CIPA (Camera & Imaging Products Association in Japan) published their latest camera production data (orange: 2024, black: 2023, blue: 2022):

March 2024 CIPA numbers by ZoetMB

March was a great month for the industry.  Much is up compared to January and February and also compared to March of 2023.  Only DSLR’s are down year-to-date.

CIPA has predicted 5.89m ILCs, 1.52m compacts and 9.57m lenses for calendar 2024.  Based on 2023 shipping patterns, ILC’s could conceivably come in at 7.1m.

Mirrorless now takes 82.5% of ILC units and 91.8% of ILC shipped value.

That compares to:*

2023: 6.001 million bodies (+1.25%), 9.639 million lenses (-0.92%).
2022: 5.927 million bodies (+10.8%), 9.7 million lenses (+1.6%).
2021: 5.348 million bodies (+0.75%), 9.55 million lenses (+6.1%)
2020: 5.308 million bodies (-37.3%), 9 million lenses (-36.6%)
2019: 8.462 million bodies (-21.4%), 14.2 million lenses (-21.1%)
2018: 10.76 million bodies (-7.9%), 18 million lenses (-6.4%)
2017: 11.68 million bodies (+0.6%) 19.22 million lenses (+0.156%)
2016: 11.61 million bodies (-11.1%), 19.19 million lenses (-11.6%)
2015: 13.06 million bodies (-5.6%), 21.7 million lenses (-5.2%)
2014: 13.84 million bodies (-19.2%), 22.9 million lenses (-14.2%)
2013: 17.13 million bodies (-15%), 26.7 million lenses (-12.2%)
2012: 20.16 million bodies (+28.5%), 30.4 million lenses (+16.9%)
2011: 15.69 million bodies (+21.7%), 26.0 million lenses (+19.9%)
2010: 12.89 million bodies (+30%), 21.69 million lenses (+34.7%)
2009: 9.91 million bodies (+2.2%), 16.1 million lenses (+2.5%)
2008: 9.7 million bodies (+17.4%), 15.7 million lenses (+25.6%)
2007: 8.26 million bodies, 12.5 million lenses
*Bodies = ILC bodies

March 2024:  Cumulative Units & Shipped Value:
(All comparisons to YTD 2023)

DSLR Units : 217.1K -10% YTD
DSLR Shipped Value: ¥10.8 billion -3% YTD

Mirrorless Units: 1022K +28% YTD
Mirrorless Shipped Value: ¥121.7 billion +33% YTD

Compact Units: 392K +8% YTD
Compact Shipped Value: ¥20.38 billion +41% YTD

Lenses for smaller than 35mm sensors Units: 1052K +17% YTD
Lenses for smaller than 35mm sensor Shipped Value: ¥21.7 billion +33% YTD

Lenses for 35mm and larger sensors Units: 983.9K +9% YTD
Lenses for 35mm and larger sensors Shipped Value: ¥81.7 billion +20% YTD

Cumulative 2024 Mirrorless unit share (of Mirrorless + DSLR): 82.5% (was 76.7% YTD 2023)
Cumulative 2024 Mirrorless Shipped Value share: 91.8% (was 89.1% YTD 2023)

The ratio of lenses shipped to bodies shipped is 1.64 for YTD 2024.  (was 1.73 for YTD 2023).

Full-year 2024 Geographic Share: (Asia doesn’t include China or Japan)

DSLR:
Units:                   China 14.9%, Asia 07.1%, Japan 4.0%, Europe 33.2%, Americas 39.2%, Other 1.6%
Shipped Value: China 15.8%, Asia 08.8%, Japan 4.8%, Europe 29.0%, Americas 40.2%, Other 1.3%

Mirrorless:
Units:                   China 25.8%, Asia 17.0%, Japan 09.9%, Europe 19.3%, Americas 24.3%, Other 3.7%
Shipped Value: China 27.5%, Asia 16.8%, Japan 08.3%, Europe 18.1%, Americas 24.5%, Other 4.7%

