Zeiss introduced a new Aatma line of cinema lenses at BSC EXPO in London (previously reported here) priced beetween $20-$25k. The new Aatma line of nine T1.5 full-frame cinema prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm):

• Pre-orders page
• Additional information
• Product page
• Technical details:

Cosina to display new lens prototypes at the 2026 CP+ show in Japan

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Schneider Kreuznach × LK Samyang is rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show, which takes place at the end of February in Japan.

Schneider Kreuznach × LK Samyang still has few lenses on their roadmap that are not yet officially announced:

• Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for E-mount
• Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 lens for E-mount
• Schneider Kreuznach × LK Samyang AF 14-24mm f/2.8 lens for L-mount
• Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8 lens for L-mount

Updated Schneider Kreuznach × LK Samyang lens roadmap: two new lenses added (AF 60-180mm & 28-135mm f/2.8 FE)

Via dcinside

The post Schneider Kreuznach × LK Samyang rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show appeared first on Photo Rumors.

Here are the first pictures of the previously rumored Meike 85mm f/1.4 II MIX full-frame autofocus lens, which will replace the current version and will be part of the Meike MIX series. The new lens will be on display at the 20206 CP+ in Japan at the end of February, and will be available for Sony E, Nikon Z, and Panasonic L-mount cameras:

In addition, Meike will also announce three new Air compact APS-C lenses:

Additional information on the rumored Meike Air compact APS-C lenses + a new AF 85mm f/1.4 SE lens

The post First pictures of the upcoming Meike AF 85mm f/1.4 II MIX lens (E/Z/L) appeared first on Photo Rumors.

The Chinese company Songdian is teasing a new Micro Four Thirds camera – it seems that they will be joining the Micro Four Thirds Alliance:

Songdian already sells several different camera models in China:

The post The Chinese company Songdian is teasing a new Micro Four Thirds camera appeared first on Photo Rumors.

The previously reported Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount is now officially announced and available for pre-order:

• US: B&H Photo | Amazon
• Worldwide: VIltrox online store (intro sale: $521.55 instead of $549)

Additional information onthe new lens can be found here:

• Full-Frame | f/1.4 to f/16
• Normal Length Prime Lens
• Autofocus with Manual Override
• Noiseless VCM Motor
• Minimum Focus Distance: 1.5′
• 11-Blade Diaphragm
• Nano-Coating and Resistance Coating
• Filter Size: 77mm

Via NikonRumors

The post Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount officially announced appeared first on Photo Rumors.

Here are some of the possible/rumored lenses Sigma could announce on February 26th for the 2026 CP+ show (previously reported here):

• Sigma 35mm f/1.4 II – I already reported that this lens is discontinued in Japan and will be replaced soon
• Sigma 15mm f/1.4 APS-C
• Sigmna 85mm f/1.2
• The fourth possibility is a new APS-C zoom lens

Sigma to announce at least two new lenses on February 26th for the 2026 CP+ show

The post Here are the rumored lenses Sigma is expected to announce on February 26th for the 2026 CP+ show appeared first on Photo Rumors.

B&H Photo launched a new Mega Deal Zone 3-day sale. Here are some of the categories:

The post B&H Photo launched a Mega Deal Zone 3-day sale appeared first on Photo Rumors.

OM System announced a new OM-3 Astro mirrorless camera dedicated to astrophotography:

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Additional information
• Product page
• Key features:

• Optimized for Astrophotography
• IR-Cut Filter Passes H-Alpha Wavelength
• High Res Shot for In-Camera Stacking
• Custom Modes for Astro/Starry Landscape
• Starry Sky AF & Live Composite Mode
• 20MP Stacked BSI Live MOS MFT Sensor
• 3.0″ 1.62m-Dot Swivel Touchscreen LCD
• 2.36m-Dot OLED Electronic Viewfinder
• 5-Axis In-Body Image Stabilization
• IP53 Weather-Sealed & Freezeproof Design

The post New OM System OM-3 Astro mirrorless camera announced appeared first on Photo Rumors.

