I already reported that the new Viltrox AF 50mm f/1.4 Pro full-frame lens will be announced on October 15th (see previous coverage).  The lens is now already available for pre-order at Amazon:

• 15 Elements in 11 Groups Optical Design
• 3 ED (Extra-Low Dispersion Lens) lenses
• 1 UA (Ultra-Precision Aspherical Lens) lens
• 8 high-refractive index lenses

Check also the official Viltrox website for the official listing (not available at the time this post was published).

Additional information and pictures of the new Viltrox AF 50mm f/1.4 Pro lens:

• Large F1.4 maximum aperture delivers exceptional low-light performance and beautiful background blur for stunning portraits
• 0.45m Minimum Focusing Distance: AF 50mm F1.4 Pro has a minimum focusing distance of just 0.45m, offering excellent macro capabilities. With Pro-level ultra-high resolution, every detail is rendered with precision, preserving more intricate details.
• Quiet and Fast Autofocus HyperVCM: This is especially suitable for real-time subject tracking, even with moving subjects, Whether photographing or filming, this lens ensures sharp focus where it matters most.
• Outstanding Sharpness Even at Full Aperture: AF 50mm F1.4 Pro maintains exceptional sharpness even when the aperture is fully open to F1.4, with consistent sharpness from the center to the edges.
• Excellent video shooting performance: The AF 50mm F1.4 Pro delivers outstanding optical performance, with equally impressive video capabilities. When switching focus, the field of view changes minimally, and the breathing effect is negligible, allowing you to capture inspiration anytime.

In the US, Viltrox lenses are sold at B&H and Amazon. International shipping is available at Pergear and at the official Viltrox website (you can get 8% off at the online store with code NIKONRUMORS):

What’s coming next from Viltrox?

Updated list of latest/upcoming/rumored Chinese lenses

The post The new Viltrox AF 50mm f/1.4 Pro lens is now in stock appeared first on Photo Rumors.

The previously reported 7Artisans AF 35mm f/1.8 lens for Z/L mount is now officially announced. Orders are open at:

• Amazon
• B&H Photo
• 7Artisans store (get $15 off with code AF3518)

Additional information:

The post 7Artisans AF 35mm f/1.8 lens (Z/L) officially announced appeared first on Photo Rumors.

Venus Optics officially released the previously reported Venus Optics Laowa AF 200mm f/2 AF FF lens for Z/E/EF mount (adapters available).

Orders are now open on he official website with international shipping available.

Additional information:

• Ultra-large f/2 aperture
• Beautiful bokeh rendering
• Lighter than others in its class
• Precise autofocus
• Outstanding image quality
• 43mm rear filter holder
• Functional features: FN buttons / Full–5m–∞ focus range / built-in lens support with Arca-Swiss mount
• Weather-sealed
• Mount options: Canon EF | Sony E | Nikon Z
• Sample photos
• Price: $1,999

Product	200mm f/2 AF FF
Format	Full Frame
Focal Length	200mm
Aperture Range	f/2-f/22
Angle of View	12°
Lens Structure	11 elements in 9 groups
Aperture Blades	9 blades
Min. Focusing Distance	1.5m
Max. Magnification	0.15x
Focus Type	AF
Filter	Front: ⌀105mm Rear: ⌀43mm
Front Diameter	⌀118mm
Dimensions	Canon EF: ⌀118*148.3mm Sony E: ⌀118mm*174.8mm Nikon Z: ⌀118mm*176.8mm
Weight	approximately 1588g
Mount Option	Sony E/ Nikon Z/ Canon EF

Via NikonRumors

The post Venus Optics Laowa AF 200mm f/2 AF FF lens (Z/E/EF) officially released and available for purchase appeared first on Photo Rumors.

Nikon wooden camera replica 1:1 models:

• Wooden Nikon SP: Etsy | Ebay
• Wooden Nikon F:   Etsy | Ebay
• Wooden Nikon F2: Etsy | Ebay
• Wooden Nikon F3: Etsy | Ebay
• Wooden Nikon Df: Etsy | Ebay

Pentax 17 and Pentax Spotmatic SP wooden 1:1 replica film cameras:

• Pentax 17: Etsy | Ebay
• Asahi Pentax Spotmatic SP: Etsy | Ebay

More wooden cameras (Sony, Canon, Leica, Hasselblad) can be found here and here:

The post New wooden camera replica 1:1 models now available (Nikon, Pentax, Leica, Sony, Canon, Hasselblad) appeared first on Photo Rumors.

