The 7Artisans AF 24mm f/1.8 lens (E/L/Z) is set to be officially released in the next few days. Here are the latest pictures of the lens (check the official website for updates):
Ten new 7Artisans autofocus lenses (Z/E/L/X) displayed at the IBC show in Amsterdam #IBC2024
The post The 7Artisans AF 24mm f/1.8 lens (E/L/Z) will be released soon appeared first on Photo Rumors.
The previously reported Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount will be officially announced next week on April 22:
Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens
Surprise: Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens for Sony E-mount (2025 CP+)
The post The Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens will be officially announced next week appeared first on Photo Rumors.
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Insta360 has released a teaser for a new camera, which will be officially announced next week on April 22. The slogan of hew new model is "All Day. All Night. All Angles. Our Next Camera":
The post Insta360 is teasing a new camera announcement for April 22 appeared first on Photo Rumors.
Sigma announced product shortages for the new BF camera and I series lenses:
Thank you for your patronage of Sigma products. As we announced on April 7th
We apologize to our customers and other parties involved who have been waiting for the product for any inconvenience caused, but we are currently working hard to produce the product, so we ask that you please wait for a little longer.
Thank you for your patronage of Sigma products. We have received more orders than we expected for the "Sigma I Series (Renewal 3 Models)," which is scheduled to be released on Thursday, April 24, 2025, and production is unable to keep up with demand. As a result, it may take some time for some customers to receive their products.
We apologize to our customers and other parties involved who have been waiting for the product for any inconvenience caused, but we are currently working hard to produce the product, so we ask that you please wait for a little longer.
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Canon automated production process for interchangeable lenses
In their latest annual report, Canon announced that it has rolled out automated production lines for cameras and interchangeable lenses to further enhance productivity:
Productivity Improvements Through Automation and In-House Production
Canon aims to achieve further production efficiency by leveraging technologies cultivated in different businesses regardless of divisions and by collaboration among design, production engineering, and manufacturing sites, to refine its automation and in-house production technologies. In addition to key devices and components, we are also actively pursuing in-house production of production equipment and molding dies. Following toner cartridges, we have rolled out automated production lines for cameras and interchangeable lenses to further enhance productivity.
Source: Canon annual report
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In a recent interview with Dpreview, Sigma CEO Kazuto Yamaki reiterated his company's commitment to Foveon and confirmed that they are now almost at the final stage of technology development. Here is the recap of the interview:
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Here are the latest posts from the "Rumors" and "Addict" sister sites:
Nikon plans to add Bird Detect AF to the Z6III camera by the end of the year
Meet Aperty: The New AI-Powered Portrait Editor Nikon Portrait Photographers Will Love
Voigtländer NOKTON 70mm f/1.2, NOKTON 50mm f/1.2, and COLOR-SKOPAR 18mm f/2.8 Patents Found
Fujinon XC50-230mm F4.5-6.7 OIS II Silver Discontinued Overseas
The post What else is new? appeared first on Photo Rumors.
The new Peak Design Roller Pro carry-on luggage raised over 12 million dollars on Kickstarter and is ending tomorrow.
The post This Roller Pro carry-on luggage by Peak Design raised over $12 million on Kickstarter and ends tomorrow appeared first on Photo Rumors.
Viltrox officially announced the previously reported AF 35mm f/1.2 LAB full-frame lens for Sony E-mount. Orders are open at:
Aditional informtion:
Powered by Viltrox’s proprietary HyperVCM motor, the lens achieves 150% faster focus than traditional STM systems, with micron-level accuracy and lightning-fast 100ms near-far focus transitions. Ideal for capturing fleeting moments in portraits, events, or dynamic video work.
With Ultra-Large & Precision Aspherical Elements, the lens delivers edge-to-edge clarity even at its blazing-fast F1.2 aperture. Designed for ultra-high-pixel sensors, it resolves intricate textures—skin pores, hair strands, fabric weaves—with stunning fidelity, whether shooting close-ups or infinity landscapes.
Create cinematic depth with lush, dreamy backgrounds and pristine highlight rendering. The F1.2 aperture isolates subjects effortlessly, transforming chaotic scenes into gallery-worthy compositions—perfect for portraits, astrophotography, or low-light storytelling.
A 0.34m minimum focus distance and 0.17x magnification unlock macro capabilities, while the dual floating internal focus system ensures real-time aberration correction. Edge-to-edge sharpness remains consistent from intimate close-ups to sweeping vistas.
14 elements in 9 groups—including 2 UA lenses, 5 low-dispersion elements, and 3 high-refractive-index elements—combat chromatic aberration and flare. Even in harsh lighting, the lens maintains premium color accuracy, dynamic contrast, and near-zero purple/green fringing.
The new Viltrox 35mm f/1.2 LAB lens is coming next week with a color LCD screen
The post Announced: Viltrox AF 35mm f/1.2 LAB full-frame lens for Sony E-mount appeared first on Photo Rumors.
It seems that after Canon, Fujifilm, and Blackmagic, Leica will be the next company to introduce price increases in the US as a result of the new tariffs introduced by President Trump. The new prices are rumored to come as early as this week.
Leica rumored to increase prices in the US and Canada on May 1st
The post Leica also rumored to increase prices in the US appeared first on Photo Rumors.
A reliable source confirmed to me today that Fujifilm has suspended orders for the GFX100RF, X100VI, and X-M5 cameras in the US. It looks like the company will very soon implement significant price increases (in the US only) due to the new tariffs introduced by President Trump, just like Canon and Blackmagic. It is unclear if the new price increase will impact all Fujifilm products or only the suspended models.