Today, OM System announced the release of the TG-7 INDUSTRY compact digital camera based on the existing TG-7 model. The TG-7 INDUSTRY is equipped with a standard microscope eyepiece adapter (NY-TGV Super Adapter Kit) and specialized features for examination, research, and testing applications.

You can pre-order the new kit here.

Additional information:

Pricing & availability:

• The TG-7 INDUSTRY NY-TGV SUPER ADATPER Kit will be available in March 2026 at a suggested retail price of $1699.99 US / $1899.99 CAD.
• U-OC Ultra C mount (sold separately) will be available in March 2026 at a suggested retail price of $219.99 US / $239.99 CAD.

Main features:

• Digital imaging enables use of large monitors for observation
• Easy remote shooting and image transfer to a computer
• High-resolution images make enlarged viewing easy
• Equipped with convenient functions for industrial applications

Additional information:

• Product page
• Press release

The previously leaked and rumored waterproof, freezeproof, shockproof, crushproof, and dustproof OM System Tough TG-7 camera is now officially announced

The post OM System continues to recycle old products: today we have a “new” TG-7 camera kit designed for microscopes appeared first on Photo Rumors.

Here is what else is new:

February Micro Four Thirds deals

Oberwerth announced a new Backpack Pure & Sling Bag Small

Light Lens Lab 75mm f/2 “SP-II” lens for Leica M-mount now in production

Leica sales breakdown by camera systems

Will there be a Leica Q3 43 Monochrom camera?

Second Leica store opened in India in Bandra, Mumbai

FUJIFILM Instax Mini Evo Shipments Began and Some Thoughts About Experiential Photography / Videography

New BORYOZA Smart GF-HX Fujinon GF to Hasselblad X Adapter

Fujifilm X Half Wins 2025 Nikkei Excellent Product Awards in “Trend” Category

Fujifilm XApp Facebook Single Sign-In Will Be Discontinued at The End of February

The post What else is new? appeared first on Photo Rumors.

Sony registered a new WW847606 camera overseas – maybe it is the rumored Sony a7R VI or the Sony FX8? The new model supports a 160MHz bandwidth, it uses the WiFi 6 BIONZ XR2 processor, and it will be made in Japan:

Sony a7R VI camera first rumored specifications

New Sony FX8 cinema camera rumors

Via SonyAddict

The post Sony registered a new WW847606 camera overseas (Sony a7R VI?) appeared first on Photo Rumors.

The previously reported 7Artisans AF 25mm, 35mm, and 50mm f/1.8 LITE lenses are now officially announced for Sony E and Fuji X cameras. Pre-orders are currently open at the official 7artisans online store (coming soon to B&H Photo).

Additional information on the new lenses:

The post 7Artisans AF 25mm, 35mm, and 50mm f/1.8 LITE lenses officially announced (E/X) appeared first on Photo Rumors.

Panasonic registered two new cameras this week:

• Panasonic P2409A with dual-band WiFi 5
• Panasonic P2501A with Bluetooth only – probably a low-end model

Including the previously registered P2303A model (dual-band WiFi 5), this brings the total number of unreleased Panasonic cameras to three:

Panasonic registered a new camera – they now have a total of three upcoming models

Two additional Panasonic cameras registered in Asia

Panasonic registered a new camera P2303A in Asia

Via E8M_8888

The post Panasonic registered two new cameras overseas appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for January 2026:

The latest DJI Osmo Pocket 4 camera leaks (rumored announcement on January 29th)

What’s coming next from Viltrox (updated)

And the worst camera of 2025 is… (hint: it’s a Fuji)

Fujifilm announces a new Instax Mini Evo cinema camera that also shoots video in Japan

Here are the first pictures of the rumored Nikon Nikkor Z 120-300 F2.8 TC VR S lens

More leaks of the Leica Noctilux M 35mm f/1.2 ASPH lens for M-mount

New Rollei AF 35mm f/1.8 lens announced in Germany (Z/E)

Updated list of latest/upcoming/rumored Chinese lenses

Just announced: TTAr­ti­san AF 35mm f/1.8 II Orange “Pop-Limited” edition lens (E/X)

No evidence that a new Fujifilm X-Pro4 camera is coming soon

The post Top 10 most viewed PhotoRumors posts for January 2025 appeared first on Photo Rumors.