The OM System price increase in the US, resulting from the Trump tariffs, is now in effect (previously reported here and here). I don’t have a detailed list, but you can already see the new prices on Amazon and B&H Photo. Here are some screenshots comparing the old and new prices – some lenses got a few hundred dollars price increase:

Old prices

New prices:

OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe

Confirmed: OM System price increase in the US coming on October 13th

The post OM System price increase in the US now in effect appeared first on Photo Rumors.

Here is the list of some of the upcoming/rumored cameras and lenses:

• New Zeiss Otus ML lens (this week)
• Panasonic Lumix announcement on October 17 (possibly a new app compact fixed-lens camera)
• Leica M EV1: October 23 (see all rumored Leica products)
• Fujifilm X-T30 III camera & Fujinon XC 13-33mm f/3.5-6.3 lens coming in October
• Leica Q3 Monochrom in November
• DJI Action 6: in October
• Canon R6 III + 45mm lens: November 6
• Sony A7V: November
• Nikon Z9II: late 2025 – early 2026 + new Nikon lenses

Updated list of latest/upcoming/rumored Chinese lenses

The post What’s next? appeared first on Photo Rumors.

Here are the best-selling cameras for September at Map Camera:

September ranking of new digital cameras
Ranking	Manufacturer		category
1st place	RICOH GR IV		Compact camera
2nd place	FUJIFILM X-M5		Mirrorless camera
3rd place	FUJIFILM X-E5		Mirrorless camera
4th place	RICOH GR IIIx		Compact camera
5th place	Canon EOS R6 Mark II		Mirrorless camera
5th place	SONY α7C II		Mirrorless camera
7th place	SONY α7IV		Mirrorless camera
8th place	HASSELBLAD  X2D II 100C		Mirrorless camera
9th place	CANON EOS R5 Mark II		Mirrorless camera
10th place	NIKON  Zf		Mirrorless camera

The Ricoh GR IV was also the best-selling compact camera at Yodobashi for September:

The Ricoh GR IV is the best-selling compact camera at Yodobashi for September

Check Ricoh GR IV camera availability at:

• Amazon
• B&H Photo
• Foto Erhardt
• WEX Photo
• Camera Canada

Via PentaxRumors

The post Here are the best selling cameras for September at Map Camera appeared first on Photo Rumors.

TTartisan released a new silver version of the AF 75mm f/2 full-frame lens for E/Z/L mount. Orders are now open at Amazon, TTartisan, and Pergear.

Additional information on the TTArtisan AF 75mm f/2 lens can be found here:

TTArtisan 75mm f/2 full-frame autofocus lens for E/Z officially announced

TTArtisan AF 75mm f/2 full-frame lens for L-mount officially announced

TTartisan AF 75mm f/2 lens for Fuji X-mount announced

The post TTartisan released a silver version of the AF 75mm f/2 full-frame lens for E/Z/L mount appeared first on Photo Rumors.

Here is what else is new:

New Nikon trade-in promotion in Germany: get up to €300 off now

Tamron’s “Holy Trinity” of Z-mount lenses

New: eight tons Leica M11 Monochrom camera marble sculpture in Leica World + a limited edition of ten smaller sculptures

Leica Camera presents 45th Leica Oskar Barnack Award at the Wetzlar headquarters during the “Celebration of Photography” event

Wetzlar Camera Auctions 7 results: Leica M3 black paint sold for € 625,000

What’s next for Leica? (updated)

Leica M EV1 camera updates: 45g lighter, customizable FN button (frame selection lever)

New: FieldMade fully customizable indicator labels for Leica cameras and lenses (coupon included)

Ricoh GR IV camera hands-on report

New Firmware Released For Fringer EF-GFX, EF-FX and EF-NZ Adapters

Canon 200-500mm f/5.6 Patent Found

The post What else is new? appeared first on Photo Rumors.