Compacts:
Units:                   China 08.8%, Asia 11.6%, Japan 22.6%, Europe 21.6%, Americas 30.6%, Other 4.9%
Shipped Value: China 12.8%, Asia 14.4%, Japan 13.6%, Europe 23.5%, Americas 30.3%, Other 5.4%

Lenses:
Units:                   China 21.4%, Asia 15.3%, Japan 10.6%, Europe 23.0%, Americas 26.1%, Other 3.5%
Shipped Value: China 26.3%, Asia 16.3%, Japan 10.0%, Europe 20.6%, Americas 22.3%, Other 4.6%

Approximate shipped value per unit (at ¥155.64=$1):
DSLR: $302
Mirrorless: $765
Compact: $334
Lenses: $326

A list of participating CIPA companies can be found here.

Via NikonRumors

The post The latest CIPA numbers appeared first on Photo Rumors.

The fastest CFexpress Type A memory cards for Sony cameras are now available for sale (Nextorage NX-A1PRO & NX-A1SE series):

Nextorage NX-A1PRO

• NX-A1PRO640G
• NX-A1PRO320G
• NX-A1PRO160G
• NX-A1PRO80G
• NX-A1PRO40G

Nextorage NX-A1SE

• NX-A1SE1920G
• NX-A1SE960G
• NX-A1SE480G

Additional information:

Nextorage CFexpress Type A NX-A1PRO Series:

• Best-in-class read and write speeds of up to 950 MB/s and 950 MB/s, respectively [1] [2]
• Minimum continuous write speed of 850 MB/s for high-speed continuous shooting [1] [2]
• Stable high-speed continuous shooting and movie recording with our unique low power consumption technology
• VPG400 compatible

Nextorage CFexpress Type A NX-A1SE Series:

• Best-in-class read up to 950 MB/s[1] , write up to 950 MB/s[1]
• High-capacity lineup for long-time video recording
• VPG200 compatible

The NX-A1PRO series is a CFexpress Type A memory card for professional users who handle high-speed continuous shooting and high bit-rate video.

Best-in-class write/read speeds.

The maximum transfer rate of 950 MB/s for both write and read, the highest level in its class, and the minimum continuous write speed of 850 MB/s are achieved. ^{[1] [3]} The number of consecutive shots possible during high-speed continuous shooting has been increased, and the buffer memory release time has been shortened. This reduces the number of missed shots at the desired moment.

Dynamic Auto Power Save, a unique low-power consumption technology that stabilizes video recording.

Nextorage's unique power saving technology, "Dynamic Auto Power Save," reduces power consumption by up to 88% compared to the case without. In addition to reducing power consumption during video recording, thermal throttling* is also suppressed by reducing the temperature rise of the card itself. (*Thermal throttling: a control function that attenuates the transfer rate to prevent thermal runaway). This enables stable video recording. It also reduces the camera's battery consumption, which contributes to extending the available shooting time.

VPG400 compliant, as required for professional video shooting.

All capacities comply with the Video Performance Guarantee VPG400 (minimum guaranteed continuous write speed: 400 MB/s). It has the specifications required for professional video recording.

Abundant lineup of capacities for various applications

80 GB/160 GB capacity lineup for high-speed continuous shooting of still images and VPG200 for video shooting requiring. High capacity 320 GB/640 GB available. The CFexpress Type A is now available to professional users who have not yet used the CFexpress Type A.　We want our customers to experience the performance of our 40GB capacity at an affordable price.

The NX-A1SE series is a CFexpress Type A memory card for video creators who shoot long, high-quality videos.

Best-in-class write/read speeds.

Achieves a class-leading maximum write/read transfer rate of 950 MB/s. ^[1] Reduces data transfer time after shooting.

High-capacity lineup for long-time video recording

The high-capacity lineup of 480 GB,960 GB and 1,920 GB supports long-time movie recording, and is ideal for switching from SD cards, as it dramatically improves shooting time and data transfer speeds compared to SDXC UHS-II memory cards.