After a successful Kickstarter project in 2023, Clever Supply is back with a new version of the same bag:

The new Camera Sling v2.0 is the next iteration of the bag originally launched for photographers who wanted to carry light, move freely, and keep their camera close at all times. The new v2.0 retains the same compact 6L size, but with refined details based on real-world use and photographer feedback over the past couple of years. Updates include improved internal organization, an external accessory pouch, bottom cinch straps for extra carry, a hidden AirTag pocket, and a longer, pivoting shoulder strap.

Additional information:

• 6l size perfect for small-medium camera kits
• Two removable Clever Dividers
• Three Grab Handles
• Weather Sealing Zips
• Two Exterior Pockets
• Three Internal Pockets with organization
• One hidden Airtag pocket
• Bottom Cinch Straps for Accessories
• Adjustable Webbing Strap with Pivot connection
• Weather-Resistant Waxed Canvas
• Dimensions: 12.5″x8.5″x4″
• Weight: 1.5lbs

Clever Supply makes camera straps and camera bags – visit their website for additional information.

The post Clever Supply released a new Camera Sling v2.0 camera bag appeared first on Photo Rumors.

Last month, I reported that Meike is working on new lightweight lenses with a silver ring – this was the first leaked picture:

Here is some additional information on the new/upcoming Meike AF Air APS-C lenses:

• Meike AF 25mm f/1.7
• Meike AF 35mm f/1.7
• Meike AF 56mm f/1.7

The new lenses will be available for Sony E, Fuji X, and probably Nikon Z mount in both black and white colors:

Check the official Meike website for updates.

Meike will also announce a new AF 85mm f/1.4 SE lens:

Updated list of latest/upcoming/rumored Chinese lenses

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

The post Additional information on the rumored Meike Air compact APS-C lenses + a new AF 85mm f/1.4 SE lens appeared first on Photo Rumors.

Zeiss is teasing three new cine lenses (see the current line of Zeiss cine lenses):

• ZEISS Sonnar 100/T1.5 T*
• ZEISS Planar 65/T1.5 T*
• ZEISS Distagon 40/T1.5 T*

Cosina already hinted at displaying new lens prototypes at the 2026 CP+ show in Japan:

Cosina to display new lens prototypes at the 2026 CP+ show in Japan

The new Zeiss cine lenses will most likely be announced at the upcoming BSC Expo in London (February 12-14):

The post Zeiss is teasing three new cine lenses appeared first on Photo Rumors.

The Canon EOS R5 is now officially discontinued in Hong Kong:

The Canon EOS R5 was announced in July 2020, but you can still find it in stock in the US, Germany, and the UK.

The post The Canon EOS R5 is now officially discontinued appeared first on Photo Rumors.

Sigma is rumored to announce at least two new lenses on February 26th for the 2026 CP+ show in Yokohama, Japan:

The Sigma 35mm f/1.4 DG DN | Art lens has already been discontinued in Japan, and we may see a new version II. Hopefully, we will also get some updates on the latest Foveon sensor developments. Stay tuned for updates and live coverage. The 2026 CP+ show dates are February 26 – March 1, 2026. Previous coverage of the CP+ show is available here.

The post Sigma to announce at least two new lenses on February 26th for the 2026 CP+ show appeared first on Photo Rumors.

Here are the latest Leica news and rumors:

The new DJ Optical 50mm f/1.0 lens for Leica M-mount is now available for purchase online

Light Lens Lab 75mm f/2 “SP-II” lens for Leica M-mount now in production

11 unreleased Leica camera codenames found in the Fotos app source code

New: Leica LUX case for the iPhone 17 Pro/Pro Max

Leica survey about future M cameras: classic removable or fixed-bottom base plate, hints at potential “Heritage” limited editions in the future

The post The latest Leica news and rumors appeared first on Photo Rumors.