Updated list of latest/upcoming/rumored Chinese lenses:

  

Upcoming Viltrox lenses:

• Viltrox AF 50mm f/1.4 Pro full-frame lens will be announced on October 15th. The lens weighs approximately 810 grams, has a 77mm filter, and a minimum focusing distance of 0.45 meters.
• Viltrox AF 85mm f/2 EVO (new EVO series of full frame lenses) coming on October 20th
• Viltrox AF 16mm f/1.8
• Viltrox AF 28mm f/4.5
• Viltrox adapter with AI autofocus support called Nexus Focus

A new Brightin Star 35mm f/0.95 APS-C lens is expected to be announced today (check the official website for updates).

A new Meike AF 85mm f/1.8 SE, a second-generation full-frame autofocus lens, will be released on October 16th. The new version features an improved minimum focusing distance of 0.65 meters, enhanced flare and purple fringing reduction, and a lightweight design weighing only 360 grams. It will be released for L/E/Z mounts (check the official website for updates).

The new 7Artisans AF 35mm f/1.8 lens for Z/L mount is scheduled to arrive on October 15th (check the website for updates).

Light Lens Lab is working on a new 300mm f/1.9 lens with an APO design.

Venus Optics Laowa AF 200mm f/2 lens.

New Yongnuo 18mm f/2.8 full-frame autofocus lens.

New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.

New Yongnuo YN 56mm f/1.4 R DA DSM lens.

New Lee Works 28mm/2.8 lens for Leica M mount is coming (minimum focusing distance less than 0.4m).

ZY Optics is expected to announce a new autofocus full-frame lens in the second half of the year.

New Dulens lens coming soon.

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

The previously reported SG-Image 85mm f/1.8 is now officially announced (SG-Image lenses are also sold on eBay and Ali Express):

The post SG-Image 85mm f/1.8 lens officially announced appeared first on Photo Rumors.

Zeiss is rumored to announce a new Otus mirrorless lens next week. I am not sure about the focal length, but since we already have the 50mm f/1.4 and 85mm f/1.4 (pictured above), the remaining options are a 28mm or a 100mm. Stay tuned for updates.

Zeiss Otus ML mirrorless lenses for Z/E/RF mount officially announced

The post Zeiss to announce a new Otus mirrorless lens next week appeared first on Photo Rumors.

The new 2025 5DayDeal photography bundle is now available – as with previous years, you will get a package of different photography tools drastically reduced ($1,000+ worth of pro-level courses, tools, and creative assets for as little as $98). Several different bundles are available, and a portion of the proceeds will be donated to charities. This deal will end on October 21.

New this year: the pre-sale window now includes a $5 discount on each of the Main, Pro, and Complete packages—totaling $15 off for the Complete Bundle. This pre-sale window will launch in tandem with the giveaway. The pre-sale Window runs from October 11th until October 16th.

The post 5DayDeal Photography Bundle 2025 bundle now available appeared first on Photo Rumors.

I already reported in early September that Panasonic and OM System will have a new price increase in the US as a result of Trump’s tariffs:

OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe

The Panasonic price increase is already in effect in the US:

Yes, Panasonic increased prices in the US as previously reported, and OM System is next

The OM System price increase in the US will be introduced on October 13th. If you have been planning to buy new gear, you still have 3 days left to lock into the current prices at Amazon. Check the official OM System Amazon store for the latest pricing (B&H Photo is currently closed until October 16th):

Check also the latest OM System deals:

Renewed (refurbished) OM System cameras for sale on Amazon (OM-1 II, OM-5)

New OM System savings in Europe

Update:

OM System price increase in the US now in effect

The post Confirmed: OM System price increase in the US coming on October 13th appeared first on Photo Rumors.

TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store.

Additional information:

• Ultra-Wide 17mm Perspective – Perfect for Architecture & Landscape Photography
• Tilt ±8° & Shift ±8mm – Corrects Perspective Distortion with Precision
• 360° Rotation (15° Click Stops) – Flexible Composition at Multiple Angles
• Ultra-Large Image Circle (Φ64mm) – larger than that of medium format lense
• All-Metal Body with Clicked Aperture Ring – Built for Professional Durability
• 17 Elements in 11 Groups – Sharp, Clear & Detailed Rendering
• Closest Focus Distance: 0.3m | Manual Focus
• Weight: Approx. 1051–1056g

Additional pictures:

The post New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX appeared first on Photo Rumors.