VPG200 compliant for stable, high quality video recording

All capacities comply with the Video Performance Guarantee VPG200 (guaranteed minimum continuous write speed: 200 MB/s). It has the specifications required for professional video recording.

Durability

• Both the NX-A1PRO and NX-A1SE series are durable and come with a 5-year warranty in accordance with CompactFlash Association regulations.
• Heat resistance: -10 °C to 70 °C (guaranteed operating temperature)
• Shock resistance (EIA-364-27A compliant)
• X-ray resistant (ISO7816-1 compliant)
• UV resistant (ISO7816-1 compliant)
• Magnetic resistance (based on Nextorage's own testing)
• Electrostatic resistance (conforms to IEC 61000-4-2)

Some Nextorage CFexpress Type B and SD memory cards are now on sale

The post The fastest CFexpress Type A memory cards for Sony cameras are now available for sale (Nextorage NX-A1PRO & NX-A1SE series) appeared first on Photo Rumors.

Several new Chinese lenses were revealed at the 25th China International Photographic Equipment and Technology Expo (2024 China P&E) - here is the updated list:

→ Venus Optics Laowa TS 100mm f/2.8 1X tilt-shift medium format lens and TS 55mm f/2.8 Macro 1:1 lenses for Fujifilm GFX and Hasselblad V mount + Venus Optics Laowa FFII 15mm f/5 Cookie lens + new cinema lenses (check website for updates).

→ Meike has several new autofocus lenses (check website for updates).

→ New TTartinsa lens to be announced in May (check website for updates).

→ Sirui AF 75mm f/1.2 and AF 16mm f/1.2 automatic lenses for Fuji X/Nikon Z/Sony E mount (check website for updates).

→ 7Artisans autofocus lenses: 85mm f/1.8 for Sony E and 27mm f/2.8 for Nikon Z (check website for updates).

→ Zyhongyi Optics (ZY Optics) is also expected to show its first autofocus lenses.

→ Several new Thypoch lenses are coming for Z/E/X/RF camera on May 14.

This is the Nikon booth for the upcoming 2024 China P&E (no new product announcement expected)

LAOWA FFII T/S 55mm F2.8 Macro 1:1, LAOWA FFII T/S 100mm F2.8 Macro 1:1, and LAOWA FFII 15mm F5.0 Cookie

The post Update: more new lenses revealed at the 25th China International Photographic Equipment and Technology Expo (2024 China P&E) appeared first on Photo Rumors.

On May 14th Thypoch will announce the Z/E/X/RF Mount versions of their Simera 35 f/1.4 and 28mm f/1.4 lenses. The two lenses are already available for Leica M-mount at Adorama, Amazon, and B&H Photo (see previous coverage). Here are the details:

• The new lenses will be $120 cheaper than the M-mount versions, priced at $579
• A crescent-shaped focus tab will replace the infinity lock for convenience
• Removal of subtle resistance at 0.7m and closer
• The optics performance stays the same as the M-mount version

Thypoch lenses are coming also for Nikon Z, Sony E, Fuji X, and Canon RF mount

On May 24 Thypoch will announce a new Eureka 50mm f/2 lens for Leica M-mount:

Coming soon: Thypoch Eureka 50mm f/2 lens for Leica M-mount

By the end of the year Thypoch will also announce a new 75mm lens and cine versions of the Simera lens line.

More new lenses revealed at the 25th China International Photographic Equipment and Technology Expo (2024 China P&E):

Update: more new lenses revealed at the 25th China International Photographic Equipment and Technology Expo (2024 China P&E)

The post Three new Thypoch lenses to be announced in the next two weeks (Z/E/X/RF) appeared first on Photo Rumors.

Nikon has another best-seller: the NIKKOR Z 28-400mm f/4-8 VR lens is in short supply

Watch now: “The Leica Watch Episode” on Red Dot Forum Camera Talk Live

Sigma 70mm f/2.8 DG Macro Art Discontinued

Fujifilm GFX100II Mid49 Cages and NiSi ATHENA PRIME T2.4/1.9 Full-Frame 8-Lens MASTER Kit

Coming soon: Meike AF 85mm f/1.4 full-frame lens for Leica L-mount

The post What else is new? appeared first on Photo Rumors.

