Photography Lighting Cheat Sheets by PictureCorrect are now 80% off during the launch sale until May 31 (a total of 43 Photography Lighting Cheat Sheets):

13 on Natural Light: Whether you’re capturing the golden glow of sunrise, the harsh shadows of midday, or the soft, diffused light of an overcast day, these cheat sheets will equip you with the knowledge and techniques to take advantage of natural light in any situation.

7 on Artificial Light: Navigating the complexities of artificial lighting presents a unique set of challenges for photographers, from beginners to seasoned professionals. Artificial light, unlike its natural counterpart, requires a deeper understanding of light intensity, color temperature, and direction to achieve the desired effect.

4 on Flash Photography: Flash photography, while immensely powerful, introduces a spectrum of challenges that can test even the most experienced photographers. The primary hurdle lies in mastering the balance between the flash’s intensity and the ambient light, ensuring that the final image looks natural rather than overpowered by harsh lighting.

11 on Portrait Lighting: Mastering portrait lighting techniques is an art form that presents its own set of intricate challenges. Each style demands a precise understanding of light placement, shadow control, and subject orientation to achieve its signature effect. Photographers must navigate these complexities, blending technical precision with creative vision, to capture portraits that not only illuminate but also reveal the essence of their subject.

8 on Lighting Effects: Lighting effects are the brushstrokes of the photographer’s palette, offering endless possibilities to infuse images with emotion, depth, and atmosphere. The artful application of lens flares can add a cinematic quality, imbuing shots with a sense of story and timelessness, while the deliberate use of starbursts around light sources can create a sense of wonder and energy. Bokeh, with its soft, out-of-focus lights, transforms the mundane into the magical, drawing the viewer’s attention to the intended subject with a gentle, enveloping embrace. Mastering these effects requires not only a technical understanding of photography and lighting but also a creative vision that sees beyond the subject to the very essence of the scene. Through lighting effects, photographers can sculpt light, craft ambiance, and convey emotions, turning simple images into captivating stories.

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