As I already mentioned, there will be more price increases to come. If you are planning on purchasing new gear, now would be a good time to do so since I expect more prices to be adjusted in the coming weeks. B&H and Adorama are currently closed for the next 10 days, but you can check our sponsors Amazon, Paul's Photo, and Service Photo for your photo equipment needs.
How will the new Trump tariffs impact the camera and lens imports to the US?
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A reliable source just confirmed to me that Canon will soon increase prices in the US as a result of the new tariffs introduced by President Trump last week.
If you are planning to get some new gear, now would be a good time since the price increase could come as early as next week. B&H and Adorama are currently closed for the next 10 days, but you can check our sponsors Amazon, Paul's Photo, and Service Photo.
Blackmagic already increased its prices in the US a few days ago.
Update: Canon Canada is also expected to increase prices.
There will be more price increases to come.
How will the new Trump tariffs impact the camera and lens imports to the US?
The post Breaking: Canon to increase prices in the US as a result of the new Trump tariffs appeared first on Photo Rumors.
The full details of the upcoming Viltrox 35mm f/1.2 LAB lens with a color LCD screen for Sony E and Nikon Z mount leaked online:
The Viltrox AF 35mm F1.2 LAB pursues ultra-high resolution that surpasses even flagship models, ushering in a new era of revolutionary leaps in image quality. It adopts an optical design that does not compromise on details to support high-pixel shooting. With unprecedented high-definition depiction power, it will satisfy the needs of all those who seek higher resolution.
What is the LAB series?
The LAB series is the highest-end line of the Viltrox brand, characterized by high image quality and high standards. Compared to other products on the market, the lens specifications of the LAB series are at a higher level than those of the PRO series. With the introduction of the Viltrox AF 35mm F1.2, the Viltrox LAB series is attracting attention as a lens that further expands the creative possibilities of professional photographers and video creators.
Features
Specification
In the US, Viltrox lenses are sold at B&H and Amazon. International shipping is available at Pergear and at the official Viltrox website (you can get 8% off at the online store with code NIKONRUMORS):
Here is the upcoming Viltrox AF 35mm f/1.2 LAB full-frame lens for Sony E and Nikon Z mount
Via SonyAddict
The post The new Viltrox 35mm f/1.2 LAB lens is coming next week with a color LCD screen appeared first on Photo Rumors.
Brightin Star officially announced their new 12mm f/2.8 full-frame manual focus lens (teaser).
Check their Amazon store and Brightin Star website for updates.
Here are the details:
The post New Brightin Star 12mm f/2.8 full-frame lens announced (E/Z/RF/L) appeared first on Photo Rumors.
Here are the latest posts from the "Rumors" and "Addict" sites:
It seems that Nikon no longer offers the NEF/NRW Codec download option on their website
Major Nikon Zf firmware update version 2.00 released (birds AF, Imaging Cloud, and much more)
The new TTArtisan AF 75mm f/2 lens for L-mount is now available for pre-order
Interesting: Leica M11 cameras listed as “discontinued” or “no longer available”
The new Leica SUMMICRON-SL 50mm f/2 ASPH lens is now in stock
Leica Classic Line vs. Leica Classic vs. Leica Classic Store
OM SYSTEM OM-3 was the best-selling camera in March at Map Camera Japan
DPR: Fujifilm GFX100RF Interview – Content Credentials, Hybrid Viewfinder, Aspect Ratios, And More
The post What else is new? appeared first on Photo Rumors.
This is the first leaked image of the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen (see FCC filing):
New Fujifilm FF240003 camera with vertical LCD screen registered with the FCC
Mockups of the rumored Fujifilm half-frame digital compact camera with vertical screen
The post First leaked image of the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen appeared first on Photo Rumors.
7Artisans just announced the previously reported L-mount of the 7Artisans AF 50mm f/1.8 FF lens, priced at $228. The lens features an optical structure of 11 elements in 9 groups, including two aspherical lenses, one extra-low dispersion (ED) element, and two high-index elements. Orders are now open at:
Just announced: L-mount of the 7Artisans 50mm f/1.8 autofocus lens
The post Just announced: 7Artisans AF 50mm f/1.8 FF lens for L-mount appeared first on Photo Rumors.
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FujiAddict posted a mockup of what the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen could look like based on the reported FCC filings:
New Fujifilm FF240003 camera with vertical LCD screen registered with the FCC
Fujifilm Half Frame Camera FCC Filings and First Look FF24003
The post Mockups of the rumored Fujifilm half-frame digital compact camera with vertical screen appeared first on Photo Rumors.
In addition to the 40mm f/2.5 full-frame autofocus lens, 7Artisans is also teasing a new 10mm wide-angle lens:
Check the official 7artisans website for updates.
All new product announcements from the 2025 NAB show can be found on this page:
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After Leica, Nikon, Fuji, and Sony, Panasonic also joined the Content Authenticity Initiative:
We are thrilled to welcome Panasonic as a member of the Content Authenticity Initiative (CAI), joining more than 4,500 media and technology companies, non-profits, creators, educators, and many others working together to build trust and transparency in our digital ecosystem.
"By joining the CAI, we are committed to contributing to the ecosystem, ensuring the authenticity of digital content, and fostering an environment of trust and transparency online," said Toshiyuki Tsumura, Business Division Executive of the Imaging Solution Business Division at Panasonic Entertainment & Communication Co., Ltd. "This initiative also aligns with our corporate philosophy: Ahead in Innovation, Together in Emotion—Your Trusted Partner for Audio and Imaging Solutions.” (contentauthenticity.org)
The post Panasonic joins the Content Authenticity Initiative appeared first on Photo Rumors.
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