The latest Kickstarter updates:

• New: Shargeek 140: Unrivaled Portable Charging Accessible to All (20,000mAh/72Wh | Max 140W Output | 2-device Fast Charging | Premium & Portable | Robust Batteries): $169,904 pledged of $3,000 goal by 1,276 backers with 25 days to go.
• Korin HubPack 33 anti-theft backpacks - ending in 11 days.
• Excope DT1 super telephoto 48MP 4000mm camera with 200x magnification - ending in 34 days.
• Lancer 300, modular backpack with exoskeleton design - now on Indiegogo
• Yashica Micro mirrorless camera with interchangeable lenses - late pledges accepted
• Ultra plates for Arca-compatible tripods - now on Indiegogo.
• SPINN camera strap with SWIFT-LOCK quick-release - now on Indiegogo.
• SIRUI Night Walker 16mm & 75mm T1.2 S35 cine lenses - now on Indiegogo.

The post The latest Kickstarter updates appeared first on Photo Rumors.

Leica is working on the next-generation M camera. Here are the latest rumors:

• The Leica M12 will be 3mm smaller compared to the M11.
• I am still getting conflicting reports on the viewfinder: we may get a new hybrid viewfinder like the Fuji X100 or maybe even a 100% electronic viewfinder.
• The ISO dial on the top left could be completely removed.
• A new dial could be introduced behind the shutter button that can be controlled with the thumb.
• Large 3.9″ screen on the back (the M11 has a 2.95″ screen).
• The large screen means also removing most (all?) buttons from the back of the camera – maybe we will get a touchscreen interface similar to the Leica TL:

There is also a new Leica M12 trademark, but it seems that the application is denied:

Breaking: first Leica M12 camera rumors

Leica also has registered a new digital camera model 2221 that is expected to be announced next week:

New Leica digital camera model 2221 registered online, embargo date: May 16, 2024 (is that the rumored Leica M11-D Black Paint camera?)

My guess is that next week Leica will announce a new M11-D or M11 black paint camera and the M12 will come most likely next year.

The post Leica is working on the next-generation M camera appeared first on Photo Rumors.

7Artisans displayed two new autofocus lenses at the 25th China International Photographic Equipment and Technology Expo (2024 China P&E).

7Artisans AF 85mm f/1.8 lens or Sony E-mount (previously reported here):

7Artisans AF 27mm f/2.8 lens for Nikon Z-mount (the E-mount version is already available):

Here are the first new lenses announced for the 25th China International Photographic Equipment and Technology Expo (2024 China P&E)

The new 7Artisans AF 27mm f/2.8 lens for Sony E-mount is now available for pre-order

The post First pictures of the two new 7Artisans autofocus lenses: 85mm f/1.8 (Sony E) and 27mm f/2.8 (Nikon Z) appeared first on Photo Rumors.

Camera Insider reports that Panasonic will announce a new Lumix camera on May 23rd (±1 day). Panasonic already has two registered and not yet announced models:

Update - here is the teaser for the new Panasonic camera:

Two additional Panasonic cameras registered in Asia

One of the models is rumored to be a new L-mount camera with specs similar to the Leica SL3:

Both Leica and Panasonic to announce new L-mount cameras in the next few months

What’s next?

The post Panasonic to announce a new Lumix camera on May 23 appeared first on Photo Rumors.