Panasonic will announce a new Lumix product(s) on October 17th:

Update #1 – the event will probably be for a new app:

Update #2 – that event is not for the Panasonic Lumix S9 Titanium Edition camera, which was released a few days ago in some parts of the world and has been available for months in Japan:

Panasonic Lumix S9 camera now available also in “Titanium Gold” (in Japan only for now)

Panasonic registered a new camera – they now have a total of three upcoming models

New Panasonic savings in the US: up to $650 off

The post Panasonic Lumix announcement on October 17th appeared first on Photo Rumors.

The previously reported Sirui Aurora 35mm f/1.4 lens (Z/E/X/L) is now officially announced. The lens was already listed for pre-order at B&H Photo back in August:

New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L)

Pre-orders are open at Amazon, B&H Photo, and the official Siriu website:

Additional information:

Sirui to announce three additional Aurora f/1.4 lenses

Updated list of latest/upcoming/rumored Chinese lenses

The post Sirui Aurora 35mm f/1.4 full-frame autofocus lens (Z/E/X/L) officially announced appeared first on Photo Rumors.

Realme and Rioch Imaging announced a new strategic partnership on smartphone imaging (in the US Realme smartphones are sold at Amazon):

• realme and Ricoh Imaging have announced a long-term strategic partnership focused on smartphone imaging
• The collaboration will officially launch on October 14, 2025, in Beijing, China
• The first product under this partnership is the realme GT 8 Pro flagship smartphone
• This collaboration has been in development for four years
• The GT 8 Pro will incorporate design, imaging, and software features inspired by Ricoh’s GR series cameras
• Anticipated enhancements include:
  • Colour algorithms and processing tuned more toward natural tones or film-like rendering
  • “5 classic image tones” reflecting GR heritage
  • A custom camera UI that mimics the feel of a GR camera

Additional informtion can be found here:

Realme and Ricoh Imaging announced a strategic partnership

The post New realme × Ricoh Imaging strategic partnership announced appeared first on Photo Rumors.

Here is what else is new:

→ Kodak released two new Kodacolor color negative films (35mm roll film, 36 exposures):

• Kodak Kodacolor 100 Color
• Kodak Kodacolor 200 Color

→ Think Tank Photo released new FocusPoint Rolltop backpacks (check website for additional information).

→ Gura Gear released a new Kiboko City Mini 12L+ camera backpack (check website for additional informtion).

→ Adobe announces new 2926 versions of Photoshop Elements and Premiere Elements.

New OM System savings in Europe

New Panasonic MFT savings in the US

You can now order the new Tamron 70-180mm f/2.8 VC G2 lens for Nikon Z-mount

Nikon ZR camera shipments could be delayed “due to the overwhelming number of orders”

What’s next for Leica? (updated)

Here is a better mockup of the upcoming Leica M EV1 camera + a poll: are you going to buy one?

Here are the Pentax rebates for October

Canon 20-40mm f/2.8, 10-30mm f/4 APS-C, 28-400mm F3.5-6.3 IS, 28-400mm f/4-8 IS, 50-150mm f/2.8, 70-180mm f/2.8, 50mm f/1.2, 35mm f/1.8, and 65mm f/1.8 Patents Found

The post What else is new? appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for September 2025:

Canon to announce a new entry level cinema camera on September 9th (Canon EOS RC?)

The latest GoPro rumors: new professional camera, a new Osmo Pocket competitor, and another new model ( GoPro Hero 14?)

Another Canon EOS C50 cinema camera teaser

First leaked pictures of the upcoming Canon EOS C50 cinema camera

Here are the latest rumored Nikon Zr & Canon EOS C50 video-oriented/cinema full-frame camera specifications

Sigma to announce a new 135mm f/1.4 full-frame lens on September 9th during the “Master of Optics” event

New OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS PRO lens to be announced soon

Updated Schneider Kreuznach × LK Samyang lens roadmap: two new lenses added (AF 60-180mm & 28-135mm f/2.8 FE)

Sirui to announce three additional Aurora f/1.4 lenses

Additional information on the upcoming Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens

The post Top 10 most viewed PhotoRumors posts for September 2025 appeared first on Photo Rumors.