Here is the updated Meike lens roadmap (Meike lenses are sold at Adorama, Amazon, B&H, and Meike’s store):

• Meike AF 50mm f/1.4 MIX (full frame)
• Meike AF 35mm f/1.4 MIX (full frame)
• Meike AF 24mm f/1. 4 MIX (full frame)
• Meike AF 35mm f/2.0 lens for Z/X/E (full frame)
• Meike AF 16mm f/1.4 lens (APS-C)
• Meike AF 23mm f/1.4 lens (APS-C)
• Meike AF 33mm f/1.4 (APS-C autofocus lens for Z/X/E, minimum shooting distance: 0.4m, 55mm filter size):

Meike will also release a new L-mount version of their AF 85mm f/1.4 full-frame lens:

2024 Meike lens roadmap: three new lenses for Nikon Z and Sony E mount

Here are the first new lenses announced for the 25th China International Photographic Equipment and Technology Expo (2024 China P&E)

Via Fujiaddict

The post Updated Meike lens roadmap appeared first on Photo Rumors.

The latest Nikon news and rumors:

Nikon acquired RED for $85 million

Now also in Germany: the Nikon Z8 is €500 off (Sofortrabatt)

Nikon’s yearly financial results are out (for the year ended March 2024)

New Nikon savings also in the UK (Nikon Z8 body now £450 off)

RED’s new CEO: “We would like to introduce RED cameras with a Z mount as one of the options in the future”

No, the Nikon Z6 III will not be announced within two weeks

This is the Nikon booth for the upcoming 2024 China P&E (no new product announcement expected)

New Nikon rebates now live in the US (Nikon Z8 now $500 off)

The post The latest Nikon news and rumors appeared first on Photo Rumors.

Fujifilm released its FY2023 financial results - here are the details for the Imaging Segment:

Imaging Segment

In the Imaging segment, consolidated revenue amounted to ¥469.7 billion (up 14.5% year-over-year). Consolidated operating income amounted to ¥101.9 billion (up 39.9% year-over-year). In the consumer imaging business, steady sales of the INSTAX instant photo systems drove revenue higher. In addition to the existing product lineup, sales of high value-added products, mainly INSTAX mini Evo and INSTAX Pal, a palm-sized camera launched in October 2023, fared well.

In the professional imaging business, revenue increased as sales of digital cameras remained strong. In March 2024, we launched the FUJIFILM X100VI, the latest model in the X100 series of high-end compact digital cameras. It is equipped with a 40.2-megapixel sensor, the latest processor and the first in-body image stabilization feature for even higher image quality and performance.

Consumer Imaging Revenue ¥297.6 billion (up 11.5% YoY)

• Achieving the INSTAX sales target of ¥150.0 billion for FY2024 one year ahead of schedule was a major driving force behind revenue growth in Consumer Imaging
• High value-added products, mainly INSTAX mini Evo, a hybrid instant camera incorporating digital technology, and INSTAX Pal, a “palm-top camera” launched in October 2023, performed well
• INSTAX mini 99, the top-of-the-line analog instant camera, was launched in April 2024

Professional Imaging Revenue ¥172.1 billion (up 20.0% YoY)

• Revenue rose due to strong sales of X-S20 launched in June 2023 and GFX100 II launched in September 2023, in addition to the models released in the previous fiscal year
• In March 2024, we launched X100VI, the latest model in the X100 series of high-end compact digital cameras, equipped with a 40.2-megapixel sensor and the latest processor

Source: Fujifilm, via FujiAddict

The post Fujifilm FY2023 financial results: “Revenue and profits soared on strong sales of INSTAX and digital cameras” appeared first on Photo Rumors.

Next week (May 16) Fujifilm will officially announce the following new products:

• Fujifilm X-T50 (with a film simulation dial - see picture above)
• Fujifilm GFX 100S II
• Fujinon XF 16-50mm f/2.8-4.8
• Fujinon GF 500mm f/5.6

See you in Sydney

Please stay tuned for X Summit SYDNEY 2024 May 16th at 1AM EDT. pic.twitter.com/wtuyTnbnTx

— FUJIFILM X/GFX USA (@FujifilmX_US) May 9, 2024

What’s next?

Just announced: IDSworks grip for the new Fuji X100VI camera

List of lenses Fujifilm is considering / working on

Via FujiAddict

The post Fujifilm is already teasing their upcoming announcement: X-T50, GFX100S II, XF 16-50mm f/2.8-4.8 and GF 500mm f/5.6 appeared first on Photo Rumors.

SanDisk announced new high-capacity external SSD desktop storage (Desk Drive) available in 4TB and 8TB capacity versions:

• Amazon US | Amazon DE | B&H Photo

Additional information:

The post SanDisk announced new high-capacity external SSD desktop storage (Desk Drive) appeared first on Photo Rumors.

All three colors of the new Leica SOFORT 2 camera are now in stock

The IDS Works Foldable Thumb Grip (Thumb Rest) is now available for Leica M10, M11, M240, M9, Q3, and Q2 cameras

The new Kase 200mm f/5.6 MC full-frame reflex lens for Nikon Z-mount: now 20% off, sample photos, first reviews

The best DSLR camera ever produced (Nikon D850) is slowly disappearing from stores (now $800 off)

7artisans 27mm f/2.8 Firmware 1.03 Released

This is the Nikon booth for the upcoming 2024 China P&E (no new product announcement expected)

Ricoh financial results FY 2023: “Cameras again performed well, with earnings trending up”

IDS Works released a new and improved version of their Leica M11 camera grip

Fujifilm X-H2 and X-H2S Shortages Reported in Asia and Might Come West

The post What else is new? appeared first on Photo Rumors.

Expect many new Chinese lenses to be announced this week during the 25th China International Photographic Equipment and Technology Expo (2024 China P&E) that will take place from May 10-13 in Beijing.

  
→ Venus Optics Laowa TS 100mm f/2.8 1X tilt-shift medium format lens for Fujifilm GFX and Hasselblad V mount (check website for updates).

→ Meike has two new autofocus lenses (check website for updates):

• Meike AF 35mm f/2 full-frame lens
• Meike AF 33mm f/1.4 APS-C lens

→ New TTartinsa lens to be announced in May (check website for updates).

→ 7Artisans AF 85mm f/1.8 lens (check website for updates).

→ Zyhongyi Optics (ZY Optics) is also expected to show its first autofocus lenses.

   
→ Several new Thypoch lenses are coming for various mounts on May 14.

This is the Nikon booth for the upcoming 2024 China P&E (no new product announcement expected)

The post Here are the first new lenses announced for the 25th China International Photographic Equipment and Technology Expo (2024 China P&E) appeared first on Photo Rumors.

I already reported that Profoto will announce a new flash on May 7th - the new Profoto Pro-D3 is now available for pre-order at:

• Adorama
• Amazon
• B&H
• Erhardt
• WEX

"The Pro-D3 comes in 750Ws and 1250Ws versions, each with an 11-stop range with 0.1 stop increments. The light is AC powered only and will provide very fast recycle times from 0.1-1 sec for 750Ws and 0.1-1.5 sec for 1250Ws, depending on your power source. Eco, Boost, and Freeze modes can be selected to ensure maximum longevity, maximum power, and faster flash durations. Selection of each depends on the use case. Eco is your standard mode that prioritizes longevity along with color consistency. Boost adds power and Freeze speeds up the flash duration though at some expense to color consistency." (Explora)

Additional information:

The post New Profoto Pro-D3 monolight announced appeared first on Photo Rumors.

The previously reported Viltrox AF 16mm f/1.8 full-frame lens for Nikon Z-mount is now officially announced and available for order:

• Amazon US (5% off with code BT3K2DAV)
• Amazon CA (5% off with code BSTTVF74)
• Amazon DE (5% off with code 4UPSQVMQ)
• Viltrox (8% off with code NIKONRUMORS)
• Pegear (5% off with code Vil16mmZ)
• Foto Erhardt
• Foto Koch

The coupon codes are working:

Additional information:

• 16mm ultra-wide angle,F1.8 large aperture
• LCD IPS full color screen
• Custom function buttons Fn1,Fn2
• CLICK aperture ring ON/OFF switch
• Designed with AF/MF switch key
• Non-bulb design,filter size φ77mm
• 15 elements in 12 groups (4 ED, 3 ASPH)
• Efficient dust-proof structure
• Auto focus STM+ Lead screw stepper motor
• Support firmware update
• Size: φ85.2*105mm, Weight ≈565g

"Viltrox's pro series finally release it's Nikon Z mount in Ultra-wide Angle auto focus 16mm f1.8 lens since last year launched Sony FE mount. Covering 15 elements in 12 groups, the focus distance is about 0.27m—∞, and a noiseless STM focus motor can accurately control the moving position and brings accurate and smooth focusing. It not only delivers outstanding auto focus performance but also stands as one of the rare Nikon Z mount ultra-wide-angle lenses in the current market, which holds a unique advantage in creative areas such as landscape and Astro photography."

Additional pictures:

Several new VIltrox lenses will be announced soon

Updated list of upcoming Viltrox lenses

Viltrox lenses are sold at Adorama, Amazon, B&H, and the Viltrox online store where you can get 8% off with coupon code NIKONRUMORS.

Via NikonRumors

The post Viltrox AF 16mm f/1.8 full-frame lens (Nikon Z) officially announced and available for order appeared first on Photo Rumors.

The previously reported Hasselblad XCD 25mm f/2.5 V lens is now officially announced and available for pre-order (the lens is 25mm, not 24mm as previously reported):

• Pre-order: Adorama | Amazon | B&H| Erhardt | WEX
• Additional information
• Press release:

HASSELBLAD INTRODUCES THE XCD 2,5/25V, A WIDE ANGLE LENS FOR NIGHT PHOTOGRAPHY

The XCD 2,5/25V is the widest-angle lens in the Hasselblad XCD Versatile (V) series lenses. It has a 20mm full-frame equivalent focal length and a maximum aperture of f/2,5. With its expansive view and large aperture, the XCD 2,5/25V was designed for turning nocturnal cityscapes, starry skies, and indoor portraits into extraordinary captures.

Its wide-angle focal length encompasses a wealth of scenic elements, providing photographers with ample space and composition. The f/2,5 large aperture, coupled with its excellent optical performance, ensures rich highlights and shadows are captured within every frame, even at dusk or after dark.

The XCD 2,5/25V features an optical structure of thirteen elements in ten groups, including four aspherical elements and three ED elements, meeting the high-resolution requirements of 100-megapixel sensors. This ensures images are sharp and crisp from the centre to the edges while effectively suppressing chromatic dispersion.

The optical quality of the lens is also showcased by its robust close-up capabilities. With a 25cm minimum focusing distance and 1:5:8 magnification, its large aperture accentuates close ups, enhancing the expressiveness of subjects like gourmet dishes and flowers.

As part of the Hasselblad XCD V lens series, the design of the XCD 2,5/25V is known for integrating user-friendly functionality with elegance, in both its aesthetics and control. Enhancing the elegance is an engraved “V" insignia on the lens, with the "H" logo engraved on both the focus and control rings.

With a gentle push- pull of the focus ring, photographers can quickly switch between AF and MF modes. ‌In MF mode, intuitive scale marks on the lens keep focus distance and depth of field at a clear glance, enabling precise focus control. Functions such as aperture, shutter speed, ISO, and exposure compensation can be customised on the control ring, serving as an extension of the camera, allowing users to capture the perfect moment with ease.

The XCD 2,5/25V is equipped with a linear stepping motor and a smaller, lighter focusing lens group, providing a quick and responsive focusing experience when paired with Hasselblad X or V system cameras that support PDAF.

The lens adopts a large-diameter leaf shutter module with a shutter speed of up to 1/4000s. This enables both global shutter and flash synchronisation at all speeds.

The XCD 2,5/25V lens is priced at $3,699 USD / 4,199 EUR and is available to purchase online and at selected retail stores worldwide.

The post Hasselblad XCD 25mm f/2.5 V lens officially announced and available for pre-order appeared first on Photo Rumors.